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Leveraging your data throughout the entire member journey can impact your association and your members. From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. As valuable as data is, though, without a clear and actionable way to track and report across your entire association, it can be difficult to tell what’s actually working.
I’ve been thinking about innovation a lot recently, in part because of a big client project that just wrapped up and in part because the tenth anniversary of Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment is almost upon us (and if you’re wondering if co-author Guillermo Ortiz de Zaraté and I are planning on revisiting and revising that monograph in honor of its 10th anniversary, the answer is YES!).
There are more than 8,000 marketing technologies on the market today. With so many choices, as organizations look for new marketing solutions or re-evaluate existing ones, the tendency for the technologies to look the same becomes a very real challenge. Thats when it becomes vitally important to go beyond common considerations like features and annual pricing.
On The A100 podcast , Amber Worthen, founder and CEO of Email Maven, shares her expert insights on overcoming common email marketing challenges faced by associations: • Effective email design – Learn how consistent design improves engagement and readability. • Combating email fatigue – Discover strategies to avoid overwhelming your members and keep them interested. • Segmentation and drip campaigns – Target the right audience with the right message to boost conversions. • Leveraging data – Use m
Speaker: Gareth Webb & Phill Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks. Join Gareth Webb and Phil Selley in this new session as they walk through the grant lifecycle, highlighting key operational and financial challenges
In June 2024, Florida governor Ron DeSantis vetoed $32 million in state funding for nonprofit arts organizations. As I discussed next steps with a nonprofit partner—like educating their community about the impact of this loss of funding—concerns about engaging in “political talk” emerged. Discussing budgets and policy was uncomfortable for the partner—and not something her nonprofit typically does.
In this episode of Association Insights , I’m diving deep into the essentials of writing a pitch that truly resonates with reporters. It starts with tailoring your pitch by deeply understanding the reporter’s beat and their audience’s interests. Craft a compelling opening that highlights a unique angle or timely problem your association is addressing.
In this episode of Association Insights , I’m diving deep into the essentials of writing a pitch that truly resonates with reporters. It starts with tailoring your pitch by deeply understanding the reporter’s beat and their audience’s interests. Craft a compelling opening that highlights a unique angle or timely problem your association is addressing.
Stadium Experience is pleased to announce that the 18th annual Stadium Events & Hospitality Awards will be hosted at the American Express Stadium, home of Brighton & Hove Albion Football Club, on Thursday 3rd July 2025.
In our latest A100 podcast , we bring you a special compilation of clips from previous interviews with some of the brightest minds and leaders in the association world. Chris Michaels of AAMFT shows the power of advocacy in legislative success. Mike Armstrong of NCARB emphasizes flexible professional pathways. Kinsey Fabrizio from CTA highlights seizing opportunities and mentorship.
Step into a world where elegance meets excitement, and let Sandown Park Racecourse redefine your exhibition experience. Here’s why you should book your next event with us: Versatile Spaces for Every Occasion: Sandown Park Racecourse is more than a world-class racecourse; it’s a versatile event venue.
On The A100 podcast , we dive into the world of sponsorships with Dana Johnston of EMC Outdoor and corporate sponsorships strategist Bruce Rosenthal to discuss how sponsorships can be a year-round responsibility, involving all departments within an association. Learn about moving beyond transactional relationships and building long-term, transformational partnerships, providing continuous value.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
The Meetings Industry Association (MIA) has unveiled the shortlist for its prestigious 2024 miaList, having received a record-breaking number of nominations for a third consecutive year. Now in its fourteenth year, the esteemed list recognises inspiring individuals and teams who continually go the extra mile and play a pivotal role in making their organisations so successful.
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Interactive and immersive technology specialists Arcstream have acquired fan engagement and digital experience specialists Innovate Live, creating a dynamic new leader in experiential interactive technology.
Looking to boost non-dues revenue? Read this blog to learn the nine effective ways to drive more non-dues revenue for your association. The post 9 Best Ideas for Generating Non-Dues Revenue for Your Association appeared first on YM Careers by Community Brands.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Bray Leino Events will deliver the UK’s Department for Business and Trade (DBT) full operational services contract at Expo 2025 Osaka. The international events and experience agency was selected following a competitive tender process. The win will see Bray Leino Events responsible for full operational services of the UK pavilion at Expo 2025 Osaka.
Change anything you want, except your name! This is an oldy but a goody, but since it came up with a client recently, I'll share it again. As a rule, you should allow your members and customers to update any of their primary contact information (e.g., address, phone, etc.) online, EXCEPT for their name. Why?
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