WBT Systems
DECEMBER 14, 2020
12 Digital Marketing Channels for Your Association’s Education Programs. Read more about 12 Digital Marketing Channels for Your Association’s Education Programs.
Wild Apricot
DECEMBER 11, 2020
Worried about decline in membership? We turned to 3 experts in the membership field and asked their thoughts on the challenges of growing membership and what organizations can do to keep thriving.
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Higher Logic
DECEMBER 30, 2020
The post Building an Online Community Super Users Program appeared first on Higher Logic. An online community super users program is an essential tool in your community manager toolbox. Learn how to build your own! The post Building an Online Community Super Users Program appeared first on Higher Logic.
Reid All About it
DECEMBER 11, 2020
The weekly list of free educational events and resources for the association community…. 2021 attendee intent survey. To better understand the interest in attending in-person or hybrid conferences in 2021, Ricochet Advisory and HPN Global are collecting data from past conference attendees on the factors and scenarios that influence their likelihood to attend future conferences, e.g. vaccination availability, hotel hygiene practices, air travel, quarantined return rules, etc.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Spark Consulting
DECEMBER 4, 2020
As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator. Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. As hard as this is to hear, given what’s happened in associations this year (canceled meetings, revenue down, staff layoffs), it’s unlikely we’ve seen the bottom yet, and it’s likely we won’t see it for another
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
WBT Systems
DECEMBER 21, 2020
Don’t Ghost Your Attendees: How to Close a Virtual Conference. Read more about Don’t Ghost Your Attendees: How to Close a Virtual Conference.
Wild Apricot
DECEMBER 16, 2020
Are you as ready for 2021 as I am? COVID-19 brought a slew of challenges for the nonprofit sector this year — but it didn’t get us down! As always, nonprofits showed their resilience and innovation to overcome a very difficult time. I’m.
Higher Logic
DECEMBER 16, 2020
The post What is an Online Community? The Basics & Benefits appeared first on Higher Logic. Online communities are all around us, connecting families, friends, neighborhoods, and finally, businesses: Branded online communities help organizations with everything from being more transparent to deflecting support cases. The post What is an Online Community?
Reid All About it
DECEMBER 4, 2020
The weekly list of free educational events and resources for the association community…. Urgent request for participation in an association professional development survey. Tagoras is running a brief survey to determine how organizations offering professional development will focus their time and resources in 2021. It includes questions about the impact of the pandemic on strategy, pricing, etc.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Blue Sky eLearn
DECEMBER 17, 2020
Recently, our clients Joy Davis and Eri k Burns from AAPS joined us to provide a webinar on getting good programs (and great money) out of partners. When we say partners, we’re talking about your exhibitors and sponsors. Whether in-person or virtual, these partners are important, although they are not all created equal (and they probably feel that way about th e conferences they exhibit at and sponsor!).
Aaron Wolowiec
DECEMBER 4, 2020
Peggy Hoffman explores the outlook for chapters in 2021 as well as lessons learned this year. She also notes the calls for action associations must take if chapters are part of your strategy to assure success. Also included are six opportunities for component strategies for most associations to consider in 2021.
WBT Systems
DECEMBER 28, 2020
Your Holiday Reading List: Our Top 10 Blog Posts of 2020. Read more about Your Holiday Reading List: Our Top 10 Blog Posts of 2020.
Wild Apricot
DECEMBER 18, 2020
We’ve almost made it through the year! As we’re counting down to 2021, let’s look at the resources and updates from December. This month's highlight includes the launch of digital products, where you can offer digital content for.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Higher Logic
DECEMBER 2, 2020
The post 27 Inspiring Examples of Brands With a Soul appeared first on Higher Logic. Take a look at these examples of brands with souls, and get equipped to brainstorm some creative ways to show off your brand’s soul, capture loyal customers, and build better customer relationships along the way. The post 27 Inspiring Examples of Brands With a Soul appeared first on Higher Logic.
Reid All About it
DECEMBER 18, 2020
The weekly list of free educational events and resources for the association community…. Welcome to the last Association Brain Food of 2020. I’ll be back on Friday, January 8 after a (hopefully but probably not likely) two-week holiday break. Thank you for reading and sharing Association Brain Food with others in the association community this year.
Association Success
DECEMBER 9, 2020
We’ve all heard of taking your work from home, but what about when you’re working at home? Relationship struggles, medical issues, money problems, familial strife or mental health deterioration happen to almost everyone at some point in life. With the COVID-19 pandemic, many of us are juggling personal and professional responsibilities from the same four walls.
Aaron Wolowiec
DECEMBER 1, 2020
Employee welfare, in general, is integral to the success of any business. After all, your employees are responsible for keeping your business running. If they’re sick, tired, or burnt out, their productivity slows down. There are plenty of things that can affect the wellbeing of your employees. One of them is how well they’re doing financially. We’ll discuss why it’s important for employers to get involved in their employees’ financial wellbeing and some things you can do to ease the burden.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
WBT Systems
DECEMBER 7, 2020
Create Compelling Educational Programs by Copying 7 Moves from Queen’s Gambit. Read more about Create Compelling Educational Programs by Copying 7 Moves from Queen’s Gambit.
Wild Apricot
DECEMBER 16, 2020
Let’s be honest: 2020 was a tough year for associations. How you engage with members was flipped entirely on its head. However, despite cutbacks, canceled events, remote staff, and more, associations still managed to survive — congratulations!
Higher Logic
DECEMBER 10, 2020
The post The Story of Gain Grow Retain: Building a Customer Success Community appeared first on Higher Logic. Find out how Gain Grow Retain, the world’s fastest-growing customer success community, got its start and continues to engage customer success leaders. The post The Story of Gain Grow Retain: Building a Customer Success Community appeared first on Higher Logic.
Portage Group
DECEMBER 1, 2020
As we close in on the end of what for many has been the most tumultuous, challenging and unpredictable year in recent memory, the idea of creating a strategic plan can seem daunting, perhaps even futile. What will the world look like in six months? Twelve months? Two years? We can make some educated guesses, but if recent history has taught us anything, it is that we just don’t know what the future holds in store.
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Association Success
DECEMBER 10, 2020
I signed up last week for a newsletter tailored to chihuahua owners — I got a new puppy — and while I began getting super informative content about best practices for raising him, something was missing. I had heard all this information before. Out of frustration, I began to look into chihuahua-specific creators and found some really fun, quirky and authentic writers who shared their personal experiences and ideas. .
Aaron Wolowiec
DECEMBER 11, 2020
In the association world, we tend to think in annual increments. Of course 2020 taught us some of the dangers of that annual bias and about three months in we went into "crisis mode". We tend not to look back and evaluate what worked and what didn’t, so if we’re not careful, we’ll miss the key lessons behind our success and eventually slip back into our old ways.
Association Adviser
DECEMBER 16, 2020
Improve your association's website user experience with these 10 UX research truths from Sandy Marsico of Sandstorm digital creative agency. The post 10 Quick Tips for Improving Your Association Website Experience appeared first on Association Adviser.
Wild Apricot
DECEMBER 8, 2020
Nonprofit boards have legal and ethical duties to fulfill — do you know what they are? Learn about seven key responsibilities nonprofit boards must fulfill for successful governance.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Higher Logic
DECEMBER 8, 2020
The post 7 Types of Online Communities for Your Brand to Invest In appeared first on Higher Logic. Learn how your brand can harness the power of online community building with each of these 7 different types of communities. The post 7 Types of Online Communities for Your Brand to Invest In appeared first on Higher Logic.
Smooth The Path
DECEMBER 11, 2020
This afternoon, we’ll be looking into the future to discuss the opportunities available to associations. Meredith and I will be asking each other questions, but more importantly, we’ll be taking your questions. This is a super casual event. We expect a small group of colleagues to join us for a thoughtful far-ranging chat. No preparation is necessary (in fact, you don’t even need to watch the first two sessions).
Association Success
DECEMBER 11, 2020
The holiday season is just around the corner and association professionals are gearing up to celebrate. From recreating your office holiday party at home to deciding your workshop platform for 2021, this week’s Friday Five is centered around preparing for the new year. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending.
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