Why Measure the Lifetime Value of Members and Customers?
WBT Systems
JULY 1, 2019
Why Measure the Lifetime Value of Members and Customers? Read more about Why Measure the Lifetime Value of Members and Customers?
WBT Systems
JULY 1, 2019
Why Measure the Lifetime Value of Members and Customers? Read more about Why Measure the Lifetime Value of Members and Customers?
Spark Consulting
JULY 2, 2019
That question is not rhetorical. Corporate membership can be complicated. To being with, there are at least two main types: Companies that are your core audience (i.e., trade associations’ typical members). Companies that are NOT your core audience (i.e., the suppliers who often comprise the associate members). Even in the “are your core audience” arena, things get complicated.
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Nimble AMS
JULY 3, 2019
Why cross-selling is important for organizations to increase revenue and improve member retention. According to Fortune magazine, Amazon consistently ranks as the second most admired retailer in the world. One of the methods that the retail giant uses is cross-selling. According to Fortune magazine , Amazon consistently ranks as the second most admired retailer in the world.
Wild Apricot
JULY 3, 2019
Team management for nonprofits is more complicated than people think. Here are some insider tips on the ins and outs of nonprofit team management.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Higher Logic
JULY 2, 2019
What if we build an online community and customers just use it to say bad things about us ? Any company adopting an online community has had this fear. Opening your community to your customers, and even prospects, can feel like you’re handing them pitchforks to use against you. It’s scary to think they might be right outside your digital door ready to attack.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Blue Sky eLearn
JULY 2, 2019
Recently, I listened to a Leading Learning podcast that featured Connie Malamed a learning experience design consultant. Being in the LMS industry and seeing all of the different ways our clients design and present their eLearning programs, I always find topics like these interesting to share. Visual Design. The podcast kicked off with talking about visual design – visuals can be used to express ideas and concepts with so many different ways to use visual to depict scenarios. eLearning Industry
Wild Apricot
JULY 5, 2019
Nonprofit newsletters are vital for engaging your members. Here are tips to help you write your very own nonprofit newsletter with examples!
Eric Lanke
JULY 1, 2019
I wrote a blog post back in July 2012 called The Chairman's Gift. It's a pretty popular post, making most of my year-end Top Five lists, and capturing the eighth most number of pageviews from among the more than 600 posts that have appeared on this blog. In it, I describe a tradition we have in our association of giving a gift to our outgoing Chairman of the Board.
Association Success
JULY 4, 2019
How can you use the power of storytelling to make a bigger impact in the world? So many times people came to me and said, “There’s no place for me to be heard or seen” or “It’s such a saturated marketplace! I’m not even going to bother trying to share my story.” Even more so, the concept of storytelling has gotten a somewhat bad reputation lately because so many people are using it as a sales technique.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
GrowthZone
JULY 2, 2019
For associations to progress, they must adopt best practices for planning, execution, and analysis. There are millions of articles about how organizations can accomplish this. However, what may be right for one association may not be a fit for another. Enacting overall best practices for organizations of all kinds allows associations to establish a general foundation for success.
Wild Apricot
JULY 5, 2019
Beekeeping Association Management Software is an all-in-one management tool to help you eliminate and streamline administrative tasks from your workload to save you time and money.
Event Industry News
JULY 5, 2019
Event organisers are looking to make food more inclusive at events, giving every delegate the chance to eat a good healthy and ethical meal, but without those with ‘specialist’ food requests feeling left out. That was one of the talking points at the recent Make Venues ‘Make Food’ focus group, which saw senior event professionals, from across the corporate and agency markets, convene to discuss the latest thinking around food at events.
Associations Now
JUNE 30, 2019
The feedback you give the people you lead doesn’t always have to be positive, but it does need to be present. Think of it as an opportunity to tell your association’s story. Executives often struggle when it comes to delivering feedback to employees, but in some ways it isn’t much different than what you’re doing in other areas of the organization.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Association Success
JULY 2, 2019
How can you encourage your organization to embrace a tech culture? I’ve always embraced technology, and I’ve pushed that forward in every position I’ve been in. Today’s technological advancements present many possibilities and solutions for organizations. Although most people can agree that there is always room for improvement, there are limitations and doubts surrounding the idea of bringing in new technology into operations and changing the way things work.
Wild Apricot
JULY 5, 2019
Beekeeping Association Management Software is an all-in-one management tool to help you eliminate and streamline administrative tasks from your workload to save you time and money.
Event Industry News
JULY 5, 2019
Event bookers can now take over levels 68, 69 & 72 of The View from The Shard exclusively for breakfast meetings, morning networking events and briefings. . Having previously focussed on exclusive evening events the venue has now, in its new commercial partnership with The AOK Events Group, opened its doors to morning events in-line with the growing demand for shorter, content driven meetings in interesting spaces.
Associations Now
JULY 3, 2019
Apps, once a novelty for phone owners, are becoming increasingly integrated into the travel experience—whether the goal of the trip is business or pleasure. When a traveler hits the road, whether for business or pleasure, odds are good that their biggest standby is an app on their phone that will help along the way. People increasingly use smartphones to book and plot out their travel and ease their way through the trip.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Association Success
JULY 1, 2019
How can you create positive business culture from Day 1? There is nothing strange about wanting to make a good impression on your first day on the job. But when it’s your first day in the position of a leader in an organization, you especially want to set the right tone and let it be known that you’re approachable, open to concerns, ideas, and questions, and willing to put in the extra effort to get employees comfortable working with you.
Nonprofit Marketing Guide
JULY 3, 2019
Whether they are signing up for an email newsletter or donating to your cause, it’s important to make new supporters feel all warm and fuzzy about getting involved with your organization. An email welcome series is a great way to start building relationships that can last. Find out how The Children’s Inn at NIH’s donor welcome series saw donations increase and unsubscribe rates go down.
Event Industry News
JULY 3, 2019
By Neil Coombes, senior account manager, UKSV. Video content is used across all live events nowadays and is a feature UKSV utilise in almost all of our ceremonies, conferences and events. We create video for a range of uses, but it is especially successful at influencing attendees and getting the message of a live event across to the audience. Before even starting to produce video for an event, you should consider who the attendees are, what the message of the event is, and the format of the eve
Associations Now
JULY 1, 2019
A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. Content marketing is an increasingly important tool for many associations, but it’s easy to get caught up in the motions without actually hitting your true goals for all that effort.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Smooth The Path
JULY 1, 2019
A friend used to drink at least eight cups of coffee a day. When his family went to bed at night, he couldn’t sleep and would stay up until the wee small hours. He took medication for his insomnia, which left him groggy in the morning. Coffee woke him up and made him feel better. When he didn’t have access to many cups of coffee upon waking, he would get excruciating headaches.
Membersuite
JUNE 30, 2019
Is your organization keeping track of the freelancer trend? This growing segment is worth special consideration. Read the blog post to learn more about the freelancers, solopreneurs, and independent contractors membership segment.
Event Industry News
JULY 1, 2019
The UK’s leading alternative and emergency water supplier Water Direct, shares its unmatched experience of last-minute events support. It’s well known that event organisers are required to provide a suitable drinking water supply and are responsible for the quality of the water provided. It would be any event organisers worst nightmare come the day of an event, with people arriving, to suddenly find themselves facing a problem with the water supply….
Associations Now
JUNE 30, 2019
Hyperlocal events inspired by undertourism provide a break from the norm, creating authentic experiences within the host city. Travelers want to spend less, seize upon unique cultural experiences and support local businesses. These values line up with a new trend called “ undertourism,” a term coined by Skift , a company covering the global travel industry.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Nonprofit Marketing Guide
JULY 2, 2019
Technology is challenging the way people gather for meetings. That’s why online press conferences and media events are a growing trend in the busy news world. They provide a perfect way for nonprofits of all sizes to give the media access to thought leaders, data experts and organizational statements. Journalists in my research prefer this format because it saves time and the frustration of setting up multiple interviews.
SBI
JULY 1, 2019
Seattle, WA – July 1, 2019. SBI, a Seattle-based association management company, is proud to announce the Western Association of College and University Business Officers (WACUBO) as its newest full-service association management client. WACUBO provides business officers in the western region opportunities to develop professionally, to identify solutions for issues affecting higher education, and to share their expertise with their colleagues.
Event Industry News
JULY 4, 2019
This article is brought to you in association with Macroart. Agency Spotlight, the latest addition to the Event Industry News site, profiles the top of the pyramid, the design and creativity behind brand activations, experiences, exhibition USPs and the greater live event model. Sponsored by print specialist Macroart, these pages will profile agencies of all sizes, looking at how and why they started, with what ambition, key projects, relationships with the supply chain and a whole lot more besi
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