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I suppose it’s only human to make assumptions about other generations. When Millennials were entering the job market, remember the scare tactics used by keynote speakers? “They’re entitled!” “They need recognition!” Ugh, so exasperating. Stereotypes like these are barriers to understanding and connecting. Don’t make the same mistake with Gen Z. Each generation is influenced by what’s going on around them as they come of age, so they will differ in some ways.
Is your association looking to crack the Gen Z code? While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Statista estimates there are 68.6 million Generation Z Americans. While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date.
The post Is podcasting right for your association? appeared first on Higher Logic. How can audio – which has been around for as long as humans have been communicating – be seen as something “new”? A recent episode of our podcast, The Member Engagement Show, explores the power. The post Is podcasting right for your association? appeared first on Higher Logic.
Marketing, across all industries, has become tricky in the digital age. Members, potential members, partners, event exhibitors, sponsors and industry professionals are inundated with marketing everywhere they flick their thumbs on their smartphones. No one is immune. Their attention is captured, and they get distracted from engaging with your association.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
After nearly three years of pandemic and economic uncertainty, what has your association learned? Are you doing anything differently? Have you stopped doing anything? What are you better at now?
Growing your membership organization is all about one thing: fostering strong connections with your membership base. Believe it or not, this all starts with member data management! Collecting accurate member data helps you to grow, engage and retain.
Growing your membership organization is all about one thing: fostering strong connections with your membership base. Believe it or not, this all starts with member data management! Collecting accurate member data helps you to grow, engage and retain.
For day 1 of our 12 days of recipes, we invite you to indulge in this Sweet Potato Casserole Cake shared by Shannon Lockwood, Event Garde's Event Manager.
The weekly list of free educational events and resources for the association community…. New member engagement. It’s here! The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. It also shares onboarding tactics and success factors.
The post Increase Member Engagement Easily with These Community Features appeared first on Higher Logic. Driving better engagement keeps your members invested in their membership—it’s a major factor when it’s time to renew. Learn how to leverage your community features to make engaging members easier. . The post Increase Member Engagement Easily with These Community Features appeared first on Higher Logic.
All in one post/place! 10. Five Tips for Success with Ad Hoc Volunteers. Original Post (2014). Updated Post (2022). 9. Why Is Membership the Only Relationship? Original Post (2013). Updated Post (2022). 8. Membership 101: Effective Renewal Cycles. Original Post (2018). Updated Post (2022). 7. Membership 101: Exit Surveys. Original Post (2018). Updated Post (2022). 6.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Accountability Groups are becoming common practice - they can serve lots of different functions and mean lots of different things to different people. They are any group of like professionals who want to provide support for, provide personal and professional growth opportunities for, and build relationships with others in their field. Read on for the benefits of these groups.
The weekly list of free educational events and resources for the association community…. This is the last edition of Association Brain Food for the year. I’ll see you again on Friday, January 6, 2023. Wishing you and yours a relaxing and enjoyable holiday season. Merry Christmas! Copyright law. This week, while researching via Google, I landed on an association management company’s blog and found a post I wrote for a client.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
The post Key Takeaways from the Top Higher Logic Podcast Episodes of 2022 appeared first on Higher Logic. Throughout the year, Higher Logic has interviewed numerous leaders in the association space on the Member Engagement Show podcast. Here we offer you the top takeaways of this year from our most popular episodes. . The post Key Takeaways from the Top Higher Logic Podcast Episodes of 2022 appeared first on Higher Logic.
And finally, coming in at #1 in the Spark All-Time Top 10 Blog Posts (and it wasn’t even close): Membership 101: The Welcome Series. First written more than five years ago, this post remains the first or second most visited page on my entire website month after month (thanks, Google Analytics!). Once again, I’m finding that the advice I provided, gleaned both from my own years as a membership director and my time working with clients, holds up: Create a drip campaign, mix your method
When making a case for improving new member onboarding and engagement at your association, your chances are better if you can say, “Look at what these associations with a 90% new member retention rate are doing.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
For day 4 of our 12 days of recipes, we invite you to check out these divine Chocolate Covered Brown Butter Millionaire's Bars shared by Danielle Guty, Event Garde Facilitator and Project Coordinator.
The weekly list of free educational events and resources for the association community…. Virtual events and inclusion. “If your association is serious about inclusion and diversity, make sure you know what ‘going back to normal’ really means.” WBT Systems explains who’s excluded if you stop hosting virtual conferences. Maybe more people than you realize according to the research they share.
The post Connecting Community Content to Customer Experience and Marketing appeared first on Higher Logic. All too often, brand communities get developed in a vacuum—as siloed initiatives that bring together important stakeholders too late and too little. Within this model, the consequences are many, and the benefits are few. One. The post Connecting Community Content to Customer Experience and Marketing appeared first on Higher Logic.
“True happiness comes from the joy of deeds well done, the zest of creating new things.” Antione de Saint Exupery. If you’re looking for the perfect holiday gift for a colleague, consider joy. Most of us don’t begin the workday expecting anything joyful. In fact, according to Gallup about 85 percent of people in the global workplace are either not engaged or disengaged.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. But are you truly leveraging that information? Are you using it to increase revenue and lower costs per renewal?
Every membership organization can benefit from having a member directory —but it sure comes with a lot of information to juggle! That’s why online directory software is just what you need to keep up with member data without sending your.
For day 7 of our 12 days of recipes, we invite you to check out this luscious Crustless Cranberry Pie shared by Dilhara Muthukuda, Event Garde Facilitator.
As the senior director of Insights at Candid, I often joke that half of my job is asking people to define their terms. The social sector is full of jargon, buzzwords, and abbreviations. It’s equally full of seemingly straightforward words that can mean many different things; for example, the term “year” can mean five different things when talking about nonprofit data i Defining “BIPOC-led” is a perfect example of these issues (BIPOC stands for Black, Indigenous, and People of Color ii ).
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
The post Why a Branded Online Community Beats Just Using Social Media appeared first on Higher Logic. You know the power of a well-connected, engaged community for your association. But where you host that community can have a big impact on your ability to serve its members. . The post Why a Branded Online Community Beats Just Using Social Media appeared first on Higher Logic.
When you are the leader, you drive the team dynamics. Others take their cues from your behavior. This is an unavoidable consequence of being the boss. We feel at ease with people who are like us. So, it’s easy to promote this self-centered perspective without realizing it. But CEOs who head exceptional teams reject an […]. The post Commit to Your Team’s Success—They’ll Return the Favor appeared first on.orgSource.
Not every organization that uses business analytics must be a for-profit company. Professional societies, trade associations, and nonprofit groups can all use analytics tools to improve their staff operations, reach more members and non-members, and make meaningful progress toward their mission and goals. . Business analytics is essential for any modern organization.
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