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Virtual communications and successful cultures are top of mind in this week’s Friday Five. Beginning with benefits sponsors do and don’t want, and ending with a TED Talk on social media exploits, association professionals are focusing on their online presence. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending.
How many people do you know who’ve cut the cord on cable? Maybe you’re one of those people. You got tired of paying for channels you never watched, and so you dropped cable for Netflix. (Or Hulu. Or both.). The point is, you didn’t want to pay for things you weren’t using. Many people feel this way, and many MORE people (more than ever before, at least) are starting to act upon it.
The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO. Check out these 14 ways to spark FOMO with your virtual conference from MemberSuite.
In this post, we cover the kinds of nonprofit data security breaches that are most likely to happen, and which data security practices your nonprofit can use to prevent them.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The post Why Every B2B Company Needs to Build a Branded Customer Community appeared first on Higher Logic. Don’t miss out on the wide-ranging benefits a branded online customer community could have on your entire organization and customer experience. The post Why Every B2B Company Needs to Build a Branded Customer Community appeared first on Higher Logic.
The post Why Every B2B Company Needs to Build a Branded Customer Community appeared first on Higher Logic. Don’t miss out on the wide-ranging benefits a branded online customer community could have on your entire organization and customer experience. The post Why Every B2B Company Needs to Build a Branded Customer Community appeared first on Higher Logic.
Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. While publishing and education have been digitized, marketing and communications shifted to the Internet, and sponsor goods evolved from products into services, many sponsor packages still focus on age-old event logo placements and branded activities.
Download this donation list template so that your organization never loses track of which donations you’ve gotten, as well as who sent them and whether or not they’ve received a thank-you letter.
Meet Out to Help Out, the sales incentive scheme for the business events industry proposed by Venuedirectory.com is gaining momentum. Nigel Huddleston MP, parliamentary under secretary of state for sport, tourism and heritage at the department for Digital, Culture, Media & Sport (DCMS), acknowledged the proposed scheme during an interview within the recent UKickstart Event 2020, initiated by etc.venues.
Editor’s note: This article was originally posted on September 7, 2016. It has been updated. Why write a proclamation? Proclamations serve to signal to citizens that an issue matters. A proclamation can influence policy decisions is an official way for government leaders to make an announcement. Although there are a few steps involved, overall it’s a very easy thing to accomplish (particularly if your association drafts the proclamation for your leaders).
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
We have all been there, the vague email, the bold wording, the unnecessary use of caps lock. What does it all mean, or does it mean nothing it all? . Allow me to introduce you to two of electronic communication’s biggest problems: confusion and assumption. It’s what happens when an email or a text can roll along just fine until someone accidentally or purposefully uses an exclamation point instead of a question mark.
Want to save time managing the administrative side of your masjid? Here's how mosque management software can give you more chances to engage with your community.
Doncaster Racecourse has been told by local health officials to stop spectators attending its St Leger meeting after Wednesday’s opening day. “On the grounds of public health and public safety I have instructed the course to hold the St Leger Festival behind closed doors from tomorrow,” said Dr Rupert Suckling, director of Public Health for Doncaster.
As you plan how your association navigates during COVID-normal and beyond, also take a look at your skills. What is your path for growth? Related: Back to normal or new normal for associations. Model the change you want in your association. Soon it will be time for association leaders to envision the future. The post Evolving Association, Evolving Skills appeared first on Smooth The Path.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The membership economy applies to any organization that acquires and retains members, ranging from traditional associations to for-profit companies like Amazon and Netflix. Though the membership economy contains many nuances and complexities, all membership organizations share several core qualities — a seven-step framework of standards. . The seven components set any membership organization — big or small, for profit or not — up for success.
Good afternoon, friends. Please join me for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a lot of infographics on social media, why strategic planning sucks and how to make it better, video conferencing tips and more. It’s time for Mixed Links… We’re kicking things off with the infographics about social media: Let’s travel to The Social Media Universe in 2020 [Infographic].
Leading online venue resource, venuedirectory.com, has announced a 35% growth in enquiry volumes for meeting space for the last week of August. Managing Director Michael Begley (pictured) explains: “August is always a quieter month for meetings and events enquires, but we’re in unusual times and to see a 35% growth is really positive news for the industry.
Event planners represent their event and their organization — to vendors, their audience, sponsors, etc. — so whether you’re a beginner or seasoned, in-house or agency, professional development should still be top of mind. One thing that all event planners should have on hand is a quick bio. You never know when it’ll be needed! If you’re trying to figure out where to start, we’ve got you covered: check out this basic template to follow so you can knock out a professional biography in ten minutes
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Associations could learn a thing or two from Amazon. . Amazon is one of the biggest membership-based companies in the U.S. In January 2020, more than 112 million Americans belonged to the company’s Prime membership, which offers benefits such as free two-day shipping in exchange for an annual fee. But Prime’s famous two-day delivery is far from the only service Amazon offers.
There are two schools of thought in the business right now. One is, “everything we are doing now is a placeholder until things get back to normal.” The other is, “this is a pivotal moment; we are moving toward a new normal.” Someday the pandemic will end, and we can go back to hugging our family and friends, but will things ever go back to normal?
Showcase AVi have been successfully delivering Ascential’s World Retail Congress for 5 years. Up until six months ago the team were busy preparing to head to the ‘Rome Cavalieri’ in Italy to deliver the 2020 event, but due to current challenges and restrictions, this year’s delivery will mean a slightly different format and venue. The uncertainty of the pandemic meant that the event organisers needed to make the call to either postpone or cancel their events for 2020.
Imagine going to Amazon to purchase a new book and there is no search feature. You have to scroll through every single item Amazon sells until you come across the book you wanted. Phew, nightmare over. Not only does Amazon have a search bar, but it anticipates what you’re looking for, recommends what you might […].
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
We are often asked to recommend nonprofits and other smart folks to follow for your own professional development. So every now and then, I will write a post called “Big Brains and Cool Kids.” Big Brains are interesting, leading thinkers in any area of study that connects in some way to the work of nonprofit communications professionals. That can cover a lot of ground, from in-sector topics like nonprofit marketing, fundraising, and volunteering to the larger world beyond, including w
Mixing different perspectives through a diverse professional network helps us innovate in ways that are rich, colorful and exciting. The post Seek Diverse Perspectives on Purpose appeared first on Association Adviser.
Lancing College, an independent boarding and day school in southern England, appointed Neptunus to provide two temporary facilities which are being used as a canteen and an additional classroom to comply with the rules of social distancing. The facilities will be in place for six months until February 2021. The Covid-19 pandemic prevented students from attending school, but now that the virus is decreasing and the NHS Test and Trace system is up and running, the government asked schools to prepa
[from ASAE’s Public Policy Department]. Dear Members and Advocates: We are pleased to share a recent op-ed in The Hill from ASAE’s president and CEO, Susan Robertson, CAE. It is not news to our community that we need relief now, but Susan makes the case: “America’s nonprofit associations are struggling in a big way. The pandemic has virtually wiped out in-person meetings and conferences, sources of industry innovation and collaboration, as well as the largest source of revenue for these grou
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Word-of-mouth recommendations and email communications were the two best channels for new member acquisition for membership organizations last year, according to Marketing General Incorporated ’s latest Membership Marketing Benchmarking Report. . The report provides important data and analysis on membership organizations and their members, offering insight into new membership models, communication methods, dues increases, best practices and products and services that have improved member partici
We hear a lot these days about virtual events. They’ve become a must-have for associations trying to replace lost revenue and member engagement from cancelled events. They’re also a convenient, low-cost option for providing members with content and networking opportunities year-round. As you move in-person events online – or create all-new virtual events – there are a few things you can do to ensure success.
Imagination has been working on an exciting new initiative for Ford of Europe which broke on 2 nd September, a brand new platform named Ford Horizon which will be the home for the automotive giant’s virtual experiences and events. Ford Horizon is a bespoke platform with single sign-on functionality that takes the audience away from the usual zoom-type call and into a designed and curated experience with rich interactivity, wrapped around next-level content.
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