September, 2021

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How Could Your Association’s Learning Business Shape a Better Future for Your Industry?

WBT Systems

How Could Your Association’s Learning Business Shape a Better Future for Your Industry? Read more about How Could Your Association’s Learning Business Shape a Better Future for Your Industry?

Industry 376
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The Complete Guide to Diversifying Your Nonprofit Revenue Streams

Wild Apricot

Whether you work for a large nonprofit or run a small two-person shop, the question “How do we bring in more revenue?” is probably constantly running through your mind. After all, nonprofits are driven by the need to raise funds to support.

Revenue 369
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Why I Keep Coming Back to Super Forum

Higher Logic

The post Why I Keep Coming Back to Super Forum appeared first on Higher Logic. Will we see you at Super Forum 2021? Find out why these repeat attendees keep coming back every year. The post Why I Keep Coming Back to Super Forum appeared first on Higher Logic.

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How to Drive Analytics Adoption through Culture and Practice – 10/13/21

Association Analytics

The post How to Drive Analytics Adoption through Culture and Practice – 10/13/21 appeared first on Association Analytics.

How To 312
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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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What I’ve Learned after 10 Years at Blue Sky eLearn

Blue Sky eLearn

Summary: We have some incredible people here at Blue Sky eLearn, so we’ve decided to share some stories and observations from someone who’s been with us through thick and thin: Jocelyn Taylor, our Senior Director of Sales Operations. With over 10 years of experience at Blue Sky, Jocelyn has seen her share of ups and downs, wins and losses, and an incredible amount of change in our industry… Take it away, Jocelyn!

LMS 296

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Here We Go Again… With an Uncertain Future, Be Prepared for a Return to Virtual

WBT Systems

Here We Go Again… With an Uncertain Future, Be Prepared for a Return to Virtual. Read more about Here We Go Again… With an Uncertain Future, Be Prepared for a Return to Virtual.

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The Complete Guide to Mentorship Programs for Membership Organizations

Wild Apricot

One of the biggest reasons why people join professional associations is to take advantage of mentorship opportunities. What better way to advance in your career than to sit one-on-one with someone who works in the same field and has been in your shoes?

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SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

Higher Logic

The post SPF, DKIM, DMARC: The 3 Pillars of Email Authentication appeared first on Higher Logic. Email authentication is built on SPF, DKIM, & DMARC. These technical, essential terms will help you master email authentication and maintain brand reputation. The post SPF, DKIM, DMARC: The 3 Pillars of Email Authentication appeared first on Higher Logic.

Strategy 295
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Which Is Better: a Lot from a Little, or a Little from a Lot?

Spark Consulting

One last question from my brief series on member engagement, inspired by serving on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. Would you rather have a lot of members lightly engaged or fewer members more deeply engaged? First, I guarantee your association does not have the capacity to support every member being fully engaged with everything the association does or offers.

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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Yikes! Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty. In case you aren’t familiar with a member engagement score, here’s a quick overview: it’s an analysis to assess member and customer behavior over a certain period of time (we recom

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How to Communicate Price Increases

Aaron Wolowiec

How do you raise the price of a virtual event when you did a free event or a very low cost event last year? Here are three key things that you need to include when communicating a price change, especially within the context of raising the price of a virtual event when you did one for free or low cost in the past year.

Price 246
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Why Your Association Needs an LMS in 2022—Even Though You Survived the Pandemic Without One

WBT Systems

You made it this far through the pandemic without an LMS, and with in-person conferences back on the schedule, why would your association need an LMS now?

LMS 347
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How to Start a Fundraiser: Everything You Need to Know in 8 Simple Steps

Wild Apricot

Fundraising is one of the best sources of revenue for nonprofits. However, it’s not enough to simply set up a donation page on your website and wait for people to stumble upon it with their credit cards in hand.

How To 361
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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Inbox ROI: 5 Examples of Successful Email Campaigns

Higher Logic

The post Inbox ROI: 5 Examples of Successful Email Campaigns appeared first on Higher Logic. Learn how five associations achieved incredible results with members while decreasing their workload by using automated email campaigns. The post Inbox ROI: 5 Examples of Successful Email Campaigns appeared first on Higher Logic.

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Thoughts from a Think Tank: The Shifting Work Culture

Blue Sky eLearn

I recently moderated a Think Tank event for the Association Executives of North Carolina Young Professionals group, FUEL. This event brought association executives and their partner organizations together to discuss the problems they see facing the world and innovate new solutions to fix them. Think Tanks do not create policy, but they do bring new ideas and solutions to the table to enable change.

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How to Drive Analytics Adoption through Culture and Practice

Association Analytics

The post How to Drive Analytics Adoption through Culture and Practice appeared first on Association Analytics.

How To 169
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Gardian of the Month: Steven Stout

Aaron Wolowiec

Steven Stout, Executive Director for the Texas Society of Association Executives. is our Gardian of the Month.

Texas 245
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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Cohort-Based Online Courses: The Solution to Boring Lectures & Virtual Fatigue

WBT Systems

You heard it here first: associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.

Course 285
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5 Steps to Build a Membership Site (No Tech Experience Required)

Wild Apricot

“I want to create a membership site where people can fill out a form and pay online to get access to my community and resources.” This is what Lily, the membership manager of a small Library Association wanted to accomplish. After doing.

Library 243
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Defining the Value in Your Association’s Value Proposition

Higher Logic

The post Defining the Value in Your Association’s Value Proposition appeared first on Higher Logic. Your association’s value proposition should be the core of the member benefits you provide and guide how you communicate with members and future members. The post Defining the Value in Your Association’s Value Proposition appeared first on Higher Logic.

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Roundup Report on Networking Events of the Future

Smooth The Path

Have you tried a few virtual networking events and felt they delivered a meh experience? You are not alone! Sometimes the virtual sessions during the reception time slot are entertaining, like bringing in a chef or a mixologist. While enjoyable, it’s hard for members to connect. Other sessions create a space for members to connect, but you may get the sense these experiences can be pretty awkward for the few who attend.

Report 145
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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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One Foot in Two Worlds—Expert Advice on Hybrid Events, Podcasts, and AV Tech

.orgSource

Laird Crawford has straddled the virtual and in-person worlds for some time now. He edits the mumbles out of podcasts and makes people look better on video than they do in person. Over the last 25 years, Laird’s company, Ian Ryan Interactive, has been my go-to for audio-visual success. You can probably guess that in […]. The post One Foot in Two Worlds—Expert Advice on Hybrid Events, Podcasts, and AV Tech appeared first on.orgSource.

Video 145
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Fall Social Media Post Ideas

GrowthZone

As a chill enters the air and the leaves start to turn colors, make sure your social media is prepared for a seasonal change as well. Keeping your content up to date with the time of year can help drive engagement and ensure your posts are relevant. Here are several ideas to use as inspiration: Poll Ideas. Polls are phenomenal because they demand interaction and spark curiosity.

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The Power of Integration – Creating a Technological Ecosystem

Association Adviser

If the past year has taught us anything, it’s that we have accelerated beyond online communication platforms being a mere convenience. They have become a necessity, more than ever before, for conducting day-to-day business. Today, the importance of integrating association-specific software into a cohesive technological ecosystem cannot be overstated.

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September Update: What's new with WildApricot this fall?

Wild Apricot

Discover more things you can do with WlidApricot this fall. We've added a new integrations page on our website, explaining all the tools you can use to automate more and provide your members with more value. As well, see our latest blog post, including.

Tools 195
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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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How ASNT Made Event Management Easier than Ever with Landing Pages

Higher Logic

The post How ASNT Made Event Management Easier than Ever with Landing Pages appeared first on Higher Logic. Find out how one association was able to manage registration, confirmation, and follow-up for their new event series with landing pages. The post How ASNT Made Event Management Easier than Ever with Landing Pages appeared first on Higher Logic.

Strategy 263
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How CMOs should prep for the new event world

Event Industry News

Based in Boston, Massachusetts, Devin Cleary is the VP of global events at award-winning digital platform Bizzabo – multiple-winner of the Event Tech Awards ’ coveted People’s Choice gong. With more than 16 years’ experience designing and delivering diverse experiential marketing programmes for b2b, non-profit and consumer markets, Devin has an enviable track record in strategising and executing in-person, virtual and hybrid events.

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7 Practical Ways to Design a Better Association Strategy

Aaron Wolowiec

Strategic planning is one of the most important but intimidating parts of association work. The extent to which your association achieves your goals, and how quickly, depends in large part upon the thoroughness of your strategic plan. There are many factors to consider when designing a calculated association strategy that can guide your association in the short, medium and long term.

Strategy 130