Association Adviser
NOVEMBER 16, 2022
Content is a significant driver of member engagement. Since member engagement is a cornerstone of operations, your association should be intentional about the content it creates. You could say that content and member engagement go together like peanut butter and jelly. . However, creating engaging content isn’t as easy as making a peanut butter and jelly sandwich.
Nimble AMS
NOVEMBER 13, 2022
When it’s time for your association to purchase new software, you don’t want to cut corners just because you’re eager for new technology. To g et the best association management software (AMS) for your member-based organization and ensure you get the best return on your investment, you’ll need to do your research. Investigating the current digital landscape takes effort, but it will ensure your association finds the best software fit.
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Multiview
NOVEMBER 17, 2022
White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content. Let’s start with the basics. The Content Marketing Institute (CMI) defines content marketing as " a marketing technique of creating and distributing valuable, relevant and consistent content to
Sequence Consulting
NOVEMBER 16, 2022
Reading Time: 3 minutes. It’s a law of nature in marketing: Your best prospect is the customer you already have. Research consistently shows that it costs six to seven times more to get a new customer than to keep one, and in membership terms, smart associations understand what that means for retention. A dollar spent on retention goes much further than a dollar spent on recruitment.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
WBT Systems
NOVEMBER 14, 2022
Every association wants to deepen the engagement of members, customers, and prospects. But what’s working?
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Higher Logic
NOVEMBER 18, 2022
The post A Higher Logic Hello: Meet Nanette King appeared first on Higher Logic. We recently sat down with Nanette King, senior recruiter at Higher Logic, for a quick Q&A to learn a little more about her outside of the workplace. . The post A Higher Logic Hello: Meet Nanette King appeared first on Higher Logic.
.orgSource
NOVEMBER 15, 2022
We think of technology as the good guy or the bully. It’s a silent partner in our work; and if things aren’t going well, that uncooperative software platform often takes the wrap. My business revolves around digital initiatives. When people call me to discuss a new purchase, I ask lots of questions. During those conversations, […]. The post Technology Isn’t Always the Hero or the Villain—Sometimes It’s a Bit Player appeared first on.orgSource.
Association Adviser
NOVEMBER 14, 2022
Author’s Note: On Tuesday, December 6 at 2 pm EST, I will host a one-hour Zoom discussion session on “Exploring The Six Toughest Decisions Association Boards Must Make.” You can register for this free session I hope you will join your association community colleagues and me for what I expect will be a provocative conversation. […]. The post The Six Toughest Decisions Association Boards Must Make: Part II appeared first on Association Adviser.
Wild Apricot
NOVEMBER 18, 2022
Want to build a community and boost your revenue? Then it’s time to become an expert in nonprofit membership programs! From growing your following to brainstorming member perks to setting up a great website, we have everything you need to know.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Association Analytics
NOVEMBER 15, 2022
The post Customize Your Analytics with myAcumen appeared first on Association Analytics.
Event Industry News
NOVEMBER 16, 2022
The past year has seen the events industry, once again, start to flourish. In-person events are back but that doesn’t mean the end for virtual and hybrid, as many have seen first-hand their virtues when seeking to attract a wider and more global audience. Technology plays a key role in all aspects of events and this year of bounce-back and evolution is no exception.
Nimble AMS
NOVEMBER 18, 2022
‘Tis the season to give thanks for your members ! S how ing your members you appreciate their involvement in your organization will help them feel more connected, increasing member engagement. But did you also know that increased member appreciation can help to boost retention efforts at your association? Show your members you care by offering benefits they actually value.
Aaron Wolowiec
NOVEMBER 18, 2022
As the holiday season and year end approaches, many organizations look for ways to acknowledge the season with their members, customers and staff. But this isn’t always an easy task and depending on your audience(s), coming up with the right messaging and/or gift-giving idea is crucial to ensure your well-intended gesture reaches your audience as imagined.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Candid
NOVEMBER 14, 2022
The year 2020 was an astounding year for disaster philanthropy, due to the COVID-19 pandemic. This year’s Measuring the State of Disaster Philanthropy report, published by the Center for Disaster Philanthropy (CDP) and Candid, tracked roughly $121 billion in aid to date in 2020 across multiple sources—including bilateral and multilateral aid, U.S. federal agencies, donor-advised funds, and giving platforms.
Event Industry News
NOVEMBER 17, 2022
Judges at Event Tech Live 2022’s lauded Launchpad Competition, aptly hosted in the Innovation Theatre, ranked Walls.io, First, AccessLOOP, Second, and Kickback Space, Third, – each company receiving a weight of invaluable marketing support and much more in recognition of their enterprise. “We’re proud of pretty much every element of the show this year,” ETL co-founder, Adam Parry, said after announcing the results, “but Launchpad is something very special.
Nonprofit Marketing Guide
NOVEMBER 17, 2022
If you have not yet taken the Nonprofit Communications Trends Survey this month, please do! This is the data we use to create the annual Nonprofit Communications Trends Report. . While these five results may not hold as we hear from more of you, here’s what 200+ nonprofit communicators have said so far. If you are thinking about 2023, here’s what you can expect as a nonprofit marketer and communicator.
GrowthZone
NOVEMBER 15, 2022
by Frank Kenny. What I’ve Discovered Through 12 years of Facilitating Board Retreats & Strategic Planning: All chambers are sitting on gold mines. They all have huge potential. They just do not realize it. Let me share with you some of the strengths of your chamber and this industry. You have a virtual monopoly in your area. There is usually just one chamber in a community or area.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Ungated
NOVEMBER 18, 2022
The Foundation for Community Association Research has released a new interactive webpage for residents, housing stakeholders, and researchers to examine and compare community association governance, management, amenities, and overall satisfaction across the U.S. The first-of-its-kind dashboard showcases housing data and exclusive information from 2016 through 2022 from the Homeowner Satisfaction Survey, a biennial, nationwide survey conducted by the Foundation for Community Associations Instit
Event Industry News
NOVEMBER 17, 2022
Caroline McGuckian founder/CEO at Meshh, a company focused on the ‘metrics of movement’, and Jack Jacob, MD and founder of PNE (Partnership Network Events), join host James Dickson to take a look at the Metaverse. On the premise that Metaverse is a work in progress, and everyone, everywhere, has a different perspective, this episode is part wish list, part comparison.
MemberClicks
NOVEMBER 17, 2022
From webinars to conferences, educational events tend to draw a crowd. But whether that crowd leaves happy or not, well…a big part of that has to do with your event speakers. Did they deliver new, interesting, and/or helpful content? Did they cover what attendees were hoping they would? You have the power to make sure your speakers check all these boxes by proving them with the RIGHT materials before your event.
Aptify
NOVEMBER 14, 2022
Your association management software (AMS) makes a big difference in your organization’s success. . Join Aptify at AMS Fest to learn more about all things AMS. . The association management software (AMS) system you use to run your organization matters. It makes a big difference in your ability to grow and retain your membership. It can also help you to manage everything from accounting and inventory management to email communications and data analytics. .
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Nonprofit Marketing Guide
NOVEMBER 15, 2022
What do you mean I am not the main character? OK, Main Character Syndrome may not be an actual mental health diagnosis (for now), but most of us have that one friend who thinks the world revolves around them and they deserve all the credit and attention. I am not saying we shouldn’t be the protagonist in our own story, BUT there is a fine line between advocating for ourselves confidently and thinking everyone around us is just a supporting character here to serve us.
Event Industry News
NOVEMBER 17, 2022
AccessLOOP took home four Event Tech Awards at ExCeL London yesterday evening at a presentation ceremony held directly after Event Tech Live day 1. Captions and sign language solution AccessLOOP won Best Technology Start-Up, Best New Technology Product, Best Conference Technology (under 10,000 attendees) and Best Use of AI Technology. CrowdComms secured the coveted People’s Choice Gold standard for Favourite Event Technology Supplier in the People’s Choice Awards, with BW Events Tech and Network
Blue Avocado
NOVEMBER 14, 2022
Article In Brief: The Problem: The term nonprofit organizations has outlived its usefulness to describe the work that charitable organizations in the independent sector do, argues the author, former co-leader of the Fanning Institute’s nonprofit leadership development and capacity building practice. Why it Happens: The difficult work leaders of charitable organizations do to connect business […].
Elevating Engagement
NOVEMBER 14, 2022
Four years ago, when we first conducted the New Member Engagement Study , many tactics were, by necessity, one-size-fits-all. Technology has come a long way, baby! Associations sent all new members the same welcome letter, welcome kit, orientation webinar, videos, and email messages. Now we are seeing a shift toward these tactics being more responsive to individual members’ needs.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Nonprofit Marketing Guide
NOVEMBER 18, 2022
Heads up! There will be no Mixed Links next Friday the 25th. But never fret. This week I have enough of the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising to stuff a turkey. This week we have an email engagement report and a guide to email deliverability, diversity training tips, social media tricks and tools, an older post on thanking donors, dad jokes, and more.
Event Industry News
NOVEMBER 16, 2022
Heading east to Event Tech Live (ETL) was natural enough, but to ExCeL? The exhibition superhighway? How would ETL 2022 cope with the transition from multi-room landscape to one pillar-free flat floor? In short, wonderfully well. There’s still a significant queue for entry an hour after doors and inside Hall N10 – ExCeL’s coolly efficient numbered geography belies the arcade-style innovation and content mix inside.
PROPEL
NOVEMBER 18, 2022
As leaders struggle to figure out what a “hybrid” workplace looks like moving forward, they find themselves having to make all sorts of new ground rules or re-write existing ones. Do we require that cameras on for virtual meetings? Are core working hours different if you have little kids at home? We didn’t have to think about these things before, and I see a lot of leaders jumping pretty quickly.
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