Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. As one agency executive shared, Whether we like it or not, the Mad Men era is receding in our rearview mirror while we drive at full speed into the age of the Math Men and Women. [1] While this shift occurs in agencies, associations are experiencing similar

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Marketing Technology Report Innovation 52

Spark Consulting

JANUARY 8, 2025

Why do people associate in the first place? We come together because we have a goal we want to achieve or a problem we want to solve that has proved resistant to individual fixes. I was reminded of this yesterday, as I joined the first Prometheus First Tuesday conversation of 2025. I joined the breakout room on the topic of membership marketing. One of the participants shared that his members, classroom teachers, are stressed for time and money (and other resources), so they tend to request bite

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Maine Course Tools Content 195

NXUnite

JANUARY 8, 2025

No matter how straightforward your nonprofits mission is, the work behind it is complex. To power your operations, you need to recruit and retain a strong team of staff and volunteers. To ensure your long-term success, you need to maintain a confident and informed board of directors. To raise enough funds to sustain your programs and services, you need to convince your community that your cause is worthy of support.

Learning Management System 130

Learning Management System System LMS Course 130

AMR Management Services

JANUARY 8, 2025

In our previous blog post in this series on ADA compliance and website accessibility we broke down the four ways you can have an impact on your associations web presence no matter what platform you are using and in part three we are doing a deeper dive into using alt text: Ensuring that all images… The post Why Web Accessibility and ADA Compliance Matter: Part 3 Alt Text first appeared on AMR Management Services.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Member Engagement

Effective Database

JANUARY 8, 2025

People more frequently require to be reminded than informed. People more frequently require to be reminded than informed. - Samuel Johnson I came across this quote recently and immediately thought "Exactly!

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