Spark Consulting
APRIL 2, 2019
Lewis and I are both going to take a crack at this topic, and I’ve elected to go first. I see partnership and membership as being founded on the same broad idea: individuals or organizations that seek some type of a relationship with an association. Whether they are individuals, companies, or other types of institutions, they have problems they can’t solve, or goals they can’t achieve, all on their own.
Associations Now
APRIL 3, 2019
The Educational Theatre Foundation hit the ground running, assembling a board and racking up big donations early on. An inside look at how it happened. Within just 18 months of the Educational Theatre Association launching its foundation, the group was able to raise more than $1 million to fund its programming. When organizations raise significant sums quickly, people always want to know how they did it.
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Membersuite
APRIL 1, 2019
???Event attendees are the “warmest” membership leads. Leverage their attention to improve member recruitment efforts! Try out these ideas for marketing membership to attendees before, during, and after your event.
Wild Apricot
APRIL 1, 2019
For 5 ways you can use your member profiles to share documents, letters of recommendation and more, take a look at these ways to use attachments in member profiles.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Higher Logic
APRIL 4, 2019
I recently read Trevor Owens’ book, Designing Online Communities , which looks at the design process for web communities from a cross-disciplinary perspective. He discusses how psychology, sociology, history, linguistics and other fields of study can influence and inform our thinking about online communities. Owens showcased the value of taking time to think about and develop a language for an online community.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Reid All About it
APRIL 5, 2019
The weekly list of free educational events and resources for the association community… When I was in charge of getting a new AMS back at my old association, I had no idea how to approach selection and implementation. Even worse, I didn’t even know how clueless I was. If only I had read a post like this one from the DelCor team about buying association management software.
Wild Apricot
APRIL 5, 2019
Charitable solicitation registration is every nonprofit’s passport to fundraising success. Find out how to register and start fundraising for your organization!
Higher Logic
APRIL 2, 2019
Bringing in new business is and always will be important. However, marketing doesn’t end when the ink is dry on the contract. Where are you focusing your efforts after that initial sale? Your new customers shouldn’t disappear into a black hole, never to hear from you again – that initial transaction should be the start of their defined customer journey, complete with strategic touchpoints for success.
Jamie Notter
APRIL 4, 2019
Take a minute and look at your organization from the 30,000-foot level. You’ll see that you have a number of key functions that need to be managed well if you’re going to thrive. Some of them are infrastructure functions, like financial management. Some of them will be product- or program-related, and will be somewhat unique to your organization. Then you’ve got some kind of sales/revenue function (for nonprofits that might be around membership or fundraising).
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Blue Sky eLearn
APRIL 3, 2019
Part One & Two – What We Learned. Over the last two weeks, we talked about the ebbs and flows in the demand for certain qualifications and skillsets and how it affects the workforce for decades. We also dove into technological advancements and their effect on the workforce and the economy. Lastly, we have touched on what we can all do to be better lifelong learners, which will make us better prepared in an always-evolving world.
Association Success
APRIL 2, 2019
Why do our members join? Why do our members join? It turns out, our most commonly held beliefs of this question are mostly wrong. Myth #1: Members Join for Our Benefits. Members join to go to the annual conference. Or they join to get a research report or one of 15 other great benefits. Sometimes members join to gain access to a benefit, but rarely.
Eric Lanke
APRIL 1, 2019
I took a short break this week to do a college visit with my 17-year-old son. He's thinking about studying engineering (or math), and so we've been touring a couple of relevant universities to help him decide where he does and does not want to apply. This past week's visit was to the same university that both my wife and I graduated from, now almost 30 years ago.
Smooth The Path
APRIL 2, 2019
Motivating volunteers is the work of patience. Encouraging words, thoughtful goals, and kind reciprocation can make volunteering fun and meaningful. While motivating volunteers can take weeks, months and years, a few seconds is all we need to demotivate volunteers. Volunteers can become disillusioned, angry, and disconnected when associations: Blame them.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Associations Now
APRIL 4, 2019
Yes, your organization comes with benefits—but that’s probably not why members join. Also: the importance of language in online communities. Why do members join associations? Is it for the benefits or because they got an awesome deal on membership? Probably not, says Amanda Kaiser on Association Success. “These may be the reasons some members join sometimes, but overwhelmingly members do not join for the value,” she says.
Association Success
APRIL 1, 2019
Is your association ready for the Digital Age? Editor’s note: Every month, we interview a different author who has valuable insights that are relevant to professionals within the association industry. From widely varying perspectives and specializations, we hope to provide our dedicated audience with quality reading to continue fostering growth and inspiration!
Event Industry News
APRIL 4, 2019
Acquisition further bolsters Integrate’s demand orchestration capabilities and expands its global workforce by establishing an EMEA headquarters in London. Akkroo, market leaders in the emerging B2B event lead capture space, today announced that it has been acquired by US-based Integrate , the global leaders in B2B demand orchestration, in a deal worth $34 million USD. .
HighRoad Solution
APRIL 3, 2019
If you’re not familiar with the phrase “tech stack”, it might conjure up an image of something like a Jenga tower.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Associations Now
APRIL 3, 2019
Recent research on sleep finds that consistency and balance are key when it comes to a good night’s rest—and sleep deprivation could mean some serious health problems down the road. A lot on your plate? Don’t let sleep fall by the wayside in the process. Study after study finds that sleep and health go hand in hand, and failing to keep proper sleep habits in mind could be a recipe for disaster.
Association Success
APRIL 4, 2019
How can you positively influence company culture without being a jerk? I suppose I’ve always been a catalyst for change, but it took me a long time to realize that it places me in the ranks of the minority. Everyone wants to grow and excel and I’m just helping. Right? However, the reality is that most people don’t want to change , especially in a setting and culture where they’re comfortable.
Event Industry News
APRIL 2, 2019
The United Kingdom Crowd Management Association (UKCMA) has announced the new elected chairperson replacing Mark Harding, who is standing down from the position after ten years. Eric Stuart (QPM), director of Gentian Events, has been elected as the new chairperson. He has a 33-year police career with helicopter, firearms and covert deployment under his belt and holds an FdA and BA Hons in crowd safety management.
Idea Architects
APRIL 1, 2019
Here's a very simple principle anyone who designs and/or facilitates meetings or workshops should commit to memory: for every content segment, a more engaging format likely exists. How should this reality inform our workshop or meeting design? I n T he Chronicle Higher of Education's Teaching newsletter , a Grand Valley State University professor suggests we should privilege active learning.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Associations Now
APRIL 5, 2019
Direct mail often doesn’t get the respect it deserves these days, but it’s a significantly more effective medium than digital tools like email or social media. And it’s getting more interactive, too. It’s way cheaper to send out another email or social ad than it is to go to all the trouble of physically printing something out and delivering it through the mail.
Nonprofit Marketing Guide
APRIL 2, 2019
Boost Your Email Marketing with Google Analytics If you are only using Google Analytics to track website visitors, you are missing out. This week’s webinar will show you how GA can give you the insights you need to take your email list growth and engagement to the next level. Join us and find out how Google Analytics can be an important tool for your email marketing campaigns during this BRAND NEW webinar: Using Google Analytics to Grow and Engage Your Email List BRAND NEW 60-Minute Webina
Event Industry News
APRIL 1, 2019
A tourism conference will take place in the Dearne Valley next month to discuss the opportunities for improving access for disabled people. The one-day ‘Dearne Valley Access Exchange’ conference will bring experts together from the tourism industry across the UK to discuss the opportunities for enhanced accessibility in the area. The free event on Thursday 11 April is being co-hosted by training provider Access For All UK and The Dearne Valley Landscape Partnership (DVLP).
GrowthZone
APRIL 4, 2019
Tweet. Sending emails without consideration to how they impact your organizations and your members is risky. Email filter systems track Sender Reputation (IP address) based on several factors, and like any kind of reputation, bad decisions can cause a loss of credibility. Even worse, if your sender reputation is damaged, it can damage the sender reputation of members who receive and forward your email.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Associations Now
APRIL 2, 2019
A new report analyzes webinar viewing habits. Take advantage of a few trends to increase the likelihood that members register, attend, and engage with your virtual events. Maybe you’ve been there: sitting through another boring webinar that seems to drag on and on. If so, there’s a good chance it was on a Thursday. According to a recent survey, 28 percent of organizations host webinars on Thursdays.
Smooth The Path
APRIL 4, 2019
Every once in a while our life is spared. The doctor’s test comes back negative. We manage not to crash our bike, or do crash it but are lucky enough to land on some fluffy grass. A car narrowly misses ours. There is an avalanche on the slope but not while you were there. We recover from a severe bout of the flu. We hustle off the mountain peak before the thunderstorm rolls in.
Event Industry News
APRIL 1, 2019
Organisers of the Event Technology Awards have announced that entries to the 2019 edition will open at midday on Monday 1 st April 2019 and will close at midnight on 31 st May. The Event Technology Awards 2019 will feature a revised list of 30 categories which will also see the return of the Outstanding Contribution to Event Technology. Last year’s award went to Reggie Aggarwal, CEO and founder of Cvent. 250 entries were submitted to last year’s awards and organisers are anticipating even more i
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