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As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase! However, it’s likely that your more traditional engagements are on pause.
Your association’s website is the main touchpoint for members and prospects. Make sure it’s providing the right experience with these easy-to-implement strategies.
This is unchartered territory we’re all in right now — trying to navigate COVID-19 and how it’s not only impacting us, but our key constituents as well. For you, that’s your members.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The weekly list of free educational events and resources for the association community… I’m back in the saddle again—and this photo captures my hiking buddies climbing up a tricky portion of the saddle between Big Spring and Squaw Canyons in the Needles district of Canyonlands National Park in Utah—one of my favorite places. Association mojo. At times, it’s a struggle, isn’t it?
The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. How can your association reach potential members + convince them to join? Email campaigns? Virtual events? Get tips from the 2020 Membership Marketing Benchmark Report. The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic.
The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. How can your association reach potential members + convince them to join? Email campaigns? Virtual events? Get tips from the 2020 Membership Marketing Benchmark Report. The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic.
Recently, Blue Sky eLearn’s Senior Sales Director, Lance Simon, sat down with Emilio Alonso-Mendoza, CEO of AG Bell Association for the Deaf and Hard of Hearing, David Ditker, CEO of the Assistive Technology Industry Association, and Dan Streeter, Vice Presid e nt of Learning Strategy and Development at Blue Sky eLearn. . The four sat down to discuss what has been learned hosting virtual events over the past six months.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
The weekly list of free educational events and resources for the association community… Session recordings. Professional development is a must in uncertain times. To remain relevant and employable, you need to keep your skills sharp. But right now—and probably well into 2021—the only way to do that is through online learning. WBT Systems explains how virtual conference session recordings can serve as a launchpad for an association’s online learning portfolio.
The post Improving Your Membership Renewal Letters: 6 Tips for Success appeared first on Higher Logic. Sitting down to write a membership renewal letter can give you writer’s block – these tips will help. Plus, get ways to create engagement year-round. The post Improving Your Membership Renewal Letters: 6 Tips for Success appeared first on Higher Logic.
Here's a rundown of the content I put out there last month. I went a little big picture on the blog, addressing some of the tough societal issues we're facing in the U.S. right now, and my Forbes post provides some advice on how management teams can integrate culture into their regular work and meetings. Human Workplaces Blog. Getting Ready for the New Wave of Diversity, Equity, and Inclusion (DEI) Work.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Communication misunderstandings are happening more in the current remote work world. Carol Vernon shares how individuals and teams can leverage their communication style preferences to get the best outcomes.
The weekly list of free educational events and resources for the association community… Corporate member training programs. WBT Systems explains how to become the corporate training partner for your member companies. The HR and training staff at your member companies are under duress right now. Many of them don’t have the capability or capacity to design the new training programs they need.
The post Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy appeared first on Higher Logic. Adopting a new email promotion strategy can help your association boost revenue from virtual events, webinars, online courses, and other paid opportunities. The post Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy appeared first on Higher Logic.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Starting with eight ways to increase engagement, and wrapping up with embracing change and failures, this week’s Friday Five shows association professionals are looking into changing their cultures for the better. . Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we come up with this list?
Virtual Conference Session Recordings: the Launchpad for Your Association’s Online Learning Programs. Read more about Virtual Conference Session Recordings: the Launchpad for Your Association’s Online Learning Programs.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
The weekly list of free educational events and resources for the association community… The state of associations. Cecilia Sepp, CAE, founder of Rogue Tulips, recently released the findings of their September association survey, What’s Next for Associations. Reading survey results is sort of like, for me, peeking into someone’s pantry—you get a sense of their inner workings and thinking.
The post 7 Best Practices for Online Community Moderation appeared first on Higher Logic. Community moderation is a skill, first and foremost. Take these seven steps to effectively moderate your community. The post 7 Best Practices for Online Community Moderation appeared first on Higher Logic.
Every membership organization has members who go above and beyond. . They’re the people who show up early to every panel, share every social media post and bring something extra to the table. They’re your biggest fans, advocates, and ambassadors. . But as much as you might appreciate your organization’s super users, it’s not always clear how to bring them into your overall strategy. .
GivingTuesday is coming up on December 1, 2020. Get ready to make this your most successful year yet by following best practices from these GivingTuesday email campaigns.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Whether you’re coaching boards, speakers, staff, volunteers or other stakeholders, asking powerful questions helps individuals work through the process of self-discovery and generate their own solutions. It’s not necessary to have all of the answers yourself. Rather, the coach’s role is to act as a collaborative and inquisitive partner, drawing out information and creating greater self-awareness.
Update on my fall fundraising for Reading Partners (where I’m both a tutor and a board member): My initial goal was $1000, and, with ten days still to go in the campaign, I’ve raised $1300! To everyone who’s given so far, HUGE thanks. I have a generous donor (who wishes to remain anonymous) who has pledged to match donations up to $1500! I know this fall is a tough time to be asking for money – the pandemic recession has dramatically increased demand on EVERY nonprofit that serves our loca
Emily Crane, VP of safety and education for the Georgia Motor Trucking Association, tells us how they're supporting trucking companies this pandemic-influenced year and beyond. The post Rethinking from Scratch to Better Deliver for Members: Emily Crane, Georgia Motor Trucking Association appeared first on Association Adviser.
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