Mon.Mar 04, 2024

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How to create an association marketing strategy

Freestone

Introduction Are you looking to grow your continuing education program? It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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8 Education Program Marketing Principles to Revisit or Research

WBT Systems

Association professionals must be competent in many areas—or domains, if you’re CAE-bound. Yes, you are modern Renaissance men and women.

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Corporate Transparency Act Ruled UNCONSTITUTIONAL

Association Alert

If you are reading this article, odds are that you have heard of the Corporate Transparency Act (“CTA”). Odds also are that this is the first you have heard that a Federal Court in the Northern District of Alabama has ruled it to be unconstitutional because the CTA “ cannot be justified as an exercise of Congress’ enumerated powers.” National Small Business United v.

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Tips to Cultivate School Spirit in Your Next Fundraiser

NXUnite

Picture this—your elementary school is bustling with students returning from the summer holiday and your school board is brainstorming how you can channel their school spirit and excitement into your next fundraiser. By tapping into this collective energy early on as the new school year kicks off, you can establish a solid foundation that not only celebrates the return to school but also builds anticipation and support for upcoming events.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Introducing the Association Podcast Directory

AssociationChat

This podcast directory spans the gamut of topics relevant to today's association professionals. Each podcast has been curated to ensure you have access to a broad spectrum of perspectives, ensuring there's something for every interest and challenge you may face. Innovation, inspiration, and information await at your fingertips. The post Introducing the Association Podcast Directory appeared first on Association Chat.

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Case Study: TCEA's Community-Led Growth Journey

Forj

Introduction The Texas Computer Education Association (TCEA) isa member-based organization dedicated to advancing teaching and learning through the use of technology. Their mission is to advance teaching and learning through the use of technology. With more than 80,000 members around the world, community-led growth has become central to TCEA's strategy.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Are sharks circling your member base, eyeing bites for their next meal? Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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The Best Listserv Alternatives for Associations and Professional Networks

Forj

Listservs can be a good tool for starting a community, but many organizations outgrow the limited tech capabilities. Your members are used to using SMS, apps, social media, and many other forms of communication. Relying on a listserv can limit your effectiveness and reach as you grow, so it is worth it to look at alternatives that can help you better serve your community members.

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Walls.io drives record engagement through Cvent partnership in 2023

Event Industry News

Walls.io, the leading social wall solution provider, announced the elevation and continued success of its partnership with Cvent, a global-leading meetings, events, and hospitality technology provider. In 2023, Walls.io saw record engagement and revenue through the partnership, enabling the company to advance its position within the Cvent Alliance Partner program.

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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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Adopting an Experience-Driven Approach to Membership Growth

Forj

Members expectations of their associations and professional communities are increasing based on their experiences with other brands. Technology is advancing all around us. As the bar rises, so do member expectations for a personalized and modern experience.

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A Complete Guide on Exhibit Rentals in Orlando

Event Industry News

Orlando is considered as the world capital of theme parks drawing over 70 million visitors annually. This amazing tourist destination is also increasingly popular for hosting some of the world’s best tradeshows like Powergen International, Microsoft Ignite, NPE Show among many others.

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New CEO appointed at event management and training specialist to drive growth

Event Industry News

A leading event management and training specialist has appointed a new chief executive officer to drive continued growth on the back of new business wins. Steve McCabe arrives as CEO of Stadium Traffic Holdings, which comprises event services by Stadium, training by Intuitus Learn, and facility management services through Stadium FM.

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The countdown is on: MacroArt to rebrand as Moss

Event Industry News

Following its acquisition last year by Moss Inc, branded environment specialist MacroArt is counting down to the dawn of a new era, announcing it is excited to transition to the Moss name.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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British Motor Museum invests in a sustainable future with new Carbon Offsetting Scheme!

Event Industry News

The British Motor Museum, one of the Midlands leading venues for conferences and events, announces a partnership with carbon offsetting specialists Tree-V for a brand new sustainable offering for conference clients. Through this partnership, the British Motor Museum empowers its clients to make eco-conscious choices.

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Ottawa Tourism strategically aligns major association congresses with premier sporting events to maximise offering

Event Industry News

As part of its innovative approach to business events, major events, tourism and event hosting, Ottawa Tourism is further aligning its focus on major association congresses with leading sporting events.

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Radisson Hotels – Flexible, functional, and impactful meeting & event solutions

Event Industry News

As a partner, moment maker, and solution-finder, we understand that flexibility and functionality are key to ensuring we can seamlessly deliver exactly what our meeting and event partners need in order to create impactful meetings.

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Skydiamond-studded Ceremony for the International AGF Awards 2024

Event Industry News

A Greener Future has revealed the 2024 International AGF Award Winners at the Green Events & Innovations Conference, with an extra special reward for a certain green champion.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Green Events & Innovations Conference 16 a Sell Out Success

Event Industry News

The Green Events & Innovations Conference (GEI), the foremost conference for sustainable events, welcomed 400 delegates to the Royal Lancaster London for the event’s 16th edition on 27th February.