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Membership renewals are now an automatic process, thanks to your AMS. Renewal invoices go out and dues payments come in. However, that’s a best-case scenario. The harsh reality is that sometimes renewals and payments don’t come in. What can you proactively do to create the conditions for more renewals? I’ve been nosing around and gathering ideas for improving the membership renewal strategy and process.
Do y our members value in – person events ? If so, g ive them something to talk about when you improve the member experience by adopting innovative technology ! Associations Now reports that young professionals value in-person events. Regardless of age or professional background, all m embers value the p ersonalization of events and there is still a distinct desire for hybrid options.
It’s no surprise that when GrowthZone surveyed 388 association professionals across the U.S. and Canada at the end of 2022, the top non-dues revenue source listed was events. Successful Revenue-Generating Events How can you ensure success for your important revenue-generating events? When you spend a lot of time and money preparing for an in-person event for education, fundraising, networking, or membership building, the last thing you want is an empty room.
The post Learn Strategies to Engage Members and Help Your Association Thrive at Super Forum 2023 appeared first on Higher Logic. Higher Logic’s annual Super Forum is back in-person for association professionals April 10-12, 2023. Here is a sneak peek of what to expect when you join us at the Gaylord National Resort & Convention Center. The post Learn Strategies to Engage Members and Help Your Association Thrive at Super Forum 2023 appeared first on Higher Logic.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
If you want your organization to grow and thrive over time, you need members who are passionate about what your organization does for them. Think about it. Every member is a brand ambassador for your association. The positive experiences of members can help bring in new members and support the work that you do as an organization. Feedback is a fundamental part of any association's organizational process, as it helps you understand what works well and what doesn’t.
The post What to Expect at Super Forum 2023 appeared first on Higher Logic. Higher Logic’s annual Super Forum is back in-person for association professionals April 10-12, 2023. Here is a sneak peek of what to expect when you join us at the Gaylord National Resort & Convention Center. The post What to Expect at Super Forum 2023 appeared first on Higher Logic.
Are you looking for proven methods to improve your events ? Gain actionable insights on the current status of your association’s events when you conduct routine surveys. With surveys, you’ll discover areas where your events are performing well and areas where you’ll need to improve. You’ll also learn how you can enhance the attendee and member experience.
Michael Williams is our Gardian of the Month! Find out what he'd like to learn more about, his favorite personal network, how he thinks mentorship aids in knowledge transfer and which season represents him best!
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
After several years in the hospitality industry with operations such as Trust House Forte, Best Western and Holiday Inn (culminating in the position of Hotel Manager), Zoë Turner joined Trinity House in 2006. Over the subsequent 13 years she has managed or assisted in the management of numerous events.
Your nonprofit’s digital presence makes a huge difference in how well you’re able to engage supporters. This is where an effective nonprofit homepage becomes especially important; it’s not only the first landing page supporters see. It also solidifies their first impression of your organization and influences whether they’re interested in further exploring and supporting your cause.
Pulled by expectations from upper management and their employees, middle managers face major stress in the workplace. One leadership coach and mindfulness expert shares how organizations that lead with mindfulness can more effectively support their middle managers. Although stress and burnout affect everyone from entry-level employees to C-suite executives , organizations should pay attention to the pressure middle managers are facing.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
February’s Association Chat Open Forum will focus on the association value proposition and why people are chatting lately about the need for business model change We’ll have an open chat on Zoom discussing your favorite hot topics shaking things up in the association industry and whatever else we can get to in an hour! Join in the group discussion at 1 pm ET on Tuesday, February 28th if it sounds like a good time!
Event world, indeed the big wide world, won’t ever be the same as it was pre-Covid 19. As the contemporary cliché goes, it will be a whole lot better. Equal measures of attitude change and technology will see to that.
At Candid, we recognize that nonprofit leaders and fundraising professionals, particularly those working at small or under-resourced organizations, need access to the nonprofit training and resources that equip them to do good. As Candid moves to more proactively promote equity in the broader social sector, we also continue to reflect on what our own role might be in supporting that effort.
Gulp! Not another icebreaker. While plenty of people dread icebreakers, you can use these tech-supported strategies to make your meeting icebreakers more fun and less awkward, helping them live up to their promise. Icebreakers can be the spark that makes a meeting thrive—or the lead balloon that everyone dreads. That’s true for meetings of all types, whether in-person, hybrid, or virtual.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
When you consistently take meaningful action based on your surveys, and share that with your people, they will never get tired of answering future surveys. Survey fatigue is when your people lack the motivation to complete a survey you send to them. They’ll either skip it, or answer it incorrectly (e.g., marking 3 for every answer). That’s obviously not good.
To be successful on social media, it’s crucial to prioritize… well, being “social”. In fact, if you don’t plan on consistently engaging with your audience, it’s best to stay off social media altogether. If at this point, you’re mumbling under your breathe “Okay, Captain Obvious”, that’s fair, but are you really sure of what it takes to “engage”?
My Aunt was dismayed when she couldn’t find her favorite salad dressing at Trader Joe’s. A staff member was nearby arranging broccoli, so she asked them if, by chance, there was any in the back. “Unfortunately, no,” said the staff member, “they discontinued it due to low sales. I really liked it too, but I switched to this flavor, and I think I like this new one better.
Pursuing diversity, equity, and inclusion goals can become more complex when you’re moving beyond your familiar communities. Two experts recommend first meeting groups where they are. Associations have done so much to expand their efforts around DEI in recent years that it can be easy to forget that it’s still a relatively new thing. So there are bound to be hiccups along the way.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
This is the second post in a new series of case studies that showcase several different ways in which we have worked with a client to solve a particular presenting culture issue. This organization was in good shape—they had an employee Net Promoter Score (eNPS) of +40 (trust us, that shows high engagement). But they knew they could do better, so they did a culture assessment plus a culture change.
The MGI Membership Marketing Benchmarking Report highlights year after year the importance of a defined engagement program supporting a more favorable outcome in member retention. The data statistically shows this positive outcome but does not explain why putting an engagement program in place is so effective. Understanding why it works offers the opportunity to develop an even more effective effort.
Democratic lawmakers in some of North Carolina’s fastest growing cities want to ban corporate landlords from owning too many rental homes in areas like Charlotte and Raleigh. Rep. Kelly Alexander, D-Mecklenburg, introduced the Home Ownership Market Manipulation Act last week to cap — at 100 — the number of single-family homes that people or businesses can buy in the state’s most populous counties.
The American Heart Association’s Be the Beat initiative is designed to bring training to churches, colleges, and other spaces where CPR knowledge can be easily shared. A leading medical association has launched a grassroots initiative to address troubling trends concerning cardiac health among Black and Hispanic Americans. Be the Beat, an initiative of the American Heart Association, is designed to educate members of those communities on life-saving CPR techniques.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
In this episode of Empowering Workplaces, we are joined by Andrea Hollingsworth, PhD, a Psychotherapist and former university Professor who works with organizational leaders to help build cultures of compassion in the workplace. With only 30% of workers responding with self-kindness versus self-criticism when they make a mistake a work, and just a half saying their manager supports them when they.
Professional associations promise members access to knowledge, resources, and community to help them learn, grow, and connect—and technology empowers them to fulfill that commitment.
We’re wrapping up the month of February with the most helpful articles, posts, and tips for nonprofit marketers. This week we have Meta news, a website redesign checklist, top Reel trends, Mother’s Day ideas, and more. It’s time for Mixed Links… Find out How ‘Reverse Empathy’ On Social Media Has Ruined The Experience For Everyone. Meta Jumps On Twitter’s Bandwagon, Introduces Premium Subscription Model For Facebook And Instagram.
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