Association Success
SEPTEMBER 11, 2020
Virtual communications and successful cultures are top of mind in this week’s Friday Five. Beginning with benefits sponsors do and don’t want, and ending with a TED Talk on social media exploits, association professionals are focusing on their online presence. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending.
MemberClicks
SEPTEMBER 9, 2020
How many people do you know who’ve cut the cord on cable? Maybe you’re one of those people. You got tired of paying for channels you never watched, and so you dropped cable for Netflix. (Or Hulu. Or both.). The point is, you didn’t want to pay for things you weren’t using. Many people feel this way, and many MORE people (more than ever before, at least) are starting to act upon it.
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Reid All About it
SEPTEMBER 11, 2020
The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO. Check out these 14 ways to spark FOMO with your virtual conference from MemberSuite.
Wild Apricot
SEPTEMBER 11, 2020
In this post, we cover the kinds of nonprofit data security breaches that are most likely to happen, and which data security practices your nonprofit can use to prevent them.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
WBT Systems
SEPTEMBER 7, 2020
Virtual Conference Pricing: The Many Factors to Consider. Read more about Virtual Conference Pricing: The Many Factors to Consider.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Association Success
SEPTEMBER 7, 2020
Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. While publishing and education have been digitized, marketing and communications shifted to the Internet, and sponsor goods evolved from products into services, many sponsor packages still focus on age-old event logo placements and branded activities.
Wild Apricot
SEPTEMBER 10, 2020
Download this donation list template so that your organization never loses track of which donations you’ve gotten, as well as who sent them and whether or not they’ve received a thank-you letter.
GrowthZone
SEPTEMBER 7, 2020
Editor’s note: This article was originally posted on September 7, 2016. It has been updated. Why write a proclamation? Proclamations serve to signal to citizens that an issue matters. A proclamation can influence policy decisions is an official way for government leaders to make an announcement. Although there are a few steps involved, overall it’s a very easy thing to accomplish (particularly if your association drafts the proclamation for your leaders).
Smooth The Path
SEPTEMBER 10, 2020
As you plan how your association navigates during COVID-normal and beyond, also take a look at your skills. What is your path for growth? Related: Back to normal or new normal for associations. Model the change you want in your association. Soon it will be time for association leaders to envision the future. The post Evolving Association, Evolving Skills appeared first on Smooth The Path.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Association Success
SEPTEMBER 8, 2020
We have all been there, the vague email, the bold wording, the unnecessary use of caps lock. What does it all mean, or does it mean nothing it all? . Allow me to introduce you to two of electronic communication’s biggest problems: confusion and assumption. It’s what happens when an email or a text can roll along just fine until someone accidentally or purposefully uses an exclamation point instead of a question mark.
Wild Apricot
SEPTEMBER 9, 2020
Want to save time managing the administrative side of your masjid? Here's how mosque management software can give you more chances to engage with your community.
Eplys
SEPTEMBER 9, 2020
Event planners represent their event and their organization — to vendors, their audience, sponsors, etc. — so whether you’re a beginner or seasoned, in-house or agency, professional development should still be top of mind. One thing that all event planners should have on hand is a quick bio. You never know when it’ll be needed! If you’re trying to figure out where to start, we’ve got you covered: check out this basic template to follow so you can knock out a professional biography in ten minutes
Association Adviser
SEPTEMBER 10, 2020
Mixing different perspectives through a diverse professional network helps us innovate in ways that are rich, colorful and exciting. The post Seek Diverse Perspectives on Purpose appeared first on Association Adviser.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Association Success
SEPTEMBER 10, 2020
The membership economy applies to any organization that acquires and retains members, ranging from traditional associations to for-profit companies like Amazon and Netflix. Though the membership economy contains many nuances and complexities, all membership organizations share several core qualities — a seven-step framework of standards. . The seven components set any membership organization — big or small, for profit or not — up for success.
Smooth The Path
SEPTEMBER 8, 2020
There are two schools of thought in the business right now. One is, “everything we are doing now is a placeholder until things get back to normal.” The other is, “this is a pivotal moment; we are moving toward a new normal.” Someday the pandemic will end, and we can go back to hugging our family and friends, but will things ever go back to normal?
CommPartners
SEPTEMBER 10, 2020
Imagine going to Amazon to purchase a new book and there is no search feature. You have to scroll through every single item Amazon sells until you come across the book you wanted. Phew, nightmare over. Not only does Amazon have a search bar, but it anticipates what you’re looking for, recommends what you might […].
AssociationChat
SEPTEMBER 8, 2020
[from ASAE’s Public Policy Department]. Dear Members and Advocates: We are pleased to share a recent op-ed in The Hill from ASAE’s president and CEO, Susan Robertson, CAE. It is not news to our community that we need relief now, but Susan makes the case: “America’s nonprofit associations are struggling in a big way. The pandemic has virtually wiped out in-person meetings and conferences, sources of industry innovation and collaboration, as well as the largest source of revenue for these grou
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Association Success
SEPTEMBER 9, 2020
Associations could learn a thing or two from Amazon. . Amazon is one of the biggest membership-based companies in the U.S. In January 2020, more than 112 million Americans belonged to the company’s Prime membership, which offers benefits such as free two-day shipping in exchange for an annual fee. But Prime’s famous two-day delivery is far from the only service Amazon offers.
Nimble AMS
SEPTEMBER 8, 2020
We hear a lot these days about virtual events. They’ve become a must-have for associations trying to replace lost revenue and member engagement from cancelled events. They’re also a convenient, low-cost option for providing members with content and networking opportunities year-round. As you move in-person events online – or create all-new virtual events – there are a few things you can do to ensure success.
Aptify
SEPTEMBER 8, 2020
These days, virtual events are a must-do for helping to replace lost revenue and member engagement from cancelled events. They’re also a convenient, low-cost option for providing members with learning and networking opportunities year-round. Whether you’re moving in-person events online or create new virtual events, here are four ways to make sure your association’s next one is a hit: Build a plan.
MemberClicks
SEPTEMBER 8, 2020
If your association or chamber has a job board on its website, then you probably already know just how much value it can add to membership engagement and non-dues revenue. Your advantage over generic job recruiting sites like Indeed, Monster, and ZipRecruiter is that your job board is industry specific. That means that employers are likely to find candidates with experience in your industry, and similarly those candidates are likely to find industry employers who are hiring.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Association Success
SEPTEMBER 10, 2020
Word-of-mouth recommendations and email communications were the two best channels for new member acquisition for membership organizations last year, according to Marketing General Incorporated ’s latest Membership Marketing Benchmarking Report. . The report provides important data and analysis on membership organizations and their members, offering insight into new membership models, communication methods, dues increases, best practices and products and services that have improved member partici
Association TRENDS
SEPTEMBER 9, 2020
This spring (2020) OpenWater helped the Association of American Geographers, AAPT Physics Education, American Astronomical Society, ISPOR (healthcare), and the Law & Society Association hastily migrate to a fully virtual experience. We understand academic, scientific, and medical conferences are content-rich experiences that enable critical niche networking.
Achieve
SEPTEMBER 8, 2020
Heading into 2020, nonprofit fundraisers had solidified their fundraising calendars and were on track to achieving ambitious revenue goals. Then, the pandemic spread across the globe, and the resulting social distancing guidelines left small to mid-sized nonprofits scrambling to move their events online in order to keep supporters and staff members safe. .
Effective Database
SEPTEMBER 9, 2020
Sometimes it's the least bad choice Just like in life, sometimes when we're making technology or management decisions, we're faced with few good choices. And very often I'll tell my clients, what we're looking to do is make the "least bad" choice.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Association Success
SEPTEMBER 9, 2020
The coronavirus has dramatically changed the way associations run live workshops and events. It’s also changed how they get them sponsored. Moving to a 100 percent virtual environment is a great safety precaution, but it doesn’t come without its challenges. This is especially true when it comes to meeting revenue goals. Has the process of landing new sponsorships changed in these turbulent times?
Association Success
SEPTEMBER 8, 2020
If your association has seen high employee turnover, declining membership numbers and overall poor productivity, it might be time to step back and take a hard look at your organization’s culture. But before you can do that, you need to take a closer look at how you respond to negative constructive feedback. . Are you able to take feedback into account when making changes, or do you tend to dismiss it and carry on as usual?
Effective Database
SEPTEMBER 7, 2020
Sometimes It's the Least Bad Choice Just like in life, sometimes when we're making technology or management decisions, we're faced with few good choices. And very often I'll tell my clients, what we're looking to do is make the "least bad" choice.
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