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Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. Here's how. The post How to Make Your Content Work Harder for You appeared first on Association Adviser.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportu
The weekly list of free educational events and resources for the association community… Reboarding members. In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? The more connected we are to something, the more we love it. We develop memories surrounding the people, the experiences, and the things we learn. We’re most attached to the groups or organizations that we’re most involved in.
As the world adjusts to the “new normal” brought about by COVID-19, organizations everywhere are coming to terms with shifting to virtual distribution of content rather than at in-person events. With organizations preparing to follow through with these shifts, one question seems to be at the forefront of everyone’s minds. How should I price my event?
As the world adjusts to the “new normal” brought about by COVID-19, organizations everywhere are coming to terms with shifting to virtual distribution of content rather than at in-person events. With organizations preparing to follow through with these shifts, one question seems to be at the forefront of everyone’s minds. How should I price my event?
Now more than ever it's important for your event content and structure to be compelling in order to keep attendees engaged and returning to your virtual events. Deliver an effective and memorable learning experience for attendees with these tips.
Here are 9 proven ways to increase member retention — featuring expert advice, real life examples, research, and more. By the end, you'll have the blueprint to create a solid strategy to start increasing member retention at your organization right away.
During this Coronavirus crisis, many planned conferences are being transformed into virtual events. In response to this demand, there are new companies springing up each week. So, beyond your standard questions about event schedule and production cost, what are the other most important questions to ask a virtual events vendor as you investigate their services?
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Your participation will help associations understand how others in the community are navigating communications in the current climate.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
During the plethora of free webinars and events happening right now, how can you help your virtual event stand out from the crowd? We’ve heard a lot about how difficult it is to keep people engaged when they’re participating at their desks. It’s probably even harder when they’re working from home, due to all the distractions. To counter this, try adding an unexpected element: community engagement.
This is probably not news to you, but we’re at an information crisis point. Your members and other audiences are dealing with a flood of information during a time when the role of traditional information gatekeepers has become severely devalued. People are overwhelmed with information, much of it false or untrustworthy, and are increasingly unable to discern what is reliable and what is not.
10 Attendee Complaints About Virtual Conferences—and How to Resolve Them. Read more about 10 Attendee Complaints About Virtual Conferences—and How to Resolve Them.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Well, this spring didn’t go quite as planned. As we began preparing to host SURGE Connect , we knew the event would be virtual as it always has been. We just didn’t know that virtual events would quickly become our only option. In the weeks since we first announced our call for speakers, the world has changed, but our need to connect, create community and find new ways to push our industry forward has only become more apparent.
The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition.
G2, the leading B2B technology review platform, released their Spring 2020 Grid Report, and we are excited to announce that we’ve been named a Leader in Online Community Management for the 4th consecutive quarter. This is a huge honor for us, as this ranking is based on reviews directly from our customers. The backing of G2 and our customers proves we’re achieving our mission: Making organizations successful by bringing them closer to their customers through meaningful interactions and powerful
Shortly after the coronavirus pandemic stay at home edicts began coming down, a colleague posted a question to LinkedIn: What’s your vision for when we come out of this? I suspect she was looking for stuff like: “associations will embrace smaller, regional, hybrid events” or “employers who were convinced there was no way their staff could work remotely would realize they were wrong.” I responded: We as a society will realize that healthcare must be affordable and ac
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Market Virtual Education Programs Carefully and Caringly Right Now. Read more about Market Virtual Education Programs Carefully and Caringly Right Now.
It’s essential to create useful content to keep your audience engaged with your brand, but that’s more complicated when the majority of the working world is at home because of the coronavirus. Engagement is what brings someone from an interested spectator to a dedicated advocate. So, what are some of the ways we can improve our virtual experiences and get people more involved with our organizations?
The weekly list of free educational events and resources for the association community… For the last six weeks, virtual events have been the focus of my reading and writing time—which is why you’ve seen the topic popping up so frequently here and on my Twitter stream too. So, I’m sorry or you’re welcome, whichever one applies. Virtual worlds for association events.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. It’s easy to say, harder to do – but we’ll walk you through what you need to get there, including aligning with your association’s overall priorities and overcoming common objectives.
Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. I do not think it means what you think it means.” Many times, when we’re using the term “content curation,” what we actually mean is “aggregation.” That is, pulling together a list of related links.
Virtual Fraternal Chapters Help Students Make the Best of Their College Experience. Read more about Virtual Fraternal Chapters Help Students Make the Best of Their College Experience.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
I recently walked into my gym for the first time in months. I’ve entered those awkward double doors thousands of times, but never like this. As soon as I entered, a man standing behind a giant plastic door with a thermal camera approached me and took my temperature. He was wearing a mask, so I couldn’t make out his demeanour. He glanced at the temperature nervously and said, “Is it really hot outside?
The weekly list of free educational events and resources for the association community… Chapter virtual events. Chapters have always had the face-to-face advantage but now even they must get on the virtual bandwagon. Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team.
Customer communities – what do they do for your business, really? Is a community a nice-to-have or a must-have? Michael Torok and Chris Detzel lead community efforts at their SaaS companies, Delphix and Imperva, respectively. They joined us to share why they began their communities, and the benefits they believe community will create for their customers and their organization.
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