Wild Apricot
DECEMBER 1, 2017
Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t. Here are 5 steps to create your own with examples.
Higher Logic
DECEMBER 7, 2017
The Association to Advance Collegiate Schools of Business (AACSB) is more than a century old, but that doesn’t mean it relies on old technology. Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories.
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WBT Systems
DECEMBER 12, 2017
When you’re a lifelong learner, it’s frustrating to see people in positions of power who don’t understand the value of professional development. It’s especially frustrating when these people are employers in your association’s industry or profession. What do you do when members (and non-members) are interested in your online learning programs but their employers won’t pay for professional development?
YourMembership
DECEMBER 18, 2017
The way we connect, communicate, learn and shop is ever-changing. Consequently, your association members have a heightened level of expectation for flexibility, convenience and personalization in everything they do. But, association experiences are struggling to keep up with these growing member expectations. In our recently released Digital Member Study, we surveyed more than 1,000 association members.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Blue Sky eLearn
DECEMBER 5, 2017
2017 was another great year for Blue Sky! If you haven’t been following us the entire year, read our 2017 year in review below and check out some highlights! We secured funding from Freeman Digital Ventures and partnered with Freeman on a new OnlineEvents Solution. We took our Higher Logic partnership to the next level by offering a seamless eLearning and community experience.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
DECEMBER 11, 2017
If you’re struggling to get results, or simply starting from scratch, I’m going to show you the three best Instagram strategies for nonprofits I’ve seen get more likes and followers.
Higher Logic
DECEMBER 14, 2017
Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. Okay, you’ve definitely heard that one, and it’s all true. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. Automating can drastically increase engagement while cutting down on the time you spend doing manual tasks every day.
WBT Systems
DECEMBER 19, 2017
If you’ve ever felt overwhelmed by a big project or worried about a new online learning initiative turning into a big failure, leave it to a rocket scientist to put things into perspective for you. Imagine having to safely land a 2,000-pound, $2.5 billion rover on Mars after it hurtled 354 million miles through space and plunged into Mars’ atmosphere at 13,200 miles an hour.
YourMembership
DECEMBER 20, 2017
Pop-up tree stands have appeared along every highway, and the sounds of Christmas music pierce the air wherever you go. Even if have that one neighbor down the street who has yet to take down the Halloween decorations, it officially feels like the holiday season. And, that means the new year is right around the. The post 10 tips (and 5 don’ts) to plan an educational strategy for 2018. appeared first on YourMembership.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Reid All About it
DECEMBER 1, 2017
The weekly list of free educational events for the association community… AI is definitely coming soon to associations, in fact, many associations already use AI-powered software to serve and engage members. Tim Ebner at Associations Now shares three ways AI is helping associations make an impact. AI’s a pretty exciting topic, isn’t it? I finally have a handle on the different types of AI and how AI works thanks to rasa.io decoding AI and its language for me.
Spark Consulting
DECEMBER 13, 2017
I recently had the opportunity to contribute to Beth Brodovsky’s Driving Participation podcast year-end special. Beth posed the following question to her contributors: In 2018 what marketing tactics, social media, or tech tools are you letting go of and why? . My response? #DeleteFacebook. I’m not recommending that you delete your organization’s Facebook page.
Wild Apricot
DECEMBER 21, 2017
What is Sales Operations? Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. .
Higher Logic
DECEMBER 26, 2017
"Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has." ~ Margaret Mead. I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
WBT Systems
DECEMBER 5, 2017
Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. In a typical example, a website visitor provides their email address to the association in exchange for downloadable content—and so the relationship begins.
YourMembership
DECEMBER 15, 2017
Job opportunities rank as one of the top benefits that drive association membership, according to our recent Member Loyalty Study. It’s no surprise then that today most associations offer a niche job board on their website. Not only do job boards provide value to existing members and help associations attract new members, but they also generate. The post The good, the bad and the ugly of career center networks. appeared first on YourMembership.
Reid All About it
DECEMBER 22, 2017
The weekly list of free educational events for the association community… I heard the bells on Christmas day. Their old familiar carols play, And wild and sweet the words repeat. Of peace on earth, good will to men. . ~Henry Wadsworth Longfellow. Thanks for being a loyal reader of Association Brain Food Weekly. Wishing you and yours a merry holiday season!
Spark Consulting
DECEMBER 4, 2017
If you’ve been following this series – and I hope you have! – you’ve probably noticed that I talk a lot about data. You need data to calculate LTV. You need data to construct your ladders of engagement. You need data to personalize effectively. You need data to run an effective welcome series. You need data to understand why people joined in the first place.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Wild Apricot
DECEMBER 5, 2017
We have come a long way since those days when forwarded calls usually ended in a voicemail box that nobody bothered to check. Businesses that previously used call forwarding facilities to record customer messages often felt overwhelmed by the sheer number of calls, and simply used to give up calling them back.
Higher Logic
DECEMBER 19, 2017
Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. In a world where no one wants to be sold to, content marketing is an effective way to get your brand and story in front of your target audience through thoughtful, relevant and timely content that helps meet their needs and solves their problems. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.
Aaron Wolowiec
DECEMBER 20, 2017
Last week, the American Staffing Association released its most recent edition of American Staffing Association Workforce Monitor. The survey of 2,000 adults found most Americans believe schools, employers and the government share responsibility for the workplace skills gap. But respondents also think individual accountability is a contributing factor.
YourMembership
DECEMBER 5, 2017
With the holiday shopping season upon us and the shift towards cyber-shopping as opposed to mobbing the mall, the likelihood of running into a window asking you to take an online survey to share your internet experience is almost certain. A quick way to gain your customers’ perspective on how your software is operating is. The post A method to discover what your association customers think. appeared first on YourMembership.
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Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Reid All About it
DECEMBER 15, 2017
The weekly list of free educational events for the association community… Thanks to all of you who told me during the ASAE Tech Conference that you read Brain Food. I meant it, you made my day. I’m getting tired of all the “sky is falling” articles about AI. Sure, some jobs will be phased out—historically, some jobs have always been phased out, that’s how the world rolls.
Smooth The Path
DECEMBER 4, 2017
Do members feel they belong to the association? Does their feeling of belonging equal the sense of belonging they feel when they go to a book club meeting? Is it like getting together with coworkers after work for a round of beers? Or do your members have a more transactional feeling about their membership? One more akin to being a member of Amazon Prime?
Wild Apricot
DECEMBER 22, 2017
If you’d like to set up a landing page to increase donations (or any other type of goal), I’m going to cover the five steps that will create a successful nonprofit landing page, including examples from nonprofits who have found success.
Higher Logic
DECEMBER 19, 2017
Photo by Mohammad Metri on Unsplash. Music is powerful. It can alter moods, inspire, bridge divides, and bring people together. It also has an uncanny way of sticking with us.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Forj
DECEMBER 29, 2017
This is our most popular Managing eLearning post every year, and by now we know you want to see the hype curve first. Here it is: Our 2018 eLearning predictions set in terms of Gartner’s hype cycle. As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development.
YourMembership
DECEMBER 4, 2017
Member preferences are shifting, and the digital evolution is impacting member experiences through training, membership and events. How can your organization prepare for this evolution? How can associations keep members engaged? Consider these statistics: 91% of adults have their mobile phone within arm’s reach—every hour of every day. Networking is the #1 reason why members.
Reid All About it
DECEMBER 8, 2017
The weekly list of free educational events for the association community… It’s the most wonderful time of the year. Yes, the ASAE Technology Conference is next week! If you see me there, please introduce yourself (even if we’ve met before because my brain is like a sieve when I’m in a crowd—high-adrenaline social introvert syndrome) and tell me you read Brain Food.
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