MemberClicks

APRIL 5, 2021

Association Management 52

Association Management Software 52

Spark Consulting

APRIL 6, 2021

Associations tend to default to a formal tone in communications. It feels safe. It can be hard to nail being appropriately funny, and no one ever got in trouble for being excessively formal, right? Well, no. A colleague recently shared some “tips” that had been sent to presenters for an association virtual event by the virtual event provider.

Tips 170

Tips Examples Communications Organization 170

Nimble AMS

APRIL 8, 2021

Like many much-used terms, “digital transformation” is in danger of becoming a buzzword. But the truth is that digital transformation actually means something that’s important to the future of associations. Let’s break this down. What is digital transformation? We looked to our friends at Salesforce for a definition of digital transformation. Here’s how they define it: “Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, cu

Massachusetts 78

Massachusetts Process Software Technology 78

WBT Systems

APRIL 5, 2021

How to Host a Rewarding Ideation Session for Members and Volunteer Leaders. Read more about How to Host a Rewarding Ideation Session for Members and Volunteer Leaders.

How To 487

How To 487

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

System

Wild Apricot

APRIL 9, 2021

Volunteers are the lifeblood of nonprofit organizations. With shoestring budgets and big missions, many nonprofits rely heavily on committed volunteers to help carry out their work. Luckily, people are ready and willing to help. Around 30 per cent.

Organization 312

Organization 312

Aaron Wolowiec

APRIL 9, 2021

In 2020 many associations were forced to react quickly and either cancel events or pivot to virtual. In many cases shifting to virtual also allowed them to retain sponsorship and exhibit revenue versus refunding dollars. Luckily, our sponsors and advertisers also found themselves in unchartered waters and were likely more flexible and understanding with regards to ROI.

Revenue 244

Revenue 244

Association Analytics

APRIL 8, 2021

Data provides actionable insights and can give associations a navigable path to make better informed business decisions. But you want to make sure those decisions deliver outcomes that support your goals. “Business Intelligence” can be a vague and intimidating term depending on your interpretation. And yet, the ability to use data to serve your association’s mission has never been more important and timely.

Analysis 192

Analysis Resources Examples Strategy 192

.orgSource

APRIL 6, 2021

Investing in a learning management system is no longer a choice. An LMS is much more than an enhancement to your website. It is essential equipment in a business environment that is challenging organizations to provide smarter, faster, and more engaging solutions for their customers than ever before. People look to the web as their […]. The post Strategy and Preparation Boost Your E-Learning IQ appeared first on.orgSource.

Strategy 188

Strategy LMS Learning Management System System 188

Higher Logic

APRIL 6, 2021

The post We’re Saying Goodbye to One-Size-Fits-All Community Solutions appeared first on Higher Logic. Meet our three new customer community products, purpose-built for your company’s unique needs. The post We’re Saying Goodbye to One-Size-Fits-All Community Solutions appeared first on Higher Logic.

Products 177

Products 177

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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

Revenue

Aaron Wolowiec

APRIL 6, 2021

Discounting is something that we love to talk about in the hopes that we will drive additional sales, but will it drive additional profitability? In this article, we're going to discuss why discounts are not necessarily bad and the proper way you should use them.

Discount 243

Discount 243

GrowthZone

APRIL 8, 2021

The GrowthZone AMS 2021 Association Industry Survey Report includes comments by association professionals, sharing some of their organization’s successes during COVID-19. Watch short videos featuring association and. chamber executives discussing their successes. >> We asked: “Related to your organization’s response to COVID, are there any success stories you’d like to share?

Survey 147

Survey Library Member Engagement Course 147

Association Adviser

APRIL 5, 2021

Associations North's Pay It Forward initiative helps hospitality and tourism members impacted by the pandemic's economic fallout continue to be members. The post Associations North Pays It Forward to Help Hospitality and Tourism Members Rebound appeared first on Association Adviser.

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132

Smooth The Path

APRIL 8, 2021

I was speaking to a group of chapter leaders who are often the MCs of each chapter meeting. We were talking about how some member’s voices never get heard. In frustration, someone shouted out, “If I want to say something, I just say it! I never feel shy! No one else should either.” There was a long silence, and a few people timidly raised their hands.

Cost 125

Cost Strategy Organization Member Experience 125

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

Cost

ReviewMyAMS

APRIL 6, 2021

Within the past year, there has been a heightened need for community management and a shift in strategy because of increased virtual engagement. Online community platforms were ready when associations and organizations needed a virtual space to connect, network, and conduct business as usual. When you think about “online communities”, you often think of an enclosed community only accessible to your members.

Revenue 120

Revenue Strategy Organization 120

Nonprofit Marketing Guide

APRIL 9, 2021

Last week I accidentally published Mixed Links with a 2022 date and just now I typed 2020 for the date. Needless to say, TGIF! Let’s finish up the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we look at Clubhouse, visuals for email and social, and how to improve emotional well-being of your employees.

Communications 116

Communications Social Media Tips Project 116

Association Adviser

APRIL 7, 2021

6 takeaways about how to use a member data platform to measure and strengthen member engagement, and create more personalized marketing campaigns. The post Breaking Down Data Silos with a Member Data Platform appeared first on Association Adviser.

Member Engagement 101

Member Engagement Marketing How To Technology 101

.orgSource

APRIL 6, 2021

The conference ROI slowly rose like a gator lifting its head from the swamp of negative numbers. But membership dues, product sales, and web analytics are sinking deeper into quicksand. Even facing a dismal scenario like this, the decision to call for outside expertise can be difficult. I understand why leaders hesitate to hire a […]. The post Don’t Wait Until You’re Swamped in Negative Numbers to Call a Consultant appeared first on.orgSource.

Products 100

Products Conference 100

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

Analysis

Bonterra

APRIL 8, 2021

Most nonprofit fundraising strategies include a plan for online donations, event ticketing, and major gift programs. But one of the most overlooked ways to generate additional revenue is through corporate sponsorships. In this article, you’ll learn all about nonprofit corporate sponsorships and how they can help your organization accomplish its mission and increase fundraising revenue.

Strategy 87

Strategy Revenue Organization 87

Nonprofit Marketing Guide

APRIL 7, 2021

This is it! We have made to the last R of the 6 Rs of Relevant Messaging : refreshing. Let’s review the first five: Rewarding. The benefits of following through on the call to action in the message are clear. Realistic. Following through on the message is doable, because any obvious barriers are addressed. Real Time. The message feels timely and works within the context of current events and other influences.

Social Media 98

Social Media Review Content Communications 98

Association Adviser

APRIL 7, 2021

Kip and Jenn share how they approach to online events and operations to level up their virtual conference game and make logging on something you WANT to do. The post What We’ve Learned from a Year of Virtual Conferences appeared first on Association Adviser.

Conference 90

Conference 90

Event Industry News

APRIL 6, 2021

Registration for the inaugural Event Tech Live (ETL) USA & Canada opens today (Tuesday 6 April) and details of the first four sessions have been revealed, which highlights the organiser’s international connections and commitment to quality content. The first, SXSW Tech Stack, will feature Will Curran, founder of Endless Events, hosting the ‘chief innovator’ at South by Southwest, Scott Wilcox, to talk about the strategies, event design formats and technologies behind the festival’s first vir

Innovation 87

Innovation Technology Content Marketing 87

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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

Survey

MemberClicks

APRIL 6, 2021

What is an Online Community, Really? “Sometimes you want to go…where everybody knows your name.”. A vibrant digital space. A branded, online destination. A digital collaboration tool. You may have heard these descriptions before to describe an online community. But what is an online community, really? And why do you need one?

Tools 82

Tools 82

Nonprofit Marketing Guide

APRIL 5, 2021

Today, let’s take a look at podcasts nonprofit communicators got into during the last year. Other pandemic hobbies we’ve looked at: Pets. Music. Arts and Crafts. Exercise. Gardening. From Denise MacDonald: I started working on a podcast using some old family cassette tape letters. I’d love to know if other people have cassette tape letters from the 1970s and 80s in their basements too!

Communications 78

Communications Content Marketing How To 78

Smooth The Path

APRIL 6, 2021

The Freakonomics podcast is one of my favorites. Using data and research to reveal why people do what they do and why things are broken or misunderstood – it’s like smooth, dark chocolate for my brain. At the end of each podcast host, Stephen Dubner says, “until next time, take care of yourself, and if you can, someone else too.” Every time I hear him say these words, I think of all the ways we take care of each other.

Member Experience 78

Member Experience Conference 78

Event Industry News

APRIL 8, 2021

Until spring moves into summer, at least, pretty much any business engagement/interaction will continue to be virtual. Meantime, technology carries the torch for the event sector – taking the ‘oh’ out of pivot and underlining the I. Tech has fostered new levels of engagement – far beyond even the best foresight from virtual/hybrid events pioneers pre-2020 – changing the exhibition/conference/meeting map forever in the process.

Conference 86

Conference System Tools Video 86

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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

Revenue

MemberClicks

APRIL 8, 2021

As a trade association, you have more tasks to accomplish with your website than simply informing your audience. Trade or business association websites are responsible for educating their members, as well as finding new members to help their cause. Considering the multiple purposes your site serves, designing the perfect website experience can be a bit more tricky than it is for other businesses or organizations.

Education 80

Education Organization 80

Association Adviser

APRIL 6, 2021

By understanding why people respond to certain marketing tactics, you can leverage these 10 member engagement decision-making shortcuts to your advantage. The post 10 Free Behavioral Science Secrets to Increase Engagement appeared first on Association Adviser.

Member Engagement 78

Member Engagement Marketing Communications 78

Nonprofit Marketing Guide

APRIL 8, 2021

I recently chatted with Anthony Wilson, the founder and host of the Groupfinity Podcast. Anthony interviews nonprofit leaders primarily from small volunteer-led organizations and others like me who have advice for them. Anthony has served on a lot of nonprofit boards in his time and understands the struggles of nonprofits with few if any paid staff.

Tips 75

Tips Marketing Newsletter Organization 75