Sat.Nov 09, 2024

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Building a thriving association culture

The Association 100

At ASAE’s 2024 Annual Conference, I had the pleasure of speaking with Carrie Morse, Chief Operating Officer at ERC, on The Association 100 about the ways associations can support a strong, thriving organizational culture. Morse shared ERC’s strategic approach to using data to drive engagement, including employee surveys that help leaders pinpoint what keeps staff motivated and where there’s room for improvement.

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Fostering genuine inclusivity in associations

The Association 100

On The Association 100 podcast , Dr. Cie Armstead, MPA, DBA, administrative director of Diversity, Equity and Inclusion at the American College of Surgeons, discussed reframing the narrative around DEI to focus not just on challenges but also opportunities. Dr. Armstead shared her strategies for advancing DEI initiatives, focusing on the importance for organizational commitment and navigating the complexities of building an inclusive culture.

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Leading with vision: building legacy, innovation and member-centric advocacy

The Association 100

On The A100 , Dr. Melissa Pergola of the American Society of Radiologic Technologists shares her strategic approach to balancing long-standing legacy with forward-looking innovation. Dr. Pergola discusses the importance of a mission-driven, member-centric focus informing every decision, from advocacy for professional recognition to workforce initiatives addressing talent shortages.

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Building a remote culture for association success

The Association 100

On The A100 , Tara Puckey, executive director of the Radio Television Digital News Association, discusses building a thriving remote culture. Puckey discusses intentional strategies like offsite gatherings that keep staff connected and aligned with RTDNA’s mission. She emphasizes that onboarding is more than logistics, incorporating personal touches to help new team members feel connected from day one.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.