January, 2009

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Facebook Profiles and Pages and Groups, oh my!

Wild Apricot

If questions from our readers are any indication, there’s still a lot of confusion about the differences between Facebook’s Profiles, Fan Pages, and Groups — and which of these might best suit a nonprofit’s social-networking plan. Let’s take a closer look. Facebook was conceived as a social network of individuals, so everything starts with the individual Profile.

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The Pothole Problem and Other Confidence Killers

Idea Architects

Potholes. Trash removal. Snow plowing. Any one of these three has been known to destroy citizen satisfaction and bring down the tenure of otherwise well-regarded mayors. Why? Because they are ever-present reminders of how well we are being served. It's hard to think you have great city government if driving down just about any street requires the dodging skills of the most advance video gamer lest you lose your transmission by dropping into an unpaved crater.

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Social Media and Viral Marketing for Global Fundraising Advocacy.

GlowGlobally

GrowGlobally.org. global association strategy, regional planning and local infrastructure to grow your business. Home. About. Channels. MarCom. Market & Biz Plan. Meetings. Membership. Products. Public Affairs. Services. « Engineering Society Builds Chinese Community for Long Term Growth. Good Meeting Strategy Reduces Risk Abroad » Jan. 30. 2009.

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Tips for Giving Social Media Projects to Interns

Nonprofit Marketing Guide

If you moan to 10 of your nonprofit colleagues about how you don’t have time to get your nonprofit on Facebook and other social media sites, I’d guess seven of them will tell you to get an intern to do it for you. (The other three? Two will just nod sympathetically and the other one will have no idea what you are talking about.). If you are thinking about giving a social media project to an intern or a new employee who is a recent college grad, keep these four tips in mind.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Should You Have a Web Committee?

High Context

An association executive on a list I belong to asked this week if organizations should have a web committee to determine the content, design and functionality of their site. My answer? No. The problem I have had with most web committees is that they often pursue solutions via consensus. Each individual comes to the committee with their agenda and the group then works out some compromise where no one gets everything and everyone gets something.

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Creating a Social Media Policy for Your Nonprofit

Wild Apricot

Who should speak for your organization in social media? How can you control what’s being said about your group and your cause? If you're not sure, it may be time to work out a social media policy for your staff and volunteers who blog and chat and comment online, where the personal and professional lines often blur.( read more ). Tags: media Social networking Best practices General non-profit interest Non-profit technology Non-profit Communications nptech.

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Instead of Do Something, Do Nothing?

Idea Architects

What makes you so sure we should do anything? I read an interesting essay from some financial experts who are arguing the best thing for the economy would be doing nothing and letting it recalibrate on its own. I didn't do well enough in my college econ classes to know if this at all is sound advice for our current environment. But as an underlying principle, do nothing , is an option not considered often enough, particularly if you are approaching a decision where the outcome of your options ar

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Good Meeting Strategy Reduces Risk Abroad ? GrowGlobally.org

GlowGlobally

GrowGlobally.org. global association strategy, regional planning and local infrastructure to grow your business. Home. About. Channels. MarCom. Market & Biz Plan. Meetings. Membership. Products. Public Affairs. Services. « Social Media and Viral Marketing for Global Fundraising Advocacy. Profiting from Green Meeting Strategy – Beyond the Feel Good » Jan. 30. 2009.

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The First 100 Days of Your Nonprofit Marketing Job - Download the New E-Book

Nonprofit Marketing Guide

Late yesterday, in celebration of President Obama’s inauguration, I released a new free e-book called “ The First 100 Days of Your New Nonprofit Marketing Job.&#. It’s a list of 100 tasks that you should try to complete within 100 days of starting your new job. The list will help you succeed personally and will also help your nonprofit create a marketing program that works well for your good cause.

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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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Leadership ? Continued Discussion 1/28/09 ? on Leadership ? by.

on Leadership

on Leadership … by Steven Davis, CAE. Leadership … an Ongoing Discussion. « Leadership … Continued Discussion 1/16/09. Leadership … Continued Discussion 2/3/09 » Leadership … Continued Discussion 1/28/09. In this post I would like to surface an additional quote from the previously quoted Scott Geller, who is a professor at Virginia Tech.

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Gatehouse and Boston.com Settle Litigation

Guilt by Association

Read the update on boston.com. More comments later.

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Should You Delete Old Blog Posts or Website Content?

Wild Apricot

The more information you've published online, the better the chances that your organization's blog or website will be found by potential readers, right? That's true, yes, as far as it goes — quantity counts when each indexed page might be the answer to some web-surfer's search query. But the quality of information that readers find on your blog or website is what will help or hinder your organization's cause in the long run.

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Are We There Yet?

Idea Architects

Groups making decisions often refer to analysis paralysis , the tendency to keep extending debate and discussion without any end in sight. This is perhaps nowhere more evident than in our own government where unbending advocacy for the liberal or conservative positions force a stalemate in an decision being rendered. But in his inaugural address, President Obama offered a time-tested decision-making approach with lessons for us all: "The question we ask today is not whether our government is too

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Engineering Society Builds Chinese Community for Long Term Growth

GlowGlobally

GrowGlobally.org. global association strategy, regional planning and local infrastructure to grow your business. Home. About. Channels. MarCom. Market & Biz Plan. Meetings. Membership. Products. Public Affairs. Services. « UAE Gems Dubai and Abu Dhabi Offer World Class Opportunities. Social Media and Viral Marketing for Global Fundraising Advocacy » Jan. 29. 2009.

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Five Tips for Writing a Four-Page Nonprofit Annual Report

Nonprofit Marketing Guide

Write an annual report that. appeals to hearts and minds, all in four pages. “How to Write a. 4-Page Annual Report&#. Webinar on Wednesday, January 14, 2008 at Noon Eastern. (9:00 a.m. Pacific). Get Details and Register Here. Most professional writers will tell you that writing really good short articles and profiles is harder than writing long ones, and the same can be true for short annual reports.

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Launching a Special Year With a Great Summit - TypePad

Executive Connections

Executive Connections. « What do you think? | Main. | Train, Learn, Survive. » 23 January 2009. Launching a Special Year With a Great Summit. I have been trying to come up with a word that captures the spirit of last weeks SLA Leadership Summit in Savannah. The best one so far is "stimulating." There was excitement about our SLA Centennial, which we celebrated in so many ways.

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A new day

Associations Live

A new President. A new day. A new beginning. Let's work to help make it all work.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Motivating Your Volunteers: Needs, Barriers, and Psychology 101

Wild Apricot

Finding ways to reward and motivate volunteers is a perpetual challenge for nonprofits. We can create opportunities to volunteer that meet the needs of our supporters, or we can remove the barriers that keep them from volunteering. Ideally, we’ll do both - but removing the barriers must come first, if volunteer activities are to compete for time and attention in a busy world.( read more ).

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Human Creativity as Capital

Idea Architects

I think the quote that follows speaks for itself. It is from Richard Florida , author of several books including The Rise of the Creative Class , and it suggests a real opportunity for organizations and communities to attract top talent in the future. if we are up to seizing the moment. Are you? Florida "sees the gravitational pull away from Wall Street and toward more creative industries as part of a necessary economic recalibration.

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Poor Judgement + Social Media = Unhappy Client

High Context

Peter Shankman provides the gritty details about a very expensive marketing and communications consultant getting into hot water with a client for bad mouthing his home town via a global, networked, communications platform known as Twitter. Further evidence that people don’t get punished for blogging (or tweeting in this case). They get in trouble for having poor judgment in what they write online.

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See What Your E-Newsletter Looks Like in Different Email Programs

Nonprofit Marketing Guide

“Oh, no! That’s what our. newsletter looks like to a third. of the people on our mailing list?!?&#. Don’t be her. Preview your e-newsletter in. different email programs. Those new to the world of e-newsletter publishing are often surprised to learn that their email newsletters can look quite different to someone who is using Outlook versus someone using Gmail or Thunderbird, not to mention what it looks like on a smartphone.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Short Sighted

Guilt by Association

There’s a hotel in Las Vegas that charges guests $5 to receive a FedEx package. Most hotels still charge you $15 a day for an internet connection. Most airlines charge $15 or $25 to check baggage. A few will charge you the same to reserve an aisle seat. Some banks charge you extra to see a teller in person. Some gas stations charge you a buck if you want to put air in your own tires.

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Association Straight Talk : Off Stage

Off Stage

Off Stage. Jan. 16, 2009 - Association Straight Talk. On December 30, 2008, Inman News published a shocking statement, one that seemed to go unnoticed and unremarked by the organized real estate community. The quote: “The number of Realtors in America is almost certain to drop by 20 percent or more by 2010, a poll of Inman News readers suggest, with part-time agents among the most threatened by the market shakeout.

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Social Publishing: Scribd as a Tool for Nonprofit Outreach

Wild Apricot

There are any number of ways a nonprofit can make a document available to readers online. Put the text on your website, email it, offer a PDF for download, even embed a Powerpoint presentation in a web page. Combine the convenience of online document sharing with the power of social networking, however, and "social publishing" could ramp up your outreach.( read more ).

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Gaming the System

Idea Architects

Doubt that gaming is becoming a core marketing strategy? This New York Times article about the Army Experience Center in Philadelphia might challenge your mindset. Gaming is not a new tool in the military's recruitment approach. Along with several corporations and a few nonprofits, the military has used video games the past few years to market their opportunities and appeal to a younger generation.

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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Continued Discussion 1/16/09 - by Steven Davis, CAE

on Leadership

on Leadership … by Steven Davis, CAE. Leadership … an Ongoing Discussion. « Leadership … Continued Discussion – 1/14/09. Leadership … Continued Discussion 1/28/09 » Leadership … Continued Discussion 1/16/09. Leadership … Continued Discussion 1/16/09. The quote I would like to discuss in this post is from Oprah Winfrey, and it is a quote that resonates right through me.

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Positioning Your Nonprofit as an Expert Source

Nonprofit Marketing Guide

Be the One They Call. “How to Position Your Nonprofit. as an Expert Source&#. Webinar on Thursday, January 22 at Noon Eastern. Registration is just $35. Learn more and register. If you are interested in how you can increase your organization’s visibility and credibility — and position your staff as expert sources for the media, policymakers and others — you’ll want to check out these three new resources.

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Six Podcasts That Will Make You Smarter

Guilt by Association

I got my iPod about two years ago and it has since become my faithful morning drive time companion. (I love Red Sox talk on the radio as much as any red-blooded New Englander, but those 10-minute commercial breaks are killing me!). The music’s great, but the Ipod + iTunes have also become one of my major learning tools. Let me share six of the podcasts I subscribe to that are almost always worth my time.