Achieve

FEBRUARY 9, 2024

Getting in touch with supporters is critical to your nonprofit’s success, whether you’re promoting an upcoming fundraising campaign or need volunteers for a community program. However, your audience is digitally bombarded with requests all day long, and by the time they see your content, they might ignore it altogether simply because they’re fatigued.

Communications 52

Communications Tips Social Media Content 52

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Make them aware (or remind them) of the positive impact association membership and education can have on their careers.

Newsletter 271

Newsletter Certificate Denver Case Study 271

Nexus Marketing

FEBRUARY 9, 2024

The synergy between Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) is invaluable, especially for demand generation. Here are the top 4 ways we recommend integrating campaigns: Quarterly Insights Sharing The collaboration begins with the quarterly sharing of PPC data. This initiative involves gathering insights from PPC campaigns to identify the most impactful keywords – those with a high return on ad spend (ROAS) or significant expenditure.

Software 52

Software Content Strategy Cost 52

Associations Now

FEBRUARY 9, 2024

As a disruptive technology, generative AI has few peers. But old-fashioned planning can help you address it. Sometimes it seems to be in the nature of CEOs to catastrophize: A PwC survey released last month found that a growing percentage of CEOs fear their organizations won’t survive the next decade, thanks in part to concerns about generative AI. Forty-five percent of CEOs expressed that worry in the new survey, compared to 38 percent the year before.

Strategy 45

Strategy How To Survey Email Marketing 45

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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