Sat.Dec 26, 2020 - Fri.Jan 01, 2021

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4 Reminders When Marketing to Young Professionals

MemberClicks

You’ve heard the saying, “What you say is not as important as how you say it.” Well, what you say is certainly important, but when it comes to marketing — and particularly, marketing to young professionals — how you say things is key.

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21 Content Ideas for Your Association Audience

AssociationChat

Look, we all need a creativity boost once in a while…. If you’ve ever been in a position of trying to figure out what kinds of content to create – for blog posts, articles, podcasts, or something else – you are not alone! In an effort to feed the content monster and continue to churn out high-quality pieces that will inform, inspire, or teach people; it is easy to get stuck in the creation zone.

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Your Holiday Reading List: Our Top 10 Blog Posts of 2020

WBT Systems

Your Holiday Reading List: Our Top 10 Blog Posts of 2020. Read more about Your Holiday Reading List: Our Top 10 Blog Posts of 2020.

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Building an Online Community Super Users Program

Higher Logic

The post Building an Online Community Super Users Program appeared first on Higher Logic. An online community super users program is an essential tool in your community manager toolbox. Learn how to build your own! The post Building an Online Community Super Users Program appeared first on Higher Logic.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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The 4 Words of 2020

Aaron Wolowiec

The descriptions of 2020 are overused: “in these unprecedented times” “we learned to pivot.” They are often accompanied with tactical lessons learned-embrace technology, use content wisely, etc. But are there larger lessons we can take away from 2020? This blog post explores lessons learned in 2020 with four words.

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12 critical considerations for purchasing the right LMS

Association Success

The pandemic of 2020 has forced a disruption unlike any other. It has created a seismic shift in how we work, play, and learn. As companies scramble to find resources to meet their needs, a Learning Management System (LMS) is a foundational tool used for learning content, employee training, and selling digital products. Having the proper infrastructure in place is critical for the ongoing success of your business.

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Our 19 Favorite Community Management Resources for 2021

Higher Logic

The post Our 19 Favorite Community Management Resources for 2021 appeared first on Higher Logic. Check out this list of our favorite community management resources: books, podcasts, and blogs to inspire your work. The post Our 19 Favorite Community Management Resources for 2021 appeared first on Higher Logic.

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It’s January 1, 2021, What Now?

Aaron Wolowiec

Long time HBA Moderator Angela Pelc has all the answers on how to make 2021 so much better than 2020! Improve your health, get fitter, sleep better, stay motivated. How can you achieve all this and more? Well…she’s got one answer. And it’s not an easy one.

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Week of Freebies, Day 2: The Nonprofit Editorial Planning Starter Kit

Nonprofit Marketing Guide

Happy Holidays! Toward the end of every year, we spread some good cheer with some free stuff for our awesome readers like you! Today we share a new resource that has some of our best planning worksheets and tips on editorial planning all in one place. Editorial calendars are essential to running a successful nonprofit communication program. Our Nonprofit Communications Trends Reports show that the most effective nonprofits use one consistently and that 80% of nonprofits use some sort of editoria

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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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The top 10 blogs for membership professionals in 2020

Association Success

As we prepare for the first few days of the new year, it’s important to remind ourselves what all we dealt with and accomplished in the previous one. Many people have said to learn from the past or we are doomed to repeat it. Organizations should look back on the issues they dealt with and projects they rocked to see if anything learned can be applied to the new year.

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The Changing Face of Association Membership

Nimble AMS

Associations have a long history as thriving communities of individuals and companies with common interests and goals. They serve as educators, advocates, idea forums, and compilers of industry research and best practices. Throughout their history, associations have, in many ways, remained unchanged in form and function. In fact, it’s not uncommon to see organizations celebrating the ideas of stability and consistency.

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Year in review: The top 5 most read Ungated posts in 2020

Ungated

Since launching in May 2018, CAI ‘s Ungated blog has provided news, tips, and trends important to the community association housing model. This year, we published 49 Ungated posts touching on topics such as rules on emerging issues , ways to communicate effectively and reduce conflict in community associations, as well as ensuring business continuity and offering support to those who need it during the COVID-19 pandemic.

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Is Clubhouse the Next Great Channel for Engaging Your Members?

AssociationChat

“The first rule of Fight Club is you don’t talk about Fight Club.” ~ Chuck Palahniuk. The idea of adding one more social media platform to the mix sounded about as appealing as pouring kerosene into my coffee, but I was curious anyway. It was the tweet from one very visible “influencer” singing Clubhouse’s praises that caught my attention. He’d said that being on Clubhouse (or “CH” as it’s sometimes referred to) had led directly to him meeting new people who gave him business.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Week of Freebies, Day 4: How to Say Thank You – A Guide for Nonprofits

Nonprofit Marketing Guide

Happy Holidays! Toward the end of every year, we spread some good cheer with some free stuff for our awesome readers like you! Be sure your ready to say thank you to all of those new donors you’re getting this week with another new download: How to Say Thank You: A Guide for Nonprofits. Today’s freebie is all about thanking the people that help keep your organization going.

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2 Ways to Supercharge Your Email Marketing in 2021

MemberClicks

Email marketing is something all companies, associations, and chambers are tasked with. It’s the number one driver of acquisition, engagement, and retention. But email marketing requires a little bit of trial and error — for everyone. What works well for one organization or industry may not work well for another. That’s just the nature of the game. That said, while every company and organization’s strategy will differ, there are a few ways we can ALL supercharge our email marketing in 2021.

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What is your superpower?

Mariner Management

So here we are, heading into a new year (and decade!) with a mixture of optimism and trepidation ( yes, I put optimism first ??). So many questions: What does 2021 hold for us? How will this past year affect – positively or negatively – our associations, our chapters, our volunteers, our staff, even our own careers, going into the future? Will we ever truly get back to “normal”?

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Our Top Event Blog Posts from 2020

Eplys

It’s almost a wrap on 2020! And while most of us are ready to say goodbye, we thought it’d be fun (and, potentially helpful) to share our most-read blog posts of the year.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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2020 LMS Considerations: Wrap-Up

CommPartners

This year we took a deeper look at several considerations that providers should apply to their LMS to support their learning community while increasing impact and reach in 2020. These ideas will help LMS providers think critically about their LMS, how it meets their goals and evolve with the program, and ensures it’s an added […].

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3 trends we’re watching in 2021

Association Success

Since wrapping up our Strategic Foresight Sprint, a member-exclusive series in which we learned together about how to forecast trends before they even happen, I’ve been paying closer attention to possibilities for the new year. Analyzing social media, speaking with industry professionals and thought leaders, examining data and using my own experiences from the past year has led me to believe that 2021 will be a year for positive growth, reinvigoration and true innovation.

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Week of Freebies, Day 3: Newsletter Ideas for Every Month of the Year

Nonprofit Marketing Guide

Happy Holidays! Toward the end of every year, we spread some good cheer with some free stuff for our awesome readers like you! Today I share social media and newsletter ideas for January and how you can get ideas every month by subscribing to the Monthly Nonprofit Writing Prompts email newsletter. Monthly Nonprofit Writing Prompts. Let’s take some of the grief out of nonprofit writing and smash through your writer’s block!