GrowthZone
APRIL 20, 2021
Guest Blog by Kyle Sexton. Somewhere in the history of your chamber or association, sponsorship began to look and smell like advertising. Sponsors logos and banners aren’t advertising. Or at least, they aren’t only advertising. Advertising is mass. Targeted, sure, but scaled. And advertising is sold like other scaled commodities. Consider the difference between your marketing plan and the “game” played by mass media.
Wild Apricot
APRIL 22, 2021
Does your organization have a member directory? It may seem like a simple list of members, but the benefits of having a member directory make it one of the most important sections you can add to your website. A member directory helps create a more.
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WBT Systems
APRIL 19, 2021
11 Areas in Need of Decluttering in Your Association, Your Work Life and Your Mind. Read more about 11 Areas in Need of Decluttering in Your Association, Your Work Life and Your Mind.
Aaron Wolowiec
APRIL 23, 2021
Associations continuously look to sponsorships to achieve non-dues-revenue goals. Putting your focus on sponsor retention will have long-term impact on your revenue goals and repeat support from sponsors. Here are 10 simple things you can do to improve your sponsor relations.
Speaker: Gareth Webb & Phill Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks. Join Gareth Webb and Phil Selley in this new session as they walk through the grant lifecycle, highlighting key operational and financial challenges
Higher Logic
APRIL 20, 2021
The post Why & How Every Single One of Your Employees Should be Talking to Customers appeared first on Higher Logic. To become more customer-centric, build an online customer community & get all departments involved. This enables every employee to be customer-facing and improve the customer experience. The post Why & How Every Single One of Your Employees Should be Talking to Customers appeared first on Higher Logic.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Forj
APRIL 22, 2021
Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue.
GrowthZone
APRIL 19, 2021
In the GrowthZone AMS 2021 Association Industry Survey Report , we asked association staff and executives, “Related to your organization’s response to COVID, are there any success stories you’d like to share?” Watch short videos featuring association and. chamber executives discussing their successes. >> Association professionals said: We held a very successful two-day virtual conference in early October, partnering with another organization that shares our goals
Higher Logic
APRIL 22, 2021
The post Plan an Engaging Virtual Event with These 7 Tips & Lessons Learned appeared first on Higher Logic. We planned our annual conference as a virtual event last year for the first time ever. Here are our most helpful lessons learned to apply to your event. The post Plan an Engaging Virtual Event with These 7 Tips & Lessons Learned appeared first on Higher Logic.
Wild Apricot
APRIL 20, 2021
First launched in 2017 as a short-form video sharing app used mostly by teens, TikTok has exploded in popularity during the COVID-19 pandemic. As people look for entertainment and connection during long periods of lockdown, the hilarity, quirkiness.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Forj
APRIL 22, 2021
So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. That’s great! But, where do you begin? An eLearning consultant can help you answer this question and more. However, it’s important that you understand the parameters of their services, whether they’d be a valuable addition to your team, and how to find the ideal partner for you.
Association Adviser
APRIL 19, 2021
In this second part of a 2-part series, Jeff De Cagna explores practices borne out of purposeful provocations that association boards and chief executives should adopt to thrive. The post Ten Purposeful Provocations for Association Boards: Part II appeared first on Association Adviser.
AvidXchange: Association Management
APRIL 20, 2021
The HOA industry has been through a year like no other and learned several lessons over the last 12 months. The industry learned news ways to adapt quickly and dramatically to changing business conditions. It learned about the benefits of remote working and found out how vital business-to-business communication is and will continue be. To better understand the shifting landscape, AvidXchange surveyed nearly 500 members of the Community Associations Institute (CAI).
Wild Apricot
APRIL 23, 2021
Are you looking to recruit volunteers for an event or to take on a few regular tasks to help your organization? Whether you need in-person or remote volunteers, a great place to start is by sending an email to your existing contacts. You never know.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Marketing Guide
APRIL 22, 2021
It’s so exciting. you’ve been a comms team of one forever and now you get to hire someone! You go through the process and find the perfect person. Then a month in, you start second-guessing yourself because it feels like you have even more work to do because now you have to supervise someone too. It’s time to learn the fine art of delegation!
Nimble AMS
APRIL 20, 2021
“I don’t need to increase retention rates or recruit new members.” – said no association professional ever. Most association are focused on improving member retention and increasing membership , even when membership times are good. Over the last year, associations have reinvented themselves and created amazing member value. And, members agree. According to Community Brands research , half of Members believe their organization is more important since the pandemic.
Blue Avocado
APRIL 20, 2021
Originally enacted as part of the CARES Act in March 2020, and subsequently voted into law last December, the Employee Retention Credit (ERC) may now be claimed by eligible employers—and that includes tax-exempt nonprofit organizations—that previously received a Paycheck Protection Program (PPP) loan. Since most eligible employers opted for a PPP loan instead of claiming […].
Achurch
APRIL 22, 2021
Many of us are over-achievers, but there can be a downside to all that striving. We have a tough time maintaining boundaries between our professional and personal lives. Work seeps into our off-hours, and working from home is further blurring these already fuzzy boundaries. An Atlassian survey provides proof of this blurring: remote professionals work longer hours, take fewer breaks, and think more about work during off-hours.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nonprofit Marketing Guide
APRIL 21, 2021
Have you been asked to raise awareness for your cause, but aren’t quite sure what that means? You aren’t alone. We get this question so often we created a free online course that will help you create a plan for real success (as opposed to vague “awareness” activities that are usually a waste of time). In this free online, self-paced video course , you’ll learn: The five steps to creating an awareness plan that actually works.
MemberClicks
APRIL 23, 2021
You’re a professional in your own right at your craft, belonging to a whole group of like-minded professionals.
Virtual
APRIL 19, 2021
In this episode of Five Minutes with Andy, Andy Freed is joined by Jay Vogt of Peoplesworth & Greg Kohn, Virtual’s Chief Growth Officer. During the COVID-19 pandemic, strategic planning became a critical need for many organizations. New challenges emerged. Interesting opportunities presented themselves. For some organizations, new financial realities required urgent action.
Ungated
APRIL 22, 2021
Effective community association governance has many moving parts, and it’s crucial that board members adhere to a set of ethical standards that can help them fulfill their volunteer duties with the community’s best interests in mind. While not meant to address every potential ethical dilemma, CAI’s Model Code of Ethics for Community Association Board Members serves as a basic framework that can be modified by any community association.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Candid
APRIL 23, 2021
Reprinted from PND. Independent Sector has announced that the estimated value of a volunteer hour in the United States reached $28.54 in 2020, up from $27.20, or 4.9 percent, in 2019. Calculated by the University of Maryland's Do Good Institute , the estimate is based on hourly earnings released by the U.S. Bureau of Labor Statistics and uses data from AmeriCorps on volunteer hours.
Event Industry News
APRIL 22, 2021
Despite a sea change in market circumstances the sophomore Sustainable Event Buyer’s Guide maintains its focus, detailing green thinking, green policy, green technology, green products/services and green best practice. See how, across venues, recycling, branding and catering, initiatives are combating climate change with systems suitable for isolated and interactive environments.
Virtual
APRIL 19, 2021
In this episode of Five Minutes with Andy, Andy Freed is joined by Jay Vogt of Peoplesworth & Greg Kohn, Virtual’s Chief Growth Officer. During the COVID-19 pandemic, strategic planning became a critical need for many organizations. New challenges emerged. Interesting opportunities presented themselves. For some organizations, new financial realities required urgent action.
Membersuite
APRIL 23, 2021
An association management software (AMS) implementation is a big project. “Big” becomes “huge” when you pair an AMS implementation with a content management system (CMS) or learning management system (LMS) implementation. But some associations aren’t stopping there. They’re implementing multiple systems at once, three or more—now we’re talking about a humongous project!
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Candid
APRIL 19, 2021
According to the 2017 Quantifying Hope report , nearly every major indicator of economic, social, and physical well-being shows that boys and men of color in the U.S. do not have access to the structural supports and opportunities needed to thrive. This failure results in negative consequences not only for this population but also for society at large.
InternetAssociation
APRIL 23, 2021
All Americans should have consistent privacy protections across all industries, regardless of where they are located throughout the U.S. While we recognize the importance of state legislators meeting the needs of their specific constituents, it is very important for businesses and consumers, to have rules that harmonize across state lines and that can be addressed by one compliance plan and one set of consistent consumer rights.
Event Industry News
APRIL 22, 2021
Pauline Kwasniak from Female Event Planners, MCI’s director of onsite services, James Kelley, and Kathryn Frankson, director of event marketing at Informa, are some of the latest judges to be announced for Event Technology Awards (ETA) 2021. Representatives from Reed Exhibitions, The Pie News, Dahlia+, Kingstad, Event Tech Lab, Moss Inc, Event Specialists, World of Mice, TSNN, Hot Hospitality Exchange, Montgomery Events, INVNT and StayJam Shows are also among the 15 names revealed today.
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