December, 2020

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12 Digital Marketing Channels for Your Association’s Education Programs

WBT Systems

12 Digital Marketing Channels for Your Association’s Education Programs. Read more about 12 Digital Marketing Channels for Your Association’s Education Programs.

Education 294
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Should Organizations Worry About a Decline in Membership? 3 Experts Weigh In

Wild Apricot

Worried about decline in membership? We turned to 3 experts in the membership field and asked their thoughts on the challenges of growing membership and what organizations can do to keep thriving.

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Building an Online Community Super Users Program

Higher Logic

The post Building an Online Community Super Users Program appeared first on Higher Logic. An online community super users program is an essential tool in your community manager toolbox. Learn how to build your own! The post Building an Online Community Super Users Program appeared first on Higher Logic.

Tools 296
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Association Brain Food Weekly: 12.4.20

Reid All About it

The weekly list of free educational events and resources for the association community…. Urgent request for participation in an association professional development survey. Tagoras is running a brief survey to determine how organizations offering professional development will focus their time and resources in 2021. It includes questions about the impact of the pandemic on strategy, pricing, etc.

Revenue 300
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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Associations 2021: Building New Norms

Aaron Wolowiec

Possibility. If Lowell was going to capture what 2021 is bringing with it – there is amazing potential and possibility. Many norms which were calcified in associations’ systems simply because of inertia have become dislodged. Over the past 10 months, associations have had to change so frequently the word ‘pivot’ has become hated. Not because of the change it implies, but because it is the norm which has defined each passing week.

System 246

More Trending

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Your Holiday Reading List: Our Top 10 Blog Posts of 2020

WBT Systems

Your Holiday Reading List: Our Top 10 Blog Posts of 2020. Read more about Your Holiday Reading List: Our Top 10 Blog Posts of 2020.

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10 Nonprofit Sector Trends for 2021

Wild Apricot

Are you as ready for 2021 as I am? COVID-19 brought a slew of challenges for the nonprofit sector this year — but it didn’t get us down! As always, nonprofits showed their resilience and innovation to overcome a very difficult time. I’m.

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What is an Online Community? The Basics & Benefits

Higher Logic

The post What is an Online Community? The Basics & Benefits appeared first on Higher Logic. Online communities are all around us, connecting families, friends, neighborhoods, and finally, businesses: Branded online communities help organizations with everything from being more transparent to deflecting support cases. The post What is an Online Community?

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Webinar Recap: Getting Good Programs (and Great Money) Out of Partners

Blue Sky eLearn

Recently, our clients Joy Davis and Eri k Burns from AAPS joined us to provide a webinar on getting good programs (and great money) out of partners. When we say partners, we’re talking about your exhibitors and sponsors. Whether in-person or virtual, these partners are important, although they are not all created equal (and they probably feel that way about th e conferences they exhibit at and sponsor!).

Directory 209
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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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Will Chapters Be Relevant in 2021?

Aaron Wolowiec

Peggy Hoffman explores the outlook for chapters in 2021 as well as lessons learned this year. She also notes the calls for action associations must take if chapters are part of your strategy to assure success. Also included are six opportunities for component strategies for most associations to consider in 2021.

Strategy 246
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How to deal with personal stress when your professional life invades your home

Association Success

We’ve all heard of taking your work from home, but what about when you’re working at home? Relationship struggles, medical issues, money problems, familial strife or mental health deterioration happen to almost everyone at some point in life. With the COVID-19 pandemic, many of us are juggling personal and professional responsibilities from the same four walls.

How To 174
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Don’t Ghost Your Attendees: How to Close a Virtual Conference

WBT Systems

Don’t Ghost Your Attendees: How to Close a Virtual Conference. Read more about Don’t Ghost Your Attendees: How to Close a Virtual Conference.

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4 Steps to Writing the Perfect Lapsed Donor Letter + Template

Wild Apricot

Do you try to win back your lapsed donors? Here's how to write the perfect letter for a lapsed donor appeal + a free template you can use to get started.

How To 397
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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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27 Inspiring Examples of Brands With a Soul

Higher Logic

The post 27 Inspiring Examples of Brands With a Soul appeared first on Higher Logic. Take a look at these examples of brands with souls, and get equipped to brainstorm some creative ways to show off your brand’s soul, capture loyal customers, and build better customer relationships along the way. The post 27 Inspiring Examples of Brands With a Soul appeared first on Higher Logic.

Examples 298
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What to Do When You Inherit a Career Center: How to Manage It

Association Adviser

Managing your association's online career center can be a lot of work, but with a strategic plan, you will enjoy the benefits of a well-supported program. The post What to Do When You Inherit a Career Center: How to Manage It appeared first on Association Adviser.

How To 148
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Employee Financial Wellness: Why Employers Should Care

Aaron Wolowiec

Employee welfare, in general, is integral to the success of any business. After all, your employees are responsible for keeping your business running. If they’re sick, tired, or burnt out, their productivity slows down. There are plenty of things that can affect the wellbeing of your employees. One of them is how well they’re doing financially. We’ll discuss why it’s important for employers to get involved in their employees’ financial wellbeing and some things you can do to ease the burden.

Products 246
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What associations can learn from Substack

Association Success

I signed up last week for a newsletter tailored to chihuahua owners — I got a new puppy — and while I began getting super informative content about best practices for raising him, something was missing. I had heard all this information before. Out of frustration, I began to look into chihuahua-specific creators and found some really fun, quirky and authentic writers who shared their personal experiences and ideas. .

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Create Compelling Educational Programs by Copying 7 Moves from Queen’s Gambit

WBT Systems

Create Compelling Educational Programs by Copying 7 Moves from Queen’s Gambit. Read more about Create Compelling Educational Programs by Copying 7 Moves from Queen’s Gambit.

Education 195
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December Update: Ending the Year on a Great Note

Wild Apricot

We’ve almost made it through the year! As we’re counting down to 2021, let’s look at the resources and updates from December. This month's highlight includes the launch of digital products, where you can offer digital content for.

Resources 370
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The Story of Gain Grow Retain: Building a Customer Success Community

Higher Logic

The post The Story of Gain Grow Retain: Building a Customer Success Community appeared first on Higher Logic. Find out how Gain Grow Retain, the world’s fastest-growing customer success community, got its start and continues to engage customer success leaders. The post The Story of Gain Grow Retain: Building a Customer Success Community appeared first on Higher Logic.

Strategy 296
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Why Data Ethics Matter

Association Adviser

Data is a powerful tool your association should use, but with that power comes an immense responsibility. Here's what you should know about data ethics. The post Why Data Ethics Matter appeared first on Association Adviser.

Tools 148
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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Where Will You Be Three Months from Now?

Aaron Wolowiec

In the association world, we tend to think in annual increments. Of course 2020 taught us some of the dangers of that annual bias and about three months in we went into "crisis mode". We tend not to look back and evaluate what worked and what didn’t, so if we’re not careful, we’ll miss the key lessons behind our success and eventually slip back into our old ways.

Course 246
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How association professionals are handling the holidays

Association Success

The holiday season is just around the corner and association professionals are gearing up to celebrate. From recreating your office holiday party at home to deciding your workshop platform for 2021, this week’s Friday Five is centered around preparing for the new year. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending.

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Associations of the Future Live Event Today

Smooth The Path

This afternoon, we’ll be looking into the future to discuss the opportunities available to associations. Meredith and I will be asking each other questions, but more importantly, we’ll be taking your questions. This is a super casual event. We expect a small group of colleagues to join us for a thoughtful far-ranging chat. No preparation is necessary (in fact, you don’t even need to watch the first two sessions).

Process 148
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7 Association Trends We'll See in 2021

Wild Apricot

Let’s be honest: 2020 was a tough year for associations. How you engage with members was flipped entirely on its head. However, despite cutbacks, canceled events, remote staff, and more, associations still managed to survive — congratulations!

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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7 Types of Online Communities for Your Brand to Invest In

Higher Logic

The post 7 Types of Online Communities for Your Brand to Invest In appeared first on Higher Logic. Learn how your brand can harness the power of online community building with each of these 7 different types of communities. The post 7 Types of Online Communities for Your Brand to Invest In appeared first on Higher Logic.

Strategy 296
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10 Quick Tips for Improving Your Association Website Experience

Association Adviser

Improve your association's website user experience with these 10 UX research truths from Sandy Marsico of Sandstorm digital creative agency. The post 10 Quick Tips for Improving Your Association Website Experience appeared first on Association Adviser.

Tips 148
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The 4 Words of 2020

Aaron Wolowiec

The descriptions of 2020 are overused: “in these unprecedented times” “we learned to pivot.” They are often accompanied with tactical lessons learned-embrace technology, use content wisely, etc. But are there larger lessons we can take away from 2020? This blog post explores lessons learned in 2020 with four words.

Content 244