Sat.Aug 03, 2024 - Fri.Aug 09, 2024

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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

Leveraging your data throughout the entire member journey can impact your association and your members. From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. As valuable as data is, though, without a clear and actionable way to track and report across your entire association, it can be difficult to tell what’s actually working.

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Optimizing email marketing for associations: practical tips and strategies

The Association 100

On The A100 podcast , Amber Worthen, founder and CEO of Email Maven, shares her expert insights on overcoming common email marketing challenges faced by associations: • Effective email design – Learn how consistent design improves engagement and readability. • Combating email fatigue – Discover strategies to avoid overwhelming your members and keep them interested. • Segmentation and drip campaigns – Target the right audience with the right message to boost conversions. • Leveraging data – Use m

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Four ideas from the retail world for your association’s member service

Nimble AMS

Want to provide your members with great service? Of course — what association doesn’t? A great way to provide better member service is to consider your own experience at your favorite retailers. If you think about it, we tend to frequent stores that make things easy on us and provide us with a great customer experience. The same goes for your members and your association.

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The Challenge of Engaging Gen Z

Forj

Forj recently hosted a live webinar titled A re Gen Zs Joiners? How to Engage the Next Generation of Members with author and membership expert Sarah L. Sladek. She discussed proven strategies for engaging young association members and shared valuable insights on next-gen membership engagement research. During that session, we deployed several poll questions to our audience of over 300 live attendees to do a status check on how their organizations are currently engaging with young members.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Top insights from association leaders

The Association 100

In our latest A100 podcast , we bring you a special compilation of clips from previous interviews with some of the brightest minds and leaders in the association world. Chris Michaels of AAMFT shows the power of advocacy in legislative success. Mike Armstrong of NCARB emphasizes flexible professional pathways. Kinsey Fabrizio from CTA highlights seizing opportunities and mentorship.

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How to Create an Effective Attendee Journey Map

MemberClicks

Make no mistake. Those planning on attending a conference, meeting, or other events are about to go on a journey. The question is whether that journey will be a pleasant experience that exceeds expectations or one that is filled with barriers, disappointment, and poor ratings. The difference could be a well-planned and executed attendee journey map.

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Top Event Technology for Associations 2024

Expo Logic

Unlock the potential of event technology with our comprehensive blog on modern tools and trends, designed to help associations elevate event planning efforts. The post Top Event Technology for Associations 2024 appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.

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Year-round sponsorship strategy for associations

The Association 100

On The A100 podcast , we dive into the world of sponsorships with Dana Johnston of EMC Outdoor and corporate sponsorships strategist Bruce Rosenthal to discuss how sponsorships can be a year-round responsibility, involving all departments within an association. Learn about moving beyond transactional relationships and building long-term, transformational partnerships, providing continuous value.

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Who’s Allowed to Have an Idea?

Spark Consulting

I’ve been thinking about innovation a lot recently, in part because of a big client project that just wrapped up and in part because the tenth anniversary of Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment is almost upon us (and if you’re wondering if co-author Guillermo Ortiz de Zaraté and I are planning on revisiting and revising that monograph in honor of its 10th anniversary, the answer is YES!).

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Association Brain Food: 8.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… ASAE Annual. I love meeting Association Brain Food readers at ASAE Annual, so if you see me there, please stop (or interrupt) me to say hello. If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after.

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How The Hale Center Maintains their Innovative Edge With WildApricot – Case Study

Wild Apricot

Discover how the Hale Center enhanced operations through WildApricot. Our case study shares valuable insights for organizations looking to optimize their software.

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Crafting a killer pitch for reporters

The Association 100

In this episode of Association Insights , I’m diving deep into the essentials of writing a pitch that truly resonates with reporters. It starts with tailoring your pitch by deeply understanding the reporter’s beat and their audience’s interests. Craft a compelling opening that highlights a unique angle or timely problem your association is addressing.

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Make the Champion Disruptor Your Catalyst for Change—Use AI to Drive Transformation

.orgSource

If you asked me to describe the future of associations in one word, it would be “transformation.” And, if you asked why I made that choice, I would say “AI.” Maybe you are not keen on becoming a butterfly. Perhaps your organization is one of those tradition-bound groups with a history that has been a decades-long cast iron model for culture, governance, and operations.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Forj Launches Journey: Redefines Learning, Community, and MX

Forj

Journey by Forj brings the power of community together with the importance of learning all in a single platform to better attract, engage & retain members.

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Project Management Tool Adoption Tips to Get Your Organization on Board

Achurch

Selection and implementation is only as successful as your project management tool adoption. Thoughtfully thinking through selection , implementation , and processes pave the way for staff project management tool adoption. Below we offer tried and true ways to troubleshoot tool adoption issues that may arise post-implementation and get your organization to use your project management tool.

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Unlock Hidden Potential: Non-Sales Staff as Key Revenue Drivers

Association Adviser

“I could never be in sales!” I can’t tell you how many times I’ve said that to myself, thinking I just didn’t have the confidence, tenacity, or negotiation skills to close the deal.

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How the right LMS meets your continuing legal education needs

Freestone

Introduction Is your continuing legal education program looking for a unique learning management system (LMS) to meet the specific needs of your legal professionals? You’ll need an LMS that offers a seamless user experience, engaging live and on-demand content, and flexible credit requirements. Read our blog to discover three helpful ways your LMS can help your continuing legal education program reach the next level.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Behind a Winning “Coolest Thing” Contest

Associations Now

Now in its second year, the California Manufacturers and Technology Association’s competition is a helpful advocacy and outreach tool. Associations looking to expand their advocacy efforts and building public awareness have known that one popular move is to create a gamified experience. March Madness-style brackets and innovation contests can put a spotlight on a particular industry’s efforts both to legislators and the general public.

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Streamlining Internal Communications

Velvet Chainsaw

The Exhibitor Advocate recently released its 2023 Annual Survey of Exhibition Rates. This report compares material handling, labor, and equipment costs across 24 major U.S. destinations. Here are two takeaways you should consider. Not only is the Annual Survey of Exhibition Rates a handy tool for comparing exhibitor costs in one city vs. another, it offers other helpful insights for event organizers.

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Podcast: How to Lead a Small but Mighty Team

Association Adviser

In the latest episode of the Association Adviser podcast, host Christine Shaw, CEO and President of Naylor Association Solutions talks with Christina Lewellen, MBA, CAE, Executive Director of the Association of Technology Leaders in Independent Schools (ATLIS).

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Communicating Reserve Study Results to Homeowners

Association Reserves

Board members and managers sometimes ask us how to effectively communicate the results of their Reserve Study to homeowners, or how to “sell” the value of a Reserve Study to their homeowner members. We’ve spent decades focusing on preparing Reserve Studies for our clients, but appreciate now that boards and managers often need some help to “cross the finish line” and effectively deliver these results to their homeowners.

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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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Survival Tips for #ASAE24

Associations Now

Navigating the ASAE Annual Meeting and Expo can be overwhelming, especially for first-timers. Some advice for how to make it both meaningful and fun. Every time I’ve set foot in the home for the ASAE Annual Meeting and Expo, I stress out a little. There are a lot of people, a good amount of noise, and a lot of things going on. Looking at the lineup of education sessions and events , it’s easy to feel like I want to be—need to be—in at least three places at once.

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Maximize the Value of SEO: Our Easiest Conversion Optimization Tips

Nexus Marketing

The ROI of SEO activities is ultimately generated by conversions. When users discover your website through organic search, engage with your content, and convert, your efforts have directly generated value for your brand. But what if your top-ranking content doesn’t seem to get much attention? What can you do to bolster the value of content that attracts traffic but fails to generate any actual conversions?

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9 Best Ideas for Generating Non-Dues Revenue for Your Association

YM Careers

Looking to boost non-dues revenue? Read this blog to learn the nine effective ways to drive more non-dues revenue for your association. The post 9 Best Ideas for Generating Non-Dues Revenue for Your Association appeared first on YM Careers by Community Brands.

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Connecting the Dots of Innovation to Value and Engagement

Association Strong

WOW! Don't miss this episode of Association Strong podcast as Tom and Dave interview award winning CEO, Sheri Jacobs. She is founder and CEO of Avenue M Group. Sheri breakdown amazing research and methodologies on the do's and don't of maximizing value and engagement within associations. WOW! Don't miss this episode of Association Strong podcast as Tom and Dave interview award winning CEO, Sheri Jacobs.

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Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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How to Create an Effective Attendee Journey Map

MemberClicks

Make no mistake. Those planning on attending a conference, meeting, or other events are about to go on a journey. The question is whether that journey will be a pleasant experience that exceeds expectations or one that is filled with barriers, disappointment, and poor ratings. The difference could be a well-planned and executed attendee journey map.

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Protected: Ultimate Guide for Choosing Public Affairs Software

Association TRENDS

There is no excerpt because this is a protected post. The post Protected: Ultimate Guide for Choosing Public Affairs Software appeared first on AssociationTRENDS.

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Clowder to Debut in ASI’s Association Solutions Showcase Booth at the ASAE Annual Meeting & Expo

Clowder

Alexandria, VA (December 7, 2023) — Advanced Solutions International (ASI), a leading global provider of cloud software and services for associations and non-profits — and the developers of the iMIS Engagement Management System (EMS) — announced it will feature Clowder and ASI’s full suite of association solutions in booth #948 at the ASAE Annual Meeting & Exhibition in Cleveland on August 10-13, 2024.