Sat.May 29, 2021 - Fri.Jun 04, 2021

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Modernize These 7 Processes to Increase Member Engagement

Higher Logic

The post Modernize These 7 Processes to Increase Member Engagement appeared first on Higher Logic. Out with the old and in with the new! See if your association could modernize the way you’re doing things in key areas to increase member engagement, save staff time, and earn more revenue. The post Modernize These 7 Processes to Increase Member Engagement appeared first on Higher Logic.

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Why Members Don’t Renew & How to Fix It

Membersuite

For many associations, retention has been a challenge this year because their members are struggling financially. In other associations, members are receiving more value than ever before, but dues invoices are going unpaid. What can you do about non-renewing members? It’s best to raise this question long before you have a retention problem. If you take a proactive approach to the renewal process, you can prevent many non-renewals and recapture others through a re-engagement campaign.

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What IS “Digital Transformation” Anyway?

Spark Consulting

When Maddie Grant and I were researching The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , we found all sorts of definitions, depending on the perspective of the definer (marketing, tech, HR, C-suite, etc.). People also tend to define digital transformation too narrowly, as just about the adoption of new technologies and/or as adopting a “digital-first” culture.

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The Beginner’s Guide to Nonprofit Marketing

Wild Apricot

It’s the age-old question: If you’re running an incredible nonprofit , but no one knows about it, does it really exist? Alright, that’s a bit of a stretch.

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A New Look At Grant Management: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phill Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks. Join Gareth Webb and Phil Selley in this new session as they walk through the grant lifecycle, highlighting key operational and financial challenges

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Association Brain Food Weekly: 6.4.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Benchmarking chapter data. Billhighway asks, “ What’s the point of chapter benchmarking? ” Of course, you know they have a good answer, which they share in their latest post along with examples of how two associations use chapter benchmarking data to spark change.

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104 Expert Tips on Online Community Management

Higher Logic

The post 104 Expert Tips on Online Community Management appeared first on Higher Logic. Proven advice from 13 Higher Logic online community professionals on topics like community engagement, moderation, and most importantly? Best snacks to keep you going during the workday. The post 104 Expert Tips on Online Community Management appeared first on Higher Logic.

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Setting & Meeting Fundraising Goals: 4 Tips to Drive Results

Wild Apricot

Are your fundraisers centered around results? While it may seem obvious, many organizations don’t approach their fundraisers with concrete goals in mind. And without clear goals, it’s nearly impossible to tell if you’re succeeding.

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Partner Highlight: Scott Oser Associates

Aaron Wolowiec

Scott Oser Associates assists associations with recruiting, retaining and engaging members. Additionally, they help them reach their marketing goals across all areas of their business. They also serve as the revenue generating arm of an association for advertising, exhibits, sponsorship and partnership sales. Finally, they can help associations reach their audiences via phone.

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6 Essential Enterprise LMS Features for Your Association

Forj

As a trade association, you’re balancing the needs of your corporate member organizations and their individual members, working to provide a valuable experience for both. Without an advanced enterprise LMS, it’s significantly more challenging to do so, let alone save time, increase membership, collect non-dues revenue, and more. If you’re reading this guide, it’s a good guess that you’re on the market for a new enterprise LMS solution.

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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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7 Tactics to Help Scale Your B2B Customer Engagement Program

Higher Logic

The post 7 Tactics to Help Scale Your B2B Customer Engagement Program appeared first on Higher Logic. Create a customer engagement program with a wide range of tactics, so that you can scale to engage every customer, no matter their investment with you. The post 7 Tactics to Help Scale Your B2B Customer Engagement Program appeared first on Higher Logic.

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Ten Ways to Futureproof Your Membership

Sequence Consulting

Reading Time: 5 minutes Many of the lessons associations were forced to learn during the pandemic have relevance enduring beyond this past year. The expectations of organization members across the board have changed forever.

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Why Do Associations Struggle With Digital Transformation?

Spark Consulting

In our research for The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , Maddie Grant and I learned that, while associations definitely still have work to do on the technology front, it’s not technology that’s holding our industry back: it’s culture, and more specifically, culture change.

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Create a Logic Trail to Solve Your Biggest Worries

Smooth The Path

You can create a trail of logic to combat your biggest worries. Let’s say you’re putting on a new type of event for the first time. It’s a solve-event, and you plan to convene professionals to help solve a big industry problem. The trouble is sometimes your members don’t participate. They are busy, so they multi-task, miss big portions of your events, and tune out.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Leadership Relationship Challenges in a Virtual Environment 

AssociationChat

When close proximity isn’t possible, relationships of any kind can get dicey. . “Distance makes the heart grow fonder” is what we say when we try to make people feel better about the pain of separation. It’s also how we remind ourselves of how we can romanticize a person when we aren’t around them all the time. Our nearness allows us to bear witness to daily human imperfections.

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Diving in: More community pools are open for the summer

Ungated

More community association pools are open this summer, welcome news as the season heats up, but the COVID-19 pandemic again is altering operations as board members and community managers prioritize the safety of residents and staff members. This spring, CAI surveyed roughly 1,000 members about their pool plans for 2021. Vaccine rollouts, easing capacity and distancing requirements, better liability protection, and more confidence in operations seem to be giving an increasing number of communitie

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Everything You Ever Wanted to Know about Digital Transformation…

Spark Consulting

…but were afraid to ask. Organizations of ALL types – for profit and tax exempt – have been talking about digital transformation for many years, and yet association efforts, both to digitize and to go digital, continue to lag. Why is that? In our new whitepaper, Maddie Grant, co-founder of PROPEL , and I posit that it’s all about culture.

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Salsa Labs Joins the EveryAction Family!

Bonterra

Today, we’re thrilled to announce that Salsa Labs has joined the EveryAction family. We look forward to doing more good together with our new EveryAction colleagues!

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Is There a Better Way to Use Your Valuable Video Content?

AssociationChat

Ever come across an association that didn’t have a surplus of content? Me either. Lately, this content includes more and more valuable video content that doesn’t get as many views as the people responsible for collecting it (and paying for it) would like. But how do we make it easier to monetize, learn from, and otherwise use our videos efficiently?

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ANNOUNCING FOUR ASSOCIATION MANAGEMENT GROUP (AMG) COLLEGE / UNIVERSITY SCHOLARSHIPS

AMG

May 22, 2021 Subject: ANNOUNCING FOUR ASSOCIATION MANAGEMENT GROUP (AMG) COLLEGE / UNIVERSITY SCHOLARSHIPS Dear Community Members, As an association management company, AMG understands the importance of community and the value of education. Community is not just a set of buildings; it also includes closely held relationships. Throughout the last three decades, AMG has had the opportunity to work with dedicated community members, service providers and employees throughout the community whom we co

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HOA Elections: How the Right Ballot Software System Can Boost Turnout

Yes Elections

The right ballot software system goes a long way to improving your overall election experience, while also generating increased turnout. That’s especially true for Homeowners Association (HOA) elections , which are legally required to meet a quorum before conducting official business.

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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

While stereotypes and presumptions about millennials continue to persist, research has proven. that generational lines haven’t stopped millennials from being exceedingly active in movements for change. For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . However, growing up with technology and the internet has also led millennials to have certain expectations about marketing, especially in online spaces.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Watch the first ‘Why Community Matters’ video drop: Series is like a tour guide for online community

AssociationChat

The series hits Association Chat on June 4. Association Chat is serving up some informative wisdom on belonging with its new series “Why Community Matters.”. The show, which hits the Association Chat YouTube channel on June 4, features 10 episodes that each address a different lesson in a fast-paced and fun way. Each video runs two-to-three minutes long and packs in a whole lot of knowledge.

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Kivi and Sarah Talk about Nonprofit Marketing Trends [Podcast]

Nonprofit Marketing Guide

I always enjoy talking to Sarah Durham of Big Duck. It never fails to be a conversation that is both intellectually stimulating and fun. Give a listen to one of our recent conversations about nonprofit marketing trends for Sarah’s podcast, The Smart Communications Podcast. You’ll find the transcript and how to subscribe here. And if you still need a copy of the 2021 Nonprofit Communications Trends Report, get that here.

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Managing eLearning Podcast: Episode 4 Summary & Highlights

Forj

There are many technology consultants who know associations. DelCor has remained a leader in the association technology space for decades. What is remarkable is that this “band” of experts has stayed together just as long. In episode 4 of Managing eLearning, Tobin Conley , certified association executive, describes how DelCor aligns technology strategy to association mission and goals.

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Meet Performedia, where Hybrid and Virtual seamlessly blend, at Event Tech Live Booth #43!

Event Industry News

Performedia is a leader in providing hybrid events services, as well as complete virtual capability – and is expert at accommodating the need to mix the two. With some speakers still presenting remotely, and with events now required to seamlessly serve both on-site and online attendees, Performedia possesses the rare ability to offer a truly a turnkey solution – from AV to on-site video capture and streaming to other video products such as promos, thought leader interviews, and spons

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Turn Messy Data into a Strategic Asset with This Essential Guide

Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

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5 Takeaways from our Online Community Expert Panel

MemberClicks

I recently had the pleasure of interviewing two folks, one from an association and another from a nonprofit, about how they leverage an online community to connect with their members and achieve their organization’s goals. I met with Todd Laudino, Senior Program Manager of Strategy and EdTech Solutions at the National Association of Secondary School Principals (NASSP) , and Elle Lindley, Community Manager at the Climate Reality Project (CRP).

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Which Communications Plan Should You Create Now? [Decision Tree]

Nonprofit Marketing Guide

When you talk about creating a “communications plan” or a “marketing plan,” you are actually talking about creating one of five different documents that have different purposes. Marketing Strategy. Quick and Dirty Marketing Plan. Big Picture Communications Timeline. Editorial Calendar. Creative Brief. Here’s one post where we compare them all.

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What to know about product upgrades in a modern AMS

Nimble AMS

If your organization has struggled with the costs and risks involved with upgrading your association management software (AMS), you’re not alone. Many associations have challenges with software upgrades, including: Paying as much as tens or hundreds of thousands of dollars for each upgrade. Waiting years between upgrades due to availability and costs, resulting in outdated software.