Wild Apricot
DECEMBER 1, 2017
Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t. Here are 5 steps to create your own with examples.
YourMembership
DECEMBER 18, 2017
The way we connect, communicate, learn and shop is ever-changing. Consequently, your association members have a heightened level of expectation for flexibility, convenience and personalization in everything they do. But, association experiences are struggling to keep up with these growing member expectations. In our recently released Digital Member Study, we surveyed more than 1,000 association members.
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Higher Logic
DECEMBER 26, 2017
"Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has." ~ Margaret Mead. I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence.
WBT Systems
DECEMBER 12, 2017
When you’re a lifelong learner, it’s frustrating to see people in positions of power who don’t understand the value of professional development. It’s especially frustrating when these people are employers in your association’s industry or profession. What do you do when members (and non-members) are interested in your online learning programs but their employers won’t pay for professional development?
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
GrowthZone
DECEMBER 26, 2017
SDR/BDR Skills for 2018. Video prospecting. Highly customized outreach. Active listening. Great voicemails. Resilience and Coachability. We’re about to turn the corner into 2018. And from where I stand -- as the manager of an inside sales team -- one thing is clear. The standard process for SDRs or BDRs (whatever your organization calls them) of sending out sequenced emails, calling, leaving voicemails, rinse and repeat?
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
DECEMBER 11, 2017
If you’re struggling to get results, or simply starting from scratch, I’m going to show you the three best Instagram strategies for nonprofits I’ve seen get more likes and followers.
YourMembership
DECEMBER 20, 2017
Pop-up tree stands have appeared along every highway, and the sounds of Christmas music pierce the air wherever you go. Even if have that one neighbor down the street who has yet to take down the Halloween decorations, it officially feels like the holiday season. And, that means the new year is right around the. The post 10 tips (and 5 don’ts) to plan an educational strategy for 2018. appeared first on YourMembership.
Higher Logic
DECEMBER 19, 2017
Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. In a world where no one wants to be sold to, content marketing is an effective way to get your brand and story in front of your target audience through thoughtful, relevant and timely content that helps meet their needs and solves their problems. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.
WBT Systems
DECEMBER 19, 2017
If you’ve ever felt overwhelmed by a big project or worried about a new online learning initiative turning into a big failure, leave it to a rocket scientist to put things into perspective for you. Imagine having to safely land a 2,000-pound, $2.5 billion rover on Mars after it hurtled 354 million miles through space and plunged into Mars’ atmosphere at 13,200 miles an hour.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Reid All About it
DECEMBER 1, 2017
The weekly list of free educational events for the association community… AI is definitely coming soon to associations, in fact, many associations already use AI-powered software to serve and engage members. Tim Ebner at Associations Now shares three ways AI is helping associations make an impact. AI’s a pretty exciting topic, isn’t it? I finally have a handle on the different types of AI and how AI works thanks to rasa.io decoding AI and its language for me.
Association Success
DECEMBER 22, 2017
The actor and the film's director Farhad Safinia are being accused of "willful conspiracy to unlawfully hijack control of" the film's distribution. read more.
Wild Apricot
DECEMBER 21, 2017
What is Sales Operations? Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. .
YourMembership
DECEMBER 15, 2017
Job opportunities rank as one of the top benefits that drive association membership, according to our recent Member Loyalty Study. It’s no surprise then that today most associations offer a niche job board on their website. Not only do job boards provide value to existing members and help associations attract new members, but they also generate. The post The good, the bad and the ugly of career center networks. appeared first on YourMembership.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Higher Logic
DECEMBER 19, 2017
Photo by Mohammad Metri on Unsplash. Music is powerful. It can alter moods, inspire, bridge divides, and bring people together. It also has an uncanny way of sticking with us.
Aaron Wolowiec
DECEMBER 20, 2017
Last week, the American Staffing Association released its most recent edition of American Staffing Association Workforce Monitor. The survey of 2,000 adults found most Americans believe schools, employers and the government share responsibility for the workplace skills gap. But respondents also think individual accountability is a contributing factor.
Reid All About it
DECEMBER 22, 2017
The weekly list of free educational events for the association community… I heard the bells on Christmas day. Their old familiar carols play, And wild and sweet the words repeat. Of peace on earth, good will to men. . ~Henry Wadsworth Longfellow. Thanks for being a loyal reader of Association Brain Food Weekly. Wishing you and yours a merry holiday season!
Spark Consulting
DECEMBER 13, 2017
I recently had the opportunity to contribute to Beth Brodovsky’s Driving Participation podcast year-end special. Beth posed the following question to her contributors: In 2018 what marketing tactics, social media, or tech tools are you letting go of and why? . My response? #DeleteFacebook. I’m not recommending that you delete your organization’s Facebook page.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Wild Apricot
DECEMBER 5, 2017
We have come a long way since those days when forwarded calls usually ended in a voicemail box that nobody bothered to check. Businesses that previously used call forwarding facilities to record customer messages often felt overwhelmed by the sheer number of calls, and simply used to give up calling them back.
YourMembership
DECEMBER 13, 2017
Almost three years ago to the date, a famous basketball player by the name of Kobe Bryant hit a milestone statistic in his career. If you follow even the slightest bit of sports, the name Kobe Bryant should sound familiar. He was a star and one who was so good, he entered the NBA at. The post Why education programs should aim and miss like Michael Jordan. appeared first on YourMembership.
Higher Logic
DECEMBER 14, 2017
Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. Okay, you’ve definitely heard that one, and it’s all true. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. Automating can drastically increase engagement while cutting down on the time you spend doing manual tasks every day.
WBT Systems
DECEMBER 5, 2017
Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. In a typical example, a website visitor provides their email address to the association in exchange for downloadable content—and so the relationship begins.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Reid All About it
DECEMBER 8, 2017
The weekly list of free educational events for the association community… It’s the most wonderful time of the year. Yes, the ASAE Technology Conference is next week! If you see me there, please introduce yourself (even if we’ve met before because my brain is like a sieve when I’m in a crowd—high-adrenaline social introvert syndrome) and tell me you read Brain Food.
Spark Consulting
DECEMBER 4, 2017
If you’ve been following this series – and I hope you have! – you’ve probably noticed that I talk a lot about data. You need data to calculate LTV. You need data to construct your ladders of engagement. You need data to personalize effectively. You need data to run an effective welcome series. You need data to understand why people joined in the first place.
Wild Apricot
DECEMBER 22, 2017
If you’d like to set up a landing page to increase donations (or any other type of goal), I’m going to cover the five steps that will create a successful nonprofit landing page, including examples from nonprofits who have found success.
YourMembership
DECEMBER 5, 2017
With the holiday shopping season upon us and the shift towards cyber-shopping as opposed to mobbing the mall, the likelihood of running into a window asking you to take an online survey to share your internet experience is almost certain. A quick way to gain your customers’ perspective on how your software is operating is. The post A method to discover what your association customers think. appeared first on YourMembership.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Higher Logic
DECEMBER 5, 2017
If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years.
Aaron Wolowiec
DECEMBER 27, 2017
There is a distinct difference, however, between facilitating meetings with a methodology that underpins the how and the why of the process, and simply convening a meeting or creating an agenda. This is what I call facilitating with a lower case “f” vs. facilitating with an upper case “F.
Smooth The Path
DECEMBER 4, 2017
Do members feel they belong to the association? Does their feeling of belonging equal the sense of belonging they feel when they go to a book club meeting? Is it like getting together with coworkers after work for a round of beers? Or do your members have a more transactional feeling about their membership? One more akin to being a member of Amazon Prime?
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