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Nonprofits are a magical place filled with super passionate, hardworking, and extremely motivated individuals. But, sometimes when you get a bunch of equally passionate people in one room for a Board Meeting, some people's quirks become annoyingly apparent.
Reading a recent article in the Harvard Business Review on the topic of “ customer journeys ” got me thinking about their role in the association space. What is a “customer journey”? The example HBR used was of a solar company. Their initial outreach to one of the authors was a custom mail piece with a personalized URL that led him to a Google Earth image of his own house with solar panels mocked up on the roof.
Happy National Volunteer Week! What are you and your organization doing this week to celebrate? We kicked off the festivities a little early this year – for April's Learning Series webinar , we joined forces with Mariner Management’s Peter Houstle, who discussed the changing tides (pun intended) of volunteerism and how the old volunteer model just won’t cut it anymore.
Gina Sutherland, director of education and events, CalSAE. Q & A with Gina Sutherland , director of education and events, California Society of Association Executives. Q: If you could be a summer cocktail, what would your name be and what would you taste like? A: My summer cocktail name would likely be “Blinded by the Light” because my husband always teases me about my pale, Irish-influenced skin tone.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
While writing this I realized I haven’t been taking my own medicine. Since my return from Big Bend, I haven’t attended any webinars. I won’t make that same mistake this week. I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. And, I’ll see how the rest of my week shapes up. I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books.
Buyer’s Guides are an important source of non-dues revenue supporting the initiatives of your organization. Selling advertising in a Buyer’s Guide should focus on building long-lasting relationships with advertisers who may become your conference sponsors or advertise in your print journal and website banners. Each advertiser you engage with has the potential to be a large contributor to your bottom line.
Buyer’s Guides are an important source of non-dues revenue supporting the initiatives of your organization. Selling advertising in a Buyer’s Guide should focus on building long-lasting relationships with advertisers who may become your conference sponsors or advertise in your print journal and website banners. Each advertiser you engage with has the potential to be a large contributor to your bottom line.
For the first time in 34 years, Baby Boomers aren't the majority of the workforce anymore. Millennials are swinging in, and guess what? What they care about is drastically different! Nonprofits have to realize that in order to grow in the long term, they must start attracting Millennials.
Every week we aim to make your life easier by compiling the best customer community articles from around the web right here on our blog. This week, our favorite articles focus on providing our readers with tips for skyrocketing your ROI and improving customer experience.
Your life is busy and every moment counts. So it’s hard to find the time to sift through tools and plugins that might help you stay productive and manage your time. What’s the easiest way to track them all down? Fear not! We’ve compiled a list of tools that can help you! The catch is finding the right tool for the right task. Rather than wading through the App Store or a million generic, time-saving articles, check out our summary below: 1.
Lowell Aplebaum. In anticipation of the ASAE Annual Meeting and Exposition , which will be held Aug. 13-16 in Salt Lake City, Utah, we’ll be providing some tips on how to maximize your experience. To start us off, Lowell Aplebaum shares his advice. Follow him on Twitter at @LowellMatthew. Do you have some tips to share? Email Kristen Parker at Kristen@eventgarde.com.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
While writing this I realized I haven’t been taking my own medicine. Since my return from Big Bend, I haven’t attended any webinars. I won’t make that same mistake this week. I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. And, I’ll see how the rest of my week shapes up. I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books.
Associations are quickly having to face the reality that they are looking at a very different future as they learn to deal with the issues surrounding societal transformation. According to Jeff De Cagna, FASAE, Chief Strategist and Founder of Principled Innovation LLC, this requires today’s leaders to move beyond typical strategic thinking and learning to look five to ten years down the road to see what is going to be required to keep their associations on the path of success.
With over 62.5 million people volunteering in the US and 12.7 million in Canada, there’s certainly not a shortage volunteers. So, how do you organize your volunteers in a way that maximizes their impact with your organization, and, you know… makes them want to stick it out in the long run?
While attending a board meeting recently, I heard the President of an association Board of Directors comment, ”remember, I won’t be here after June.” It struck me that there must be so much time spent not only training and integrating new board members, but also a great loss of direction and governing style when experienced individuals leave association boards.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
How would you finish this sentence: “Millennials are __”? Maybe “selfish”? A lot of people might choose “lazy”. How about, “generous”? Didn’t expect that, did you? It turns out, as Millennials take #blessed selfies and appear entitled at work, they’re actually giving more time and money to charity than previous generations. Maybe Millennials aren’t as bad as the media makes them out to be.
On Friday, we’ll celebrate Mother Nature’s finest creations. Spring is finally here in Michigan and as robins chirp and flowers start to bloom, it’s the perfect time for Earth Day. Friday is Earth Day, so in anticipation of all things sustainability, let’s take a look at the Green Venue Report 2015 , produced by Greenview and Twirl Management. In the second annual survey, 30 convention centers, representing more than 57 million square feet of space, responded.
Here’s the webinar line-up for the association community for the week of April 25. If you’re at the digitalNow conference when this is published on Friday, please find me and say hello. Happy Passover! Earth Day is also Friday (April 22)—go out into the woods, desert, or your favorite happy place outside and soak up nature’s splendor. Yes, we are blessed to be here on this beautiful planet.
Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog. This week, our favorite articles focus on tips for increasing customer engagement and perfecting the customer experience.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
With over 62.5 million people volunteering in the US and 12.7 million in Canada, there’s certainly not a shortage volunteers. So, how do you organize your volunteers in a way that maximizes their impact with your organization, and, you know… makes them want to stick it out in the long run?
Where are CEO’s planning to spend their time in 2016? According to a KPMG study of 400 Chief Executives, “34% spend more time with regulators or are considering doing so.” The same report notes the regulatory environment as the number one issue that can “impact a company”, and adapting to government regulation is ranked as CEO’s second most critical challenge.
Member volunteering is important for obvious reasons -- it helps our organizations and saves money. But remember how members can benefit, too: Volunteering keeps members engaged, happier and more likely to stay involved with your organization -- or tell peers to join. It’s a proven fact that members who volunteer are happier with their membership than members who don’t volunteer -- they feel connected to the organization and as if they’re furthering an important cause.
On Friday, we’ll celebrate Mother Nature’s finest creations. Spring is finally here in Michigan and as robins chirp and flowers start to bloom, it’s the perfect time for Earth Day. Friday is Earth Day, so in anticipation of all things sustainability, let’s take a look at the Green Venue Report 2015 , produced by Greenview and Twirl Management. In the second annual survey, 30 convention centers, representing more than 57 million square feet of space, responded.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Here’s the webinar line-up for the association community for the week of April 25. If you’re at the digitalNow conference when this is published on Friday, please find me and say hello. Happy Passover! Earth Day is also Friday (April 22)—go out into the woods, desert, or your favorite happy place outside and soak up nature’s splendor. Yes, we are blessed to be here on this beautiful planet.
Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog. This week, our favorite articles focus on providing our readers with tips for building online communities and increasing engagement.
Your membership organization is large and growing, which means you don't have the time or resources to reach out to each new member with a personal welcome. This is bad! Here's how 1 simple email can solve this problem.
In a growing trend, Association CEO’s and their Board Members are utilizing economic data as important context for their strategic deliberations. Jobs data, Housing Starts , Institute for Supply Management Index (ISM) , Oil Prices , Consumer Spending , and U.S. Dollar Performance against other currencies is a more frequent topic at Association Strategic Planning Sessions.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
People often ask, “should my community be open, or closed?” as if community access it’s an either/or question. Meaning -- either the doors are sealed, and only members have access to the community, or you open the floodgates, and everyone with an internet connection can read and participate in community. There are pros and cons to both approaches, especially depending on your industry and community goals.
In the early stages of my career when I was working as communications director for a nonprofit, I was amazed at how quickly a national issue could become local. National grassroots efforts steadily trickled down to local and state governments and organizations so I found myself buried in issues management. Every day, I scanned news outlets across the nation and throughout the state to see which issues may affect my daily operations, but more importantly, the operations of our members.
The best professional development opportunity this week is definitely the digitalNow conference. Here’s how dedicated I am to this conference for association execs. After seeing Pearl Jam (bucket list!) on Wednesday night, I’m waking up at the ungodly hour of 2:30 a.m. on Thursday “morning” to catch a 5:30 a.m. flight to Orlando. I intend to be chipper throughout the day thanks to intellectual stimulation, excellent company, and modest amounts of caffeine and B-12.
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