Fri.Mar 21, 2025

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4 Ways Association Events Can Boost Member Retention

Sequence Consulting

Author: Daria Knupp Its no secret that keeping existing members engaged is more cost-effective than constantly acquiring new ones. One of the most powerful ways to boost retention is through association events. Well-planned events create opportunities for members to connect, learn, and find value in their membership, making them more likely to stay involved long-term.

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How Association Leaders Can Live Their Values

Aaron Wolowiec

As an association leader, you've probably used words like culture, family, and authentic leadership. But its worth asking yourself: Are you backing up these words with real actions? Right now, many associations are reaffirming their core values and how they meaningfully communicate and live out those values to their staff, members and the public.

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A Brief Beginner’s Guide to Using AI for Associations

Sequence Consulting

Author: Debbie Willis Is your association thriving? According to recent surveys , association executives feel more confident than ever, with 67% optimistic about their organizations future growth and stability. While the reasons for this optimism vary, theres no doubt that now is a promising time for associations to try experimental strategies, test out innovative tools, and explore new opportunities.

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Association Brain Food: 3.21.25

Reid All About it

The weekly list of free educational events and resources for the association community Civilizations die by suicide, not from murder. Arnold J. Toynbee Credentialing programs. TopClass reminds associations why they should be the first choice when employers have training needs. They explain how to design credentialing programs with the employer’s perspective in mind and how to promote the value of credentialing programs to employers.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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EICC commissions The Power of Events Industry Insight app for Neurodiversity research

Event Industry News

As part of Neurodiversity Celebration Week, The Power of Events Advisory Board member Amanda Wrathall (Edinburgh International Conference Centre), is keen to explore industry perceptions and understanding of neurodiversity. This research builds on the questions raised during recent panel discussions at Confex in February.

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Maximizing Event ROI Through Data-Driven Event Planning

Expo Logic

Boost event ROI with data-driven planning. Learn how to leverage key metrics to enhance engagement, optimize logistics, and drive revenue. Discover how Expo Logics analytics tools provide real-time insights to create impactful, profitable events that deliver lasting value. The post Maximizing Event ROI Through Data-Driven Event Planning appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.

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Making Events Accessible for Deaf People: Lessons from The Ops Nest

Event Industry News

At The Ops Nest, weve had the privilege of working with Deaf presenters and audience members over the years and in that time weve really started to learn a lot about what it takes for people to feel that they belong in event spaces.