September, 2021

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How Could Your Association’s Learning Business Shape a Better Future for Your Industry?

WBT Systems

How Could Your Association’s Learning Business Shape a Better Future for Your Industry? Read more about How Could Your Association’s Learning Business Shape a Better Future for Your Industry?

Industry 376
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The Complete Guide to Diversifying Your Nonprofit Revenue Streams

Wild Apricot

Whether you work for a large nonprofit or run a small two-person shop, the question “How do we bring in more revenue?” is probably constantly running through your mind. After all, nonprofits are driven by the need to raise funds to support.

Revenue 365
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Why I Keep Coming Back to Super Forum

Higher Logic

The post Why I Keep Coming Back to Super Forum appeared first on Higher Logic. Will we see you at Super Forum 2021? Find out why these repeat attendees keep coming back every year. The post Why I Keep Coming Back to Super Forum appeared first on Higher Logic.

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What I’ve Learned after 10 Years at Blue Sky eLearn

Blue Sky eLearn

Summary: We have some incredible people here at Blue Sky eLearn, so we’ve decided to share some stories and observations from someone who’s been with us through thick and thin: Jocelyn Taylor, our Senior Director of Sales Operations. With over 10 years of experience at Blue Sky, Jocelyn has seen her share of ups and downs, wins and losses, and an incredible amount of change in our industry… Take it away, Jocelyn!

LMS 296
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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How to Drive Analytics Adoption through Culture and Practice – 10/13/21

Association Analytics

The post How to Drive Analytics Adoption through Culture and Practice – 10/13/21 appeared first on Association Analytics.

How To 312

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Here We Go Again… With an Uncertain Future, Be Prepared for a Return to Virtual

WBT Systems

Here We Go Again… With an Uncertain Future, Be Prepared for a Return to Virtual. Read more about Here We Go Again… With an Uncertain Future, Be Prepared for a Return to Virtual.

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The Complete Guide to Mentorship Programs for Membership Organizations

Wild Apricot

One of the biggest reasons why people join professional associations is to take advantage of mentorship opportunities. What better way to advance in your career than to sit one-on-one with someone who works in the same field and has been in your shoes?

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SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

Higher Logic

The post SPF, DKIM, DMARC: The 3 Pillars of Email Authentication appeared first on Higher Logic. Email authentication is built on SPF, DKIM, & DMARC. These technical, essential terms will help you master email authentication and maintain brand reputation. The post SPF, DKIM, DMARC: The 3 Pillars of Email Authentication appeared first on Higher Logic.

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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

The first pitfall into member attrition is the assumption that members are committed to sticking with an organization simply because they’ve signed up to pay regular dues. That financial pledge is far from a binding agreement, and their continued membership is contingent on your upkeep of further incentives to stick with the program. Just think about the difference between the expectations of a one-time donor and those of a longtime member.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Which Is Better: a Lot from a Little, or a Little from a Lot?

Spark Consulting

One last question from my brief series on member engagement, inspired by serving on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. Would you rather have a lot of members lightly engaged or fewer members more deeply engaged? First, I guarantee your association does not have the capacity to support every member being fully engaged with everything the association does or offers.

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How to Communicate Price Increases

Aaron Wolowiec

How do you raise the price of a virtual event when you did a free event or a very low cost event last year? Here are three key things that you need to include when communicating a price change, especially within the context of raising the price of a virtual event when you did one for free or low cost in the past year.

Price 246
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Why Your Association Needs an LMS in 2022—Even Though You Survived the Pandemic Without One

WBT Systems

You made it this far through the pandemic without an LMS, and with in-person conferences back on the schedule, why would your association need an LMS now?

LMS 347
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How to Start a Fundraiser: Everything You Need to Know in 8 Simple Steps

Wild Apricot

Fundraising is one of the best sources of revenue for nonprofits. However, it’s not enough to simply set up a donation page on your website and wait for people to stumble upon it with their credit cards in hand.

How To 347
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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Inbox ROI: 5 Examples of Successful Email Campaigns

Higher Logic

The post Inbox ROI: 5 Examples of Successful Email Campaigns appeared first on Higher Logic. Learn how five associations achieved incredible results with members while decreasing their workload by using automated email campaigns. The post Inbox ROI: 5 Examples of Successful Email Campaigns appeared first on Higher Logic.

Examples 294
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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Yikes! Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty. In case you aren’t familiar with a member engagement score, here’s a quick overview: it’s an analysis to assess member and customer behavior over a certain period of time (we recom

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Thoughts from a Think Tank: The Shifting Work Culture

Blue Sky eLearn

I recently moderated a Think Tank event for the Association Executives of North Carolina Young Professionals group, FUEL. This event brought association executives and their partner organizations together to discuss the problems they see facing the world and innovate new solutions to fix them. Think Tanks do not create policy, but they do bring new ideas and solutions to the table to enable change.

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Gardian of the Month: Steven Stout

Aaron Wolowiec

Steven Stout, Executive Director for the Texas Society of Association Executives. is our Gardian of the Month.

Texas 245
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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Cohort-Based Online Courses: The Solution to Boring Lectures & Virtual Fatigue

WBT Systems

You heard it here first: associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.

Course 285
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5 Steps to Build a Membership Site (No Tech Experience Required)

Wild Apricot

“I want to create a membership site where people can fill out a form and pay online to get access to my community and resources.” This is what Lily, the membership manager of a small Library Association wanted to accomplish. After doing.

Library 243
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Defining the Value in Your Association’s Value Proposition

Higher Logic

The post Defining the Value in Your Association’s Value Proposition appeared first on Higher Logic. Your association’s value proposition should be the core of the member benefits you provide and guide how you communicate with members and future members. The post Defining the Value in Your Association’s Value Proposition appeared first on Higher Logic.

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How to Drive Analytics Adoption through Culture and Practice

Association Analytics

The post How to Drive Analytics Adoption through Culture and Practice appeared first on Association Analytics.

How To 169
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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Ransomware: Its Sources, Its Impact, & How To Prevent It

Virtual

In this episode, Andy welcomes Justin Montville, Vice President of Applications and Infrastructure at Virtual, Inc. This podcast discusses all thing ransomware, from knowing what the benefits are to how to best protect yourself and your devices. In this episode, Andy welcomes Justin Montville, Vice President of Applications and Infrastructure at Virtual, Inc.

How To 130
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7 Practical Ways to Design a Better Association Strategy

Aaron Wolowiec

Strategic planning is one of the most important but intimidating parts of association work. The extent to which your association achieves your goals, and how quickly, depends in large part upon the thoroughness of your strategic plan. There are many factors to consider when designing a calculated association strategy that can guide your association in the short, medium and long term.

Strategy 130
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One Foot in Two Worlds—Expert Advice on Hybrid Events, Podcasts, and AV Tech

.orgSource

Laird Crawford has straddled the virtual and in-person worlds for some time now. He edits the mumbles out of podcasts and makes people look better on video than they do in person. Over the last 25 years, Laird’s company, Ian Ryan Interactive, has been my go-to for audio-visual success. You can probably guess that in […]. The post One Foot in Two Worlds—Expert Advice on Hybrid Events, Podcasts, and AV Tech appeared first on.orgSource.

Video 145
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September Update: What's new with WildApricot this fall?

Wild Apricot

Discover more things you can do with WlidApricot this fall. We've added a new integrations page on our website, explaining all the tools you can use to automate more and provide your members with more value. As well, see our latest blog post, including.

Tools 195
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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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How ASNT Made Event Management Easier than Ever with Landing Pages

Higher Logic

The post How ASNT Made Event Management Easier than Ever with Landing Pages appeared first on Higher Logic. Find out how one association was able to manage registration, confirmation, and follow-up for their new event series with landing pages. The post How ASNT Made Event Management Easier than Ever with Landing Pages appeared first on Higher Logic.

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Roundup Report on Networking Events of the Future

Smooth The Path

Have you tried a few virtual networking events and felt they delivered a meh experience? You are not alone! Sometimes the virtual sessions during the reception time slot are entertaining, like bringing in a chef or a mixologist. While enjoyable, it’s hard for members to connect. Other sessions create a space for members to connect, but you may get the sense these experiences can be pretty awkward for the few who attend.

Report 145
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The Power of Integration – Creating a Technological Ecosystem

Association Adviser

If the past year has taught us anything, it’s that we have accelerated beyond online communication platforms being a mere convenience. They have become a necessity, more than ever before, for conducting day-to-day business. Today, the importance of integrating association-specific software into a cohesive technological ecosystem cannot be overstated.