November, 2017

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The Complete Guide on How to Start an Association

Wild Apricot

This step-by-step guide to covers absolutely everything you need to know about how to start an association in the USA.

How To 419
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Debunking Learning Myths: 12 Facts About Adult Learning

WBT Systems

If you make your living in the lifelong learning business, you don’t want to rely on obsolete information to do your job. But, unfortunately, you might still hear people espousing some old learning myths, despite the progress neuroscientists and professional development experts have made in understanding how adults learn. We’re here to debunk some of those learning myths, starting with one that has incredible staying power. #1 – The learning style myth: please make it stop!

Education 315
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What professional education can do for Rose McGowan and #metoo.

YourMembership

Last time, I chronicled the challenges faced by Gatorade’s new CEO, then how she overcame them, hoisting the company out of a major slump after decades of success. This time, I’m departing from the ongoing review of “The Power of Little Ideas” by David Robertson. Instead, I’d like to address something that’s had an impact in. The post What professional education can do for Rose McGowan and #metoo. appeared first on YourMembership.

Education 170
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VOC Leaders: How Hermes delivers success by measuring the entire customer journey

Reid All About it

Hermes is a leading parcel courier in the United Kingdom and is committed to always being the first choice among U.K. consumers. Doing so requires a deep focus on improving. The post VOC Leaders: How Hermes delivers success by measuring the entire customer journey appeared first on ForeSee.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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How to Overcome B2B Buyers’ Biggest Complaints in the Sales Process [Research]

Higher Logic

B2B sales can be tough. Buyers are well educated on products and services, including your competitors, and frequently work in teams. Often, you don’t just need to convince one person to buy, you need to convince five or more. Fortunately, many B2B buyers have the same concerns. According to research from Aberdeen Group and PJA Advertising , there are a few issues that come up consistently during B2B sales experiences.

Process 214

More Trending

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You Know You Work for a Nonprofit When.

Wild Apricot

If you’re a nonprofit person, you’ll probably relate to one or more of these 23 classic situations.

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How to Build an Online Learning Program with a Limited Budget

WBT Systems

It’s frustrating when you’re the only one in your office who can see the future. You know your association should provide online learning programs to members and others in your industry. However, you don’t have the budget to hire instructional designers to develop courses. Here are some ways to build an online learning program with a limited budget.

How To 204
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Diversity and inclusion must move beyond discussion.

YourMembership

Recently, The Ohio Society of CPAs (OSCPA) has been evolving our diversity and inclusion (D&I) efforts to create an intentional culture shift in the association. Why are we making D&I a priority? Research shows companies that elevate D&I beyond just a focus on creating greater demographic diversity financially outperform their peers and an inclusive business.

Ohio 267
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Why Do People Resist Change?

Jamie Notter

Sorry for the bait and switch, but that’s actually the wrong question. People don’t resist change. They resist doing things they think are stupid. They resist doing things that go against their own interests. And here’s the big one: they resist doing things that don’t make sense to them. So if you know that you need to make some important changes inside your organization, you should worry less about moving people’s cheese, and you should focus more on whether or not your proposed change makes fu

Proposal 156
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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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How Can Your Online Community Go Viral?

Higher Logic

Often, we think of people as unpredictable, hard to read, ever changing. Predicting what customers will like or what trends will take off can feel akin to reading tea leaves or firing a shot in the dark, which is usually a recipe for frustration. Luckily, Dr. Jonah Berger’s research has uncovered the exact opposite, and his Super Forum keynote discussed research that shows people are quite predictable.

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Interview with an Expert Series: Tracy King

Blue Sky eLearn

Education is a lifelong passion for Tracy. Throughout her early career she was repeatedly asked to develop and deliver training – so she decided to pursue her masters and become an instructor. Fresh out of graduate school, she realized she was a subject expert but had a lot to learn about learning. Her first day in the classroom she could see before her eyes when her methods succeeded or epically failed.

Course 203
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Every Nonprofit Hashtag in One Big List Plus The Best Hashtag Campaign I’ve Seen

Wild Apricot

Here's a list of all the nonprofit hashtags. I also included all the nonprofit Twitter chats and the best hashtag campaign I've seen.

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Aging Members Will Stick Around (& Keep Learning) Longer Than You Think

WBT Systems

Every day, 10,000 Americans turn 65. Many associations operate with the assumption that they’ll lose these aging members to retirement. But don’t jump to that conclusion—older members may not be going anywhere anytime soon. According to a Merrill Lynch/Age Wave study, nearly 50 percent of retirees want to continue working in retirement. One-third said they have to because they need the money, and two-thirds want to work to stay mentally active.

Illinois 192
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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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A season for transformation.

YourMembership

During the past few months, we’ve introduced some exciting new ways to think about the solutions you expect from your association management software (AMS) and the value you create for your members. We’re happy to share a summary of our Summer 2017 and Fall 2017 AMS product updates, celebrating your success as you continue to. The post A season for transformation. appeared first on YourMembership.

Software 210
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Association Brain Food Weekly: 11.17.17

Reid All About it

The weekly list of free educational events for the association community… Next week, I find hard to believe, is Thanksgiving week so only a few webinars are scheduled. I’m taking that as permission to make my recommended reading list a bit longer than usual. Now that the holiday season is heading our way, ready or not, we’re all going to need time for white space.

Revenue 180
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5 Lessons to Help You Start Using Data Science

Higher Logic

What comes to mind when you think about the term “data science”? Most of us have heard of it, but have trouble translating it into something useful. We struggle to describe data science and actually use it to solve problems, even as it becomes one of the hottest new areas in business. Brad Klingenberg, VP of Data Science at Stitch Fix, has no such problem.

Analysis 216
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Tips for Monetizing Your Webinars

Blue Sky eLearn

So, you’ve decided to start offering webinars. Or maybe you’ve been hosting webinars for a while but now you’ve decided it’s time to start monetizing them. Over the years Blue Sky has managed educational webinars for all types of clients who have a variety of different webinar goals – to use them as a value-add for members, to keep their audience engaged throughout the year, to offer continuing education credits through virtual events, and of course, to drive additional non-dues revenue to their

Tips 164
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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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A Letter to Nonprofits That Want to Hire a Volunteer Manager

Wild Apricot

Dear Nonprofit Decision-Maker, If you are looking to hire a volunteer manager, please read this post.

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Learning Pathways: How to Fill Your Industry’s Skills Gap

WBT Systems

If you ever hiked up a mountain without the help of a trail, you know how frustrating and, sometimes, dangerous it can be. You might head off along a ridge in the wrong direction or end up at the bottom of cliff with no way up. A well-marked trail helps hikers get up a mountain efficiently and safely—and well-marked learning pathways helps learners achieve professional goals efficiently too.

How To 176
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5 strategies to build a case for new membership software in 2018.

YourMembership

Every association department competes against yours for limited funds you need to purchase new technology. If your membership department (and association) requires a new membership management system, you must build a business case to justify allocating money and staff time to select and implement new membership software. Examine your software’s checkered past.

Software 207
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Association Brain Food Weekly: 11.24.17

Reid All About it

The weekly list of free educational events for the association community… CB Insights published one of the best explainer posts I’ve read about blockchain technology. The article also covers Bitcoin, Ethereum, initial coin offerings, and promising use cases. That’s your weekend reading right there. Did you know reading rewires your brain and makes you more emotionally intelligent and empathetic?

Chicago 150
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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy.

Marketing 198
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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” The answer is not obvious. For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members. (Don’t get distracted by: “But I contacted 100 people, so I only spent $10 per person.” No, you didn’t. 95 of those people didn’t join.).

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The Ultimate Guide to Choosing Free Membership Management Software

Wild Apricot

Don't choose a free membership management software option before reading this guide. I'll show you the benefits of each option and how to choose between them.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Trade associations exist to promote the interests and image of members, and there may be no association right now working harder to enhance members’ image than the American Public Power Association. Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for util

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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3 ways to unstick the vicious continuing ed tech cycle.

YourMembership

One of the hardest tasks as a continuing education provider is maintaining confidence in your learning management software (LMS). Some of you are currently stuck in the vicious cycle of investing in new technology. You feel proud of what you’ve accomplished. But soon, you realize there’s a new tool or technology that offers more. Way. The post 3 ways to unstick the vicious continuing ed tech cycle. appeared first on YourMembership.

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Association Brain Food Weekly: 11.10.17

Reid All About it

The weekly list of free educational events for the association community… What do you think about the new 280 Twitter character limit? I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. I plan to continue being pithy on Twitter—at least in my own mind—and not use more characters just because I can.

DC 150
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Evolving Your Community as It Grows

Higher Logic

The best entrepreneurs and CEOs think about time in two chunks—five years and 100 years (is this something we can source?). To be a good leader, you need to be able to juggle short term thinking with (very) long term planning. How do you have a great Q4 but also set your company up for success in the next 100 years? Good community managers often see themselves and are perceived by others as leaders in their trade.