Sun.Apr 21, 2024

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Managing negative publicity: Effective crisis communication strategies

The Association 100

In this video , I dive into managing negative publicity effectively. Navigating this terrain requires prompt and honest communication. Here’s how: 1. Respond quickly and transparently – Immediate acknowledgment of the issue with a clear action plan is crucial. Delays can worsen the situation. 2. Stick to the facts – Provide accurate information to maintain credibility and trust. 3.

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4 Creative Ways to Promote Your Membership Incentive Program

ISAE

4 Creative Ways to Promote Your Membership Incentive Program Membership incentives are the rewards or benefits that your organization’s members receive for being part of the program. While most of these incentive programs give members exclusive discounts at certain retailers, they can also offer more tailored perks. To create an effective program that encourages them to renew their memberships, donate to fundraisers, and remain active in your organization, it’s essential to connect with members

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What makes a story newsworthy?

The Association 100

In this video , I tackle a fundamental question for association communicators: What makes something newsworthy? We’re often tasked with promoting stories that may not inherently grab headlines. Here’s a breakdown of the critical elements that can transform your association’s updates into compelling news: • Timeliness is crucial. • Relevance.

Video 130
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Crafting the future: Elevate your events with The A100 podcast

The Association 100

Join us on the latest episode of The A100 podcast , going live tomorrow, where Kara Dickerson, Founder of Content With Impact, unveils transformative strategies for elevating association events. Drawing from her pioneering work at CES , Dickerson emphasizes the importance of data in tailoring event experiences that engage diverse industries. She discusses actionable methods for ensuring diversity on stage, like setting clear inclusivity standards and regular diversity audits.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Empower your association’s future leaders

The Association 100

In the latest A100 podcast episode , we explore crucial strategies of leadership development and succession planning, providing an in-depth look at how to cultivate future leaders and ensure the sustainability of your association through effective leadership transitions. We discuss the benefits of pairing experienced leaders with emerging talent and how mentorship programs can facilitate knowledge transfer and leadership skills. “Leadership isn’t just about navigating the present; it