June, 2024

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Rethinking Your Association’s Member Renewal Campaigns

Association Analytics

When it comes to renewal season, limited resources, set budgets and competing priorities can make it difficult to go outside your comfort zone and try something new. But what if we told you the keys to better retention results are in the data you already have? Read on to learn how – using a data-informed approach to renewals – you can enjoy your most successful renewal season yet.

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How to improve inefficient processes at your association

NetForum

Association trends research by Community Brands shows that, overall, association professionals are optimistic about the future of associations. But they still face challenges and concerns in reaching their goals. Inefficient processes are one of the big challenges for associations. Here’s how to improve them. How to improve inefficient processes at your association appeared first on NetForum Association Management Software.

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Leveraging local news in your association’s strategy

The Association 100

In this video , I discuss the strategic benefits of incorporating local news outreach into your communications plan. Local news outlets connect directly with engaged community members, offering a platform to reach specific audiences effectively. With national outlets more difficult to earn placements in than ever, local media provides diverse content opportunities where your association’s news can shine.

Strategy 130
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Podcast: ‘Advancing DEI and Disability Inclusion in Associations’

The Association 100

Join us on the latest episode of The Association 100 podcast , where Samyuktha Neeraja, state associations relations manager II at the American Association of Nurse Anesthesiology, shares her journey and insights on promoting DEI and disability inclusion within associations. As a South Asian woman with dwarfism, Neeraja’s unique perspective enriches the conversation around overcoming misconceptions, embracing intersectionality and implementing effective DEI practices.

Strategy 130
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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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The Three Stewardship Imperatives of Fit-for-Purpose Association Boards: Part I

Association Adviser

AUTHOR’S ATTESTATION: This article was written entirely by Jeff De Cagna AIMP FRSA FASAE, a human author, without using generative AI. As of this article’s publication date (6/4/24), there are 2036 days remaining in The Turbulent Twenties, and 211 days until this decade’s midpoint on January 1, 2025.

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The Ultimate Nonprofit Guide to Digital Marketing

Wild Apricot

Digital marketing if key for your nonprofit to get others to hear about your mission and goals. In this guide you'll learn everything A-Z about nonprofit digital marketing strategies and how to build your own.

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Why associations should care about continuous product updates

Nimble AMS

Did you know that Nimble AMS has a long history of offering product innovation and enhancements? Like Salesforce, Nimble AMS offers three annual product upgrades, ensuring its customers have access to the latest software functionality and product capabilities. For more than a decade the Nimble AMS product team has dedicated itself to providing associations with the latest in enhancements and innovations.

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4 Tips for Managing Your Nonprofit Store’s Inventory

NXUnite

Although stores are generally associated with businesses and corporations rather than nonprofits, various mission-driven organizations run stores to generate sustainable funding. Just think of the gift shops in art museums or bookstores run by schools or colleges. However, running a nonprofit store presents unique obstacles that your organization may not have experience handling.

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Report: Association Membership Models Need More Attention

Associations Now

The McKinley Advisors study says that associations risk chasing nondues revenue at the expense of their core mission. A new research report argues that associations are neglecting their membership models, and that their role in overall value proposition requires more intent and strategy. McKinley Advisors’ Membership Reset: Delivering on the Promise of Membership , published earlier this month, notes that in the race to pursue nondues revenue, associations have given short shrift to a key pillar

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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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Association Brain Food: 6.28.24

Reid All About it

The weekly list of free educational events and resources for the association community… Workforce trends. Association Latinos requests five minutes of your time to get your thoughts on workforce trends in association management. This survey will help them assess inclusivity, equity, and overall well-being in our field. The findings will bridge existing gaps and provide benchmarks for professional development and diversity, equity, and inclusion initiatives.

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Tips from the Trenches: 3 Outside-the-Box Engagement Strategies for Your Next Event 

EventMobi: Association Events

Every event planner knows that audience engagement is key to event success. There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. But what if you’re looking for something different? You’re in luck! Karen Hill is the Director of Meetings and Events & Engagement at Barcami Lane , an Association Management Company (AMC) that works with national and regional n

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Don’t Stop Thinkin’ About Tomorrow

Spark Consulting

Fourteen years ago, I had the opportunity to attend a futurist session held in honor of the 50th anniversary of the CAE program. After a dense presentation by facilitator Marsha Rhea, we broke into 10-year, 30-year, and 50-year discussion groups. I found myself in the 30-year group (2040) and discovered that my fellow discussants could not seem to wrap their minds around things like sea level rise and the encroaching crisis in fresh, potable water.

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Volunteer Interview Questions to Use at Your Next Interview

Wild Apricot

Interviewing potential volunteers is key to a successful volunteering program. Use these questions to guide your next volunteer interview and help you select the right person for the job.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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How NetForum empowers healthcare associations with fixed pricing and unparalleled support

NetForum

Learn why the American Orthopaedic Association chose NetForum for its transparent pricing structure and unparalleled customer support. How NetForum empowers healthcare associations with fixed pricing and unparalleled support appeared first on NetForum Association Management Software.

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Predict 2024 – Acumen User Conference: 10/28 & 10/29

Association Analytics

The post Predict 2024 – Acumen User Conference: 10/28 & 10/29 appeared first on Association Analytics.

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Association Brain Food: 6.21.24

Reid All About it

The weekly list of free educational events and resources for the association community… Membership reset. A new report from McKinley Advisors got me thinking about the role of membership in associations. Too often, membership “just is.” Yup. “Membership lacks focus and intentionality in execution.” You’ll nod along as the report describes challenges (especially #2) we’ve put up with for way too long.

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Stay cool with the Salesforce Summer ‘24 release highlights

Nimble AMS

The weather is starting to heat up across the US! If you’re anything like us, you’re making plans to stay cool this summer with an exciting vacation or trip to the beach. Want something else to look forward to this summer? The Salesforce Summer ‘24 product release promises to offer increased efficiency and streamlined processes for your association.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Velvet Rope or Come Party with Me?

Spark Consulting

Scene one: I’m in New Orleans on vacation wandering down Frenchmen Street in Faubourg Marigny looking for a good place to hang out and hear some tunes on a Wednesday night. First stop: the Spotted Cat. It was so packed I couldn’t get in the door (literally), so I hung out on the sidewalk with a WIDE mix of characters (and nobody does “characters” like NOLA) for a while enjoying the music wafting out…for free.

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10 Overlooked Tactics for Increasing Membership at Your Organization

Aptify

How can you continue to attract new members to your organization? Here are 10 proven, yet often overlooked , approaches to increase membershi p. For large associations and labor unions, membership recruitment is a never-ending project. Just think: Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons.

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Create a personalized member experience that exceeds expectations

NetForum

The consumer (and member) demand for personalization has reached new heights. Here are three ways to deliver a more personalized experience for your members. Create a personalized member experience that exceeds expectations appeared first on NetForum Association Management Software.

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Finding Your Nonprofit Niche: A Guide to Standing Out

NXUnite

Niche marketing strategies allow organizations to target very specific audiences. These audiences typically have unique needs and preferences. However, the benefit is that you’ll connect with individuals who are more likely to convert—for businesses, that might mean making a purchase. For nonprofits, that might mean donating or supporting in another way.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Association Brain Food: 6.14.24

Reid All About it

The weekly list of free educational events and resources for the association community… ASAE Annual road trip. If you’re going to ASAE Annual in Cleveland and live in the DC area, join KiKi L’Italien on the Association Chat Road Trip to ASAE Annual. If I lived in the DMV, I’d be on this bus for sure. What a terrific way to start the Annual experience.

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Beat the heat with Nimble AMS Summer ‘24 release

Nimble AMS

It’s almost summertime, and that means two things—the weather is heating up fast, and our Nimble AMS Summer ‘24 product release is making waves! Beat the heat this summer with exciting new advancements for your staff and members. Check out what Nimble AMS has in store for you this Summer ‘24! Nimble Intelligence According to Community Brands research, 55% of associations say investing in business intelligence and data analytics is a top priority.

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What if associations offered no agenda at the next staff retreat other than “show up and talk about how we can be better?”

Spark Consulting

What if the only thing associations focused on was: “ How can we be better? ” I think this gets to some of the other questions, like: What if we forgot about petty internal politics and focused on the mission? What if we weren’t afraid to share new ideas? What if we removed “we have always done it that way” from our vocabularies?

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Four traits of ultra-flexible membership management software for large organizations

Aptify

Large, complex associations and unions need ultra-flexible membership management software to support their needs now and down the road. Here’s what to look for in software that will take your organization well into the future. When your association or union is large and complex, you have unique goals and challenges to address – and your organization changes over time.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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How to improve your association’s member experience with engagement scoring

NetForum

Learn how NetForum A-Score helps you enhance the member experience, offering crucial engagement insights. Download this free guide today. How to improve your association’s member experience with engagement scoring appeared first on NetForum Association Management Software.

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Maximizing impact: connecting your news to awareness days

The Association 100

Tune in as I explore how aligning your association’s news with relevant awareness days can boost visibility and engagement. Remember, it’s crucial to stand out amidst the noise. • Identify awareness days that align with your association’s mission and objectives to ensure your news feels relevant and impactful. • Plan your content well in advance to create a cohesive and engaging story. • Create a unique angle and use all available channels to amplify your message. • Consider co

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The Role of a Nonprofit CRM in Personalized Fundraising

NXUnite

What would you say if someone were to ask you, “What goes into a successful fundraising campaign ?” Drawing on your experience as a nonprofit leader, you might talk about having clear goals, coming up with unique campaign ideas, or using storytelling best practices in your marketing materials. While it’s true that all of these strategies are important, the groundwork for fundraising success is laid long before you ever start designing a campaign.

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