Sat.May 14, 2022 - Fri.May 20, 2022

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How to successfully recruit and retain staff with innovative technology

Nimble AMS

According to the U.S. Bureau of Labor Statistics latest Job Openings and Labor Turnover Summary, employment openings increased to record levels in March, reaching 11.549 million vacancies. The number of job openings has been on the rise since the pandemic and continues to outpace the rate of new hires. Job quit numbers also rose in March to 4.5 million, increasing in business and professional settings. .

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Learn about the key metrics that indicate your members are leaving you

HighRoad Solution

One of the obvious and most critical objectives of any association is to retain membership. Retention is a key performance indicator that impacts brand reputation, member satisfaction, and conclusively—financial statements. The issue, however, is that generational and cultural landscapes are constantly evolving—yielding new consumer-buying behaviors, content-consumption preferences, and desired communication channels.

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How Much Value Do Keynote Speakers Bring to Your Conference?

WBT Systems

Now that you’ve dealt with upheavals, pivots (argh!), and unending change, you’re in prime shape to reexamine your association’s sacred cows.

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Gardian of the Month: Andrea Starmer

Aaron Wolowiec

Our Gardian of the Month is Andrea Starmer! She shares how she might help a wallflower loosen up at a networking event, the way she prepared for the CMP, the resource she can't live without (you probably can't either) and just who's life she'd like to live for one day.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Association Management Company vs. Software: Which One Is Right For You? (+ Our Top 5 AMS Picks)

Wild Apricot

Thinking of starting an association ? Save yourself the headache and outsource your association management to a company or a software tool. In this post, we’ll take a look at both options, talk about why investing in association management software.

Software 195

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How to Promote the Value of Credentials to Individuals & Employers

Membersuite

As the cost of a college degree rises and the perception of its value falls, credentialing programs are receiving a lot of positive press. Because they are only awarded upon proof of mastering competencies, credentials are valuable for those individuals who want to flaunt their skills as well as for those companies looking to hire them. Many of MemberSuite’s customers, which I’ve been fortunate to work with to implement their credentialing needs in the last six years, knew the importance and val

How To 152
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Sexual violence: 100 festivals commit to tackling the issue

Event Industry News

More than 100 UK festivals – including Parklife and Boardmasters – have committed to tackling sexual violence. The festivals have pledged to take a survivor-led approach and that all allegations will be taken seriously. Dr Hannah Bows from Durham University said research has shown sexual violence is a “common experience for festival attendees – especially for women” and is “often minimised or ignored” The criminal law professor said the move was an ̶

Survey 129
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Navigating the Form 990 to find funding

Candid

If you work at a nonprofit or have thought about starting one, chances are you’re already familiar with the Form 990. All tax-exempt organizations, including foundations, must file some version of Form 990 with the IRS each year to comply with federal regulations. Because of that, they’re chock full of vital information about a nonprofits’ and foundations’ finances and operations. .

Directory 105
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Marketing Movers & Shakers: Meet Annie Henderson

Higher Logic

The post Marketing Movers & Shakers: Meet Annie Henderson appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Annie Henderson, corporate marketing manager at ASBO International. The post Marketing Movers & Shakers: Meet Annie Henderson appeared first on Higher Logic.

Marketing 177
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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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Passion Meets Professionalism: Transitioning from Volunteer Leaders to Paid Staff

Blue Avocado

Imagine executives from the six largest school meal programs in the country, sitting around a table discussing how, together, they could make a difference in school food. By leveraging their buying power, they can change the industry. They decide to be the founding members of a 501(c)(3) and set off to put their passion into […]. The post Passion Meets Professionalism: Transitioning from Volunteer Leaders to Paid Staff appeared first on Blue Avocado.

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4 event marketing strategies to boost your attendance today

Event Industry News

Storytime. It’s the day of your virtual event, people have started to log in, and the show’s about to start. You’re now 5 minutes into your presentation and you get distracted by a number on your screen: 19% show-up rate. Sounds familiar? Don’t worry, it happened to all of us. The hype of virtual events has worn off, people’s calendars are jam-packed with back-to-back virtual meetings, and having to attend another event can sometimes feel exhausting.

Strategy 128
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Giving in America: A look at philanthropy’s history and a unique Candid connection

Candid

About a month ago, Candid was tagged in a social media post from someone who had visited the Smithsonian’s National Museum of American History. Specifically, they saw the exhibition Giving in America , which includes one of the first copies of Foundation Directory. We loved seeing this unique piece of our past and wanted to learn more about the object and exhibition. .

America 98
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How to Win Back Lapsed Members: Tips + Letter Templates

MemberClicks

If your membership organization is like most, you likely have one simple goal in mind: grow your membership. You do this by attracting new members and getting your existing members to renew for another term. But what happens when a member doesn’t renew? It can feel like all that effort to grow your membership was for nothing — like you’re taking two steps forward and one step back.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Learning Subscriptions: Where Lifelong Learning (and Long-Term Revenue) Is Actually Possible

Leading Learning

image by imageproject from Pixabay. by Jack Coursen of the American Speech-Language-Hearing Association (ASHA). Subscriptions are everywhere. While the cumulative costs of them makes me second-guess whether the trend in entertainment is a clear winner for consumers, there is one type of subscription I have no reservations about: learning subscriptions.

Revenue 97
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Expert Impact launches speakers agency for social and environmental change

Event Industry News

Mentoring charity aims to take a slice of the growing speaker market and launches with varied mix of social entrepreneurs, entertainers and thought leaders. Expert Impact, a charity which has matched more than 400 social entrepreneurs with notable and successful business people as mentors, is launching the world’s first social enterprise speakers agency.

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ENA Makes Culture a Magnet for Talent

.orgSource

I once overheard a volunteer at a nonprofit organization say that replacing a key staffer would be easy. Not only did this employee have impressive credentials, she also was making significant contributions to the group. However, in this board member’s view, there were plenty of eager young professionals who could step into that important spot. […].

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Social Media Demographics Nonprofit Communicators Need to Know

Nonprofit Marketing Guide

In order to effectively use social media, you need to know how it’s used and who is using it. Let’s break down some important data about social media and specific channels like Facebook, TikTok, Instagram and more. Social Media. 4.62 billion people use social media worldwide. The average social media user engages with an average of 6.6 various social media platforms and has 8.4 social media accounts.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Consider Hiring an Association Intern to Extend Your Staff

GrowthZone

Adding an intern to your team is a great way to extend the reach of your full-time staff. Interns can help with projects your regular staff might not otherwise be able to tackle. Do some research and consider how having a student (or even an adult wanting a career change) join your staff can give your association an added boost in productivity. Fresh Perspective: Having access to enthusiastic young students can bring a fresh perspective.

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Our Time on Earth launch reflects Barbican Business Events sustainability credentials

Event Industry News

Our Time on Earth, a major exhibition celebrating the power of global creativity to transform the conversation around the climate emergency, opened on 5th May at the Barbican. The launch comes shortly after the arts and conference centre announced it would be hosting the 2023 Ecocity World Summit; as well as two major award wins for venue sustainability*.

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Learn how to optimize your emails for conversions

HighRoad Solution

Email is arguably the most popular and effective marketing tool for organizations to run campaigns and produce funnel conversions. It's used to generate interest, surface leads, and nurture those leads, all in pursuit of a particular sales or marketing objective such as joining or subscribing. From an execution perspective, it's important to strategize where your email—or set of emails—fit into the larger marketing schema.

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How to Build Your Capacity into Your Nonprofit’s Editorial Calendar

Nonprofit Marketing Guide

You are using an editorial calendar to manage your nonprofit’s communications. Awesome! Now let’s make that tool even more strategic. Here’s one way to do that: Embed the existing communications capacity of your team into the editorial calendar and work from that as your baseline. What Most Nonprofits Do with Their Editorial Calendars.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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3 Tips for Staying Organized While Planning Your Auction

Achieve

You’re hyper-focused on the impact your nonprofit can have on your community. Raising money to make a difference is prioritized over increasing the salaries of your top-level leadership. Creating a. stellar guest experience. is prioritized over hosting simple, straightforward events that are easy for your team to bring to life. Such is the life of a nonprofit fundraising professional!

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Europalco launches a new format of hybrid events and turns distance into an advantage

Event Industry News

EUROPALCO , the largest provider of solutions for events in Southern Europe, has launched STUDIO EUROPALCO, a new concept of hybrid events that mixes the best of the face-to-face and virtual formats using Virtual Reality (VR), Mixed Reality (MR) and Augmented Reality (AR). Its objective is to transform the distance into a benefit and get an exponential increase in audiences as a result.

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Are Your Diversity, Equity, and Inclusion Efforts Working?

PROPEL

In 2020, in the wake of the murder of George Floyd and others, many, many organizations announced that they were going to be much more serious about diversity, equity, and inclusion. It is now 2 years later, but I don’t see a whole lot of transformation out there, despite the large amount of DE&I initiatives that were launched. If you’re one of those that is genuinely trying hard to improve in.

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Mixed Links for Nonprofit Communicators – May 20, 2022

Nonprofit Marketing Guide

Helena, MT. I hope you all had a good week. Ready to wrap it up with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have free email templates, TikTok and YouTube news, should your board members donate, mistrust of nonprofits, and more. It’s time for Mixed Links… Here are 11 Achievable Ways to Improve Your Nonprofit Website’s Accessibility.

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Turn Messy Data into a Strategic Asset with This Essential Guide

Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

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Is Your Member Segmentation Strategy Wrong??

Sequence Consulting

Reading Time: 4 minutes Most associations segment their membership in the same way: by career stage. So young professionals might be one segment, mid-career folks another, and so on into retirement. They do it this way because it seems obvious, and it’s easy – but is there a chance it’s wrong? When determining whether or not your member segmentation … Continue reading "Is Your Member Segmentation Strategy Wrong??".

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Entegy: Rapidly deployable, all-in-one platform

Event Industry News

Entegy is the ultimate event superhero platform. Not only can you create a new event in seconds but also instantly deploy all or parts of its end-to-end feature sets and onsite tools. This means the platform can do everything from run your entire event, or simply design and generate some great looking badges to send down to your local printer. Further to this, you can manage the entire process from one central place with the click of a few buttons.

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Improving Your Culture: Do You Need Coaching or Consulting?

PROPEL

If you want to improve your workplace culture, you either do it on your own, or you get the help of an expert. And when you’re getting expert help, you have essentially three options: training, coaching, or consulting. Training is the DIY approach, and it’s the most clear-cut. Find out what courses the culture expert offers, take the courses, and then apply the learning inside your own.

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