Association Analytics

AUGUST 7, 2024

Leveraging your data throughout the entire member journey can impact your association and your members. From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. As valuable as data is, though, without a clear and actionable way to track and report across your entire association, it can be difficult to tell what’s actually working.

Report 169

Report Revenue Review Certificate 169

Spark Consulting

AUGUST 7, 2024

I’ve been thinking about innovation a lot recently, in part because of a big client project that just wrapped up and in part because the tenth anniversary of Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment is almost upon us (and if you’re wondering if co-author Guillermo Ortiz de Zaraté and I are planning on revisiting and revising that monograph in honor of its 10th anniversary, the answer is YES!).

Innovation 195

Innovation Project Tools Products 195

Click

AUGUST 7, 2024

There are more than 8,000 marketing technologies on the market today. With so many choices, as organizations look for new marketing solutions or re-evaluate existing ones, the tendency for the technologies to look the same becomes a very real challenge. Thats when it becomes vitally important to go beyond common considerations like features and annual pricing.

Technology 130

Technology System Marketing Team 130

The Association 100

AUGUST 7, 2024

On The A100 podcast , Amber Worthen, founder and CEO of Email Maven, shares her expert insights on overcoming common email marketing challenges faced by associations: • Effective email design – Learn how consistent design improves engagement and readability. • Combating email fatigue – Discover strategies to avoid overwhelming your members and keep them interested. • Segmentation and drip campaigns – Target the right audience with the right message to boost conversions. • Leveraging data – Use m

Email Marketing 130

Email Marketing Strategy Tips Marketing 130

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

Cost

Candid

AUGUST 7, 2024

In June 2024, Florida governor Ron DeSantis vetoed $32 million in state funding for nonprofit arts organizations. As I discussed next steps with a nonprofit partner—like educating their community about the impact of this loss of funding—concerns about engaging in “political talk” emerged. Discussing budgets and policy was uncomfortable for the partner—and not something her nonprofit typically does.

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Florida Sample Resources Education 119

Event Industry News

AUGUST 7, 2024

Stadium Experience is pleased to announce that the 18th annual Stadium Events & Hospitality Awards will be hosted at the American Express Stadium, home of Brighton & Hove Albion Football Club, on Thursday 3rd July 2025.

Products 111

Products Industry Conference Marketing 111

The Association 100

AUGUST 7, 2024

In our latest A100 podcast , we bring you a special compilation of clips from previous interviews with some of the brightest minds and leaders in the association world. Chris Michaels of AAMFT shows the power of advocacy in legislative success. Mike Armstrong of NCARB emphasizes flexible professional pathways. Kinsey Fabrizio from CTA highlights seizing opportunities and mentorship.

Strategy 130

Strategy Communications 130

Event Industry News

AUGUST 7, 2024

Step into a world where elegance meets excitement, and let Sandown Park Racecourse redefine your exhibition experience. Here’s why you should book your next event with us: Versatile Spaces for Every Occasion: Sandown Park Racecourse is more than a world-class racecourse; it’s a versatile event venue.

Class 69

Class Conference Products Industry 69

The Association 100

AUGUST 7, 2024

On The A100 podcast , we dive into the world of sponsorships with Dana Johnston of EMC Outdoor and corporate sponsorships strategist Bruce Rosenthal to discuss how sponsorships can be a year-round responsibility, involving all departments within an association. Learn about moving beyond transactional relationships and building long-term, transformational partnerships, providing continuous value.

Strategy 130

Strategy Tips Innovation Team 130

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

Analysis

Event Industry News

AUGUST 7, 2024

The Meetings Industry Association (MIA) has unveiled the shortlist for its prestigious 2024 miaList, having received a record-breaking number of nominations for a third consecutive year. Now in its fourteenth year, the esteemed list recognises inspiring individuals and teams who continually go the extra mile and play a pivotal role in making their organisations so successful.

Industry 64

Industry Team Products Conference 64

Nexus Marketing

AUGUST 7, 2024

The ROI of SEO activities is ultimately generated by conversions. When users discover your website through organic search, engage with your content, and convert, your efforts have directly generated value for your brand. But what if your top-ranking content doesn’t seem to get much attention? What can you do to bolster the value of content that attracts traffic but fails to generate any actual conversions?

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Tips Case Study Content Examples 52

Event Industry News

AUGUST 7, 2024

Interactive and immersive technology specialists Arcstream have acquired fan engagement and digital experience specialists Innovate Live, creating a dynamic new leader in experiential interactive technology.

Innovation 64

Innovation Technology Team 64

YM Careers

AUGUST 7, 2024

Looking to boost non-dues revenue? Read this blog to learn the nine effective ways to drive more non-dues revenue for your association. The post 9 Best Ideas for Generating Non-Dues Revenue for Your Association appeared first on YM Careers by Community Brands.

Revenue 52

Revenue Learning Management System System Recruiting 52

Advertisement

Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

Revenue

Effective Database

AUGUST 7, 2024

Change anything you want, except your name! This is an oldy but a goody, but since it came up with a client recently, I'll share it again. As a rule, you should allow your members and customers to update any of their primary contact information (e.g., address, phone, etc.) online, EXCEPT for their name. Why?

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Event Industry News

AUGUST 7, 2024

Bray Leino Events will deliver the UK’s Department for Business and Trade (DBT) full operational services contract at Expo 2025 Osaka. The international events and experience agency was selected following a competitive tender process. The win will see Bray Leino Events responsible for full operational services of the UK pavilion at Expo 2025 Osaka.

Process 64

Process Products Industry Marketing 64