July, 2019

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4 Reasons to Launch Your Team of Passionate Messengers Today

Wild Apricot

Learn how to get your passionate team off the ground and spreading your mission

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Stop Waiting. It’s Time for Associations to Use Marketing Automation

GrowthZone

Could you use some more time or an extra set of hands in your organization? Most people would respond with an emphatic YES! to this question. Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really.

Marketing 107
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Innovation and Optimism Drive Membership Growth

Associations Now

Two new reports indicate that membership growth and retention are holding steady despite global economic uncertainty. And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future. If someone were to ask me to describe what 2019 feels like in one word, I might say “anxiety.”. The fact is we are living in uncertain times, with constant change and volatility underpinning everything from our political climate to economic conditions—a

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How to turn your members events into great member experiences

YourMembership

3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members. Events and conferences are powerful tools for associations. In fact, in the Community Brands benchmark report on small staff associations, 83 percent of respondents said that events.

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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Partnership v. Membership: What Behavior Do You Want to Encourage?

Spark Consulting

That question is not rhetorical. Corporate membership can be complicated. To being with, there are at least two main types: Companies that are your core audience (i.e., trade associations’ typical members). Companies that are NOT your core audience (i.e., the suppliers who often comprise the associate members). Even in the “are your core audience” arena, things get complicated.

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48 Free Nonprofit Webinars for August 2019

Wild Apricot

Here are all the free nonprofit webinars happening in August 2019 that the internet has to offer.

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Which Educational Delivery Method Is Best for Your New Program?

WBT Systems

Which Educational Delivery Method Is Best for Your New Program? Read more about Which Educational Delivery Method Is Best for Your New Program?

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Keeping Association Leaders and Staff Accountable

Association Leaders

We can likely all agree that in business cash may be King but accountability is next in line for the throne. In our businesses if we don’t establish Strategies, Goals and specific, measurable Objectives we hold ourselves and each other accountable for achieving, we will not achieve our mission. Associations are no different – except that associations are led by volunteers.

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Why small associations should re-think their member retention strategy

YourMembership

Does your small association emphasize member retention as much as it should? The recent Community Brands benchmark study on associations with small staffs suggests it may not. Your association likely has some type of membership renewal program to support retention goals. Most member-based organizations do. But, in a recent benchmark study of small associations, Community.

Strategy 231
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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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A New Perspective on Negative Feedback in Your Customer Community

Higher Logic

What if we build an online community and customers just use it to say bad things about us ? Any company adopting an online community has had this fear. Opening your community to your customers, and even prospects, can feel like you’re handing them pitchforks to use against you. It’s scary to think they might be right outside your digital door ready to attack.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Plus, events are one of the ways that your association can raise non-dues revenue. . There’s a lot riding on your association’s next event, so how can you get the most out of it?

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A Guide To Effective Team Management For Nonprofits

Wild Apricot

Team management for nonprofits is more complicated than people think. Here are some insider tips on the ins and outs of nonprofit team management.

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Why Measure the Lifetime Value of Members and Customers?

WBT Systems

Why Measure the Lifetime Value of Members and Customers? Read more about Why Measure the Lifetime Value of Members and Customers?

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Membership Q&A: Calendar v. Anniversary Renewals?

Spark Consulting

Which is more member-centric? In most cases, an anniversary renewal cycle – that is, I renew at same time as I joined (or renewed) last year – is going to make the most sense to your members. My annual membership starts when I pay, and I get 12 months of service for my dues. A calendar renewal cycle is generally seen as association-centric.

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The Hunt for Your Perfect LMS is Over

YourMembership

Learning Management System Matchmaker: Deal Breaker Edition Finding the perfect learning management system (LMS) is a tough job. What is it about a successful LMS that your association should be looking for? Here are the deal breakers and what to avoid. Finding the perfect learning management system (LMS) is a tough job. There are so. The post The Hunt for Your Perfect LMS is Over appeared first on YourMembership.

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Creating a Great B2B Case Study: 16 Tips for Marketing + Sales Enablement

Higher Logic

Quantifiable, well-presented case studies are how business-to-business (B2B) companies prove their solution works. And what does a great B2B case study come down to? A compelling customer story that demonstrates the success of your product or service, and makes others want to buy. It’s no secret that consumers rely heavily on reviews, and buyers of enterprise software or other services are the same: Prospects view case studies before requesting demos.

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The Learning Equation that Changes Everything

Blue Sky eLearn

As adults, most of us operate with a fundamental belief that we are terrible students. In fact, in many of the presentations I have delivered over the course of my career in education and public speaking have contained the following message in some form or fashion: “Let me make a prediction, most of you in this room believe you are terrible students.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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How To Write An Amazing Nonprofit Newsletter + 5 Inspiring Examples

Wild Apricot

Nonprofit newsletters are vital for engaging your members. Here are tips to help you write your very own nonprofit newsletter with examples!

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Mastering the Art of Writing Course & Product Descriptions

WBT Systems

Mastering the Art of Writing Course & Product Descriptions. Read more about Mastering the Art of Writing Course & Product Descriptions.

Course 213
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Top Ten Reasons to Select CM Services as your AMC

Association Leaders

Association Management Companies (AMCs) have been providing value to associations for more than one hundred years. What kind of value do they provide and how do volunteer leaders determine the best model for their association – and if that model is the AMC model, how do volunteer leaders determine which AMC is right for them? These are difficult questions to answer – especially for a volunteer leader who doesn’t have the expertise, time or resources to dedicate to find the right answer.

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Are small associations investing in the right member benefits?

YourMembership

Associations with small staff have opportunities to improve member retention using these tips You may think your association is focusing the right amount on the right member benefits. But is it really? Industry data says it may not be. Here are the key takeaways Most associations strive to deliver the benefits their members want. However, The post Are small associations investing in the right member benefits?

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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What is Net Negative Churn? 4 Strategies to Grow Your Revenue

Higher Logic

Even the greatest companies out there are bound to lose a customer once in a while. It can be hard to pinpoint a single reason that your customers stay with you or leave. However, if there's one thing we know for sure, it's this: change leads to churn, especially in the SaaS world. When services or products evolve, your new offerings aren’t always going to be the right fit for all your customers.

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Association Brain Food Weekly: 7.26.19

Reid All About it

The weekly list of free educational events and resources for the association community… Listen in as DelCor Technology Solutions CEO Loretta DeLuca, FASAE, talks to MemberSuite CEO Natalie Cheney about the AMS provider’s acquisition of Event Farm, a “next-generation event engagement software company.”. Speaking of MemberSuite, they recently shared advice about taking a segmentation approach when marketing to membership prospects.

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The Top 15 Free and Inexpensive Volunteer Management Software Solutions For Any Organization

Wild Apricot

Struggling with managing your volunteers? Here are the top volunteer management software tools — many of which are free! — plus many more resources to make volunteer management and scheduling a breeze.

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How to Spot Emerging Educational Needs Your Competitors Are Overlooking

WBT Systems

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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I Keep Coming Back to Culture Patterns

Jamie Notter

I speak on many different topics—generations, Millennials, culture, employee engagement—but in both my recent keynotes and the ones I’m planning for later 2019 and early 2020, I am finding that the topic of culture patterns is what’s tying them all together. I’m working on a talk for October and the client wants a combination of the Millennial topic and the culture topic.

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How to Design Smarter Learning Experiences

Blue Sky eLearn

Recently, I listened to a Leading Learning podcast that featured Connie Malamed a learning experience design consultant. Being in the LMS industry and seeing all of the different ways our clients design and present their eLearning programs, I always find topics like these interesting to share. Visual Design. The podcast kicked off with talking about visual design – visuals can be used to express ideas and concepts with so many different ways to use visual to depict scenarios. eLearning Industry

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Participation Tracking Is Not for the Faint of Heart

Eric Lanke

We track our members. We don't use face recognition software, metadata, or complicated algorithms. We use an even more diabolical mechanism. Microsoft Excel. What am I talking about? I'm talking about the sometimes difficult work of maintaining a member participation tracking system in your association. A way of knowing how many and which programs or activities each member is participating in.

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