HighRoad Solution
JULY 22, 2019
Did you miss out on our webinar with OpenWater a few weeks ago? HighRoad’s Director of Client Services, Maneesha Manges, delivered a compelling webinar about using digital marketing to drive engagement in your membership base. Read on to get a breakdown of the top tips and marketing basics that you can share with your team!
Association Success
JULY 23, 2019
How can embracing a more community-centered mindset help create problem solvers? Despite our best efforts, it can be easy for associations to fall into a siloed way of working. We can get so wrapped up in only thinking about problems and challenges we face specific to the work we are tasked with doing that often times we do not see the downstream impacts until much later.
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Eric Lanke
JULY 22, 2019
My association's Board of Directors has eighteen people on it. Whenever I'm comparing notes with other association executives about how big our boards are, I usually joke that I like having eighteen people on my Board because it guarantees that I can get at least twelve to show up at my Board meetings. I'm only half joking. It's not unusual for three or four Board members to be unable to attend any particular Board meeting.
Wild Apricot
JULY 24, 2019
With the new recurring donations feature, you can add the option for regular gifts to your forms. Find out what you can do with it, how it can help your organization, and how to start.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
WBT Systems
JULY 22, 2019
Mastering the Art of Writing Course & Product Descriptions. Read more about Mastering the Art of Writing Course & Product Descriptions.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Blue Sky eLearn
JULY 24, 2019
For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Plus, events are one of the ways that your association can raise non-dues revenue. . There’s a lot riding on your association’s next event, so how can you get the most out of it?
Higher Logic
JULY 25, 2019
Quantifiable, well-presented case studies are how business-to-business (B2B) companies prove their solution works. And what does a great B2B case study come down to? A compelling customer story that demonstrates the success of your product or service, and makes others want to buy. It’s no secret that consumers rely heavily on reviews, and buyers of enterprise software or other services are the same: Prospects view case studies before requesting demos.
Reid All About it
JULY 26, 2019
The weekly list of free educational events and resources for the association community… Listen in as DelCor Technology Solutions CEO Loretta DeLuca, FASAE, talks to MemberSuite CEO Natalie Cheney about the AMS provider’s acquisition of Event Farm, a “next-generation event engagement software company.”. Speaking of MemberSuite, they recently shared advice about taking a segmentation approach when marketing to membership prospects.
YourMembership
JULY 26, 2019
Associations with small staff have opportunities to improve member retention using these tips You may think your association is focusing the right amount on the right member benefits. But is it really? Industry data says it may not be. Here are the key takeaways Most associations strive to deliver the benefits their members want. However, The post Are small associations investing in the right member benefits?
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
GrowthZone
JULY 25, 2019
The number of hours that go into association event planning is staggering. When making sure to cross all the T’s and dot all the I’s, name badges should be at the top of the list. After all, if they’re not well-designed (i.e., readable), attendees are shorted on their conference experience. Ground Rules for Conference Name Badges. Less is more.
Association Adviser
JULY 26, 2019
We speak with Chris Knoch of Big Squid on this episode of The Association Adviser Podcast. Chris explains what machine learning and artificial intelligence are, and how associations can use machine learning to better position themselves for success. The post Podcast: What is Machine Learning? appeared first on Association Adviser.
Association Success
JULY 22, 2019
How can you help yourself get a raise? Association work can be rewarding in a number of ways—professionally, socially, intellectually, and even monetarily. That last one is a bit rarer, especially if you’re in a small to mid-sized association and if you’re not either in the latter stages of your career. But it can happen, and you can do something to speed it along.
Associations Now
JULY 21, 2019
Reducing your carbon footprint is a defining characteristic of undertourism; infuse this thinking into your event by starting with a pilot. Going green for your next meeting or event doesn’t have to be overwhelming. Choose one aspect of your meeting where you can aim for sustainability. The next year, choose a new area to add to your efforts and so on and so on.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
GrowthZone
JULY 23, 2019
For associations, Instagram marketing can be challenging. Finding compelling visuals can be tough (as a software company, we can empathize). Instead of focusing on association-related images, focus on images that will engage your audience. The reality is that posting about memberships or event registrations is unlikely to drive meaningful activity. Your audience is human and likely using Instagram on a personal level, so it’s not necessary to engage with them on a solely professional level
Association Adviser
JULY 23, 2019
The Turbulent Twenties will be a period of accelerating & relentless disruption that will create profound societal upheaval and irrevocably transform our world. The 3 most serious challenges we will need to confront—artificial intelligence and automation, the climate crisis and economic inequality—will force us to answer existential questions about what makes us human, the extent of our commitment to other people and whether we are prepared to sacrifice to survive.
Association Success
JULY 25, 2019
Are you excited for your mid-stage of your career? As a professional in her mid-career, I certainly don’t feel like one sometimes. I’m still discovering who I am and what my place is in this world. In some ways, I could say I’m like a young professional at heart, eager to learn and explore. I’ve always been curious, and that curiosity has served me well thus far in my life and career.
Associations Now
JULY 26, 2019
Research shows that the number is a lot smaller than many associations might think. Also: what new research on YouTube suggests about your social strategy. It’s no secret that associations have a lot of data at their fingertips. From the outside, it might seem like most of that information comes from their association management system (AMS). But according to research from data-analytics company Nucleus , AMS data comprises less than 20 percent of an association’s intelligence.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Smooth The Path
JULY 23, 2019
Yesterday morning I sent out a test email to 20 members. By the end of the day, 16 had opened it 2 clicked and 1 had signed up for a conversation with me. 80% were curious enough to open the message but very few were motivated to investigate further. Why? Probably there was some language in my message that could have been ever so slightly off-putting; a little nit that threw up a wall between me, the message creator, and the members.
Association Adviser
JULY 25, 2019
Marketing an online career center is easier than improving one. Here are 5 tips, plus one bonus, for marketing your asosciation's online career center. The post You’ve Just Improved Your Online Career Center! What Are You Going to Do Next? appeared first on Association Adviser.
Membersuite
JULY 22, 2019
When it comes to marketing membership to prospects and leads, relevancy is key as they have unique goals and needs. Read the blog post to learn how to take a segmented approach to market membership to prospects.
Associations Now
JULY 24, 2019
Library patrons have long had access to resources from Lynda.com, now known as LinkedIn Learning. But library organizations warn that a platform policy change could violate both patrons’ privacy and librarians’ ethics code. The American Library Association is raising concerns about a policy change by a LinkedIn subsidiary, citing its potential impact on library patrons’ privacy.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
ReviewMyAMS
JULY 26, 2019
Guest post by: Elizabeth Engel, CEO & Chief Strategist, Spark Consulting At its most basic level, blockchain is a ledger-style database. “Wait a second!” you might say. “There are PLENTY of database options out there. Why do we need ANOTHER one?” Blockchain allows two people who don’t know or trust each other to exchange value over the internet without the involvement of a third party.
Association Adviser
JULY 24, 2019
Recognizing the broad spectrum of uses for AI, ITechLaw Association has published Responsible AI: A Global Policy Framework, which explores 8 core ethical AI principles for ethical and responsible AI. The post Designing Responsible Artificial Intelligence: Global Guideposts and Standard Setting appeared first on Association Adviser.
AMR Management Services
JULY 24, 2019
Molly Marsh shares her takeaways from the MPI World Education Congress where she represented AMR as a session speaker.
Associations Now
JULY 25, 2019
A new study by the National Funeral Directors Association reveals that more consumers prefer cremation and green burial options. This means that both NFDA and its members must make changes to stay relevant. A new report from the National Funeral Directors Association finds that American attitudes toward funerals are changing, with the cremation rate expected to increase to 78.7 percent by 2040 and just 15.7 percent of people seeking traditional burial.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nimble AMS
JULY 25, 2019
Signs your organization is outgrowing its current association software. When your association is growing, it can be an exciting time. But while you’re enjoying growth, your association management software (AMS) may not be keeping pace. When your association is growing, it can be an exciting time. But while you’re enjoying growth, your association management software (AMS) may not be keeping pace.
Association Adviser
JULY 22, 2019
Make it easy for members to discover all the career development resources your association offers by creating a well-planned, well-organized splash page. The post Encourage Members to Dive in to Your Online Career Center with a Splash Page appeared first on Association Adviser.
AMR Management Services
JULY 24, 2019
Molly Marsh shares her takeaways from the MPI World Education Congress where she represented AMR as a session speaker.
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