Sat.Dec 26, 2020 - Fri.Jan 01, 2021

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4 Reminders When Marketing to Young Professionals

MemberClicks

You’ve heard the saying, “What you say is not as important as how you say it.” Well, what you say is certainly important, but when it comes to marketing — and particularly, marketing to young professionals — how you say things is key.

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21 Content Ideas for Your Association Audience

AssociationChat

Look, we all need a creativity boost once in a while…. If you’ve ever been in a position of trying to figure out what kinds of content to create – for blog posts, articles, podcasts, or something else – you are not alone! In an effort to feed the content monster and continue to churn out high-quality pieces that will inform, inspire, or teach people; it is easy to get stuck in the creation zone.

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Your Holiday Reading List: Our Top 10 Blog Posts of 2020

WBT Systems

Your Holiday Reading List: Our Top 10 Blog Posts of 2020. Read more about Your Holiday Reading List: Our Top 10 Blog Posts of 2020.

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Building an Online Community Super Users Program

Higher Logic

The post Building an Online Community Super Users Program appeared first on Higher Logic. An online community super users program is an essential tool in your community manager toolbox. Learn how to build your own! The post Building an Online Community Super Users Program appeared first on Higher Logic.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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The 4 Words of 2020

Aaron Wolowiec

The descriptions of 2020 are overused: “in these unprecedented times” “we learned to pivot.” They are often accompanied with tactical lessons learned-embrace technology, use content wisely, etc. But are there larger lessons we can take away from 2020? This blog post explores lessons learned in 2020 with four words.

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The Changing Face of Association Membership

Nimble AMS

Associations have a long history as thriving communities of individuals and companies with common interests and goals. They serve as educators, advocates, idea forums, and compilers of industry research and best practices. Throughout their history, associations have, in many ways, remained unchanged in form and function. In fact, it’s not uncommon to see organizations celebrating the ideas of stability and consistency.

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Our 19 Favorite Community Management Resources for 2021

Higher Logic

The post Our 19 Favorite Community Management Resources for 2021 appeared first on Higher Logic. Check out this list of our favorite community management resources: books, podcasts, and blogs to inspire your work. The post Our 19 Favorite Community Management Resources for 2021 appeared first on Higher Logic.

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It’s January 1, 2021, What Now?

Aaron Wolowiec

Long time HBA Moderator Angela Pelc has all the answers on how to make 2021 so much better than 2020! Improve your health, get fitter, sleep better, stay motivated. How can you achieve all this and more? Well…she’s got one answer. And it’s not an easy one.

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12 critical considerations for purchasing the right LMS

Association Success

The pandemic of 2020 has forced a disruption unlike any other. It has created a seismic shift in how we work, play, and learn. As companies scramble to find resources to meet their needs, a Learning Management System (LMS) is a foundational tool used for learning content, employee training, and selling digital products. Having the proper infrastructure in place is critical for the ongoing success of your business.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Year in review: The top 5 most read Ungated posts in 2020

Ungrated

Since launching in May 2018, CAI ‘s Ungated blog has provided news, tips, and trends important to the community association housing model. This year, we published 49 Ungated posts touching on topics such as rules on emerging issues , ways to communicate effectively and reduce conflict in community associations, as well as ensuring business continuity and offering support to those who need it during the COVID-19 pandemic.

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Is Clubhouse the Next Great Channel for Engaging Your Members?

AssociationChat

“The first rule of Fight Club is you don’t talk about Fight Club.” ~ Chuck Palahniuk. The idea of adding one more social media platform to the mix sounded about as appealing as pouring kerosene into my coffee, but I was curious anyway. It was the tweet from one very visible “influencer” singing Clubhouse’s praises that caught my attention. He’d said that being on Clubhouse (or “CH” as it’s sometimes referred to) had led directly to him meeting new people who gave him business.

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What is your superpower?

Mariner Management

So here we are, heading into a new year (and decade!) with a mixture of optimism and trepidation ( yes, I put optimism first ??). So many questions: What does 2021 hold for us? How will this past year affect – positively or negatively – our associations, our chapters, our volunteers, our staff, even our own careers, going into the future? Will we ever truly get back to “normal”?

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The top 10 blogs for membership professionals in 2020

Association Success

As we prepare for the first few days of the new year, it’s important to remind ourselves what all we dealt with and accomplished in the previous one. Many people have said to learn from the past or we are doomed to repeat it. Organizations should look back on the issues they dealt with and projects they rocked to see if anything learned can be applied to the new year.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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2 Ways to Supercharge Your Email Marketing in 2021

MemberClicks

Email marketing is something all companies, associations, and chambers are tasked with. It’s the number one driver of acquisition, engagement, and retention. But email marketing requires a little bit of trial and error — for everyone. What works well for one organization or industry may not work well for another. That’s just the nature of the game. That said, while every company and organization’s strategy will differ, there are a few ways we can ALL supercharge our email marketing in 2021.

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2020 LMS Considerations: Wrap-Up

CommPartners

This year we took a deeper look at several considerations that providers should apply to their LMS to support their learning community while increasing impact and reach in 2020. These ideas will help LMS providers think critically about their LMS, how it meets their goals and evolve with the program, and ensures it’s an added […].

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Our Top Event Blog Posts from 2020

Eplys

It’s almost a wrap on 2020! And while most of us are ready to say goodbye, we thought it’d be fun (and, potentially helpful) to share our most-read blog posts of the year.