WBT Systems

JULY 1, 2019

Why Measure the Lifetime Value of Members and Customers? Read more about Why Measure the Lifetime Value of Members and Customers?

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Spark Consulting

JULY 2, 2019

That question is not rhetorical. Corporate membership can be complicated. To being with, there are at least two main types: Companies that are your core audience (i.e., trade associations’ typical members). Companies that are NOT your core audience (i.e., the suppliers who often comprise the associate members). Even in the “are your core audience” arena, things get complicated.

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Discount Price Committee Maine 199

Nimble AMS

JULY 3, 2019

Why cross-selling is important for organizations to increase revenue and improve member retention. According to Fortune magazine, Amazon consistently ranks as the second most admired retailer in the world. One of the methods that the retail giant uses is cross-selling. According to Fortune magazine , Amazon consistently ranks as the second most admired retailer in the world.

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How To Revenue Products Software 60

Wild Apricot

JULY 3, 2019

Team management for nonprofits is more complicated than people think. Here are some insider tips on the ins and outs of nonprofit team management.

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Team Tips 79

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Member Engagement

Higher Logic

JULY 2, 2019

What if we build an online community and customers just use it to say bad things about us ? Any company adopting an online community has had this fear. Opening your community to your customers, and even prospects, can feel like you’re handing them pitchforks to use against you. It’s scary to think they might be right outside your digital door ready to attack.

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Social Media Review Products Communications 44

Blue Sky eLearn

JULY 2, 2019

Recently, I listened to a Leading Learning podcast that featured Connie Malamed a learning experience design consultant. Being in the LMS industry and seeing all of the different ways our clients design and present their eLearning programs, I always find topics like these interesting to share. Visual Design. The podcast kicked off with talking about visual design – visuals can be used to express ideas and concepts with so many different ways to use visual to depict scenarios. eLearning Industry

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How To LMS Learning Management System Content 157

Wild Apricot

JULY 5, 2019

Nonprofit newsletters are vital for engaging your members. Here are tips to help you write your very own nonprofit newsletter with examples!

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Newsletter Examples How To Tips 251

Eric Lanke

JULY 1, 2019

I wrote a blog post back in July 2012 called The Chairman's Gift. It's a pretty popular post, making most of my year-end Top Five lists, and capturing the eighth most number of pageviews from among the more than 600 posts that have appeared on this blog. In it, I describe a tradition we have in our association of giving a gift to our outgoing Chairman of the Board.

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Leadership Report Member Engagement Organization 113

Association Success

JULY 4, 2019

How can you use the power of storytelling to make a bigger impact in the world? So many times people came to me and said, “There’s no place for me to be heard or seen” or “It’s such a saturated marketplace! I’m not even going to bother trying to share my story.” Even more so, the concept of storytelling has gotten a somewhat bad reputation lately because so many people are using it as a sales technique.

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Social Media Course Video Tips 107

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience

GrowthZone

JULY 2, 2019

For associations to progress, they must adopt best practices for planning, execution, and analysis. There are millions of articles about how organizations can accomplish this. However, what may be right for one association may not be a fit for another. Enacting overall best practices for organizations of all kinds allows associations to establish a general foundation for success.

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Analysis Cost Revenue Products 105

Wild Apricot

JULY 5, 2019

Beekeeping Association Management Software is an all-in-one management tool to help you eliminate and streamline administrative tasks from your workload to save you time and money.

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Software Association Management Tools 44

Associations Now

JULY 3, 2019

Apps, once a novelty for phone owners, are becoming increasingly integrated into the travel experience—whether the goal of the trip is business or pleasure. When a traveler hits the road, whether for business or pleasure, odds are good that their biggest standby is an app on their phone that will help along the way. People increasingly use smartphones to book and plot out their travel and ease their way through the trip.

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Tools New York America Examples 98

Association Success

JULY 2, 2019

How can you encourage your organization to embrace a tech culture? I’ve always embraced technology, and I’ve pushed that forward in every position I’ve been in. Today’s technological advancements present many possibilities and solutions for organizations. Although most people can agree that there is always room for improvement, there are limitations and doubts surrounding the idea of bringing in new technology into operations and changing the way things work.

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

Education

Smooth The Path

JULY 1, 2019

A friend used to drink at least eight cups of coffee a day. When his family went to bed at night, he couldn’t sleep and would stay up until the wee small hours. He took medication for his insomnia, which left him groggy in the morning. Coffee woke him up and made him feel better. When he didn’t have access to many cups of coffee upon waking, he would get excruciating headaches.

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Member Engagement Process Innovation Strategy 74

Wild Apricot

JULY 5, 2019

Beekeeping Association Management Software is an all-in-one management tool to help you eliminate and streamline administrative tasks from your workload to save you time and money.

Software 150

Software Association Management Tools 150

Associations Now

JUNE 30, 2019

The feedback you give the people you lead doesn’t always have to be positive, but it does need to be present. Think of it as an opportunity to tell your association’s story. Executives often struggle when it comes to delivering feedback to employees, but in some ways it isn’t much different than what you’re doing in other areas of the organization.

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Review Communications Report Course 97

Association Success

JULY 1, 2019

How can you create positive business culture from Day 1? There is nothing strange about wanting to make a good impression on your first day on the job. But when it’s your first day in the position of a leader in an organization, you especially want to set the right tone and let it be known that you’re approachable, open to concerns, ideas, and questions, and willing to put in the extra effort to get employees comfortable working with you.

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Maine Communications Examples Course 100

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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

Revenue

Membersuite

JUNE 30, 2019

Is your organization keeping track of the freelancer trend? This growing segment is worth special consideration. Read the blog post to learn more about the freelancers, solopreneurs, and independent contractors membership segment.

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Organization 73

SBI

JULY 1, 2019

Seattle, WA – July 1, 2019. SBI, a Seattle-based association management company, is proud to announce the Western Association of College and University Business Officers (WACUBO) as its newest full-service association management client. WACUBO provides business officers in the western region opportunities to develop professionally, to identify solutions for issues affecting higher education, and to share their expertise with their colleagues.

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Seattle United States DC Washington 66

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. Content marketing is an increasingly important tool for many associations, but it’s easy to get caught up in the motions without actually hitting your true goals for all that effort.

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Content Marketing Report Tools 93

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. AFP Florida. ). Obviously, I was flattered, but also anxious to deliver a lecture that could bring true value to nonprofit professionals. . After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

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Social Media Content Florida Video 52

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

eBook

Associations Now

JULY 1, 2019

The American Hotel & Lodging Association’s No Room for Trafficking campaign aims to build resources for members to identify and stop human trafficking when it’s uncovered. With a new campaign, the hotel industry is getting tough on human trafficking—and making sure its members are properly armed with the tools to fight it. The American Hotel & Lodging Association’s new No Room for Trafficking campaign, announced last week, aims to build upon existing work AHLA and member hotels have done

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Resources Education Industry Video 88

Associations Now

JUNE 30, 2019

Hyperlocal events inspired by undertourism provide a break from the norm, creating authentic experiences within the host city. Travelers want to spend less, seize upon unique cultural experiences and support local businesses. These values line up with a new trend called “ undertourism,” a term coined by Skift , a company covering the global travel industry.

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Indianapolis Indiana Class Marketing 86

Associations Now

JULY 1, 2019

Whether you’re using your own tools or someone else’s, cloud service downtime can be nerve-wracking, especially if the software is mission-critical. Here are some things to keep in mind ahead of time. We’re using more cloud services than ever, and that means, when they go out, it can have widespread effects. Certainly, this is nothing new—remember when Twitter used to go down every other day?

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Software Tools Survey Report 79

Associations Now

JULY 2, 2019

Ahead of the Fourth of July, let’s talk about the associations that help to keep the stars and stripes of the U.S. flag vibrant and in tiptop shape each year. There’s an association for everything, and there are lots of associations for flags, of course. Including the U.S. flag, with its 50 stars and 13 stripes. For example, the Flag Manufacturers Association of America helps support the interests of those that make American flags in the United States, including certifying U.S.

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Illinois United States America Course 75

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome.

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Recruiting Recruitment Minnesota Georgia 75

Associations Now

JULY 1, 2019

A gender discrimination lawsuit filed by the U.S. women’s soccer team is shining light on the issue of pay equity. One expert says associations can play a role in improving women’s pay in their industries. While soccer fans are currently cheering on the U.S. Women’s National Team in the World Cup, equal-pay advocates are rooting for them to win in court proceedings.

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Class America Team System 61

Associations Now

JULY 2, 2019

A new report from the consultancy Cause Effective notes that the fundraising field poses persistent challenges for people of color. Fundraisers of color face racism and bias throughout their careers. That’s the underlying point from Money, Power and Race: The Lived Experience of Fundraisers of Color , a new study from Cause Effective. The fundraising consulting firm conducted a survey of 100-plus respondents, as well as in-depth interviews with more than 50 stakeholders, mostly people of color ,

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