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It’s time to act like it. Several weeks ago, when it was first becoming apparent to association executives (and everyone else) that the coronavirus pandemic was, in fact, going to be quite serious, most of the industry discussion seemed to revolve around “Do we REALLY have to cancel our conference? What about our revenue!” WHAT ABOUT YOUR ATTENDEES’ HEALTH AND SAFETY?
When John Bridges took over the Arkansas State Employees Association as executive director about two years ago, he had big ideas. But big ideas cost money, and that was something Bridges didn’t have: The organization hasn’t raised membership dues since the 1980s — while just $52 per year, that can go a long way in a state worker’s budget — and he’s determined to start raising them anytime soon. .
Whether you’re hosting virtual or in-person events, it’s always important to look for ways to more effectively communicate the events’ value. Of course, the actual value comes from the overall experience you create for your attendees: the content, the quality of speakers, and the social and networking opportunities. But, how do you convey the value.
I see business leaders going through so much right now amid the uncertainty and chaos. If we all come together, we will come out stronger. The way we lead our teams, companies and families through the next 30 to 60 days will affect the long run of our businesses — and maybe even our economy as a whole. Here are 10 things leaders should be thinking about right now as we all face the COVID-19 pandemic: .
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The weekly list of free educational events and resources for the association community… Is it over yet? Wow, has this been the longest week ever or what? I’ve got more to share than usual—I think that might be a pattern for a while. Virtual strategy meetings. As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session.
It’s always important to recruit new members for your association. After all, a steady stream of new members helps grow your organization and backfill the members who leave due to job/career change, retirement, etc. As you might expect, most members join an organization as a student or early in their career. In fact, according to.
It’s always important to recruit new members for your association. After all, a steady stream of new members helps grow your organization and backfill the members who leave due to job/career change, retirement, etc. As you might expect, most members join an organization as a student or early in their career. In fact, according to.
With many employees working from home—thrust into close quarters with relatives and distanced from coworkers and friends—an expert says it is important to practice self-care. ASAE Corona Virus Resources ASAE has compiled an Issue Roundup with resources on coronavirus for association professionals, including a recording of a February 19 webcast featuring experts discussing the impact on meetings, legal considerations, and more.
I have to caveat this by saying I can’t help you with what do to with your kids (I don’t have any myself) or with your team telework tech (it’s just me here at Spark). BUT. I have been working for myself from my home office for nearly eight years. Here are some things that work for me, to keep me productive without letting work consume my entire life (well, at least until the times that things get REALLY busy with client work).
Prepare for a Different Set of Member Needs During the COVID-19 Crisis. Read more about Prepare for a Different Set of Member Needs During the COVID-19 Crisis.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
As COVID-19 forces events from in-person to virtual , the first and most essential thing is a mindset shift: Going digital was not your plan, but it’s your chance to make the most of a bad situation. While you take a step back and re-orient yourself to running a virtual event, you have some freedom to re-envision what your event will look like. Your virtual conference can still be meaningful and engaging for your audience.
Not sure what kind of software to use to help manage your association? This guide will help you decide and introduce you to 10 CRM tools worth considering.
[Editor's Note: To help cope with this new reality as we navigate our way through uncertainty, we're releasing a few articles over the next several days focused on insights, tips and advice our team has collected on the way in their journey to working remotely.]. If you’re like me, then you may have found yourself at a loss trying to navigate our current health crisis while still conducting “business as usual”.
In this special edition of the Event Industry News podcast, Matt Rakowski from DBpixelhouse joined editor, Adam Parry, to discuss the petition for the government to offer more economic support to the event industry. Created less than a week ago, the petition has gained huge traction, attracting over 111,000 signatures so far. Having created the petition and written a series of letters to government officials, Matt discussed exactly what he wants the petition to achieve and who should benefit.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
If you’re trying to improve the customer experience, start by looking at whether your digital customer experience is disjointed. As a SaaS provider or B2B company, “digital” might be the only way a customer interacts with you. If all they experience is disconnected, frustrating processes where they have to login multiple times and go to multiple systems in order to get their problem answered, you’re not delivering an optimal experience.
Due to COVID-19, working from home is the new normal right now. Here are some tips on keeping your employees productive and happy. Suddenly, much of the workforce is teleworking. Time Magazine calls it “the largest work-from-home-experiment.”. Given the urgency of the public health crisis, companies who didn’t have remote working in place had little time to institute policies for staff, ensure proper technology, or set up training.
Unprecedented. I’ve seen that word used a lot lately when referring to the COVID-19 pandemic. It’s an accurate description; after all, many of us have never lived and worked in times quite like these. And while uncertainty is a fact of life in the best of times – none of us truly knows what will […]. The post Strike the Right Tone When Communicating in a Crisis appeared first on Association Adviser.
You may have sent out the notifications that meetings are canceled, office hours are changed, as well as emailing instructions to your chapter leaders. What next? What else do you members need from you right this minute? Right now your members may need to learn how to work: From home. With an interrupted supply chain. At work or with the public and stay safe.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The National Outdoor Events Association (NOEA) has petitioned government on behalf of suppliers to the events industry, asking for both more clarification, and support, for companies that support major events. Through a letter to government, and through its partnerships with the Event Industry Forum (EIF) and Business Visits & Events Partnership (BVEP), NOEA has asked for urgent clarification around the Business Rate Relief Guidance, which came out yesterday (19.3.20).
Good SEO strategies can promote any content marketing goals. Also: Be prepared to answer questions from new members. What is your content marketing strategy trying to accomplish? Even if it isn’t about generating organic traffic, SEO can still be useful, writes Kelsey Raymond on the HubSpot blog. “SEO efforts don’t just help you reach organic traffic goals—they can also help you achieve your brand awareness and lead generation goals,” she says.
Living in Orlando (not the happiest place in the world today) provides a close-up view of the horrific impact the pandemic is having on people and businesses in the live-event, hospitality and travel industries. Nearly all of our association clients are making enterprise-changing decisions to cancel or postpone their marquee events while saying goodbye to their primary revenue source.
As your association reviews the impact of COVID-19 on face-to-face meetings, here are ways to continue engaging with members and advertisers. The post How to Engage Members and Advertisers When In-Person Isn’t Possible appeared first on Association Adviser.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
I recently sat down with Rich Belcher, Director, First Sight Media to talk about how they are helping #eventprofs keep their events intact amid the Corona Virus. Has FSM experienced any impacts from COVID-19? As service providers to the events industry, we have felt the impact first-hand, with many of the events and meetings we were part of sadly being cancelled or postponed.
The initiative of the Association of Film Commissioners International seeks to make it easier for film and TV producers to widen their lens when it comes to booking locations, talent, and crew. With an eye on promoting economic development and diversity, the Association of Film Commissioners International (AFCI) has launched its Industry Partnership Program.
Why do emotions sometimes boil over in unattractive ways at work? A leadership expert explained it to me this way. Imagine that we all have an emotional bucket. Each time a little stressor happens, a little grape juice adds to the bucket. On fun days hiking with the family, there may just be a drop of grape juice in the bucket. On big, busy workdays heaped with anxiety, the bucket might get filled nearly to the top.
To counter processes that delay decision-making, associations should set broad advocacy objectives and empower others to act on advocacy priorities. The post Identifying and Acting on Advocacy Priorities appeared first on Association Adviser.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
By Jyrki Paananen, COO, Brella. I know I’m not the first to talk about COVID-19 and its effect on events. It’s a trying time for the entire industry. This is one of the biggest wake-up calls for the industry and it’s causing organizations and governments to look at events in a critical way. We’ve seen a lot of cancellations and postponements over the past few weeks.
As more events go virtual, it’s important that you give staff, attendees, speakers, and exhibitors the information and training they need to be confident in the space. A few ideas for getting it done. As I wrote last week, COVID-19 has led many associations to transform their in-person events to virtual ones. And while it’s great to see organizations make that happen so quickly, doing so often requires different participants in your meeting to get comfortable with new technology and learn how to
We have been gathering a list of resources to help out our client partners in the wake of the Corona Virus/Covid-19 outbreak in the US and thought we should share our list with everyone.
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