Association Adviser
NOVEMBER 16, 2022
Content is a significant driver of member engagement. Since member engagement is a cornerstone of operations, your association should be intentional about the content it creates. You could say that content and member engagement go together like peanut butter and jelly. . However, creating engaging content isn’t as easy as making a peanut butter and jelly sandwich.
Nimble AMS
NOVEMBER 13, 2022
When it’s time for your association to purchase new software, you don’t want to cut corners just because you’re eager for new technology. To g et the best association management software (AMS) for your member-based organization and ensure you get the best return on your investment, you’ll need to do your research. Investigating the current digital landscape takes effort, but it will ensure your association finds the best software fit.
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Multiview
NOVEMBER 17, 2022
White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content. Let’s start with the basics. The Content Marketing Institute (CMI) defines content marketing as " a marketing technique of creating and distributing valuable, relevant and consistent content to
Association Freak
NOVEMBER 16, 2022
Reading Time: 3 minutes. It’s a law of nature in marketing: Your best prospect is the customer you already have. Research consistently shows that it costs six to seven times more to get a new customer than to keep one, and in membership terms, smart associations understand what that means for retention. A dollar spent on retention goes much further than a dollar spent on recruitment.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
WBT Systems
NOVEMBER 14, 2022
Every association wants to deepen the engagement of members, customers, and prospects. But what’s working?
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Higher Logic
NOVEMBER 18, 2022
The post A Higher Logic Hello: Meet Nanette King appeared first on Higher Logic. We recently sat down with Nanette King, senior recruiter at Higher Logic, for a quick Q&A to learn a little more about her outside of the workplace. . The post A Higher Logic Hello: Meet Nanette King appeared first on Higher Logic.
.orgSource
NOVEMBER 15, 2022
We think of technology as the good guy or the bully. It’s a silent partner in our work; and if things aren’t going well, that uncooperative software platform often takes the wrap. My business revolves around digital initiatives. When people call me to discuss a new purchase, I ask lots of questions. During those conversations, […]. The post Technology Isn’t Always the Hero or the Villain—Sometimes It’s a Bit Player appeared first on.orgSource.
Association Adviser
NOVEMBER 14, 2022
Author’s Note: On Tuesday, December 6 at 2 pm EST, I will host a one-hour Zoom discussion session on “Exploring The Six Toughest Decisions Association Boards Must Make.” You can register for this free session I hope you will join your association community colleagues and me for what I expect will be a provocative conversation. […]. The post The Six Toughest Decisions Association Boards Must Make: Part II appeared first on Association Adviser.
Wild Apricot
NOVEMBER 18, 2022
Want to build a community and boost your revenue? Then it’s time to become an expert in nonprofit membership programs! From growing your following to brainstorming member perks to setting up a great website, we have everything you need to know.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Nimble AMS
NOVEMBER 18, 2022
‘Tis the season to give thanks for your members ! S how ing your members you appreciate their involvement in your organization will help them feel more connected, increasing member engagement. But did you also know that increased member appreciation can help to boost retention efforts at your association? Show your members you care by offering benefits they actually value.
Aaron Wolowiec
NOVEMBER 18, 2022
As the holiday season and year end approaches, many organizations look for ways to acknowledge the season with their members, customers and staff. But this isn’t always an easy task and depending on your audience(s), coming up with the right messaging and/or gift-giving idea is crucial to ensure your well-intended gesture reaches your audience as imagined.
GrowthZone
NOVEMBER 15, 2022
by Frank Kenny. What I’ve Discovered Through 12 years of Facilitating Board Retreats & Strategic Planning: All chambers are sitting on gold mines. They all have huge potential. They just do not realize it. Let me share with you some of the strengths of your chamber and this industry. You have a virtual monopoly in your area. There is usually just one chamber in a community or area.
Aptify
NOVEMBER 14, 2022
Your association management software (AMS) makes a big difference in your organization’s success. . Join Aptify at AMS Fest to learn more about all things AMS. . The association management software (AMS) system you use to run your organization matters. It makes a big difference in your ability to grow and retain your membership. It can also help you to manage everything from accounting and inventory management to email communications and data analytics. .
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Ungrated
NOVEMBER 18, 2022
The Foundation for Community Association Research has released a new interactive webpage for residents, housing stakeholders, and researchers to examine and compare community association governance, management, amenities, and overall satisfaction across the U.S. The first-of-its-kind dashboard showcases housing data and exclusive information from 2016 through 2022 from the Homeowner Satisfaction Survey, a biennial, nationwide survey conducted by the Foundation for Community Associations Instit
MemberClicks
NOVEMBER 17, 2022
From webinars to conferences, educational events tend to draw a crowd. But whether that crowd leaves happy or not, well…a big part of that has to do with your event speakers. Did they deliver new, interesting, and/or helpful content? Did they cover what attendees were hoping they would? You have the power to make sure your speakers check all these boxes by proving them with the RIGHT materials before your event.
Elevating Engagement
NOVEMBER 14, 2022
Four years ago, when we first conducted the New Member Engagement Study , many tactics were, by necessity, one-size-fits-all. Technology has come a long way, baby! Associations sent all new members the same welcome letter, welcome kit, orientation webinar, videos, and email messages. Now we are seeing a shift toward these tactics being more responsive to individual members’ needs.
PROPEL
NOVEMBER 18, 2022
As leaders struggle to figure out what a “hybrid” workplace looks like moving forward, they find themselves having to make all sorts of new ground rules or re-write existing ones. Do we require that cameras on for virtual meetings? Are core working hours different if you have little kids at home? We didn’t have to think about these things before, and I see a lot of leaders jumping pretty quickly.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
CMA Solutions
NOVEMBER 17, 2022
Welcome to the next chapter for building your brand. When it comes to marketing, plenty of things have changed in a short amount of time. The channels are similar but more advanced. The pandemic has left its mark in many parts of society. At CMA, we have helped business leaders grow their brands since 1987, despite recessions, inflation, natural disasters, blackouts and now a pandemic.
Velvet Chainsaw
NOVEMBER 16, 2022
Throughout 2022, nearly every meeting service provider continues to be short-staffed and plagued by last-minute no-shows or insufficiently skilled workers. This is having a huge impact on event organizers and their teams during both planning and execution phases of events. More than ever, we need to be running several steps ahead — checking, double-checking, and even pitching in to ensure the attendee and exhibitor experience doesn’t suffer.
Association TRENDS
NOVEMBER 15, 2022
Natural resources are things that come from our environments to create wealth, opportunity, and growth inside our institutions. There is a natural resource membership organizations and associations are rich with that can help you create more economic outcomes for your organization: your members! Your members are a FREE resource to mine, to create engagement and.
MemberClicks
NOVEMBER 15, 2022
If you want to see someone successfully doing ten things at the same time, look no further than event managers. Event planning isn’t for the faint of heart. It often requires keeping a dozen balls in the air – while they’re all seconds from falling and derailing the whole event. Event planners need (and deserve) all the help they can get. That includes event management software.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Effective Database
NOVEMBER 16, 2022
It's easy to collect; it's harder to manage The beauty of today's highly configurable AMS products is that they make it very easy to collect and store data. But configuring the system is actually the easy part.
Association Analytics
NOVEMBER 15, 2022
The post Customize Your Analytics with myAcumen appeared first on Association Analytics.
Reid All About it
NOVEMBER 18, 2022
The weekly list of free educational events and resources for the association community…. Because next week is a short one, I won’t have the usual time to work on Association Brain Food, so this week’s edition includes events for the weeks of November 21 and November 28. Data insights. Inspired by a Reggie Henry conference quote, WBT Systems encourages associations to adopt an active listening mindset.
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