How to Make Your Strategy’s Message Stick
Associations Now
JUNE 14, 2024
A website and announcement aren’t enough. Communicating strategic goals to staff means making its principles concrete and soliciting their input. At effective associations, strategy is key: Boards, staff leaders, and other stakeholders put in a lot of time and effort setting the direction of an organization. Which is why it’s frustrating when, after all that effort, staff and members still say things like, “Why are we doing this?
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