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Effective member communication is critical for association success. This “ Member Communications Strategy Checklist ” is an essential resource designed to elevate your association’s engagement, foster stronger relationships and deliver unmatched value to your industry. This comprehensive checklist includes strategies for member segmentation, creating a dynamic communications calendar, leveraging social media for greater reach and offering high-value webinars and events.
According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. Why should your member-based organization leverage an online community to engage your members? An online community improves member loyalty and drives engagement. Read our blog to learn more about online communities and discover how your association can use one to boost member connections and loyalty.
When member engagement is key, how do you ensure every communication effort from your association ties back to your overarching business goals, especially regarding member recruitment and retention? We’ve developed a framework designed to give your communications strategy a business goal-oriented lens. It prompts critical reflections on your association’s unique experiences, member needs and challenges, providing a structured approach to align your communications with business object
In a world where capturing the national spotlight can catapult an association to new heights, understanding the ingredients for success is paramount. O&U’s new tip sheet distills this process into an actionable strategy. Starting with a pinch of newsworthiness, this guide emphasizes the blend of creativity, social media savvy and persistence required to make headlines.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Dive deep into the often-mystifying world of PR services with myself and Meghan Henning. This episode demystifies the cost, effort and significant benefits of PR for associations: “We tell everyone you don’t communicate just for the sake of communicating. It has to come back to your business goals.” Discover the real work behind becoming an industry leader, the strategic planning involved and the tangible outcomes of PR investments.
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