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Associations face an increasingly competitive market for members, attendees, and education. Experts recommend finding a “superpower”—and building a culture that supports it. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” If you were a member of a profession, the association serving it was often the sole option when it came to training you, credentialing you, connecting you with your peers, and advocating on your behalf when le
Have you ever visited a psychic? Just for fun, of course. I wouldn’t suggest that association executives take their cues from tea leaves or the Tarot deck. A little mystery is exciting, right? And, it wouldn’t be nearly as entertaining if those predictions didn’t occasionally ring true. Far be it from me to “dis” anyone’s favorite guilty pleasure, but those soothsayers aren’t necessarily channeling mystical powers to access the future.
With the current economic climate, everyone’s looking to be more efficient with their spending. But in this time of belt-tightening, leaders face new challenges that must be consistently addressed to ensure member retention. Finding new strategies to increase value and engage members is vital within any organization. A strong association provides benefits that continue to attract and retain member households.
Building a marketing plan can feel overwhelming. But like any other large scale project, beginning with an outline can help you get started. From here, you begin to build a strategy and align the marketing goals to achieve your mission. Without clear definition, you can find yourself and your team focused on tactics that may not align […] The post Build A Marketing Plan to Achieve Your Mission appeared first on Association Adviser.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
That’s according to a 2021 study published in MIT’s Sloan Management Review: The researchers dug deep into why people were leaving organizations during the great resignation, and their findings were fascinating. Some industries had higher turnover than others, as you would expect (it’s higher in retail than in airlines, for example), but within each industry there were organizations that were well.
The 2023 Association Benchmarking Survey is now open, and your individual input matters! The Association Benchmarking Survey is one of the most important resources Association Adviser creates each year for the association community. But we need your help gathering your personal experiences as a professional involved in your association’s member engagement efforts.
The 2023 Association Benchmarking Survey is now open, and your individual input matters! The Association Benchmarking Survey is one of the most important resources Association Adviser creates each year for the association community. But we need your help gathering your personal experiences as a professional involved in your association’s member engagement efforts.
IStock Photo by Bulat Silvia Last year’s Supreme Court ruling that repealed Roe v. Wade, leading to some states legislating restrictive access to reproductive rights, are considered discriminatory practices to a growing number of professional associations. Some associations and meeting organizers are reevaluating their site-selection requirements for future meetings as well as how to mitigate fall-out from members as they move forward with meetings at destinations previously contracted.
No matter what level you are within your association, it is easy to get overwhelmed with the idea of making mistakes. After all, mistakes can be costly and embarrassing. But here's the thing: no one is perfect, we’re all human, and mistakes are inevitable! The good news? Mistakes can also offer us valuable opportunities for growth and development, so let’s turn every negative into a positive!
Gen Z is looking to engage and make a meaningful impact. But with research showing they have little trust in institutions, getting them to join associations is a tough challenge. To make some headway, associations must understand what benefits they’re looking for and even turn to nonmembers for insights. As Generation Z continues to enter the workforce, it’s no surprise that associations are looking to attract these young professionals into their ranks.
A virtual community – also referred to as an “online community” – is a group of people who come together through a digital “space” to share common interests, passions or beliefs. That space may be a website, or it may be an app that each person has downloaded and installed on their phone, tablet or laptop. The online community is often (not always) led by a single individual who had the idea of bringing people together who share their interests.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
I’ve been secretly cheating at work for over two decades. I finally shared my secret with colleagues at our recent team retreat and their minds were blown.
The secret to successful year-round fundraising for nonprofits is hiding in plain sight. As every seasoned fundraiser will tell you, it comes down to building and sustaining a strong network of nonprofit funders. But there’s a catch: Relationship-building takes time. This means that there is no day like today to begin. In this blog post, we’ll not only explore the importance of building strong networks and how to find the folks with whom to prioritize building relationships.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Nimble AMS team is excited to attend the 2023 Salesforce World Tour in Washington DC ! On April 19, our team will join thousand s o f trailblaz ing peers and association professionals , as attendees discover the many ways Salesforce can drive success at thei r organizations. Nimble AMS and Salesforce can ignite innovation at your association.
Glastonbury Festival has had its long-term future at Worthy Farm secured after permanent planning permission for the event was granted by the local council. Glastonbury Festival Events Ltd.
He spent so much time, money, and social and emotional capital, but the reward was a big fat… meh. ? I enjoyed chatting with a fundraising and donor relations podcaster this morning. As I shared some of the most common stories from my research, he dove in with a supporting story of his own. Last year a non-profit that my new podcast friend had just gotten involved with hosted its annual gala, so he threw himself into bringing in the donations.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. This approach involves supporters raising funds on behalf of a nonprofit by reaching out to their family, friends, colleagues, and others in their network. Think about peer-to-peer fundraising as a ripple effect: One person connects their friends, which expands into reaching those friends’ social circles, and so on.
Searching for new avenues to promote an upcoming conference? Consider looking to exhibitors and speakers. Asking them to promote an event will not only help bring in new attendees but also allows them to build brand awareness and draw people to their session or booth. With a big conference on the horizon, associations do everything they can to promote it and get the word out to their members and other potential attendees.
How should you decide which social media metrics your nonprofit should really pay attention to? Sure, you could make a case for tracking every number that the social media companies give you. But let’s face it. that’s a ridiculous waste of your time. So many social media metrics provided to nonprofits are there because it’s easy for the companies to give you those numbers, not because they are actually of any real value to you.
Much like local, state, and federal governments collect taxes to fund public services and programs, assessments are part of living in a community association. Homeowners have a responsibility to pay their assessments on time. Unfortunately, some owners refuse to pay or can’t pay assessments. What does that mean for the community? And how should board members respond?
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
The Chief Diversity Officer (CDO) at the Urban Institute explains why it is important to re-confirm and re-establish the need to keep making progress on the important work of equity and inclusion in nonprofit organizations to affect real change. The post Why Nonprofit Organizations Need Chief Diversity Officers appeared first on Blue Avocado.
Universal Lead Retrieval System That Turns Your Trade Show Leads Into Sales momencio is the battle tested sales enablement software hub for driving sales from B2B event marketing & trade show activities It’s the only Lead Retrieval Solution enabling B2B Field Marketers & RevOps teams to: 10 Benefits for Event & Trade Show Teams using […]
Acre. Auburn, AL How was everyone’s first week of April? Let’s wrap it up with the most helpful articles, posts, and tips for nonprofit marketers. This week we have AI vs Humans, optimistic nonprofits, how to define your target audience and more. It’s time for Mixed Links… Here are 12 Ways to Use ChatGPT and Other AI Tools for Fundraising.
Contributed by Leah K. Burton, Esq., and Noelle G. Hicks, Esq. At first blush, it may seem harmless—and not a community association’s responsibility—when a resident suffers from a mental illness, but there occasionally can be dangerous situations. Board members and community managers need to have a plan in place. Community associations are designed to maintain common areas, preserve and protect property values, provide services for members, and develop a sense of community.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
What you need to know: Where the governing documents or the statute place the authority to interpret the governing documents with the board, the board’s interpretation will be binding unless unreasonable. However, if a director has a conflict of interest, the director can’t be part of the decision making process or the vote and must recuse herself/himself.
At The Jockey Club Venues, it’s not just on the track where the action happens. Known for world class horse racing, our Venues also offers versatile and flexible locations to deliver exceptional quality conferences and events throughout the country.
I know some of you are covered in snow, but it is technically spring so time to go through those closets and organize the kitchen. But don’t forget your workspace! Since many of you are still working from home , it’s important you include your work area in your spring cleaning plans. According to 7 Office Spring Cleaning Tips to Boost Productivity Happiness at Work , an organized work space can lead to: More Productivity A Happier Mood A Better Overall Impression Here are some sprin
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