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2023 marked an important shift in how associations are prioritizing the challenges they face every day. For the first time in its 12-year history, respondents in Naylor and Association Adviser’s 2023 Association Benchmarking Report identified “generating non-dues revenue” as their greatest challenge. This speaks volumes about how important financial stability and growth are to an […] The post Solving the Challenge of Non-Dues Revenue appeared first on Association Adviser.
You’ve planned your year-end giving campaign, now it's time to launch! We’ll cover best practices, how to wrap up your campaign and evaluate the results.
Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. And, data is important, but there’s a simpler path to engagement that sometimes gets neglected. What could be more personal than a good old-fashioned conversation? Our expanding digital options are increasingly paired with the desire for connection.
The post Building (and Sustaining) a Successful Online Community appeared first on Higher Logic. Higher Logic recently teamed up with ChurnZero to host a conversation with Shauna McClemens as she shared her efforts to revive Higher Logic Vanilla’s online community as well as shared tactical strategies for getting internal. The post Building (and Sustaining) a Successful Online Community appeared first on Higher Logic.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Here are 25 great membership website examples from all sorts of different organizations. See how they've set up membership benefits, events, and more. Plus, learn how to easily create your own membership website in 3 easy steps!
Over the past few decades, we’ve seen trends evolve from marketing-led growth to sales-led growth to product-led growth. Now, the fastest-growing associations are building their strategies around community-led growth. Much like its predecessors, community-led growth acts as a multiplier on top of product-led growth. But unlike its predecessors, it puts members firmly at the center of your strategy.
Over the past few decades, we’ve seen trends evolve from marketing-led growth to sales-led growth to product-led growth. Now, the fastest-growing associations are building their strategies around community-led growth. Much like its predecessors, community-led growth acts as a multiplier on top of product-led growth. But unlike its predecessors, it puts members firmly at the center of your strategy.
Maddie Grant (PROPEL), Jennifer Yarrish (AARP), Paul Roetzer (Marketing AI Institute), and I recently had a great conversation about associations’ role in the ethics of generative AI and in regulation of the technology for UST Education. Topics we addressed included: What are the critical ethical concerns related to the creation and use of generative AI tools?
One of our clients elected to depart from its usual 90-minute panel presentations to experiment with a new and highly interactive learning format for about 125 people. Overall, I think this was an important and much-needed change that most people really enjoyed. Of course, there remains room for improvement both in planning and in implementation. Following represents a list of 13 lessons learned, many of which you might benefit from in the design and development of your own interactive learning
A new report on boards suggests their culture needs a rethink. Key to that is assessing where disagreements are and creating opportunities to debate. Association boards are paradoxical creatures. They exist to create a consensus around an organization’s priorities, but they are also meant to foster robust debate around challenging issues. Drift too far toward consensus, and you risk a rubber-stamp board.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Dirty data is a scary phrase for most association professionals. It's that never-ending headache that comes from jumbled data across multiple systems. And fo.
The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Sponsor perspectives.
Community association managers have many responsibilities. From fielding resident concerns to handling accounting and legal matters to ensuring the maintenance of amenities and much more. These duties are made more difficult when working in an environment with outdated tools and inefficient processes. To better support employees, many community association management companies are turning to digital tools.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Sarah Sain is our Gardian of the Month! Find out her favorite part about learning something new, how she might help a wallflower loosen up at a networking event, a book that has helped her out in recent years and whos' life she'd like to live for a day.
The post Online Communities vs. Forums vs. Knowledge Bases: What’s the Difference? appeared first on Higher Logic. Online Communities, forums, knowledge bases, and social media groups can all be used for engagement, but which is right for you? Learn about the differences and the advantages. The post Online Communities vs. Forums vs. Knowledge Bases: What’s the Difference?
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions.
Your association’s events hold a significant role in establishing your organization’s prominence. They serve as catalysts for strengthening your community, enhancing brand recognition, facilitating networking opportunities, establishing thought leadership, and generating revenue. Months of meticulous preparation and hard work go into ensuring that your events are successful, and a crucial aspect of this success lies […] The post Strategies for Enhancing Your Career Center’
The target audiences for your educational programs and events are overwhelmed with marketing messages in their inboxes, on their social platforms, and in their media streams.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Is your medical association looking for cutting-edge member management tools? It might be time to adopt modern association management software (AMS). Not all AMS platforms are built the same. Learn how choosing Nimble AMS , built on Salesforce, can empower your medical professionals , scale your organization, and amplify your mission. Why do medical associations choose Nimble AMS?
The weekly list of free educational events and resources for the association community… Membership benchmarks. iMIS invites you to participate in their 9th Annual Membership Benchmark Survey. In seven minutes, you can help our community learn about association industry trends in membership engagement and retention levels, digital transformation, the adoption of AI, generational priorities, and more.
Keeping your member data safe builds member loyalty and reduces risk for your association. Here are four ways that the right association management software can help protect your member data. 4 ways to keep your member data safe appeared first on NetForum Association Management Software.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
AUTHOR’S ATTESTATION: This article was written entirely by Jeff De Cagna FRSA FASAE, a human author, without using generative AI. As a board advisor and foresight practitioner, a crucial aspect of my ongoing contributions to associations is considering plausible futures our community might encounter in the years ahead. In recent months, as I have started […] The post The Threatening Thirties: Part I appeared first on Association Adviser.
Looking to start a nonprofit? In this guide we cover the 32 types of nonprofit orgs, an overview of tax exemption, how to determine what type of nonprofit you are and more!
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