HighRoad Solution
JULY 22, 2019
Did you miss out on our webinar with OpenWater a few weeks ago? HighRoad’s Director of Client Services, Maneesha Manges, delivered a compelling webinar about using digital marketing to drive engagement in your membership base. Read on to get a breakdown of the top tips and marketing basics that you can share with your team!
Association Success
JULY 23, 2019
How can embracing a more community-centered mindset help create problem solvers? Despite our best efforts, it can be easy for associations to fall into a siloed way of working. We can get so wrapped up in only thinking about problems and challenges we face specific to the work we are tasked with doing that often times we do not see the downstream impacts until much later.
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Eric Lanke
JULY 22, 2019
My association's Board of Directors has eighteen people on it. Whenever I'm comparing notes with other association executives about how big our boards are, I usually joke that I like having eighteen people on my Board because it guarantees that I can get at least twelve to show up at my Board meetings. I'm only half joking. It's not unusual for three or four Board members to be unable to attend any particular Board meeting.
Wild Apricot
JULY 24, 2019
With the new recurring donations feature, you can add the option for regular gifts to your forms. Find out what you can do with it, how it can help your organization, and how to start.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
YourMembership
JULY 25, 2019
Learning Management System Matchmaker: Deal Breaker Edition Finding the perfect learning management system (LMS) is a tough job. What is it about a successful LMS that your association should be looking for? Here are the deal breakers and what to avoid. Finding the perfect learning management system (LMS) is a tough job. There are so. The post The Hunt for Your Perfect LMS is Over appeared first on YourMembership.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Blue Sky eLearn
JULY 24, 2019
For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Plus, events are one of the ways that your association can raise non-dues revenue. . There’s a lot riding on your association’s next event, so how can you get the most out of it?
GrowthZone
JULY 25, 2019
The number of hours that go into association event planning is staggering. When making sure to cross all the T’s and dot all the I’s, name badges should be at the top of the list. After all, if they’re not well-designed (i.e., readable), attendees are shorted on their conference experience. Ground Rules for Conference Name Badges. Less is more.
YourMembership
JULY 26, 2019
Associations with small staff have opportunities to improve member retention using these tips You may think your association is focusing the right amount on the right member benefits. But is it really? Industry data says it may not be. Here are the key takeaways Most associations strive to deliver the benefits their members want. However, The post Are small associations investing in the right member benefits?
Association Adviser
JULY 26, 2019
We speak with Chris Knoch of Big Squid on this episode of The Association Adviser Podcast. Chris explains what machine learning and artificial intelligence are, and how associations can use machine learning to better position themselves for success. The post Podcast: What is Machine Learning? appeared first on Association Adviser.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Association Success
JULY 22, 2019
How can you help yourself get a raise? Association work can be rewarding in a number of ways—professionally, socially, intellectually, and even monetarily. That last one is a bit rarer, especially if you’re in a small to mid-sized association and if you’re not either in the latter stages of your career. But it can happen, and you can do something to speed it along.
GrowthZone
JULY 23, 2019
For associations, Instagram marketing can be challenging. Finding compelling visuals can be tough (as a software company, we can empathize). Instead of focusing on association-related images, focus on images that will engage your audience. The reality is that posting about memberships or event registrations is unlikely to drive meaningful activity. Your audience is human and likely using Instagram on a personal level, so it’s not necessary to engage with them on a solely professional level
Associations Now
JULY 26, 2019
Research shows that the number is a lot smaller than many associations might think. Also: what new research on YouTube suggests about your social strategy. It’s no secret that associations have a lot of data at their fingertips. From the outside, it might seem like most of that information comes from their association management system (AMS). But according to research from data-analytics company Nucleus , AMS data comprises less than 20 percent of an association’s intelligence.
Association Adviser
JULY 23, 2019
The Turbulent Twenties will be a period of accelerating & relentless disruption that will create profound societal upheaval and irrevocably transform our world. The 3 most serious challenges we will need to confront—artificial intelligence and automation, the climate crisis and economic inequality—will force us to answer existential questions about what makes us human, the extent of our commitment to other people and whether we are prepared to sacrifice to survive.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Association Success
JULY 25, 2019
Are you excited for your mid-stage of your career? As a professional in her mid-career, I certainly don’t feel like one sometimes. I’m still discovering who I am and what my place is in this world. In some ways, I could say I’m like a young professional at heart, eager to learn and explore. I’ve always been curious, and that curiosity has served me well thus far in my life and career.
Smooth The Path
JULY 23, 2019
Yesterday morning I sent out a test email to 20 members. By the end of the day, 16 had opened it 2 clicked and 1 had signed up for a conversation with me. 80% were curious enough to open the message but very few were motivated to investigate further. Why? Probably there was some language in my message that could have been ever so slightly off-putting; a little nit that threw up a wall between me, the message creator, and the members.
Associations Now
JULY 24, 2019
Library patrons have long had access to resources from Lynda.com, now known as LinkedIn Learning. But library organizations warn that a platform policy change could violate both patrons’ privacy and librarians’ ethics code. The American Library Association is raising concerns about a policy change by a LinkedIn subsidiary, citing its potential impact on library patrons’ privacy.
Association Adviser
JULY 25, 2019
Marketing an online career center is easier than improving one. Here are 5 tips, plus one bonus, for marketing your asosciation's online career center. The post You’ve Just Improved Your Online Career Center! What Are You Going to Do Next? appeared first on Association Adviser.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Membersuite
JULY 22, 2019
When it comes to marketing membership to prospects and leads, relevancy is key as they have unique goals and needs. Read the blog post to learn how to take a segmented approach to market membership to prospects.
ReviewMyAMS
JULY 26, 2019
Guest post by: Elizabeth Engel, CEO & Chief Strategist, Spark Consulting At its most basic level, blockchain is a ledger-style database. “Wait a second!” you might say. “There are PLENTY of database options out there. Why do we need ANOTHER one?” Blockchain allows two people who don’t know or trust each other to exchange value over the internet without the involvement of a third party.
Associations Now
JULY 23, 2019
Hear More From Erica Dhawan Erica Dhawan will speak about how associations can use connectional intelligence to unlock engagement opportunities at her Game Changer session at the ASAE Annual Meeting & Exposition in Columbus on Monday, August 12, at 2 p.m. For more information and to register, visit the conference website. To provide meaningful engagement opportunities, associations need to help members master “connectional intelligence.
Association Adviser
JULY 24, 2019
Recognizing the broad spectrum of uses for AI, ITechLaw Association has published Responsible AI: A Global Policy Framework, which explores 8 core ethical AI principles for ethical and responsible AI. The post Designing Responsible Artificial Intelligence: Global Guideposts and Standard Setting appeared first on Association Adviser.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Nimble AMS
JULY 25, 2019
Signs your organization is outgrowing its current association software. When your association is growing, it can be an exciting time. But while you’re enjoying growth, your association management software (AMS) may not be keeping pace. When your association is growing, it can be an exciting time. But while you’re enjoying growth, your association management software (AMS) may not be keeping pace.
Smooth The Path
JULY 25, 2019
Take a twirl through your Facebook feed, and you will probably see success, success, and more success. Weddings, babies, and parties. Friends on exotic vacations. Smiling happy families doing fun things. Well behaved kids and even more well-behaved pets. Good grades, promotions, and winning sports scores. Do not be surprised if this avalanche of achievement makes you feel well, a little down.
Associations Now
JULY 25, 2019
Periodic dips in enthusiasm are normal, but if disinterest persists, find ways to reinspire board members. Also: how one nonprofit’s alternative healthcare policy is saving the environment. Is your board—well, bored? Motivation isn’t always a given, and busy personal lives can mean less involvement from time to time. While a periodic decrease in enthusiasm is normal, a long-term decline can hurt and stall organizational growth.
Association Adviser
JULY 22, 2019
Make it easy for members to discover all the career development resources your association offers by creating a well-planned, well-organized splash page. The post Encourage Members to Dive in to Your Online Career Center with a Splash Page appeared first on Association Adviser.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
HighRoad Solution
JULY 22, 2019
Did you miss out on our webinar with OpenWater a few weeks ago? HighRoad’s Director of Client Services, Maneesha Manges, delivered a compelling webinar about using digital marketing to drive engagement in your membership base. Read on to get a breakdown of the top tips and marketing basics that you can share with your team!
Aptify
JULY 24, 2019
Beyond membership dues: 3 ways to boost your association’s revenue. Great ideas to take to your board today. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. What do you do when the same old approaches just aren’t growing your earnings the way they used to? It may be time to consider some new ways to boost your revenue stream beyond membership dues.
Associations Now
JULY 24, 2019
The International Trademark Association launched a podcast last fall to talk industry trends. The twice-monthly cast not only helps promote INTA’s goals but also helps the organization reach a broader audience. Podcasting is trending nowadays. But in a world with more than 750,000 podcasts , and more popping up, some associations may wonder if launching one is a valuable endeavor.
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