Higher Logic
DECEMBER 5, 2019
If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? It’s important to understand what goes on behind the scenes after hitting send.
Association Success
DECEMBER 2, 2019
When Meena Dayak’s team at the American Public Power Association sought to redesign their website about two years ago, there was a lot to consider. Well, a lot of content to consider. . “It had been a while since we had taken such a comprehensive look at the site,” said Dayak, who serves as the vice president of Integrated Media and Communications for the APPA, “and we realized we had a ton of really good content, but content that had been saved for a long, long time.”.
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Associations Now
DECEMBER 3, 2019
Has membership fatigue set in with the people your association serves? A forthcoming book explores how associations and subscription-based businesses can work to create “forever transactions” with their members, delivering value that lasts a lifetime. ‘Tis the season for year-end renewals , and not just for associations. In the digital, subscription-based economy, many products and services operate on annual or monthly renewals.
Blue Sky eLearn
DECEMBER 6, 2019
Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. Whether the association is made up of people in the same professional field or just those with common interests, members appreciate an association that offers a variety of events and learning opportunities.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
YourMembership
DECEMBER 5, 2019
Research by Community Brands suggests that members expect a personalized experience with their association. Members also value different information and benefits through each stage of their career. Here’s how your association can give them the experience they expect. The Community Brands Digital Evolution Study underscores the importance of personalization in delivering a great member experience.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Associations Now
DECEMBER 5, 2019
Creating a diverse representation on your stage or on your committees is a tough issue to tackle, but change only happens when we push for change. On November 13, 2019, Shoptalk, a for-profit retail conference, made an announcement that in 2020 their program would feature only women speakers. This announcement was lauded in the media for taking an important step to drive forward female representation in their industry.
Wild Apricot
DECEMBER 6, 2019
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try.
Reid All About it
DECEMBER 6, 2019
The weekly list of free educational events and resources for the association community… Starting to feel a little holiday stress? You’re not alone. MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. Note to self: it’s all doable. Breathe. The 2020 predictions and trends articles are starting to appear.
YourMembership
DECEMBER 3, 2019
With so many job board providers in the marketplace, associations can face many challenges when finding the ideal provider for them. Your job board provider should continuously work with you to find ways to maximize engagement, increase enrollment, and generate revenue. A career center should never be considered finished, but instead, like any good web-based.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
WBT Systems
DECEMBER 2, 2019
Is It Time to Consider a More Sustainable Professional Development Strategy? Read more about Is It Time to Consider a More Sustainable Professional Development Strategy?
Higher Logic
DECEMBER 6, 2019
Most of us hate moving. It means hassle, stress, PACKING, money, and time, but it’s one of those things you just have to do sometimes. And in the end, it’s usually worth it for a bigger space, a better yard, a faster commute, and more bathrooms. It’s the same way when you’re planning a system migration, especially when it’s a software platform you’ve invested a lot into, like your online community.
GrowthZone
DECEMBER 3, 2019
Robust AMS (association management software) has far-reaching benefits to members, staff, the board of directors, and the organization as a whole. But justifying an AMS purchase can still be challenging. Most boards use a “big picture” approach to decision making. To ensure your board is “seeing the forest for the trees,” prepare a presentation that outlines quantifiable vs. indirect benefits and defines the difference between ROI and VOI (value on investment).
YourMembership
DECEMBER 6, 2019
Your learning content is one of your association’s key value propositions. Don’t let a lack of time and resources keep you from delivering this important member benefit. Here’s how to get the help you need. Your continuing education program is one of your association’s key value propositions. In fact, according to the Community Brands Member. The post Develop A Great Continuing Ed Content For Your Members appeared first on YourMembership.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
AvidXchange: Association Management
DECEMBER 2, 2019
Multitasking is mandatory for community association management groups charged with managing finances and maintaining properties while handling owner issues and communicating with their boards in a timely manner. This vast range of responsibilities can make it easy to lose sight of the ultimate goal: growth. Here are six technology solutions for community association management companies that can create efficiencies by automating and offloading many of those manual tasks, giving managers more tim
Higher Logic
DECEMBER 2, 2019
We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. However, sometimes the concepts behind an online community can feel a bit abstract. Aren’t communities built in person? How can an army of strangers online make a customer feel seen? To make the idea of an online community and its benefits more concrete, we used our internal employee community to crowdsource 12 of our favorite examples of thriving communities around the w
Association Adviser
DECEMBER 5, 2019
Paul Lansbergen, CAE anticipated working for the federal government of Canada for his career, but when he saw the public policy work associations were doing on Parliament Hill, he knew that was the (already used above) path meant for him. Now the president of the Fisheries Council of Canada, Paul works with a very small […]. The post Growing a Sustainable Association: Paul Lansbergen, CAE, Fisheries Council of Canada appeared first on Association Adviser.
Smooth The Path
DECEMBER 3, 2019
Upon joining the organization, a colleague worked very hard and earned respect among the senior leadership team. Her goal, from the beginning, was to rise through the ranks and eventually retire from this organization. All was going according to plan until a new VP of Marketing came onboard. Under the new VP, her career and reputation plummeted. I remember those days, she looked haggard and pale, like she hadn’t slept or laughed in a millennium.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Associations Now
DECEMBER 1, 2019
Association staffers and volunteers are often overwhelmed, especially this time of year. That makes it a good time to think about your organizational culture. The noisiest time of the year, for better or for worse, is now in full swing. Black Friday has worn down our collective feet at the mall, and this blog post is fighting to be heard among the ever-honking airhorn of Cyber Monday.
ReviewMyAMS
DECEMBER 2, 2019
It takes a lot to build a successful chapter model. From creating the operational and strategic foundation to designing visual identity guidelines, there are many factors that come into play to support your chapters. That’s what MemberNova’s webinar featuring the Computer Science Teachers Association is all about! One organization, multiple advantages Chapters, although their own entity, serve as an extension of the organization spanning across states or.
HighRoad Solution
DECEMBER 5, 2019
Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project. Before you can put any of your great plans into action, you have to present your case to the executive team and convince them to invest the association’s resources in your new platform.
Smooth The Path
DECEMBER 5, 2019
Daniel has a busy life, like most of us. He works about 10 hours a day, and his wife puts in as many hours in her job. He has two young children, a large house, a commute, and a dog. He is currently working on the biggest project of his career. There is a mountain of work facing him every day, but he knows that one more hour at work is one less hour with his family.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Associations Now
DECEMBER 3, 2019
ASAE’s 2019 Technology Exploration Conference kicked off on Tuesday with a conversation focused on the value of diversity, inclusion, and human interactions in fueling future tech innovations. Artificial intelligence, autonomous vehicles, blockchain, and the internet of things—these are the technology trends shaping our digital future. But without a diverse talent pool and meaningful human interactions, organizations of all types, including associations, will fall behind amid so much dynamic cha
Nimble AMS
DECEMBER 3, 2019
When selecting a Salesforce-based AMS, be sure you’re choosing the one with the most adaptable and responsive data model. Is your association considering a move to an association management system (AMS) built on the Salesforce platform? Here’s why you should choose one that uses the Salesforce Person Accounts data model. Associations deal with both people and organizations.
Association Success
DECEMBER 5, 2019
So much of what an association produces involves or revolves around content. . There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. That’s not even to mention all the social media: LinkedIn, Instagram, Facebook, Twitter and whatever else is next on the horizon for how we all connect with each other. .
SOS Association
DECEMBER 2, 2019
SOS-Association Management Solutions has recently been awarded re-accreditation by AMC Institute, the global trade association representing the Association Management industry. Among 500-plus Association Management Companies (AMC) worldwide, only 81 have achieved AMC Institute Accreditation , demonstrating the commitment and the ability to deliver the highest level of professional management services to association and not-for-profit clients.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Associations Now
DECEMBER 5, 2019
When laypeople have questions about noise and sound, one of the first places they turn for answers is Wikipedia. To ensure people find the correct answers there, the Acoustical Society of America is helping launch a wiki-editing project. Famed outlaw Willie Sutton supposedly robbed banks because that’s where the money was. Applying a similar principle, the Acoustical Society of America is undertaking a new project—updating Wikipedia pages on sound and acoustics—because that’s where the public is
Membersuite
DECEMBER 1, 2019
The holiday season is one of the most hectic and stressful times of the year. Although you cannot fully eliminate holiday stress for your members, you can help them deal with it. Use these 5 tips to help your members deal with holiday stress.
Association Success
DECEMBER 3, 2019
When Courtney Reyers first started working at the American Society for Microbiology nearly five years ago, she was faced with a 20,000-page website. It was untagged, unstructured and the search was, in her words, “a complete nightmare.” . Something had to be done. . As the senior manager for digital strategy at the American Society for Microbiology , it took Reyers and her team two content audits before that 20,000-page nightmare was a manageable, organized and usable 900.
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