Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. It's stressful. And, it could all result in nothing if you don't use effective tactics to drive meaningful growth. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Associations Now

JULY 29, 2019

A recent Gartner report reveals that the biggest perceived risks in tech these days are related to the quickening pace of change. But is the real issue your organization’s inability to find its footing? Associations are facing a lot of risks, but one that isn’t discussed much as it should be is the treadmill effect, or the quickening pace of innovation.

Technology 98

Technology Leadership Strategy Report 98

Association Success

AUGUST 1, 2019

How can associations cater to learners? In the educational landscape, associations have an important role to play in helping learners become job-ready. By learners, I don’t just mean those at the start of their professional careers, but also those at a later stage looking to make a change in career paths. We can find them in our staff, our members, and just about everywhere.

Education 88

Education Analysis Newsletter Maine 88

Association Adviser

JULY 30, 2019

Associations produce valuable content for members, but it's easy for that information to get lost in a crowded inbox. Personalize communications at scale with an AI-powered enewsletter. The post The Benefits of an AI-Powered eNewsletter appeared first on Association Adviser.

Communications 68

Communications Content Newsletter Technology 68

Advertisement

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

Education

Nimble AMS

JULY 30, 2019

How integrations with your association management software can improve the member experience. As for-profit companies provide more connected experiences, your members expect the same in more areas of their lives – including their experiences with your association. Here’s how you can start to deliver a more seamless member experience for your members through system integrations.

System 60

System Technology LMS Course 60

WBT Systems

JULY 30, 2019

Which Educational Delivery Method Is Best for Your New Program? Read more about Which Educational Delivery Method Is Best for Your New Program?

Education 234

Education 234

Blue Sky eLearn

JULY 30, 2019

When launching a learning management system (LMS) for the first time, organizations need to take into consideration different ways to generate excitement and interest in their new platform. This could mean email blasts and posts on social media to start creating buzz, as well as providing incentives and discounts for early visitors. We see these tactics often, in all aspects of life.

LMS 234

LMS Learning Management System System Discount 234

Association Adviser

JULY 30, 2019

Children are the ultimate optimists. They run toward everything and greet the world with a hug. Certainly, their optimism is fueled by the innocence and inexperience of youth, which lacks the knowledge of significance and consequence that comes with age. It is a blissful naivety that allows them to embrace their surroundings without fear of […].

Leadership 99

Leadership 99

Associations Now

AUGUST 2, 2019

AI Goes Both Ways While AI is often thought of in terms of marketing when it comes to email, it’s been widely used in nonmarketing contexts for decades. As Brianna Connelly of Return Path recently explained to BizReport , spam filters and features such as Gmail’s Primary inbox are driven by artificial intelligence to help people better parse their messages.

Newsletter 104

Newsletter Email Marketing Content Tools 104

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

eBook

WBT Systems

JULY 30, 2019

Which Educational Delivery Method Is Best for Your New Program? Read more about Which Educational Delivery Method Is Best for Your New Program?

Education 150

Education 150

Association Leaders

JULY 31, 2019

Association Management Companies (AMCs) have been providing value to associations for more than one hundred years. What kind of value do they provide and how do volunteer leaders determine the best model for their association – and if that model is the AMC model, how do volunteer leaders determine which AMC is right for them? These are difficult questions to answer – especially for a volunteer leader who doesn’t have the expertise, time or resources to dedicate to find the right answer.

Review 85

Review Association Management Resources Project 85

Association Adviser

JULY 31, 2019

Our Online Career Center Glossary is a list of terms commonly associated with the creation and management of online career centers for anyone in charge of maintaining their association's job boards or career portal. The post “I’m Newly Responsible for My Association’s Online Career Center. Now What?” appeared first on Association Adviser.

96

96

Associations Now

AUGUST 1, 2019

In order to get to the top of your game or the top of a mountain, you need a few key skills. Everest conqueror Alison Levine advises associations to take risks, adapt, value their team, and lead. Hear More From Alison Levine Alison Levine will speak about how the lessons she learned while climbing mountains relate to challenging situations that association executives face during her Game Changer session at the ASAE Annual Meeting & Exposition on Monday, August 12, at 4 p.m.

Team 101

Team Leadership Innovation Communications 101

Advertisement

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

Revenue

Achurch

JULY 29, 2019

Part 3 of 3. If you tuned in to the first two parts of this three part blog series on associations transitioning to a virtual workplace, you’ve already read about why and how The National Council of Teachers of English (NCTE) has been working to transition to a virtual workplace. In this last segment, two staff members were interviewed and asked to share their perspectives.

Products 79

Products Cost Tools Communications 79

Association Success

JULY 30, 2019

How can you leverage metrics and data to increase member engagement? There are numerous benefits of digital technology to harness in associations, but today, I want to tell you about metrics and data in membership organizations and how to effectively use them. I think there are three components to this: 1. Clarify who your members are. You need to know what their needs are and how your association meets these needs.

Organization 78

Organization How To Membership Management Member Experience 78

Association Adviser

JULY 29, 2019

Water is life. Working in the water industry has been a way of life for Michele Grenier, executive director of the Ontario Water Works Association (OWWA) since 2016. Her unique background and longtime involvement with OWWA serves her well as she and the association strive to create an environment of open knowledge exchange that helps […]. The post Water, and Keeping an Association Relevant, is a Way of Life appeared first on Association Adviser.

Industry 87

Industry 87

Associations Now

JULY 31, 2019

Marketing departments need a content strategy that aligns with the association’s mission, engages members, and allows for repurposing across multiple channels. Hear More Mandy Moody will be speaking about how associations can strategically use and reuse content during her Learning Lab at the ASAE Annual Meeting & Exposition in Columbus on Tuesday, August 13, at 9 a.m.

Team 101

Team Content Strategy Marketing 101

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

ReviewMyAMS

JULY 29, 2019

We are beyond excited about ASAE 2019 in Columbus, OH in a few weeks! Why? Because we get to celebrate YOU! The amazing association community: All 1000+ reviewers, AMS partners, industry supporters and thought leaders that have given time to ReviewMyAMS. We want to THANK YOU for making ReviewMyAMS such a success! So we're offering $1,000! Wait, what?

Columbus 72

Columbus Review Industry 72

Association Success

AUGUST 1, 2019

In the educational landscape, associations have an important role to play in helping learners become job-ready. By learners, I don’t just mean those at the start of their professional careers, but also those at a later stage looking to make a change in career paths. We can find them in our staff, our members, and just about everywhere. We never stop learning, do we?

Education 68

Education Analysis Newsletter Maine 68

HighRoad Solution

JULY 29, 2019

Marketing communications usually contain an email opt-out option, which is generally a link at the end that says “unsubscribe.” Of course, you hope that none of your recipients ever click the unsubscribe link. But what if they do?

Course 60

Course Communications Marketing Email Marketing 60

Associations Now

AUGUST 1, 2019

A new report from American Express Meetings & Events says that planners can still deliver an excellent event experience, even if they lack the money or other resources they desire. Think having a smaller budget or fewer resources for an event means that it won’t be as successful? Think again. A new report from American Express Meetings & Events, called “ In-Depth Look at the Event Experience: What Marketing Owners Want ,” dives into how meeting planners can set objectives and desig

Resources 97

Resources Report Event Planning Content 97

Advertisement

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

Conference

Wild Apricot

JULY 30, 2019

Struggling with managing your volunteers? Here are the top volunteer management software tools — many of which are free! — plus many more resources to make volunteer management and scheduling a breeze.

Software 71

Software Organization Tools Resources 71

Association Success

JULY 30, 2019

There are numerous benefits of digital technology to harness in associations, but today, I want to tell you about metrics and data in membership organizations and how to effectively use them. I think there are three components to this: 1. Clarify who your members are. You need to know what their needs are and how your association meets these needs.

Organization 68

Organization How To Membership Management Member Experience 68

HighRoad Solution

JULY 29, 2019

Marketing communications usually contain an email opt-out option, which is generally a link at the end that says “unsubscribe.” Of course, you hope that none of your recipients ever click the unsubscribe link. But what if they do?

Course 60

Course Communications Marketing Email Marketing 60

Associations Now

JULY 30, 2019

An aging membership, or one that lacks diversity, could be a sign that it’s time to make big structural changes to your association. For the American Truck Historical Society, that meant refocusing on who the organization should serve. In recent years, the American Truck Historical Society has been facing a consistent and troubling trend: Its membership is literally dying out.

Recruitment 87

Recruitment Recruiting Strategy Industry 87

Advertisement

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

eBook

Wild Apricot

JULY 30, 2019

Here are all the free nonprofit webinars happening in August 2019 that the internet has to offer.

83

83

Association Success

JULY 30, 2019

What began as a notion in November 2017 has now confidently become a certainty: that the best, brightest, and boldest ideas come from minds meeting. Along with thousands of association professionals, AssociationSuccess.org saw this thesis in action, and over the past 2 years our free virtual conference has evolved. It’s gone from a vanguard experiment to an anticipated gathering for collaboration around innovative ideas.

Course 60

Course Revenue Maine Survey 60

Beth Kanter

AUGUST 2, 2019

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of AI for Good, in particular to scale giving and to spread generosity. We are most excited about the human side of AI and how it will augment the work of fundraisers and create a better experience for donors. What about your nonprofit? Are you trying to get up to speed on AI and other emerging technologies and how they might impact your work?

Colorado 49

Colorado Survey Examples Technology 49