Sat.Jun 05, 2021 - Fri.Jun 11, 2021

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A Six-Step Approach to Communicating in a Crisis

Association Adviser

Your association should prepare to communicate during a crisis by developing a crisis communication plan. Melynn Sight walks us through her 6-step approach. The post A Six-Step Approach to Communicating in a Crisis appeared first on Association Adviser.

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The Events Elephant in the Room – Events Revenue

MemberClicks

With the recent CDC modified masking recommendations and venues around the US announcing total openings, it is becoming more apparent that in-person (or hybrid) events will rebound more quickly than initially expected. Event organizers are scrambling to not only secure locations and venues but understand the technology and execution of hybrid events.

Revenue 105
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Digital Transformation: Where Do I Start?

Spark Consulting

This is what it really comes down to, right? Learning about what digital transformation is (and isn’t), why it matters, what barriers are unique to associations, what advantages our industry has – that’s all interesting and useful. But how do you actually accomplish digital transformation in your association? Maddie Grant, my co-author for The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , and I have you covered: Assess w

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The Ultimate Guide to Membership Sites

Wild Apricot

So you want to start a membership site. Maybe you’re interested in developing a new source of recurring revenue. Maybe you have a lot of knowledge on a specific topic that you’re dying to share with the world. Or maybe you’re already.

Revenue 342
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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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How to Convince Members They Have Time for Professional Development

WBT Systems

How to Convince Members They Have Time for Professional Development. Read more about How to Convince Members They Have Time for Professional Development.

How To 340

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A 5-Step Framework for a Successful Member Data Project

Higher Logic

The post A 5-Step Framework for a Successful Member Data Project appeared first on Higher Logic. Working on a member data analysis project for your association? This useful framework will guide your efforts. The post A 5-Step Framework for a Successful Member Data Project appeared first on Higher Logic.

Project 257
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Partner Spotlight: The Image Shoppe

Aaron Wolowiec

The Image Shoppe is a brand and digital marketing agency that provides the following services: brand marketing, digital strategy, design, copywriting, web development and fractional CMO.

Strategy 246
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How to Make Work Friends When You Work Remotely

Achurch

Working from home certainly has its advantages. But if you’re the new guy or gal on staff, a remote workplace might seem challenging at first. You can’t rely on the convenience of casual office interactions to help you develop relationships with co-workers. We have advice on making remote work friends when chatting in the kitchen or stopping by someone’s cubicle is out of the question.

How To 185
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Normal Left the Party—Survey Reveals Associations Want Her Back

.orgSource

What should we call it—the New Normal, the Next Normal, Another Normal? Please let go of normal. When the DJ stopped playing oldies, Normal left the party. Since well before the pandemic, I’ve been urging my colleagues and clients to consider that stability in the digital marketplace is a dangerous illusion. Guiding our association clients […].

Survey 180
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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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Web Tracking – the Ultimate Member Service

Higher Logic

The post Web Tracking – the Ultimate Member Service appeared first on Higher Logic. See how web tracking, a powerful tool within marketing automation, can help your association target and personalize member content. The post Web Tracking – the Ultimate Member Service appeared first on Higher Logic.

Tools 177
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Culture Change + Vendor Selection

Spark Consulting

As my The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward co-author Maddie Grant is fond of quipping, that’s what digital transformation is: culture change + vendor selection. The technologies of digital transformation are: Artificial Intelligence (AI). Cloud. Data analytics. Internet of Things (IoT).

Strategy 150
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Are Associations Truly Innovative?

Association Adviser

With the right tools and mindset, association innovation is achievable. So why do many associations struggle to embrace habits that would let them thrive? . The post Are Associations Truly Innovative? appeared first on Association Adviser.

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Why Community Matters Episode 1 Recap: If It’s a Fog in the Pulpit

AssociationChat

“Where are we going and why does it matter?”. Some of you may recall, 11,000 forevers ago (or, during the launch of the series on the livestream yesterday ), I hoped that people would share their takeaways from the episode’s lesson, and it would turn out the series would inspire folks to think deeply about online community and how to make it better.

Video 116
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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6 Ways to Communicate Your Nonprofit Membership Benefits

MemberClicks

If you asked your members what a benefit looks like to them, you’d likely get many different answers. Many people join nonprofits for the community. They’re looking to find ways to connect and hang out with “their people” — like-minded folks who have the same interests, care about the same communities, and probably enjoy the same books and Netflix shows.

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A pledge for harmony: Improving civility in community associations

Ungrated

Community associations comprise people with different ideals, preferences, and values. After last year’s mass protests and intense political divide, improving civility and facilitating conversations between board members, community managers, and residents matters now more than ever before. Association leaders are regularly faced with challenging and complex issues that can spark strong emotions.

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The Ethical Dimensions of The Board’s Duty of Foresight: Part I

Association Adviser

Association boards can reassert legitimacy and renew trust with stakeholders and successors by focusing their attention on 3 ethical dimensions of foresight. The post The Ethical Dimensions of The Board’s Duty of Foresight: Part I appeared first on Association Adviser.

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Interviewing The Creative Curve Author Allen Gannett

AssociationChat

What role does community play in your creativity? In The Creative Curve , this week’s Association Chat podcast guest, author Allen Gannett explains, “I found that creatives had four different types of people in their networks: a master teacher, a conflicting collaborator, a modern muse, and a prominent promoter.”. What type are you for the creatives you know?

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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4 Ways to Continue Engaging Attendees After a Virtual Event

Achieve

Virtual events have become a key promotional tool for nonprofits to attract new supporters. However, with all the effort that goes into planning a successful event, it can be easy to forget to continue. cultivating relationships. after your event wraps up. While one-time attendees are appreciated, it is much more cost effective to turn these guests into repeat attendees.

Survey 98
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What’s A Learning Experience Platform? The Essential Guide

Forj

For years, the LMS has reigned supreme as the top learning platform for associations. However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). But, what really is an LXP and how is it different from your typical LMS? Even further, should you invest in one?

LMS 91
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Ask, Capture and Act Your Way to Better Member Engagement

Association Adviser

PropFuel's Ask, Capture, Act process for deepening member engagement shows you how to meet the needs of people who want your association to reach them. The post Ask, Capture and Act Your Way to Better Member Engagement appeared first on Association Adviser.

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On Vision

AssociationChat

KiKi’s Take on Episode 1 of Why Community Matters: Vision. Editor’s note: This is my personal take on the subject discussed in episode 1 of the Why Community Matters series. For episode 1 (you can view and listen to it here ), we discussed the importance of having a shared vision for a community. To subscribe to the Why Community Matters series, signup here.

Industry 103
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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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3 questions to ask during demos at AMS Fest

Nimble AMS

When you’re in the market for a new association management software (AMS) system, you need all of the information you can get. That’s why AMS Fest 2021 is the perfect place for you to be next week. AMS Fest is a virtual event focused on AMS systems, so you’ll have multiple ways to learn about today’s AMS marketplace. While you’re there, you can see AMS product demos and ask questions directly to the product vendors.

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Little Wins for the Win!

Smooth The Path

I gained more than a few unwanted pounds during the pandemic. My kryptonite is baking. I bake bread, my husband makes pies, and my son experimented with fake-out cakes (the latest was a cake that looked like a big dish of cereal). These homemade goodies were too good to pass up. It wasn’t too long before I realized that the sweet treats were not doing me any favors, so I decided to start seriously counting calories and committing to 10,000 daily steps.

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Why attending AMS Fest is a must for association professionals

Aptify

Choosing the right membership management software – and using it optimally – is one of the most important things you can do to ensure the long-term success of your organization. So, if you’re in the market for new software, or just interested in what software is out there for associations, the AMS Fest 2021 virtual event is the place to be next week.

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5 Types of People Who Need Nonprofit Fundraising Training

Achieve

“The only way to learn fundraising is to just do it!” he declared with hubris. “Either you got it, or you don’t.”. Given where I was—at a college—and who he was—the college president—I was pretty. surprised to hear that declaration. After all, our mission was all about teaching. Yet across the table was an educational leader who denied that teaching could have any impact.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Does your chapter toolkit have a well-designed self-assessment?

Mariner Management

Benchmarking is a powerful tool in helping you – and your volunteer leaders – assess where your chapters are in terms of what’s working and what’s not working. Its power is two-fold: to provide a focus on what’s important and to provide a ready incentive. Our benchmarking guru Peter Houstle recently shared a case study to highlight one of the key prerequisites — one of 5 — to a successful chapter benchmarking project: the well-designed chapter self-assessment tool.

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Growing Your Personal Skill Stack

Smooth The Path

Right now, at this very second, I am practicing a new skill. I am dictating this blog post while I walk in a park. Of course, by the time you see it, I will have imported it to my computer and done some serious editing, all while sitting on my rear end, but the first ugly, messy draft is happening via audio. Why practice audio dictation? I like the idea of working and exercising at the same time.

Course 78
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6 Best Small-Town Chamber of Commerce Ideas from 2021

MemberClicks

Between shutdowns and layoffs, 2020 was not kind to the businesses that make up small-town chambers of commerce, thanks to COVID-19. But good days are ahead as analysts predict a lot of pent-up consumer demand is about to be unleashed onto the economy, making now an excellent time to help your members get their strategy in tip-top shape. Here are six of our best small-town chamber of commerce ideas to support your community.

Tips 59