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Optimizing your website for the Age of Invisibility is complicated. But follow King's advice for website SEO and you should be able to break into Google's top website results. The post Staying Seen in the Age of Invisibility appeared first on Association Adviser.
Everyone likes to be appreciated, and your members are no exception. Here are five great ways to say “thanks”. Your association wouldn’t be an association without members. They’re what make your organization thrive. The season of gratitude is the perfect time to consider how you can make your members feel more appreciated. Here are five ways to thank your members for their support. 1.
Your messaging on membership’s return on investment is often as important as the benefits you provide. Consider whether you’re striking the right tone. Recently, I have become a bit of a podcast addict. I like one in particular, not only for its content but also because of its promotional strategy. It’s the New York Times podcast, The Daily. I’ve become such a regular listener that recently I started a monthly subscription with the Times , largely based on an advertising appeal The Daily makes i
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Several times a year, kids are sent home early or have a day off so teachers can attend professional development workshops. Teachers look forward to their Professional Development Day because they’ll learn about new instructional strategies and acquire new skills. Wouldn’t it be great if your members could have a Professional Development Day too? It’s easier for teachers because they all have the same employer who supports the initiative—their school district.
Nothing excites me more than strategy meetings. . The idea of discussing “what if” and partnering it with realistic plans creates a beautiful intersection of driving stakeholder needs forward while remaining open to new ideas. When I joined the Professional Pricing Society, one problem that became apparent in my first year was that cross-departmental collaboration wasn’t facilitated nor planned for.
Nothing excites me more than strategy meetings. . The idea of discussing “what if” and partnering it with realistic plans creates a beautiful intersection of driving stakeholder needs forward while remaining open to new ideas. When I joined the Professional Pricing Society, one problem that became apparent in my first year was that cross-departmental collaboration wasn’t facilitated nor planned for.
Whether it’s content from your prior events or old blog posts that can be given new life, content repurposing can be a major opportunity for associations to increase reach and build on prior efforts. Here’s how. One of the greatest resources that your organization has is content—and likely lots of it. But building more content takes lots of time and work, and it often may prove to be a wasted effort if not handled properly.
The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? For me, TEC is like a reunion, camp and retreat combined in one. If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you. Association silos have been a topic of conversation for years now.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Investing in a learning management system to support online educational events may seem intimidating, but it doesn’t have to be. Here’s a helpful checklist of key capabilities to look for that will help you deliver a top-notch learning experience for your members. Studies from Community Brands suggest that members of professional associations prefer to learn.
Credit card processing for nonprofits may sound high-tech and complicated, but even the smallest organization can easily get set up to receive payments. Here's how to get started.
I was listening to a podcast the other day with Esther Duflo , a recent winner of the Nobel Prize in economics, who was talking about the importance of empirical evidence when you’re trying to change things (in her context, reducing global poverty). A lot of economists base their interventions around some logical assumptions that turn out not to be true when you look at real behavior.
More tricks and tips for association new-member onboarding planning. SET A BUDGET. Statistics show that it costs 7x more to obtain a new member than to retain a current one, and that first-year members have the lowest renewal rates. New-member onboarding is a process that is clearly worth investing in, and with some planning and organization, it will make a big difference in an association’s success.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The California-based OC Restaurant Association will now run and manage the TacoTuesday.com domain, in an effort to promote the county’s culinary strengths—while freeing use of the term for everyone else. For a generally popular phrase, “Taco Tuesday” has stirred up a surprising amount of controversy. The question: Who, if anyone, owns the phrase? The Wyoming fast-food chain Taco John’s trademarked it three decades ago and has fought hard to protect it, even though the term has become increasingl
In the November newsletter, we share a guide on the new finances module in the mobile app, resources to help you use the new email editor, and a Meet the Team interview with Sundus from our Support team.
Akkroo takes home the ‘Best use of Technology for Engagement & Interaction (B2B)’ award at the 2019 Event Technology Awards. Chris Wickson, Co-Founder of Akkroo, now GM of Events at Integrate after the acquisition of? Akkroo in April picked up the award. “Integrate Events exists to improve event experience and results for exhibitors and attendees.
Download this 30-minute webinar recording to understand the basic principles behind AMS integrations and why your association might need one. The post Webinar: AMS 101 appeared first on Association Adviser.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Associations can often struggle to launch a foundation or sister organization. One persevered by sticking to its vision. Every association that launches a foundation does so with good intentions. Perhaps the idea is to serve charitable goals, such as providing scholarships or conducting public outreach. But the process can be fraught with complications.
ASAE has branded the ASAE Technology Conference this year to be called the “ Technology Exploration Conference ” and we will be there in a couple of weeks. This conference will be a great way to end the year, and because we LOVE YOU, the community so much, and appreciate the partnerships, we wanted to thank you again by doing a giveaway offering $500!
Spelfie is the first-of-its-kind selfie app that allows users to capture images taken from space. The brand-new technology uses satellite imagery to take photographs of different areas of the world, making it ideal to capture large outdoor events. The free-to-use app uses cameras on Airbus Earth-observation satellites to capture the images. Users download the app, select the event to which they are attending and receive instructions on where to be and when.
Tara’s membership lapsed three years ago and now she wants to renew. She finds the membership application online, types in her email address, and the system populates her name. But it is the wrong name. The system knows her maiden name. Now she uses a new married name. Tara tries to make the change, but the form is locked down. After submitting her application, she calls the association, leaves a message, and does not get a return call.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
The challenges that older workers face in finding new jobs could reflect darkening economic clouds—as well as weaknesses in the efforts to keep older employees up to speed with growing trends, particularly in fields such as technology. When gaps emerge in the workforce, they create opportunities for associations to step up and work to close them in their respective industries.
The National Outdoor Events Association has launched a new campaign to encourage better treatment of staff, volunteers and attendees of events. The new campaign, simply branded ‘Respect’, will include a Respect Charter that events-based organisations can sign up to. The aim is for events businesses to demonstrate a zero-tolerance approach to harassment of any kind while at an event.
Reducing manual burden for association staff while providing a great member experience online. Did you know 85 percent of members want their association to provide continuing education opportunities, making it the most important benefit of membership*? While association members are attending fewer in-person courses, their use of webcasts and on-demand training is skyrocketing.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Should you treat content more like data? It’s the general idea behind the JAMstack, a growing class of content-management technologies that hold lots of value for forward-thinking organizations. As you probably know, technology comes with a dizzying array of terms that you find yourself having to learn. One that might not be on your list yet that should be?
Privately owned music venues company, Electric Group, has announced plans to open brand-new venues up and down the country. The owners of Electric Brixton and SWX in Bristol have hired property advisor, Christie & Co, to find new venues across the UK. Its venture to expand will look to transform nightclubs, theatres, bingo halls, cinemas and churches into suitable music venues.
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