HighRoad Solution
JULY 22, 2019
Did you miss out on our webinar with OpenWater a few weeks ago? HighRoad’s Director of Client Services, Maneesha Manges, delivered a compelling webinar about using digital marketing to drive engagement in your membership base. Read on to get a breakdown of the top tips and marketing basics that you can share with your team!
Association Success
JULY 23, 2019
How can embracing a more community-centered mindset help create problem solvers? Despite our best efforts, it can be easy for associations to fall into a siloed way of working. We can get so wrapped up in only thinking about problems and challenges we face specific to the work we are tasked with doing that often times we do not see the downstream impacts until much later.
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Eric Lanke
JULY 22, 2019
My association's Board of Directors has eighteen people on it. Whenever I'm comparing notes with other association executives about how big our boards are, I usually joke that I like having eighteen people on my Board because it guarantees that I can get at least twelve to show up at my Board meetings. I'm only half joking. It's not unusual for three or four Board members to be unable to attend any particular Board meeting.
Wild Apricot
JULY 24, 2019
With the new recurring donations feature, you can add the option for regular gifts to your forms. Find out what you can do with it, how it can help your organization, and how to start.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
WBT Systems
JULY 22, 2019
Mastering the Art of Writing Course & Product Descriptions. Read more about Mastering the Art of Writing Course & Product Descriptions.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Blue Sky eLearn
JULY 24, 2019
For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Plus, events are one of the ways that your association can raise non-dues revenue. . There’s a lot riding on your association’s next event, so how can you get the most out of it?
Higher Logic
JULY 25, 2019
Quantifiable, well-presented case studies are how business-to-business (B2B) companies prove their solution works. And what does a great B2B case study come down to? A compelling customer story that demonstrates the success of your product or service, and makes others want to buy. It’s no secret that consumers rely heavily on reviews, and buyers of enterprise software or other services are the same: Prospects view case studies before requesting demos.
Reid All About it
JULY 26, 2019
The weekly list of free educational events and resources for the association community… Listen in as DelCor Technology Solutions CEO Loretta DeLuca, FASAE, talks to MemberSuite CEO Natalie Cheney about the AMS provider’s acquisition of Event Farm, a “next-generation event engagement software company.”. Speaking of MemberSuite, they recently shared advice about taking a segmentation approach when marketing to membership prospects.
YourMembership
JULY 26, 2019
Associations with small staff have opportunities to improve member retention using these tips You may think your association is focusing the right amount on the right member benefits. But is it really? Industry data says it may not be. Here are the key takeaways Most associations strive to deliver the benefits their members want. However, The post Are small associations investing in the right member benefits?
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
GrowthZone
JULY 25, 2019
The number of hours that go into association event planning is staggering. When making sure to cross all the T’s and dot all the I’s, name badges should be at the top of the list. After all, if they’re not well-designed (i.e., readable), attendees are shorted on their conference experience. Ground Rules for Conference Name Badges. Less is more.
Event Industry News
JULY 23, 2019
By Jenni Young, CMO, Tappit. For many music fans, festival season is one of the most exciting times of the year. It’s a tradition that has lasted decades and, in some respects, not much has changed. However, there are other elements of the overall festival experience that have been completely revolutionised thanks to advancements in technology. In the last decade, we have witnessed huge developments as festivals race to create an unparalleled fan experience, embracing everything from virtual rea
Associations Now
JULY 26, 2019
Research shows that the number is a lot smaller than many associations might think. Also: what new research on YouTube suggests about your social strategy. It’s no secret that associations have a lot of data at their fingertips. From the outside, it might seem like most of that information comes from their association management system (AMS). But according to research from data-analytics company Nucleus , AMS data comprises less than 20 percent of an association’s intelligence.
Association Success
JULY 22, 2019
How can you help yourself get a raise? Association work can be rewarding in a number of ways—professionally, socially, intellectually, and even monetarily. That last one is a bit rarer, especially if you’re in a small to mid-sized association and if you’re not either in the latter stages of your career. But it can happen, and you can do something to speed it along.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
GrowthZone
JULY 23, 2019
For associations, Instagram marketing can be challenging. Finding compelling visuals can be tough (as a software company, we can empathize). Instead of focusing on association-related images, focus on images that will engage your audience. The reality is that posting about memberships or event registrations is unlikely to drive meaningful activity. Your audience is human and likely using Instagram on a personal level, so it’s not necessary to engage with them on a solely professional level
Event Industry News
JULY 22, 2019
The ‘event planner’ has been ranked as one of the most stressful jobs in the world. With clients, suppliers, venues and workers all relying on the organiser to execute his/her role effectively, the pressure easily mounts. With approximately 70 million work days lost each year in the UK due to mental health-related issues, and with mental health becoming a much more encouraged topic of discussion, more companies are incorporating mental health wellbeing into their events and workplaces.
Associations Now
JULY 24, 2019
Library patrons have long had access to resources from Lynda.com, now known as LinkedIn Learning. But library organizations warn that a platform policy change could violate both patrons’ privacy and librarians’ ethics code. The American Library Association is raising concerns about a policy change by a LinkedIn subsidiary, citing its potential impact on library patrons’ privacy.
Association Success
JULY 25, 2019
Are you excited for your mid-stage of your career? As a professional in her mid-career, I certainly don’t feel like one sometimes. I’m still discovering who I am and what my place is in this world. In some ways, I could say I’m like a young professional at heart, eager to learn and explore. I’ve always been curious, and that curiosity has served me well thus far in my life and career.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Association Adviser
JULY 26, 2019
We speak with Chris Knoch of Big Squid on this episode of The Association Adviser Podcast. Chris explains what machine learning and artificial intelligence are, and how associations can use machine learning to better position themselves for success. The post Podcast: What is Machine Learning? appeared first on Association Adviser.
Event Industry News
JULY 25, 2019
Tim Sutter, Cvent’s regional business development manager, made his predictions on the future of event technology while reflecting on past equipment and services during Confex North. Describing technology as “everchanging”, Tim presented the lifecycle of an event as having three stages: pre-event, travelling to the event, and “the last mile”. Each of these stages requires technology to market the event, enhance audience experience or create more efficiency.
Associations Now
JULY 23, 2019
Hear More From Erica Dhawan Erica Dhawan will speak about how associations can use connectional intelligence to unlock engagement opportunities at her Game Changer session at the ASAE Annual Meeting & Exposition in Columbus on Monday, August 12, at 2 p.m. For more information and to register, visit the conference website. To provide meaningful engagement opportunities, associations need to help members master “connectional intelligence.
Smooth The Path
JULY 23, 2019
Yesterday morning I sent out a test email to 20 members. By the end of the day, 16 had opened it 2 clicked and 1 had signed up for a conversation with me. 80% were curious enough to open the message but very few were motivated to investigate further. Why? Probably there was some language in my message that could have been ever so slightly off-putting; a little nit that threw up a wall between me, the message creator, and the members.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Association Adviser
JULY 23, 2019
The Turbulent Twenties will be a period of accelerating & relentless disruption that will create profound societal upheaval and irrevocably transform our world. The 3 most serious challenges we will need to confront—artificial intelligence and automation, the climate crisis and economic inequality—will force us to answer existential questions about what makes us human, the extent of our commitment to other people and whether we are prepared to sacrifice to survive.
Event Industry News
JULY 25, 2019
Event Industry News’ journalist, James Dickson, spoke to Deal Room Events’ co-founder and CEO, Erdal Kilinc, about the techniques, advantages and values of networking at live events. Networking is a crucial element of live events for creating valuable business connections, engaging with like-minded industry people and gaining insightful information.
Associations Now
JULY 25, 2019
Periodic dips in enthusiasm are normal, but if disinterest persists, find ways to reinspire board members. Also: how one nonprofit’s alternative healthcare policy is saving the environment. Is your board—well, bored? Motivation isn’t always a given, and busy personal lives can mean less involvement from time to time. While a periodic decrease in enthusiasm is normal, a long-term decline can hurt and stall organizational growth.
Membersuite
JULY 22, 2019
When it comes to marketing membership to prospects and leads, relevancy is key as they have unique goals and needs. Read the blog post to learn how to take a segmented approach to market membership to prospects.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
ReviewMyAMS
JULY 26, 2019
Guest post by: Elizabeth Engel, CEO & Chief Strategist, Spark Consulting At its most basic level, blockchain is a ledger-style database. “Wait a second!” you might say. “There are PLENTY of database options out there. Why do we need ANOTHER one?” Blockchain allows two people who don’t know or trust each other to exchange value over the internet without the involvement of a third party.
Event Industry News
JULY 22, 2019
Bankside-based experience marketing agency, George P. Johnson (GPJ), has today announced two new additions to the senior team – Trudy Hardingham and Elle Shoben. GPJ’s new creative services director, Hardingham, joins the agency after over a decade at FCB Inferno, where she held a number of senior leadership positions, most recently operations director.
Associations Now
JULY 24, 2019
The International Trademark Association launched a podcast last fall to talk industry trends. The twice-monthly cast not only helps promote INTA’s goals but also helps the organization reach a broader audience. Podcasting is trending nowadays. But in a world with more than 750,000 podcasts , and more popping up, some associations may wonder if launching one is a valuable endeavor.
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