Wed.Aug 14, 2024

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How to Craft Effective Member Personas 

MemberClicks

Have you ever noticed how some of the most successful associations have a special bond with their members? How do these groups connect so well and seem to be so in synch with members? Odds are they invest in getting to know their membership. In today’s association landscape, that often means creating a member persona. Understanding your members is a core component in building a strong, vibrant organization, and creating a member persona can help drive engagement, improve retention, and inc

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Filling Your Well of Ideas

Spark Consulting

With a significant portion of the association community (although not me) in Cleveland this week for ASAE24, I’ve been thinking about ideas and how we all go about getting them. One of the challenges of solo consulting is that solo consultants need to generate a lot of ideas – for our clients most importantly, but also for articles and blog posts and conference presentations and whitepapers and ebooks and LinkedIn and all those other places we’re tasked with creating “tho

Cleveland 170
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Forj appoints Terri Herrmann as Chief Marketing Officer

Forj

Forj , the leading community and learning solution for associations and professional networks, announced the appointment of Terri Herrmann as its new Chief Marketing Officer (CMO).

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The Dos and Don’ts of Managing HOA Vendor Contracts

HOA Strategies

Many HOAs rely heavily on vendors to ensure the smooth operation and maintenance of a community. Managing HOA vendor contracts is a crucial role for HOA board members , and one that comes with a steep learning curve. Communicating with service providers can take time, finesse, and no small amount of energy. It can be an overwhelming task, and board members without prior experience managing vendors often have a difficult time when it comes down to making decisions.

Utah 52
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Why Don’t You Value your Values?

PROPEL

One of the most confusing things about workplace culture is that we all know that we value certain things inside our culture, yet we frequently don’t back it up with the right behaviors: The reason is simple, and we write about it in our new book: competing commitments.