The Association 100

SEPTEMBER 8, 2024

On The A100 Podcast , Lou Centrella at ISSA – The Worldwide Cleaning Industry Association, provided a deep dive into transforming technology strategy to better serve members and drive operational efficiency. Centrella highlighted the importance of IT being a true partner to all departments, emphasizing that success begins with understanding the needs of each department and then integrating the right technology tools to meet strategic objectives.

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Association Adviser

SEPTEMBER 10, 2024

Associations today are increasingly focused on diversifying their income streams beyond membership dues, and strategic marketing and communications play a pivotal role in achieving this goal. By effectively engaging members through targeted messaging and personalized content, associations can unlock new non-dues revenue opportunities that contribute to their financial sustainability.

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Achieve

SEPTEMBER 11, 2024

You may think of the official beginning of your event as the moment attendees enter the venue and check in with your staff or volunteers. This is when they physically become part of the event and get to start experiencing all you have in store for them. However, the true kickoff is when potential guests turn into registrants and sign up for the event.

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Association Analytics

SEPTEMBER 9, 2024

If you’ve observed a decline in student membership retention or a slowdown in attracting new members, you’re not alone. There’s no one simple reason, and no singular solution. Whether industry-wide shifts, a stale or inapplicable value proposition to the prospective member, or external forces beyond your control, this is happening across the industry; associations aren’t filling the top of that membership pipeline.

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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The Association 100

SEPTEMBER 8, 2024

On The A100 podcast , Sean Luechtefeld at ANCOR shares valuable strategies for association professionals juggling dual roles. Luechtefeld discusses the importance of active listening in advocacy communications, how to prioritize tasks in a small-staff environment and the significance of tailoring your communication strategies to meet evolving challenges.

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.orgSource

SEPTEMBER 10, 2024

Which camp are you in? 1) AI is going to displace humans and render us irrelevant? 2) The bots will be our BFFs freeing us from a multitude of mundane tasks to work at a higher level. The rapid-fire technological invention we are experiencing is exciting, filled with controversy, and laced with more than a little fear. Sharon Rice,orgSource Managing Director of Business Strategy, described the situation like this.

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Technology Social Media Case Study Tools 88

Freestone

SEPTEMBER 10, 2024

Introduction If your organization is looking to stay ahead, it might be time to invest in your continuing education program. Offering robust continuing education opportunities can significantly impact your organizational success. To fully maximize the benefits of continuing education, you’ll need to go beyond just offering courses—you must strategically track and measure the effectiveness of your programs.

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Education Report Learning Management System LMS 86

Elevating Engagement

SEPTEMBER 9, 2024

Do you remember what it was like driving for the first time on a highway? I recollect being a little wobbly. I’d oversteer toward the double yellow line and then course correct, toward the white line on the right and back-and-forth and back and forth. Of course, it wasn’t long before I barely even thought about the mechanics of driving. Most of the time, our brains are on autopilot.

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Course Communications Tips Examples 78

The Association 100

SEPTEMBER 8, 2024

At NWPCA, global collaboration is not just a strategy – it is essential. Representing companies across 40 countries, NWPCA works with local trade associations to advance the industry’s mission. Whether it’s launching successful advocacy campaigns in Brussels or fostering new trade groups in Mexico, NWPCA’s approach highlights the importance of collaboration in navigating global challenges.

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Strategy Industry Marketing Organization 130

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

eBook

Wild Apricot

SEPTEMBER 10, 2024

Looking to create newsletters that capture your members' attention? Discover how to write compelling newsletters with our expert tips and 16 engaging ideas to make your next email irresistible and valuable to your audience.

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Newsletter How To Tips Marketing 377

Reid All About it

SEPTEMBER 13, 2024

The weekly list of free educational events and resources for the association community… On my calendar. Join me at the virtual.orgCommunity Solutions Day on Wednesday, September 18. I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. Product ideas. James Young at Product Community shares ten revenue-generating product ideas.

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LMS Certificate Revenue Content 265

NetForum

SEPTEMBER 12, 2024

Learn essential tips for a successful software implementation for your association. Discover strategies for planning, stakeholder engagement, data migration, training, and more to ensure a smooth transition to a new AMS like NetForum. 9 Tips for a Successful Software Implementation for Your Association appeared first on NetForum Association Management Software.

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The Association 100

SEPTEMBER 8, 2024

In its sixth year, the National Boating Safety Awards continue to make waves in promoting safety across the boating industry. Initiated by our Boating Safety Advisory Council, they encourage the industry to embrace safety as a vital messaging component. Categories span manufacturers, media outlets and influencers, with winners like Yamaha and Garmin setting the standard for impactful safety campaigns.

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Innovation Industry Communications Leadership 130

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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Wild Apricot

SEPTEMBER 13, 2024

Learn how to attract and engage potential supporters, optimize fundraising efforts and build lasting relationships to drive your nonprofit’s mission forward.

Strategy 195

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Associations Now

SEPTEMBER 13, 2024

Your rivals aren’t just other associations. More for-profit and online resources are chasing your members’ dollars. Here’s how to get ahead of them. What’s your association’s core competency? It could be something like “supporting manufacturers in the widget industry” or “providing education and advocacy for doodad practitioners in California.” Whatever it is, plug it into a search engine: Is your association at the top of the results?

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Analysis Ohio California Certificate 99

Clowder

SEPTEMBER 12, 2024

Discover mobile engagement tactics to increase member adoption and use of your association's membership app, including tactics related to networking, education, news sharing, and member engagement.

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How To Member Engagement Education 64

MemberClicks

SEPTEMBER 13, 2024

As a nonprofit leader, you’re always juggling priorities. From the daily operations to long-term planning, it often feels like there is never enough time or resources to get everything done. But what if there was a way to improve your organization’s ability to achieve its mission — both now and in the future? That’s where strategic capacity building comes in.

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Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Wild Apricot

SEPTEMBER 13, 2024

Learn how to attract and engage potential supporters, optimize fundraising efforts and build lasting relationships to drive your nonprofit’s mission forward.

Strategy 195

Strategy How To Marketing 195

Associations Now

SEPTEMBER 9, 2024

With a focus on local ingredients and environmental stewardship, Denver provides event professionals with dining experiences that foster shared values and connections. Successful planners know that food is so much more than just a meal. It enriches connection and collaboration, and it transcends culture to bring people together. As associations increasingly prioritize sustainability, planning a meeting with locally sourced and environmentally conscious dining options has become a must.

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Denver Colorado Price Team 98

YM Careers

SEPTEMBER 12, 2024

Discover five steps for hosting an open house for your association to attract and engage members. The post Five Steps for Hosting an Open House for your Association appeared first on YM Careers by Community Brands.

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Association TRENDS

SEPTEMBER 12, 2024

WITH 100+ CRITICAL VENDOR QUESTIONS Have a list of learning management system (LMS) vendors to evaluate? Use this checklist of questions to ensure they can meet your organization’s needs. Click here to download the checklist.

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LMS Learning Management System System Technology 52

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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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MemberClicks

SEPTEMBER 10, 2024

Member benefits play a large role in attracting loyal customers and retaining current customers. When your business offers valuable perks, it demonstrates your commitment to their experience and makes customers feel appreciated. One of the most highly effective benefits is a member discount program. These programs add tangible value and can significantly boost member satisfaction and engagement.

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Discount Social Media Newsletter FAQ 52

Associations Now

SEPTEMBER 10, 2024

A leading urology group is facing a future workforce challenge. In the meantime, it’s making sure its current workforce is up to speed. Various industries are facing pronounced workforce issues. At the same time, trade associations are facing increasing pressure to do more for members beyond their bread-and-butter advocacy missions. One project from a medical association suggests a way that trade groups can address both.

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Membership Marketing

SEPTEMBER 11, 2024

For-profit corporations can learn much from association membership practices, and associations can, similarly, learn from corporate practices and research. That’s why I found the study of what drives customer satisfaction, relationship commitment, and loyalty intention in online communities of interest. The study's results appeared in the article "Creating Customer Loyalty in Online Brand Communities" in the journal Computers in Human Behavior. [1] The research recruited participants from two on

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ISAE

SEPTEMBER 10, 2024

// Chris Beaman, CAEHello and welcome to You Should Hear This, a podcast for the everyday association professional. I'm Chris Beaman, your host. Today's podcast is brought to you by Visit Bloomington. In the heart of the U. S. Midwest, Bloomington, Indiana is the perfect place to host a small to midsize meeting, convention, or conference. Offering unique and flexible venues available to groups of up to 400 people, as well as a hub for higher education at Indiana University, a nationally revered

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Tips Indiana Examples Recruitment 40

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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Effective Database

SEPTEMBER 11, 2024

Process before technology In a conversation with a client recently, I was reminded (yet again) of how important people and process are when it comes to managing data.

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