MemberClicks
NOVEMBER 18, 2020
When a member chooses not to renew their membership with your association or chamber, it’s of course disappointing. But it’s important to remember.it’s also not final. There’s always a chance you can bring that member back. All you need is the right offering combined with the right messaging. Here are three tactics to try if you’re hoping to re-engage (and win back!
CommPartners
NOVEMBER 17, 2020
This is a guest post written by Mallory Gott MA, CAE, founder + creative director of G+A | An Experiential Design Firm. Mallory has traveled the globe designing amazing experiences for people from all walks of life and across a breadth of industries and specialties. From product and brand repositioning to customer acquisition to organizational cultural […].
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Wild Apricot
NOVEMBER 17, 2020
When it comes to growing your membership, it can help to see what tactics other organizations are using. In this post, we go over some key membership stats that came out of our own Membership Growth Report, as well as other research.
Reid All About it
NOVEMBER 20, 2020
The weekly list of free educational events and resources for the association community… 86 “normal,” please. Joy S. Davis, CAE, who works at the American Association of Pharmaceutical Scientists, said: “I need to operate now and look forward, not try to claw may way back to ‘normal.’ The ‘normal’ we know is history. And I have to ask, do we really want to repeat it?
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Higher Logic
NOVEMBER 17, 2020
The post Online Communities of Practice: A How-to Guide with Pragmatic Institute appeared first on Higher Logic. Can’t-miss advice from Georgina (Cannie) Donahue, Director of Community at Pragmatic Institute! She’s sharing how she planned, designed, and launched their online community of practice, with takeaways for each stage. The post Online Communities of Practice: A How-to Guide with Pragmatic Institute appeared first on Higher Logic.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
NOVEMBER 19, 2020
Creating a fundraising plan is one of the best things nonprofits can do to reach their goals. Here are the steps that go into creating the most effective one possible and a template to help you get started.
WBT Systems
NOVEMBER 16, 2020
Launching a Certification in the Midst of a Crisis: A Brilliant or Berserk Idea? Read more about Launching a Certification in the Midst of a Crisis: A Brilliant or Berserk Idea?
Higher Logic
NOVEMBER 19, 2020
The post Get Started with Automated Email Campaigns: The Nuts & Bolts appeared first on Higher Logic. Your association wants to make member and non-member communications more efficient – here’s how to build automated email campaigns that will help you do just that. The post Get Started with Automated Email Campaigns: The Nuts & Bolts appeared first on Higher Logic.
Membersuite
NOVEMBER 18, 2020
Do you know the message you're sending when you make your virtual events free? Avoid relaying the wrong message to your members and community - your virtual events have value, here's why you should stop making them free.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Wild Apricot
NOVEMBER 16, 2020
One of your nonprofit’s most valuable resources is your donor data. Here are four ways to make the most of it to effectively understand and engage your supporters.
Association Adviser
NOVEMBER 20, 2020
Boards and association executives will have to make the correct hard choices that create long-term benefit for their stakeholders and successors. The post The Reinvention Mandate: Part II appeared first on Association Adviser.
Association Success
NOVEMBER 17, 2020
For association professionals and organizational leaders, innovation should always be top of mind. But in order to accomplish meaningful change, your organization has to have the right foundation to support the experimentation and expectations true innovation brings. Having an innovative culture allows your organization to focus on and support its teams during their attempts to create something new.
Smooth The Path
NOVEMBER 17, 2020
Brains go haywire in a crisis. Some people overreact, and some people underreact. Organizations can overreact and underreact too. Right now, some associations are overreacting. Income is not meeting plan or is way below prior years, and rather than dip into substantial reserves, they downsize. The trouble is, these leadership teams might cut and layoff so severely there may not be enough person-power to figure out how to add member value in this new environment.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Wild Apricot
NOVEMBER 18, 2020
As people are taking most of their shopping online because of COVID-19, it’s time to stock up your virtual store with meaningful gifts to support your cause. Here are the top five digital product formats for inspiration.
Association Adviser
NOVEMBER 19, 2020
Here's how to market your online career center and explain to your members how an online career center can aid their professional and career development. The post What to Do When You Inherit a Career Center: How to Market It appeared first on Association Adviser.
Association Success
NOVEMBER 17, 2020
How often does your association publish new content ? Many associations focus on big annual events, or reports that provide in-depth information several times each year. These signature offerings provide significant value to members, and may even be what your association is known for. . But these occasional offerings can no longer keep pace with the flood of content that’s published online each day.
Smooth The Path
NOVEMBER 19, 2020
A journalist asked me to imagine I was the CEO of a struggling association, and there was a board meeting next week. What would I want the board to know? Here is what I would say. If we keep doing what we are doing, we won’t be doing this for much longer. If we change what we are doing, there is a chance we will have a chance. Because where there are member needs, there probably is a business proposition.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Wild Apricot
NOVEMBER 19, 2020
If you’re a nonprofit professional looking to improve your organization’s fundraising strategy and bring in new streams of revenue, the first step to ensuring success is to prepare a fundraising plan. This will create a solid foundation.
Association Adviser
NOVEMBER 19, 2020
Your association's messaging must strike the right tone and frequency. Here's how to keep members interested while avoiding member communication fatigue. The post Prevent Member Communication Fatigue appeared first on Association Adviser.
Association Success
NOVEMBER 19, 2020
To be a top-performing organization, your company must squash the competition in every area. . To get there, business coach John Spence recommends focusing on the four Ps of success: passion, persistence, practice and pattern recognition. . MORE: How to attract top talent. Spence is a big fan of breaking daunting concepts like success into simple, bite-sized components.
Velvet Chainsaw
NOVEMBER 16, 2020
This is a guest post by Joy S. Davis, CAE, based on an email she sent to me after reading Lisa Block’s recent post, “I Am Sorry, But We Are Not All Fine.” Joy is Managing Director, Member Products, for the American Association of Pharmaceutical Scientists. Not too long ago, I gently asked my Executive Director to stop opening her weekly columns to members with a depressing reminder of COVID-19 and how weird things are right now.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Wild Apricot
NOVEMBER 18, 2020
As people are taking most of their shopping online because of COVID-19, it’s time to stock up your virtual store with meaningful gifts to support your cause. Even better, starting in December, you can offer your members and customers a variety.
Association Adviser
NOVEMBER 16, 2020
Associations' annual conferences can no longer operate on autopilot. Here are six activties essential to nearly all virtual event creation and planning. The post Six Phases of Virtual Event Creation appeared first on Association Adviser.
Association Success
NOVEMBER 20, 2020
As our members gear up to participate in our Strategic Foresight Sprint, association professionals around the world are also focusing on preparing for the future. In this week’s Friday Five, we see association professionals are ready to improve their practices for 2021. (Want to be part of the sprint, an AssociationSuccess.org member-exclusive in which we’ll all learn together about how to forecast trends before they happen?
SBI
NOVEMBER 20, 2020
Show Me the People! What It Was Like to Attend an In-Person Event After 8 Months…. Attending an in-person event during a pandemic? Seems a little wild, but as event industry leaders, our events team wanted to experience what would be possible at Connect Marketplace 2020 in Orlando, Florida in October. Connect 2020 was a 3-day in-person event featuring a live exhibit hall, virtual and in-person supplier meetings, education, and networking events.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
AMG
NOVEMBER 18, 2020
Make a Plan Get out a notebook, your calendar, and a pen and brainstorm Thanksgiving. Start thinking about a menu, figure out when you need to go shopping and contemplate what prep can be done on what days. Enlist Guests to Help By Bringing Something Everyone loves to taste new items. This will give a variety and more food to go around. Another option is to delegate an entire course to a guest, like appetizers, drinks, or dessert.
Protech
NOVEMBER 18, 2020
By Brian Smith, Communications Specialist . The process of b uying enterprise association management software (AMS), f rom developing an RFP and rec ruiting your AMS selection team to narrowing the list of vendors and evaluating demos and quotes , requires a full team effort from your association. . P art of that selection process is mapping out an estimated timeline for the implementation.
Association Success
NOVEMBER 16, 2020
As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their content strategies are more likely to stay ahead of the competition. If you keep your content strategy the same year after year, your organization might not suffer in any obvious ways. But in the long run, this stasis can undermine your organization’s overall success. .
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