GrowthZone
APRIL 20, 2021
Guest Blog by Kyle Sexton. Somewhere in the history of your chamber or association, sponsorship began to look and smell like advertising. Sponsors logos and banners aren’t advertising. Or at least, they aren’t only advertising. Advertising is mass. Targeted, sure, but scaled. And advertising is sold like other scaled commodities. Consider the difference between your marketing plan and the “game” played by mass media.
Wild Apricot
APRIL 22, 2021
Does your organization have a member directory? It may seem like a simple list of members, but the benefits of having a member directory make it one of the most important sections you can add to your website. A member directory helps create a more.
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WBT Systems
APRIL 19, 2021
11 Areas in Need of Decluttering in Your Association, Your Work Life and Your Mind. Read more about 11 Areas in Need of Decluttering in Your Association, Your Work Life and Your Mind.
Aaron Wolowiec
APRIL 23, 2021
Associations continuously look to sponsorships to achieve non-dues-revenue goals. Putting your focus on sponsor retention will have long-term impact on your revenue goals and repeat support from sponsors. Here are 10 simple things you can do to improve your sponsor relations.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Higher Logic
APRIL 20, 2021
The post Why & How Every Single One of Your Employees Should be Talking to Customers appeared first on Higher Logic. To become more customer-centric, build an online customer community & get all departments involved. This enables every employee to be customer-facing and improve the customer experience. The post Why & How Every Single One of Your Employees Should be Talking to Customers appeared first on Higher Logic.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Forj
APRIL 22, 2021
Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue.
GrowthZone
APRIL 19, 2021
In the GrowthZone AMS 2021 Association Industry Survey Report , we asked association staff and executives, “Related to your organization’s response to COVID, are there any success stories you’d like to share?” Watch short videos featuring association and. chamber executives discussing their successes. >> Association professionals said: We held a very successful two-day virtual conference in early October, partnering with another organization that shares our goals
Higher Logic
APRIL 22, 2021
The post Plan an Engaging Virtual Event with These 7 Tips & Lessons Learned appeared first on Higher Logic. We planned our annual conference as a virtual event last year for the first time ever. Here are our most helpful lessons learned to apply to your event. The post Plan an Engaging Virtual Event with These 7 Tips & Lessons Learned appeared first on Higher Logic.
Wild Apricot
APRIL 20, 2021
First launched in 2017 as a short-form video sharing app used mostly by teens, TikTok has exploded in popularity during the COVID-19 pandemic. As people look for entertainment and connection during long periods of lockdown, the hilarity, quirkiness.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Forj
APRIL 22, 2021
So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. That’s great! But, where do you begin? An eLearning consultant can help you answer this question and more. However, it’s important that you understand the parameters of their services, whether they’d be a valuable addition to your team, and how to find the ideal partner for you.
Association Adviser
APRIL 19, 2021
In this second part of a 2-part series, Jeff De Cagna explores practices borne out of purposeful provocations that association boards and chief executives should adopt to thrive. The post Ten Purposeful Provocations for Association Boards: Part II appeared first on Association Adviser.
AvidXchange: Association Management
APRIL 20, 2021
The HOA industry has been through a year like no other and learned several lessons over the last 12 months. The industry learned news ways to adapt quickly and dramatically to changing business conditions. It learned about the benefits of remote working and found out how vital business-to-business communication is and will continue be. To better understand the shifting landscape, AvidXchange surveyed nearly 500 members of the Community Associations Institute (CAI).
Wild Apricot
APRIL 23, 2021
Are you looking to recruit volunteers for an event or to take on a few regular tasks to help your organization? Whether you need in-person or remote volunteers, a great place to start is by sending an email to your existing contacts. You never know.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Nimble AMS
APRIL 20, 2021
“I don’t need to increase retention rates or recruit new members.” – said no association professional ever. Most association are focused on improving member retention and increasing membership , even when membership times are good. Over the last year, associations have reinvented themselves and created amazing member value. And, members agree. According to Community Brands research , half of Members believe their organization is more important since the pandemic.
Achurch
APRIL 22, 2021
Many of us are over-achievers, but there can be a downside to all that striving. We have a tough time maintaining boundaries between our professional and personal lives. Work seeps into our off-hours, and working from home is further blurring these already fuzzy boundaries. An Atlassian survey provides proof of this blurring: remote professionals work longer hours, take fewer breaks, and think more about work during off-hours.
MemberClicks
APRIL 23, 2021
You’re a professional in your own right at your craft, belonging to a whole group of like-minded professionals.
Virtual
APRIL 19, 2021
In this episode of Five Minutes with Andy, Andy Freed is joined by Jay Vogt of Peoplesworth & Greg Kohn, Virtual’s Chief Growth Officer. During the COVID-19 pandemic, strategic planning became a critical need for many organizations. New challenges emerged. Interesting opportunities presented themselves. For some organizations, new financial realities required urgent action.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Ungrated
APRIL 22, 2021
Effective community association governance has many moving parts, and it’s crucial that board members adhere to a set of ethical standards that can help them fulfill their volunteer duties with the community’s best interests in mind. While not meant to address every potential ethical dilemma, CAI’s Model Code of Ethics for Community Association Board Members serves as a basic framework that can be modified by any community association.
Membersuite
APRIL 23, 2021
An association management software (AMS) implementation is a big project. “Big” becomes “huge” when you pair an AMS implementation with a content management system (CMS) or learning management system (LMS) implementation. But some associations aren’t stopping there. They’re implementing multiple systems at once, three or more—now we’re talking about a humongous project!
InternetAssociation
APRIL 23, 2021
All Americans should have consistent privacy protections across all industries, regardless of where they are located throughout the U.S. While we recognize the importance of state legislators meeting the needs of their specific constituents, it is very important for businesses and consumers, to have rules that harmonize across state lines and that can be addressed by one compliance plan and one set of consistent consumer rights.
Virtual
APRIL 19, 2021
In this episode of Five Minutes with Andy, Andy Freed is joined by Jay Vogt of Peoplesworth & Greg Kohn, Virtual’s Chief Growth Officer. During the COVID-19 pandemic, strategic planning became a critical need for many organizations. New challenges emerged. Interesting opportunities presented themselves. For some organizations, new financial realities required urgent action.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
.orgSource
APRIL 21, 2021
Siloed organizations used to be hard to manage; today, they are a real business liability. Success in the digital marketplace depends on a holistic approach—this is a mantra that I can’t repeat frequently enough. Systems, teams, and departments must all be directed toward common goals. If imposing this level of discipline seems daunting, a content […].
SBI
APRIL 23, 2021
For centuries, associations have created a sense of community among their members and the industry or profession the organization served. In a post-pandemic world, the association’s role as a community-builder will be more important than ever. The COVID-19 pandemic accelerated trends that were already happening. In many companies and industries, working from home finally went from “one day” to “today.
Smooth The Path
APRIL 22, 2021
I just set up a Zoom meeting with a former colleague who might start her own business. She hasn’t yet invested in the paid version of Zoom, so I set the meeting up on my account, which got me thinking about all the infrastructure it takes to run even a small business. I pay for website hosting, various software subscriptions, memberships, directory listings, and more on an annual basis, plus ad hoc expenditures like video editing, website design, and publishing.
Nimble AMS
APRIL 21, 2021
Join the Nimble AMS team April 21, 2021 at the Salesforce.org Nonprofit Summit for a virtual convening of the Salesforce.org international nonprofit community. The importance of the Salesforce.org Nonprofit Summit. As a Salesforce partner, we at Nimble AMS see the value that Salesforce brings customers in the form of ongoing educational opportunities.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Mariner Management
APRIL 19, 2021
…and we can’t think of a better time to sincerely thank all those volunteers that have kept their associations up and running! And what a year it’s been! Despite a global pandemic, many volunteers have stepped up to the plate, shifting focus as needed and never faltering in their resolve. . Today, we’re going to do a shoutout to the two clients that we manage.
Protech
APRIL 19, 2021
By Evan Hendershot – Digital Marketing Manager . When your members need information, advice or resources about your focus area, where do they turn? . Naturally, you hope and expect that they’ll turn to you —through your website or social media channels or their established connections with other members. But if they encounter friction in getting to your site or finding the information they need across all those locations, they may go elsewhere.
Smooth The Path
APRIL 20, 2021
Conferences tend to offer two main benefits, education and connection. As we move into the future, do both of these benefits make sense any longer? Imagine a time when all skills-based and technical learning is on-demand so members can access a course, training, or certificate when they need it most. Many associations are developing academies that members can access whenever they need to learn, which means there is no longer the need for members to wait for the conference.
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