November, 2017

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The Complete Guide on How to Start an Association

Wild Apricot

This step-by-step guide to covers absolutely everything you need to know about how to start an association in the USA.

How To 417
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Debunking Learning Myths: 12 Facts About Adult Learning

WBT Systems

If you make your living in the lifelong learning business, you don’t want to rely on obsolete information to do your job. But, unfortunately, you might still hear people espousing some old learning myths, despite the progress neuroscientists and professional development experts have made in understanding how adults learn. We’re here to debunk some of those learning myths, starting with one that has incredible staying power. #1 – The learning style myth: please make it stop!

Education 315
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What professional education can do for Rose McGowan and #metoo.

YourMembership

Last time, I chronicled the challenges faced by Gatorade’s new CEO, then how she overcame them, hoisting the company out of a major slump after decades of success. This time, I’m departing from the ongoing review of “The Power of Little Ideas” by David Robertson. Instead, I’d like to address something that’s had an impact in. The post What professional education can do for Rose McGowan and #metoo. appeared first on YourMembership.

Education 170
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VOC Leaders: How Hermes delivers success by measuring the entire customer journey

Reid All About it

Hermes is a leading parcel courier in the United Kingdom and is committed to always being the first choice among U.K. consumers. Doing so requires a deep focus on improving. The post VOC Leaders: How Hermes delivers success by measuring the entire customer journey appeared first on ForeSee.

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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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How to Overcome B2B Buyers’ Biggest Complaints in the Sales Process [Research]

Higher Logic

B2B sales can be tough. Buyers are well educated on products and services, including your competitors, and frequently work in teams. Often, you don’t just need to convince one person to buy, you need to convince five or more. Fortunately, many B2B buyers have the same concerns. According to research from Aberdeen Group and PJA Advertising , there are a few issues that come up consistently during B2B sales experiences.

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More Trending

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You Know You Work for a Nonprofit When.

Wild Apricot

If you’re a nonprofit person, you’ll probably relate to one or more of these 23 classic situations.

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How to Build an Online Learning Program with a Limited Budget

WBT Systems

It’s frustrating when you’re the only one in your office who can see the future. You know your association should provide online learning programs to members and others in your industry. However, you don’t have the budget to hire instructional designers to develop courses. Here are some ways to build an online learning program with a limited budget.

How To 204
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Diversity and inclusion must move beyond discussion.

YourMembership

Recently, The Ohio Society of CPAs (OSCPA) has been evolving our diversity and inclusion (D&I) efforts to create an intentional culture shift in the association. Why are we making D&I a priority? Research shows companies that elevate D&I beyond just a focus on creating greater demographic diversity financially outperform their peers and an inclusive business.

Ohio 267
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Why Do People Resist Change?

Jamie Notter

Sorry for the bait and switch, but that’s actually the wrong question. People don’t resist change. They resist doing things they think are stupid. They resist doing things that go against their own interests. And here’s the big one: they resist doing things that don’t make sense to them. So if you know that you need to make some important changes inside your organization, you should worry less about moving people’s cheese, and you should focus more on whether or not your proposed change makes fu

Proposal 156
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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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5 Lessons to Help You Start Using Data Science

Higher Logic

What comes to mind when you think about the term “data science”? Most of us have heard of it, but have trouble translating it into something useful. We struggle to describe data science and actually use it to solve problems, even as it becomes one of the hottest new areas in business. Brad Klingenberg, VP of Data Science at Stitch Fix, has no such problem.

Analysis 216
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Interview with an Expert Series: Tracy King

Blue Sky eLearn

Education is a lifelong passion for Tracy. Throughout her early career she was repeatedly asked to develop and deliver training – so she decided to pursue her masters and become an instructor. Fresh out of graduate school, she realized she was a subject expert but had a lot to learn about learning. Her first day in the classroom she could see before her eyes when her methods succeeded or epically failed.

Course 203
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Every Nonprofit Hashtag in One Big List Plus The Best Hashtag Campaign I’ve Seen

Wild Apricot

Here's a list of all the nonprofit hashtags. I also included all the nonprofit Twitter chats and the best hashtag campaign I've seen.

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Aging Members Will Stick Around (& Keep Learning) Longer Than You Think

WBT Systems

Every day, 10,000 Americans turn 65. Many associations operate with the assumption that they’ll lose these aging members to retirement. But don’t jump to that conclusion—older members may not be going anywhere anytime soon. According to a Merrill Lynch/Age Wave study, nearly 50 percent of retirees want to continue working in retirement. One-third said they have to because they need the money, and two-thirds want to work to stay mentally active.

Illinois 192
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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A season for transformation.

YourMembership

During the past few months, we’ve introduced some exciting new ways to think about the solutions you expect from your association management software (AMS) and the value you create for your members. We’re happy to share a summary of our Summer 2017 and Fall 2017 AMS product updates, celebrating your success as you continue to. The post A season for transformation. appeared first on YourMembership.

Software 210
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Association Brain Food Weekly: 11.17.17

Reid All About it

The weekly list of free educational events for the association community… Next week, I find hard to believe, is Thanksgiving week so only a few webinars are scheduled. I’m taking that as permission to make my recommended reading list a bit longer than usual. Now that the holiday season is heading our way, ready or not, we’re all going to need time for white space.

Revenue 180
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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy.

Marketing 198
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Tips for Monetizing Your Webinars

Blue Sky eLearn

So, you’ve decided to start offering webinars. Or maybe you’ve been hosting webinars for a while but now you’ve decided it’s time to start monetizing them. Over the years Blue Sky has managed educational webinars for all types of clients who have a variety of different webinar goals – to use them as a value-add for members, to keep their audience engaged throughout the year, to offer continuing education credits through virtual events, and of course, to drive additional non-dues revenue to their

Tips 164
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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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A Letter to Nonprofits That Want to Hire a Volunteer Manager

Wild Apricot

Dear Nonprofit Decision-Maker, If you are looking to hire a volunteer manager, please read this post.

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Learning Pathways: How to Fill Your Industry’s Skills Gap

WBT Systems

If you ever hiked up a mountain without the help of a trail, you know how frustrating and, sometimes, dangerous it can be. You might head off along a ridge in the wrong direction or end up at the bottom of cliff with no way up. A well-marked trail helps hikers get up a mountain efficiently and safely—and well-marked learning pathways helps learners achieve professional goals efficiently too.

How To 176
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10 email marketing best practices for your organization.

YourMembership

In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. Surely, they must have been on to something. By 2019, the number of registered email accounts is predicted to reach nearly six billion. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. appeared first on YourMembership.

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Association Brain Food Weekly: 11.24.17

Reid All About it

The weekly list of free educational events for the association community… CB Insights published one of the best explainer posts I’ve read about blockchain technology. The article also covers Bitcoin, Ethereum, initial coin offerings, and promising use cases. That’s your weekend reading right there. Did you know reading rewires your brain and makes you more emotionally intelligent and empathetic?

Chicago 150
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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Evolving Your Community as It Grows

Higher Logic

The best entrepreneurs and CEOs think about time in two chunks—five years and 100 years (is this something we can source?). To be a good leader, you need to be able to juggle short term thinking with (very) long term planning. How do you have a great Q4 but also set your company up for success in the next 100 years? Good community managers often see themselves and are perceived by others as leaders in their trade.

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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” The answer is not obvious. For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members. (Don’t get distracted by: “But I contacted 100 people, so I only spent $10 per person.” No, you didn’t. 95 of those people didn’t join.).

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27 Free Nonprofit Webinars for December 2017

Wild Apricot

Here are 27 free nonprofit webinars for December.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Trade associations exist to promote the interests and image of members, and there may be no association right now working harder to enhance members’ image than the American Public Power Association. Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for util

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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5 strategies to build a case for new membership software in 2018.

YourMembership

Every association department competes against yours for limited funds you need to purchase new technology. If your membership department (and association) requires a new membership management system, you must build a business case to justify allocating money and staff time to select and implement new membership software. Examine your software’s checkered past.

Software 207
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Association Brain Food Weekly: 11.10.17

Reid All About it

The weekly list of free educational events for the association community… What do you think about the new 280 Twitter character limit? I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. I plan to continue being pithy on Twitter—at least in my own mind—and not use more characters just because I can.

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4 Customer Retention Metrics You Can Find in Your Online Community

Higher Logic

Customer communities are designed to keep your clients engaged, informed, and satisfied with your business so they stay with you longer, making repeat and additional purchases. That’s why the best online community software has customer retention metrics built in – so you can see how likely your customers are to stay loyal to your company. Here are four community metrics that will give you a snapshot of how customers are interacting with your business online and how likely they are to stay. 1.

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