Association Analytics

APRIL 1, 2024

In the association world, member engagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results.

Member Engagement 210

Member Engagement Strategy Certificate Survey 210

WBT Systems

APRIL 1, 2024

Building AI into your association’s practices is a careful balancing act. It makes sense to use AI to automate menial tasks and extend your capabilities.

Education 265

Education Marketing 265

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Understanding members at a granular level has never been more important. We all know this, right? Yet, it seems that even big corporations are struggling to deliver the level of personalization that customers expect. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing.

Video 88

Video Social Media Committee Team 88

Association Adviser

APRIL 1, 2024

The 2024 Association Benchmarking Survey is now open, and your individual input matters! The Association Benchmarking Survey is one of the most important resources Association Adviser creates each year for the association community. But we need your help gathering your personal experiences as a professional involved in your association’s member engagement efforts.

Survey 78

Survey Member Engagement Resources Communications 78

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

Education

Freestone

APRIL 1, 2024

Introduction According to the latest Community Brands research, 51% of association members rank continuing education as the most important membership benefit. With the right best practices and a little time, your organization can ensure your continuing education program is a valuable member benefit and a driver of non-dues revenue. Keep learners invested in your learning program.

LMS 73

LMS Education Learning Management System Strategy 73