How to Craft Effective Member Personas
MemberClicks
AUGUST 14, 2024
Have you ever noticed how some of the most successful associations have a special bond with their members? How do these groups connect so well and seem to be so in synch with members? Odds are they invest in getting to know their membership. In today’s association landscape, that often means creating a member persona. Understanding your members is a core component in building a strong, vibrant organization, and creating a member persona can help drive engagement, improve retention, and inc
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