February, 2020

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4 steps to take to bring back your lapsed members

YourMembership

Failure to renew doesn’t have to be the end of the story. There’s always an opportunity to get lost members to return. Read on to find out how. The post 4 steps to take to bring back your lapsed members appeared first on YourMembership.

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Partnership v. Membership: Communicating Change

Spark Consulting

Now that you’ve mapped out the changes you want to make to your membership program, and your board of directors is on board with those changes, how do you go about communicating them to the members who will be affected? In contrast to communicating with your board about changes, dues increases can be the hardest sell to members. “What do you mean my dues are going up?

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How Your Association Can Encourage Learner Self-Reliance

WBT Systems

How Your Association Can Encourage Learner Self-Reliance. Read more about How Your Association Can Encourage Learner Self-Reliance.

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Announcing The How Organizations Grow Membership & Revenue Research Report 2020?

Wild Apricot

Want to learn how other membership organizations are growing and gaining revenue? Check out our soon-to-be-released report (and fill it out for a chance to win a $100 Amazon gift card!).

Revenue 384
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

A cheer for 2020: ?? What do your members want? [Personalized content customized to their interests!]. ?? Where do they want it? [Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? When do they want it? [.Yesterday.]. But don’t fret - today works, too! The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to

More Trending

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How to Utilize a Career Center for Your Member Needs

YourMembership

Your online career center is a valuable benefit for your members. It’s the go-to destination for members seeking career development opportunities. It connects them with top jobs and employers within your industry. It helps you support members through all stages of their careers. So, it’s safe to say that your career center’s work is never. The post How to Utilize a Career Center for Your Member Needs appeared first on YourMembership.

How To 221
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Teach Members & Customers How to Succeed as an Online Learner

WBT Systems

Teach Members & Customers How to Succeed as an Online Learner. Read more about Teach Members & Customers How to Succeed as an Online Learner.

How To 273
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5 best practices to improve your association’s email marketing

YourMembership

Email is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?.

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27 Amazing Nonprofit Podcasts To Check Out In 2020

Wild Apricot

You'll find inspiring and educational podcasts on every topic from social media and nonprofit technology to cause marketing and fundraising ideas. Check out these 27 great podcasts for nonprofits to get started!

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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7 Hard Questions to Evaluate Your Digital Customer Experience

Higher Logic

The hard truth: Your digital customer experience may be disjointed. Forrester Research writes, “Digital experience delivery is a business-critical obligation.”. For many companies today, especially B2B or SaaS companies, the digital customer experience is the customer experience. Your customers likely interact with you almost entirely online (as they do things like submit support tickets, tag your business profiles on social media, or visit your website), making evaluating your customers’ digita

eBook 286
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Travel Restrictions Affecting Your Event? Go Virtual!

Blue Sky eLearn

We’ve seen it in the past. Outbreaks, travel bans, terrorist attacks affecting travel around the world, and as a result – your events. As the current Coronavirus outbreak continues to grow, more and more organizations are being forced to cancel their e vents and con ferences, and in some cases stop employee travel completely. . While there is uncertainty in the weeks and months ahead, there are things you can start doing now to ensure the show does still go on!

Content 271
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Association Brain Food Weekly: 2.14.20

Reid All About it

The weekly list of free educational events and resources for the association community… This got me thinking and maybe it will get you thinking too… How do you measure progress in your career? Nilofer Merchant says, “Money is a shitty metric for work. Only you can find the right one.” Not a vanity metric, but a meaningful one. I can’t measure what I’d love to measure so I’m still thinking.

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How to Keep Your Association Out of Technical Debt

WBT Systems

How to Keep Your Association Out of Technical Debt. Read more about How to Keep Your Association Out of Technical Debt.

How To 418
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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Best practices for auto-renewal to increase renewal rates

YourMembership

In a perfect world, your members would put their membership renewal date on their calendars. They would proactively renew several weeks before their actual renewal date so they would not miss a single day of membership. But that’s just not reality. The truth is that members need a reminder that it’s time to renew their. The post Best practices for auto-renewal to increase renewal rates appeared first on YourMembership.

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The Top 20 Things You Didn’t Know About Google Ad Grants

Wild Apricot

The Google Ad Grants program is an amazing resource for nonprofits, but there are a lot of misconceptions about how it works. This post will clear up any questions you might have and help you make the most of the program.

Resources 478
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Are You Facing These 3 Community Building Challenges?

Higher Logic

Communities are becoming a staple for healthy organizations to reach and interact with their customers and members, but they can be hard to navigate. To help guide your community building efforts, two of our 2020 Community Movers + Shakers sat down for a webinar to share advice in response big community challenges that attendees were facing. Before we dive in, get to know the experts.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

With the new year comes a fresh list of aspirations and a renewed vigor for setting (and following through) with your loftiest goals. For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Your association’s management as a whole probably has slightly different resolutions for the new year.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Association Brain Food Weekly: 2.7.20

Reid All About it

The weekly list of free educational events and resources for the association community… What do you do at the end of a long, stressful day at the office? Work out? Binge watch TV? Open a bottle of wine? Everyone has different ways of coping, but some of these self-care habits are healthier than others. ‘Self-care’ is a popular topic these days because so many people are stressed and burnt out.

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The Growing Member Need for Self-Care & Wellbeing Education

WBT Systems

The Growing Member Need for Self-Care & Wellbeing Education. Read more about The Growing Member Need for Self-Care & Wellbeing Education.

Education 270
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5 things your small association will love about YourMembership AMS

YourMembership

It’s not unusual for small associations to manage member data with spreadsheets and multiple systems when they’re just getting started. But as your organization grows, it’s time to move to association management software (AMS) built for associations at your stage of growth. Many small associations are moving to YourMembership AMS to handle all aspects of.

Software 221
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How to Write The Best Thank-You Letter for Donations + Three Templates and Samples

Wild Apricot

The impact of a great thank-you letter can't be overstated. Here's how you can prepare the best thank you letters for donations to keep your donors coming back for more!

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Get to Know Ideation in Higher Logic Community: Your Tool for Effective Feedback

Higher Logic

When our organizations are guided by end-user feedback, we’re more effective, we create more satisfied members and customers, and ideally, we increase our revenue. We all know getting feedback from our audience is essential, but with the current tools we have at our fingertips, like surveys, individual phone calls, or one-off emails, the feedback loop can be hit or miss.

Tools 177
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Driving Conversions through Content Marketing

Association Adviser

Attracting new members through content marketing is tricky, but it doesn’t have to be. Here are four things to focus on when trying to increase membership. The post Driving Conversions through Content Marketing appeared first on Association Adviser.

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The Role of Negotiation in Culture

Jamie Notter

I spoke last week at the American Cleaning Institute’s national conference, and the attendees were generally from large companies, many with a global footprint. I was presenting on the findings from our When Millennials Take Over book, and one participants asked me about the role of cross-cultural differences. Digital, clear, fluid, or fast are going to be interpreted differently in different cultures around the world, so how do you manage those differences?

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Why you should turn the office complainer into your champion

Association Success

Admit it. We’ve all done it. We’ve all complained at work. If you read the latest and greatest in leadership books, they would tell you this is a sign of poor organizational culture, and while I do not disagree, where others see a problem, I see potential. Complaining is a gold mine. When I hear someone complain, what I hear is someone who: Sees a problem.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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Four tips to start personalization for small staff associations

YourMembership

You’ve likely heard or read the term “personalization” a lot the past few years in webinars, articles, and conference presentations. It’s a hot topic in the world of marketing and customer experience. That’s why the Association of National Advertisers voted “personalization” the marketing word of the year for 2019. These days, your association can’t afford.

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How to Set Up a Membership Directory With Photos on Your Site — Easy Template

Wild Apricot

If you're looking to add a membership directory with photos to your site, you can do it in Wild Apricot's website builder. This easy to follow step-by-step guide will give you a simple template.

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Helpfulness, Openness, and Generosity Are Spreadable

Smooth The Path

When I was six years old, my parents were trying to find a good house to rent, at a reasonable price, in a good school district. In rural New Hampshire, I have to imagine that there were not a lot of homes that fit these criteria. As my mom tells it, they finally found a house they very much wanted to live in. She and my dad were talking to the homeowner, and his wife asked if she could take me to see the cows (the homeowners rented out their fields to a local farmer).