October, 2017

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10 Inexpensive (or Free) Nonprofit Marketing Tools That Create Stunning Visuals

Wild Apricot

Posts with images and videos get shared up to 230% more than those without. To create your own stunning visuals, here are 10 inexpensive and free nonprofit marketing tools that can help.

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5 tricks to grow association membership.

YourMembership

Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door, you must keep new ones coming in through the front. What strategies will guide your plan.

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Membership 101: Ladders of Engagement Revisited

Spark Consulting

Once members join, the next question becomes: How do you keep them? How do you build real relationships over time that deepen your commitment to each other and lead to long-term loyalty on both sides? The answer is ladders of engagement. I’ve already talked a little bit about ladders of engagement in the membership 101 series, in that earlier instance, specifically related to joining an association.

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Lifelong Learning in the Freelance Economy

WBT Systems

Half the American workforce will be freelancers within a decade, according to the Freelancing in America survey released earlier this month. “The growth of the freelance workforce is three times faster than the traditional workforce,” said Stephane Kasriel, CEO of Upwork, the survey’s sponsor along with the Freelancers Union. 47 percent of working millennials freelance now—a larger percentage than any other generation and another predictor of the growing freelance economy.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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6 Ways Associations Can Improve Chapter Performance

Higher Logic

If your association has chapters, how many does it have? An impressive 84 is the average according to a 2016 benchmarking report from Mariner Management. That’s a significant number and likely means your chapters have a significant influence on your association’s overall performance. Since 65 percent of associations don’t have any full-time staff devoted to chapter management, however, building solid relationships and increasing chapter performance is often a challenge.

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How I Quadrupled My Nonprofit Blog Traffic in Less Than 1 Year

Wild Apricot

In this post I’m going to share everything I’ve learned about how to build a successful nonprofit blog from the ground up. This year I've taken traffic from 9,000 visitors/month to over 36,000.

How To 418
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5 key takeaways from association learning and technology report.

YourMembership

I’m a numbers girl, it’s true. Data tells such a rich story when used appropriately, and can really be a guide to so many decisions we make daily. As influencers in our organizations, it’s crucial we have the data in our back pocket to justify spending allocations, strategies and execution. Community Brands recently sponsored a report. The post 5 key takeaways from association learning and technology report. appeared first on YourMembership.

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Association Brain Food Weekly: 10.6.17

Reid All About it

The weekly list of free professional development events for the association community… Only 10% of Americans love cooking. Sure, “love” is a tougher bar to reach than “like,” but that stat still surprises me, probably because I love cooking, usually. Now the grocery industry has to figure out how to adapt their business to this new reality. Which brings up a question for every organization: How are your customers changing their behavior (or how will they), and how will that impact your ind

Arlington 158
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How to Motivate Certification Candidates

WBT Systems

Have you ever heard people talk about studying for and obtaining their Certified Association Executive (CAE) designation? You can tell by the intensity of their conversation that getting the CAE credential is a transformative experience. However, the path to the CAE credential involves a great deal of sacrifice—and many give up along the way. The candidates for your association’s certification programs face the same challenges as CAE candidates: Finding time and money to earn the required contin

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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The Reporting Trick that Makes Association Data More Useful

Higher Logic

Many associations and nonprofits work with data on two levels: organization-wide and individual. They can see both how single members are interacting with their organization and view association-wide results. Unfortunately, that means that many groups are missing out on valuable information, because most associations aren’t organized only around individual members or organizations.

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Are You Ready to SURGE?

Spark Consulting

I’m excited to share that I’ll be speaking at Association Success’s inaugural SURGE virtual event, November 7-9. Around the world, thousands of association professionals confront the same challenges. We all have insights to offer on how to grow, adjust, adapt and innovate. SURGE 2017 is designed to bring all these challenges and voices together under one virtual roof to have a productive and meaningful conversation around innovation.

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25 Solid Membership Website Examples and How to Create Your Own

Wild Apricot

Here are 25 great membership website examples from all sorts of different organizations. See how they've set up membership benefits, events, and more. Plus learn how to easily create your own site in 3 easy steps.

Examples 362
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Member Loyalty Study: Members value job opportunities.

YourMembership

Member retention and engagement are always top of mind for association professionals. However, many find it difficult to be proactive at identifying and developing a plan to address member satisfaction before it’s too late. There are many reasons why members join a professional organization. But, according to Community Brands’ recent Member Loyalty Study, there are specific.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Association Brain Food Weekly: 10.20.17

Reid All About it

The weekly list of free professional development events for the association community… More evidence that I only associate with the most successful companies: my clients keep getting bought. This week, we learned Higher Logic acquired Real Magnet and Informz. Maybe I’m a good luck charm? Listen to Higher Logic CEO Rob Wenger talk to DelCor Technology Solutions founder and CEO Loretta DeLuca about the deal.

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The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

The future looks bright for association e-learning. The growing lifelong learning market provides plenty of opportunity. However, one missing element is clouding the picture for associations. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Can you guess what it is? I learned about this vulnerability while reading the fifth edition of Association Learning + Technology from Tagoras.

Mooc 192
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How to Use Your Online Community to Better Understand Your Chapters

Higher Logic

Less than half of associations measure key financial or programming metrics for their chapters, according to Mariner Management’s 2016 Chapter Benchmarking Report. Despite making up such a large part of organizations – the median number of chapters in an association is 51 – that means organizations know very little about their chapters. How are chapter members interacting?

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Professional Learning in the Era of Netflix and Amazon

Blue Sky eLearn

What if I were to say, companies like Netflix and Amazon are your association’s biggest point of competition? For some, I suspect this statement catches them off guard and does not quite make sense. Well contrary to common belief, it is my perspective your association’s primary competitors are not the other associations in your field, nor the for-profit training companies you compete with for your members’ wallet or even the local organizations who make networking opportunities readily availabl

eBook 161
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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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10 Powerful Online Directory Software Tools

Wild Apricot

If you're looking to build an online directory, here are 10 powerful online directory software tools that can get you started right away.

Directory 383
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Gatorade quenches thirst for innovation with sips, not gulps.

YourMembership

Organizations facing disruption and the need for innovation are binary in their thinking. They consider 2 options: Either radically change or face peril. Rarely do the efforts work to successfully innovate, because organizations aren’t typically structured to adapt to major change. So, bringing in radical innovation more often fails. That’s what we’re learning by reading.

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Association Brain Food Weekly: 10.13.17

Reid All About it

The weekly list of free professional development events for the association community… I’m excited and honored to be heading to Association Charrette today with 19 other association geeks for a weekend full of “insightful conversation about emerging trends and disruptions” in the association industry. As one of the organizers, Lowell Aplebaum, CAE, says in this article about the Charrette , we’re “committing to create outputs that will come back to the larger community, so that in learning

DC 150
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Active Loyalty in the Lifelong Learning Business

WBT Systems

Your members need to continue learning if they want to remain employable, promotable, and successful. So why can’t your association be the place they always turn to for professional development? Your course evaluations show they’re satisfied with your online learning programs, but yet they stray. You know that because they’re submitting credits from competing organizations.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Do you ever wonder why certain videos go viral? Or why some articles get shared widely while others don’t? Dr. Jonah Berger has spent his professional life digging into why certain things take off and why people make different decisions. Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

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Association Supply Chain Advocacy

Potomac Core

Association Supply Chain Advocacy can be a game changer for members. By uniting the Supply Chain through Associations members can better influence the destiny of their company and their Industry in ways they could not do on their own. Getting and bringing an entire Supply Chain to the table at an Association is a heavy lift but the long term impact will make the effort yield substantial member ROI.

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How to Set Up a Nonprofit Office Space on a Shoestring Budget & Where to Find Free Computer Equipment and Furniture

Wild Apricot

If your operating on a shoestring budget but need to give your nonprofit office space an upgrade, you've come to the right place. Here is a list of all the places you can rent and find free or discounted computer equipment and office furniture.

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Member loyalty study featured on learning podcast.

YourMembership

I’ll admit, I was a bit late to the podcast craze. But, since season one of “Serial,” I’m officially hooked. “True Crime”? I’ve heard them all. “S-Town”? I listened to the entire series recently during a weekend. “This American Life”? A road trip is incomplete without it. According to the folks at Edison Research, more than 112 million. The post Member loyalty study featured on learning podcast. appeared first on YourMembership.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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Webinar Recap: Talent Generation: An Important and Unexpected Role for Associations

Blue Sky eLearn

Did you miss the live webinar? Read the recap here! We are at the end of an era. We’ve had a fluctuating, uncertain economy since 2002. This has influenced consumerism and membership. Rapidly changing technology. We have had more technology developed in the past 5-10 years than the 50 years before that. We are currently experiencing the largest shift in human capital in history.

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Improve Student Success with an Online Learning Community

WBT Systems

Do you ever think about your association’s online learners and how they manage to fit your courses into their busy lives? Imagine: after a long day of work, errands, and household chores and duties, they manage to find time to finish the week’s assignments for the online course they’re taking with your association. It’s a lonely life. Watching videos alone.

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5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions.