Sat.Jun 06, 2020 - Fri.Jun 12, 2020

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7 Tips to Create a Fundraising Video to Increase Donations (Even If You’re Not a Tech Person)

Wild Apricot

Creating a fundraising video for a nonprofit can seem daunting, but with a fundraising video script, an elevator pitch, and a story, it’s easy.

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Your Members Are Overwhelmed

Spark Consulting

That’s the bad news. We’re all feeling a little overwhelmed by the volume and variety of information coming at us, having trouble determining what’s accurate and relevant, placing that information in meaningful context, and successfully using it to make sense of our increasingly complex world. The good news is that you can help your members!

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Association Brain Food Weekly: 6.12.20

Reid All About it

The weekly list of free educational events and resources for the association community… Motivation and focus enhancer. If you’ve been distracted at work and dispirited by what’s going on in our country, WBT Systems has some timely advice: remember your purpose. You may look at your to-do list and wish you were working on bigger issues but the fact is, as their post reminds you, you’re already making a difference.

Montana 243
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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. I noticed the initial uptick begin in March (shortly after the announcement of many COVID-19 stay-at-home orders). These involved email blasts sent to large contact lists that hadn’t received mailings in months or more.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Living Our Intentions: Taking Action for Diversity, Equity, Inclusion and Social Justice

Wild Apricot

We are living in one of the most painful and challenging?moments?in our history. Here is what Personify as an organization intends to do in response to improve our diversity, equity, and inclusion efforts.

More Trending

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Help Your Speakers Embrace Diversity and Inclusion

Idea Architects

Note: I wrote the following article for ASAE-The Center for Association Leadership, and it was originally published in their Associations Now Plus members-only resource. It is used here with permission and ASAE retains the copyright. A full commitment to diversity and inclusion means that an association’s educational programming—and the speakers providing it—reflect the learning community.

Illinois 158
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Volume 4 – Rethinking Events in the Wake of COVID 19

Portage Group

When the World Health Organization declared a global pandemic as result of COVID 19 in March 2020, the impact on events involving public gatherings was immediate and significant. Volume 4 of the TPG Pulse for Associations focuses on the impact of COVID 19 on in-person events. The findings are based on a quantitative survey that was completed by 372 Canadian associations and other nonprofits between April 29 and May 8, 2020.

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The Ultimate Membership Renewal Guide

Wild Apricot

Membership renewal is a tricky topic for many organizations. If you’re in the same boat, check out our extensive guide on the topic to learn when to send renewal notices, how to ask, and more.

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4 Free Member Benefits for Under-30s

GrowthZone

“Millennials want a brand that motivates, guides, and connects them through experiences.”. – Brent James of Concept 21, a footwear industry leader. What business is designed, at its very core, to motivate, guide, and provide experiences? An association. The Perks of Association Membership for Young Professionals is an unbranded, free flyer for associations to use for member recruitment.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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What would an actively anti-racist America look like?

AssociationChat

Justice and Peace in America: A Dialogue on Anti-Racism & The Future of Policing in America. Check out this week’s free webinar featuring former NAACP President Cornell William Brooks and Former Philly Police Commissioner Charles H. “Chuck” Ramsey on Justice and Peace : A Dialogue on Anti Racism and the Future of Policing in America. Moderated by CNN legal analyst Laura Coates , author of YOU HAVE THE RIGHT: A Constitutional Guide to Policing the Police.

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Case Study: How ACEP Directed 100,000 Messages to Congress about PPE Shortages

Association Adviser

In February 2020, most Americans had never heard the term personal protective equipment, or PPE, as it is known. Yet by the end of March, members of Congress were using the term on cable news. In fact, they had received more than 100,000 emails about the dire shortage of PPE endangering emergency physicians and other […]. The post Case Study: How ACEP Directed 100,000 Messages to Congress about PPE Shortages appeared first on Association Adviser.

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How to Create a Free Membership Database Template in Wild Apricot

Wild Apricot

A membership database will help you move on from using spreadsheets and start making the best of your member data. Use our free membership database template to get started!

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3 Organizations Using Creative Social Media in Light of COVID-19

Association Success

Tensions run high as the world deals with the effects of COVID-19. Not letting this tough time control or ruin their spirits, these organizations took to social media to entertain, engage and connect with their audiences. . Let’s take a look at these three organizations and see what we can learn: The National Cowboy & Western Heritage Museum . Affectionately nicknamed The Cowboy, The National Cowboy & Western Heritage museum in Oklahoma City shut its doors when social distancing began.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Attendee Communication Before, During, and After the Event

MemberClicks

The main goal for any event is getting people there in the first place — so you probably have a pretty solid plan for promoting it to your members. (And, potentially, non-members!).but, that said, do you have a plan for communicating with your attendees? You ABSOLUTELY should. Whether you’ll be face-to-face, all online, or some combination of the two, keeping attendees informed and engaged is imperative to event success.

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Embrace These Recruiting Strategies to Attract the Right Job Candidates

Association Adviser

With unemployment at its highest level in nearly a century, there are now millions of people flooding the job market across every industry and every state. Those out of work are focused on getting back into the job market as quickly as possible, especially now that some businesses are starting to reopen to the public. […]. The post Embrace These Recruiting Strategies to Attract the Right Job Candidates appeared first on Association Adviser.

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This is the Perfect Time for Some Association Spring Cleaning

Smooth The Path

Too much email stresses me out. When the email in my inbox runs below the fold, I start to feel like I’m getting behind. I feel the same about a stack of unread magazines. The king of stress-generators is a too-long to-do list. To de-stress, I start cleaning out. Everything that is a nice-to-do, not a must-do goes in the real or metaphorical recycle bin.

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Ready to talk about racism at work? Here’s where to start

Association Success

In all 50 American states and in over 15 countries, protests continue over the systematic oppression of Black people. Intentional or not, racism happens every day in all facets of life. With the killings of George Floyd, Ahmaud Arbery, Breonna Taylor and so many more, staying silent on these acts is no longer an option. Racism, diversity, bias and systematic oppression are topics that should be discussed openly in all environments. .

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Preparing for a long-term move to a remote workforce

Nimble AMS

Using a modern association management software (AMS) system gives your staff the tools they need work efficiently no matter where they are. Here’s what to look for in an AMS system to help ensure your staff is working as productively as possible, whether at home or in the office. Like many organizations, your association might have sent some or all employees home to work for the last couple of months.

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Serve Your Members and Grow Non-Dues Revenue With These Online Career Center Tips

Protech

By Brian Smith, Communications Specialist . An association’s mission is to serve members, and right now, your members might be experiencing the need for new employment. . In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year.

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The Big Questions Before Associations are Paralyzing

Smooth The Path

Often there is a massive gap between where we are and where we wish we were. If only we had a vibrant online community. If only we had learned how to put on a successful virtual conference last year. If only the chapters or affiliates were ready to take their meetings online. Right now, associations are rethinking what it means to be an association from value and benefits to financial solvency and sponsorships.

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SURGE Connect is finally here!

Association Success

Looking for SURGE Connect? All registrants will receive unique URLs 30 minutes prior to the start of each session. If you’ve already registered, check your inbox for the link! If you haven’t registered, do so now ! We’ve planning this day for months: SURGE Connect presented by Feathr is finally here! This three-day virtual conference will bring together some of the best thought leadership and brightest minds of the association industry and beyond to tackle some of the most pres

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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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There Is No Filter for Life During a Pandemic

AssociationChat

It all started with my new kitchen backsplash. After seeing the ads come up on Instagram night after night during some mindless phone scrolling, I spent a stupid amount of money on a new “Light and Airy” preset for Adobe Lightroom. After using the perpetually available 20% off “for one day only” coupon on the website, I bought the photo presets for $47 and immediately regretted it.

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As a United Group We Can Change The World

AMR Management Services

“We stand against racism and violence and pledge to work alongside our staff, friends, families and community to help make the changes we all seek. At AMR we like to say that we are in the business.

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[Webinar] Top Tips for Member Onboarding

MemberClicks

Get excited.our webinar series is BACK! This time, Scott Oser, President of Scott Oser Associates , will be presenting Top Tips for Member Onboarding ! When a new member joins your organization, do you currently have a standard process in place to get them up to speed and engaged quickly? Do you send them anything special besides a new member welcome email?

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What's Your Longer-Term Strategy for Virtual Events?

Delcor

The disruption caused by. COVID-19 for associations still lingers and will do so in various capacities for the foreseeable future. However, there are signs that the initial distress is starting to dissipate. As we enter the third month of the COVID-19 pandemic, associations have had some time (keyword being. some ) to assess their event strategy for 2020.

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Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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Can Competitors be Collaborators?

AssociationChat

Why we need to work together now more than ever. In a Forbes article titled, “Why Collaborating With Your Competition Can Be A Great Idea,” the author shared research indicating that “coopetition” could be a financial win for the organizations that opt to go that direction. “Nowadays, the best partner might be your direct competitor,” says Paavo Ritala, a professor of Strategy and Innovation at LUT University of Technology in Finland.

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As a United Group We Can Change The World

AMR Management Services

“We stand against racism and violence and pledge to work alongside our staff, friends, families and community to help make the changes we all seek. At AMR we like to say that we are in the business.

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3 tools to help you become a pro at community building

Disciple Media

Do you want to become a pro community builder? Let’s face it, online communities sure have come a long way since they first appeared in the nineties. Those were the days when Yahoo and Aol were the go-to social spot for those lucky few who had internet access. Today, it’s hard to imagine a world without social media and all the other online services we take for granted.

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