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Leveraging your data throughout the entire member journey can impact your association and your members. From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. As valuable as data is, though, without a clear and actionable way to track and report across your entire association, it can be difficult to tell what’s actually working.
On The A100 podcast , Amber Worthen, founder and CEO of Email Maven, shares her expert insights on overcoming common email marketing challenges faced by associations: • Effective email design – Learn how consistent design improves engagement and readability. • Combating email fatigue – Discover strategies to avoid overwhelming your members and keep them interested. • Segmentation and drip campaigns – Target the right audience with the right message to boost conversions. • Leveraging data – Use m
Want to provide your members with great service? Of course — what association doesn’t? A great way to provide better member service is to consider your own experience at your favorite retailers. If you think about it, we tend to frequent stores that make things easy on us and provide us with a great customer experience. The same goes for your members and your association.
Forj recently hosted a live webinar titled A re Gen Zs Joiners? How to Engage the Next Generation of Members with author and membership expert Sarah L. Sladek. She discussed proven strategies for engaging young association members and shared valuable insights on next-gen membership engagement research. During that session, we deployed several poll questions to our audience of over 300 live attendees to do a status check on how their organizations are currently engaging with young members.
Speaker: Gareth Webb & Phill Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks. Join Gareth Webb and Phil Selley in this new session as they walk through the grant lifecycle, highlighting key operational and financial challenges
In our latest A100 podcast , we bring you a special compilation of clips from previous interviews with some of the brightest minds and leaders in the association world. Chris Michaels of AAMFT shows the power of advocacy in legislative success. Mike Armstrong of NCARB emphasizes flexible professional pathways. Kinsey Fabrizio from CTA highlights seizing opportunities and mentorship.
Chapters are a fundamental element of running an association. They are the grassroots—where the goals of collaboration and engagement are turned into action. They’re often built around specific locations or causes, with a narrower focus than you might get at an annual meeting. Some chapter members may actually work together; others just share a community.
Chapters are a fundamental element of running an association. They are the grassroots—where the goals of collaboration and engagement are turned into action. They’re often built around specific locations or causes, with a narrower focus than you might get at an annual meeting. Some chapter members may actually work together; others just share a community.
Make no mistake. Those planning on attending a conference, meeting, or other events are about to go on a journey. The question is whether that journey will be a pleasant experience that exceeds expectations or one that is filled with barriers, disappointment, and poor ratings. The difference could be a well-planned and executed attendee journey map.
Unlock the potential of event technology with our comprehensive blog on modern tools and trends, designed to help associations elevate event planning efforts. The post Top Event Technology for Associations 2024 appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.
On The A100 podcast , we dive into the world of sponsorships with Dana Johnston of EMC Outdoor and corporate sponsorships strategist Bruce Rosenthal to discuss how sponsorships can be a year-round responsibility, involving all departments within an association. Learn about moving beyond transactional relationships and building long-term, transformational partnerships, providing continuous value.
I’ve been thinking about innovation a lot recently, in part because of a big client project that just wrapped up and in part because the tenth anniversary of Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment is almost upon us (and if you’re wondering if co-author Guillermo Ortiz de Zaraté and I are planning on revisiting and revising that monograph in honor of its 10th anniversary, the answer is YES!).
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Discover how the Hale Center enhanced operations through WildApricot. Our case study shares valuable insights for organizations looking to optimize their software.
“I could never be in sales!” I can’t tell you how many times I’ve said that to myself, thinking I just didn’t have the confidence, tenacity, or negotiation skills to close the deal.
There are more than 8,000 marketing technologies on the market today. With so many choices, as organizations look for new marketing solutions or re-evaluate existing ones, the tendency for the technologies to look the same becomes a very real challenge. Thats when it becomes vitally important to go beyond common considerations like features and annual pricing.
In this episode of Association Insights , I’m diving deep into the essentials of writing a pitch that truly resonates with reporters. It starts with tailoring your pitch by deeply understanding the reporter’s beat and their audience’s interests. Craft a compelling opening that highlights a unique angle or timely problem your association is addressing.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
In June 2024, Florida governor Ron DeSantis vetoed $32 million in state funding for nonprofit arts organizations. As I discussed next steps with a nonprofit partner—like educating their community about the impact of this loss of funding—concerns about engaging in “political talk” emerged. Discussing budgets and policy was uncomfortable for the partner—and not something her nonprofit typically does.
Stadium Experience is pleased to announce that the 18th annual Stadium Events & Hospitality Awards will be hosted at the American Express Stadium, home of Brighton & Hove Albion Football Club, on Thursday 3rd July 2025.
Stephanie Mlot I am so excited to bring you a brand new submission for our Day in the Life of a Nonprofit Communicator series! This series lets you describe your workday in your own words. I would love to start sharing your days again so submit your day by filling out the form at the end of this post. Stephanie’s Bio After 15 years working as a journalist, I joined the third-sector marketing world in 2023 and haven’t looked back since.
Journey by Forj brings the power of community together with the importance of learning all in a single platform to better attract, engage & retain members.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Many nonprofit organizations believe market research is beyond their reach due to lack of staff, budget, and time. But without the solid data market research can provide, nonprofits may make decisions based on assumptions that lead to misaligned strategies and missed opportunities for retaining donors and volunteers and attracting new ones. A market research program, even at a basic level, helps create a 360-degree view of an organization’s strengths and weaknesses, and it doesn’t have to be tim
Selection and implementation is only as successful as your project management tool adoption. Thoughtfully thinking through selection , implementation , and processes pave the way for staff project management tool adoption. Below we offer tried and true ways to troubleshoot tool adoption issues that may arise post-implementation and get your organization to use your project management tool.
It’s a top goal for people who sign up for the Communications Director Mentoring Program and probably for most nonprofit communicators: How do I make time to be more strategic? How do I make time to plan? What they are really asking is, how do I make time to think? Thinking , problem-solving, and strategizing are called deep work. They go hand in hand with finding more peace at work.
Introduction Is your continuing legal education program looking for a unique learning management system (LMS) to meet the specific needs of your legal professionals? You’ll need an LMS that offers a seamless user experience, engaging live and on-demand content, and flexible credit requirements. Read our blog to discover three helpful ways your LMS can help your continuing legal education program reach the next level.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
In the latest episode of the Association Adviser podcast, host Christine Shaw, CEO and President of Naylor Association Solutions talks with Christina Lewellen, MBA, CAE, Executive Director of the Association of Technology Leaders in Independent Schools (ATLIS).
UKEVENTS, the umbrella organisation representing the UK Events Industry, was present at the Secretary of State’s reception for key Department for Culture, Media and Sport (DCMS) stakeholders, held in Manchester on 31st July.
Now in its second year, the California Manufacturers and Technology Association’s competition is a helpful advocacy and outreach tool. Associations looking to expand their advocacy efforts and building public awareness have known that one popular move is to create a gamified experience. March Madness-style brackets and innovation contests can put a spotlight on a particular industry’s efforts both to legislators and the general public.
While many nonprofit CEOs and other executives are looking forward to higher paychecks this year, this isn’t true across the board. Women leaders and those at religious institutions, animal-related organizations, and arts groups continue to have lower salaries. These are just some of the findings from Candid’s newly released 2024 Nonprofit Compensation Report , the most comprehensive study on executive compensation in the social sector.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
The Exhibitor Advocate recently released its 2023 Annual Survey of Exhibition Rates. This report compares material handling, labor, and equipment costs across 24 major U.S. destinations. Here are two takeaways you should consider. Not only is the Annual Survey of Exhibition Rates a handy tool for comparing exhibitor costs in one city vs. another, it offers other helpful insights for event organizers.
Step into a world where elegance meets excitement, and let Sandown Park Racecourse redefine your exhibition experience. Here’s why you should book your next event with us: Versatile Spaces for Every Occasion: Sandown Park Racecourse is more than a world-class racecourse; it’s a versatile event venue.
Navigating the ASAE Annual Meeting and Expo can be overwhelming, especially for first-timers. Some advice for how to make it both meaningful and fun. Every time I’ve set foot in the home for the ASAE Annual Meeting and Expo, I stress out a little. There are a lot of people, a good amount of noise, and a lot of things going on. Looking at the lineup of education sessions and events , it’s easy to feel like I want to be—need to be—in at least three places at once.
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