Association Analytics

AUGUST 7, 2024

Leveraging your data throughout the entire member journey can impact your association and your members. From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. As valuable as data is, though, without a clear and actionable way to track and report across your entire association, it can be difficult to tell what’s actually working.

Report 169

Report Revenue Review Certificate 169

Spark Consulting

AUGUST 7, 2024

I’ve been thinking about innovation a lot recently, in part because of a big client project that just wrapped up and in part because the tenth anniversary of Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment is almost upon us (and if you’re wondering if co-author Guillermo Ortiz de Zaraté and I are planning on revisiting and revising that monograph in honor of its 10th anniversary, the answer is YES!).

Innovation 195

Innovation Project Tools Products 195

The Association 100

AUGUST 7, 2024

On The A100 podcast , Amber Worthen, founder and CEO of Email Maven, shares her expert insights on overcoming common email marketing challenges faced by associations: • Effective email design – Learn how consistent design improves engagement and readability. • Combating email fatigue – Discover strategies to avoid overwhelming your members and keep them interested. • Segmentation and drip campaigns – Target the right audience with the right message to boost conversions. • Leveraging data – Use m

Email Marketing 130

Email Marketing Tips Strategy Marketing 130

Nexus Marketing

AUGUST 7, 2024

The ROI of SEO activities is ultimately generated by conversions. When users discover your website through organic search, engage with your content, and convert, your efforts have directly generated value for your brand. But what if your top-ranking content doesn’t seem to get much attention? What can you do to bolster the value of content that attracts traffic but fails to generate any actual conversions?

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Tips Case Study Content Examples 52

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Member Engagement

The Association 100

AUGUST 7, 2024

In this episode of Association Insights , I’m diving deep into the essentials of writing a pitch that truly resonates with reporters. It starts with tailoring your pitch by deeply understanding the reporter’s beat and their audience’s interests. Craft a compelling opening that highlights a unique angle or timely problem your association is addressing.

Report 130

Report How To Video 130

The Association 100

AUGUST 7, 2024

In our latest A100 podcast , we bring you a special compilation of clips from previous interviews with some of the brightest minds and leaders in the association world. Chris Michaels of AAMFT shows the power of advocacy in legislative success. Mike Armstrong of NCARB emphasizes flexible professional pathways. Kinsey Fabrizio from CTA highlights seizing opportunities and mentorship.

Communications 130

Communications Strategy 130

Effective Database

AUGUST 7, 2024

Change anything you want, except your name! This is an oldy but a goody, but since it came up with a client recently, I'll share it again. As a rule, you should allow your members and customers to update any of their primary contact information (e.g., address, phone, etc.) online, EXCEPT for their name. Why?

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The Association 100

AUGUST 7, 2024

On The A100 podcast , we dive into the world of sponsorships with Dana Johnston of EMC Outdoor and corporate sponsorships strategist Bruce Rosenthal to discuss how sponsorships can be a year-round responsibility, involving all departments within an association. Learn about moving beyond transactional relationships and building long-term, transformational partnerships, providing continuous value.

Strategy 130

Strategy Tips Innovation Team 130