Higher Logic
FEBRUARY 2, 2022
The post Why Your Association Needs Automated Drip Campaigns Now More Than Ever appeared first on Higher Logic. Showing each member you know them by sending the right information at the right time is key to retention. But how do you do that to scale? The post Why Your Association Needs Automated Drip Campaigns Now More Than Ever appeared first on Higher Logic.
Nimble AMS
FEBRUARY 3, 2022
Professional associations have a lot on their plate. From managing members to organizing events, there’s no shortage of work to do. The right software and tools can help you clear that plate and find a wide range of benefits for your association. These tools can help you minimize busywork, grow your membership with intelligent tech, straighten up your finances and much more.
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HighRoad Solution
FEBRUARY 3, 2022
Whether you’re setting annual performance goals, making changes to association programming , or moving into a new membership service, no decision should be made without first examining the previous years’ data. Oftentimes, associations will entrap themselves in the mindset of establishing long-term marketing or membership-service objectives with just a “gut feeling.”.
Wild Apricot
FEBRUARY 4, 2022
What if you had an army of robots to do all the grunt work for your events? This isn’t science fiction: this is the reality of many event managers. Instead of manually processing registrations, running checks to the bank, or trying to keep track.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
WBT Systems
FEBRUARY 1, 2022
If you manage educational programs, a knowledge of learning science can help you understand how program design makes a difference in how learners process, retain, and apply information.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Higher Logic
FEBRUARY 4, 2022
The post Accessibility for Everybody at Your Association appeared first on Higher Logic. You don’t have to get everything right immediately, but there are steps you can take now to make your association communications accessible to all members. The post Accessibility for Everybody at Your Association appeared first on Higher Logic.
Smooth The Path
FEBRUARY 1, 2022
Professional family. Intellectual home. These are some of the terms engaged members use to describe their feelings about their favorite association. Over the years, I conducted 33 research studies on behalf of professional and industry associations, personally chatting with over 473 members. One epiphany from these conversations is how much members not just think but also feel about their membership.
Nimble AMS
FEBRUARY 2, 2022
If you’re being required to move to a new version of y our legacy AMS system, it’s an ideal time to consider your other options. Here’s why a new , modern AMS just might be a better fit for your association. If you’ve been using legacy association management software (AMS) for several years, you know how tough product upgrades can be. But as if the pain and cost of major upgrades weren’t enough to make you cringe, what do you do when your AMS vendor tells you that you must move to their latest p
.orgSource
JANUARY 31, 2022
Is anyone else tired of dystopian predictions? Today, I’m going to consider perfection. This may not be what most people imagine as utopia. But the realm of Association 4.0™ is pretty close to my ideal for my clients and their organizations. Several years ago,orgSource coined the phrase Association 4.0 to describe the approach needed […]. The post Association 4.0™ – Find the Sweet Spot in Digital Markets appeared first on.orgSource.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Achieve
JANUARY 31, 2022
Picture this: it’s a Saturday morning and you’re laying in bed. You’ve already scrolled through your Instagram feed three times and consumed over an hour of TikTok videos. Your eyes are going dry, your neck is cramping and you feel as if you’ve scrolled past every digital advertisement under the sun. What is this affliction? It’s a phenomenon called. digital fatigue. .
AMG
FEBRUARY 2, 2022
In a decision issued today (February 1, 2022), the North Carolina Court of Appeals examined several issues that associations deal with regularly—budget ratification, owner attendance at board meetings, rules governing board meetings, and association records requests. Nothing in the decision is groundbreaking, but the findings of the court may provide comfort that your association practices are proper (or may suggest you need to make some changes).
Nimble AMS
JANUARY 29, 2022
When associations use data to predict member interests and behavior, and?then provide them?with?relevant content and offers, the benefits are big. . Here’s a look at just who benefits from predictive analytics at associations. Recently, I wrote about predictive analytics and artificial intelligence (AI) for associations. Specifically, I looked at: Why it’s time to get started with predictive analytics and AI.
Smooth The Path
FEBRUARY 3, 2022
People ask me if it is necessary to use a specialized virtual networking platform to provide a tremendous virtual networking experience. My answer is it depends, but generally, no. Technology is the icing on the cake. There are indeed some things that thoughtfully designed platforms can do that you can’t do on Zoom. For example, I love Circl.es for its capability to host intimate facilitated discussions without a facilitator.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
HighRoad Solution
FEBRUARY 1, 2022
Ashburn, VA - February 1, 2022 : HighRoad Solutions is pleased to announce the promotion of Adam Higgins to Chief Technology Officer (CTO) and Maneesha Manges to Chief Experience Officer (CXO), effective January 1, 2022.
.orgSource
JANUARY 29, 2022
Our guest for this week, Dan Stevens, CEO of WorkerBee TV, has been helping associations for more than 14 years modernize the way they inform, educate, and inspire their community. Today, he discusses what associations should be thinking about when it comes to their overall content strategy – driving content that improves retention, recruitment, and […].
PROPEL
FEBRUARY 2, 2022
If you are serious about doing real diversity, equity, and inclusion work inside your organization, then there are certain culture requirements that go along with it. Here’s the formula. If you want to EXPLORE DE&I concepts (productive internal conversations), then your culture must be open and supportive. If you want to EDUCATE your people more deeply (expand internal awareness around DE& Source.
Ungrated
FEBRUARY 3, 2022
It’s been an eventful and exciting adventure for CAI and our industry over the past 48 years. Since 1973, CAI has grown from a grassroots organization to an internationally recognized leader in education and advocacy. Community building has been a constant theme—and not just because it’s where we live, work, and volunteer, or what we advocate for and support.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
HighRoad Solution
JANUARY 31, 2022
For most associations, adopting a new technology—particularly omni-channel marketing automation platforms —is all about shepherding legacy mindsets out the door. The biggest challenge comes down to large-scale adoption of new methodologies and practices that organizations may have never used before. Or even worse, failed to successfully implement in the past.
SBI
FEBRUARY 1, 2022
With so many options out there, choosing a platform to host your virtual event can be an overwhelming task. Where do you start? What do you look for? How do you know you’re making the right choice? The pandemic has put new pressure on associations to figure this out. Let’s keep it simple. Even with many events returning to in-person with COVID restrictions in place, more people now realize virtual and on-demand options can offer comparable, or even better, experiences and help serve segmen
PROPEL
FEBRUARY 1, 2022
We tend to keep strategy and culture separate, yet they are ultimately two sides of the same coin. Your culture should be designed to drive the success of your organization, just like your strategy should be. That means that your organization’s strategic plan is essentially a cultural artifact. Anyone you share that plan with will see what your culture is like.
Association TRENDS
FEBRUARY 4, 2022
The COVID-19 pandemic caused a major disruption in the lives of many, but few industries were affected more than the events sector. Lockdown measures and social distancing requirements forced meeting organizers to pivot from in-person to virtual events as large gatherings were no longer permitted. Content-driven organizations that had relied on in-person events as a significant source of revenue suddenly had to shift gears and find new, safer ways to engage their audiences during the pandemic.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Multiview
FEBRUARY 2, 2022
Your email newsletter is one of the best channels for developing stronger relationships with your members, but when was the last time you updated it? Like anything in marketing, email trends and tactics that were top tier last year may be outdated, uninspiring, or unengaging in 2022. While r evamping your newsletter can seem like a daunting task, it's easier than you think.
SBI
FEBRUARY 2, 2022
It’s no secret that events are an important touchpoint for your association members and supporters, and might even be one of the first interactions they have with the organization. Making a good impression and helping your attendees feel welcome and included has always been important, but in today’s complex environment that often includes virtual and international or global audiences, planning events that are inclusive may require a more planful and intentional approach.
Ewald Consulting
FEBRUARY 1, 2022
February marks Black History Month. As we strive to expand our knowledge and competency on diversity, equity and inclusion, this month offers a particular opportunity to lift up Black voices in the association community. . Artesha Moore is the new President and CEO of Association Forum, the hub for the large, yet close-knit Chicagoland association industry.
Achieve
JANUARY 31, 2022
Picture this: it’s a Saturday morning and you’re laying in bed. You’ve already scrolled through your Instagram feed three times and consumed over an hour of TikTok videos. Your eyes are going dry, your neck is cramping and you feel as if you’ve scrolled past every digital advertisement under the sun. What is this affliction? It’s a phenomenon called digital fatigue.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Effective Database
FEBRUARY 2, 2022
Who is in control? Speaking with a client once about their database project, the client said something I found rather profound: "I want to feel like I control the database, not that the database is controlling me." There's a lot going on in that statement, and there are a lot of elements that affect whether … Who is in control?
SBI
FEBRUARY 1, 2022
With so many options out there, choosing a platform to host your virtual event can be an overwhelming task. Where do you start? What do you look for? How do you know you’re making the right choice? The pandemic has put new pressure on associations to figure this out. Let’s keep it simple. Even with many events returning to in-person with COVID restrictions in place, more people now realize virtual and on-demand options can offer comparable, or even better, experiences and help serve segmen
Ewald Consulting
FEBRUARY 1, 2022
February marks Black History Month. As we strive to expand our knowledge and competency on diversity, equity and inclusion, this month offers a particular opportunity to lift up Black voices in the association community. . Artesha Moore is the new President and CEO of Association Forum, the hub for the large, yet close-knit Chicagoland association industry.
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