November, 2019

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Can Your Small Staff Association Support a Mobile App?

Multiview

Here’s a hot take that may blow your mind: Everybody uses mobile devices. [Insert sarcasm.] Whether you’re the baby boomer,… The post Can Your Small Staff Association Support a Mobile App? appeared first on MultiView.

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Should your association start a podcast?

Association Success

When Hannah Andrews and her team started thinking about creating their first podcast, they weren’t actually thinking in those terms. Instead, they considered their strategic plan goals around consumer outreach for the Association for Professionals in Infection Control. . What’s a great way to build the audience they already had for their website, with info about infection prevention and hygiene?

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How to Lead a Successful Spinoff

Associations Now

Associations can often struggle to launch a foundation or sister organization. One persevered by sticking to its vision. Every association that launches a foundation does so with good intentions. Perhaps the idea is to serve charitable goals, such as providing scholarships or conducting public outreach. But the process can be fraught with complications.

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How to Start a Mentoring Program People Want to Participate In

Higher Logic

Think back to your first job out of college. You were probably excited and wanted to learn everything. Along the way, did you have someone who mentored you and helped you along in your profession? If so, you probably never forgot that relationship and the people who made an impact on your career (and possibly your life). Many people want a mentoring relationship like this, but don’t pursue one because of barriers like feeling intimidated or not finding the right match.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Membership management health check: How does your association measure up?

YourMembership

As your association prepares for 2020, make sure your membership management program is in top shape. You likely have goals around member acquisition, engagement, and retention. And, you may regularly review your progress toward these goals. But are you really taking time to assess your program’s vital signs and ensure your membership management program is.

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How Has GDPR Affected Association Marketing?

HighRoad Solution

American-based associations don’t usually take notice of data laws in other countries. However, there is one law that you should know about: GDPR.

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What Lady Gaga can teach your association

Association Success

Nearly a decade ago, Lady Gaga fans were introduced to Jo Calderone. . Calderone, a striking Italian-American from New Jersey, was in a kind of love affair with Gaga. When Calderone wasn’t appearing in a menswear fashion spread for Vogue Hommes Japan or heading to Bikram yoga classes, he was tweeting at Gaga, giving interviews , walking the red carpet at the MTV Video Music Awards and even sitting atop the star’s piano as she pounds its keys in the middle of a cornfield for her “You and I” video

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Four Ways Psychology and Email Marketing Tie Into Each Other

Associations Now

Before your hit send on that next member email, consider the role psychology plays in getting your message across. You could write and design the best email in the world, but unless you consider how it will be received, its ability to resonate with your audience is slim. That’s because email isn’t just about your message. Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind.

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Association Brain Food Weekly: 11.29.19

Reid All About it

The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? For me, TEC is like a reunion, camp and retreat combined in one. If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you. Association silos have been a topic of conversation for years now.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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The 50 Best Nonprofit Websites To Get You Inspired

Wild Apricot

Planning to redesign your website? We've handpicked the top 50 nonprofit websites from organizations large and small to help you create the best possible website.

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Does your association value job boards as much as your members do?

YourMembership

A recent Community Brands study shows that job opportunities are one of the most important benefits to members, yet associations have work to do in this area. According to the Community Brands Member Engagement and Loyalty Study, job opportunities rank in the top 10 of most important benefits to members of professional associations. The study. The post Does your association value job boards as much as your members do?

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11 Catalysts for Cross-Departmental Collaboration

WBT Systems

11 Catalysts for Cross-Departmental Collaboration. Read more about 11 Catalysts for Cross-Departmental Collaboration.

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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Partnership v. Membership: ROI

Spark Consulting

Lewis’s latest post in our ongoing, irregular series addresses making sponsorship offerings more valuable to your corporate supporters: understand what’s motivating them, structure the relationship to address their specific business needs, and offer different levels of investment. In short, create clear Return On Investment (ROI). Which brings us to the ROI of membership, and sharing that ROI with your members.

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How Hidden Standards Impact Your Life

Virtual

The theme around the tenth episode of Virtual Inc.’s podcast “Five Minutes with Andy” is standards. People don’t realize how important standards – and associations that create standards — are in our lives. Standards keep things running. From firefighting to using technology — even buying a Coke in a vending machine. Standards in some way, shape or form impact all our lives daily.

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Nonprofit Credit Card Processing: Everything You Need to Know

Wild Apricot

Credit card processing for nonprofits may sound high-tech and complicated, but even the smallest organization can easily get set up to receive payments. Here's how to get started.

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Revisit your association’s benefits to improve member engagement and loyalty

YourMembership

Are your members satisfied with the benefits they receive from your organization? Community Brands’ latest study shows you might have room for improvement. To keep members happy and engaged long-term, it’s important to deliver the benefits that matter most to them. The Community Brands Member Engagement and Loyalty Study suggests associations might have work to.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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LMS Integration Questions to Consider Before Making a Selection Decision

WBT Systems

LMS Integration Questions to Consider Before Making a Selection Decision. Read more about LMS Integration Questions to Consider Before Making a Selection Decision.

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­­25 Things You Can't Miss at Super Forum 2019

Higher Logic

Whether you’re attending Super Forum 2019 or putting our annual community conference on your wish list for next year, there’s plenty to look forward to. Here are the 25 things you will be glad you didn’t miss at our 10th Super Forum. 1. Dazzling Views. Each year, we throw a stellar appreciation party for our attendees, because we appreciate you. As you stand in the Pose Rooftop Lounge, you'll be able to see skyline views of our nation’s capital, the beautiful National Harbor Ferris wheel overloo

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Beware of Your Assumptions about What People Will Do

Jamie Notter

I was listening to a podcast the other day with Esther Duflo , a recent winner of the Nobel Prize in economics, who was talking about the importance of empirical evidence when you’re trying to change things (in her context, reducing global poverty). A lot of economists base their interventions around some logical assumptions that turn out not to be true when you look at real behavior.

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How Hidden Standards Impact Your Life

Virtual

The theme around the tenth episode of Virtual Inc.’s podcast “Five Minutes with Andy” is standards. People don’t realize how important standards – and associations that create standards — are in our lives. Standards keep things running. From firefighting to using technology — even buying a Coke in a vending machine. Standards in some way, shape or form impact all our lives daily.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Online Payment Processing for Nonprofits: Everything You Need to Know

Wild Apricot

Looking into online payment processing for your nonprofit, association, or membership organization? Pick the right solution with the help of our guide.

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Don’t let tech be a barrier to your association’s virtual event success

YourMembership

Investing in a learning management system to support online educational events may seem intimidating, but it doesn’t have to be. Here’s a helpful checklist of key capabilities to look for that will help you deliver a top-notch learning experience for your members. Studies from Community Brands suggest that members of professional associations prefer to learn.

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How to Help Individual & Company Members Adapt to Remote Work

WBT Systems

How to Help Individual & Company Members Adapt to Remote Work. Read more about How to Help Individual & Company Members Adapt to Remote Work.

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The Dos and Don’ts of Association Onboarding

GrowthZone

More tricks and tips for association new-member onboarding planning. SET A BUDGET. Statistics show that it costs 7x more to obtain a new member than to retain a current one, and that first-year members have the lowest renewal rates. New-member onboarding is a process that is clearly worth investing in, and with some planning and organization, it will make a big difference in an association’s success.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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Building a Legacy of Association Strength: Thomas Foreman, BSIABC

Association Adviser

Thomas Foreman enjoyed a long career in industrial supplies sales followed by a stint working from home for a construction hardware manufacturing company when his wife spotted an ad for what seemed like the perfect position for him: president of the Building Supply Industry Association of British Columbia. “You have to apply!” she said. “You […].

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Associations Raise Concerns Over Sale of.Org Domain to Private Equity Firm

Associations Now

The nonprofit sector is urging the Internet Society to stop the sale of the.org domain to Ethos Capital LLC, citing fears of significantly higher domain-name renewal fees in the future. Associations and other nonprofit organizations are concerned about increased online costs after the recent sale of the.org domain to the private equity firm Ethos Capital LLC.

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5 Examples Of Nonprofit Social Media Strategies (And What You Can Learn From Them)

Wild Apricot

Trying to develop a social media strategy for your nonprofit? Here are 5 great examples that you can use to get inspired.