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Members typically join associations because they want to grow on both personal and professional levels. Read these seven member development ideas and start providing more value to your members!
Face-to-face connection time with other members is likely one of your association’s top conference value propositions. So, what do you do to spice up the traditional icebreaker session without.
There’s something special about attending an event that leaves you feeling invigorated, inspired, and better off for having participated. Making new connections in an environment like this can be energetic, powerful, and truly productive. It can also boost community engagement. This is great news for association members or customers who are looking to network with people in your organization, their peers, and other experts, as live events can deliver a lot of enthusiasm for a cause, company, or
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
This easy-to-implement member check in process helps you keep track of attendees, create records, and adds a level of professionalism for your members.
The weekly list of free educational events and resources for the association community… As a freelancer who works alone in a home office, I understand social isolation, but I’m an introvert who loves the solitude—and gets out enough—so I’m okay, in case you were wondering, Mum. But, the research proves that loneliness is a big problem these days, especially for younger generations.
The weekly list of free educational events and resources for the association community… As a freelancer who works alone in a home office, I understand social isolation, but I’m an introvert who loves the solitude—and gets out enough—so I’m okay, in case you were wondering, Mum. But, the research proves that loneliness is a big problem these days, especially for younger generations.
Your members’ needs and expectations evolve as they move through their careers. Having the right technology in place helps you understand and engage with your members through each stage of their journey. When you think about your members’ experience with your association, you likely think about acquisition, onboarding, engagement, and renewal. But when thinking.
The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. Community is increasingly recognized as a valuable and effective way to create complex organizational change, and The Community Roundtable’s research has backed up and lead that effort by finding hard data and facts.
I attend a fair number of education programs and, as a result, listen to a fair number of speakers and presentations. Sometimes, the most rewarding kind of speaker is someone from outside my industry, speaking on how they address and solve challenges in their industry. I can often find nuggets of wisdom or new ways of approaching my own challenges by listening to these kind of speakers.
How can you improve your corporate partnership programs? Many association sponsorships are transactional – with low visibility and recognition, banner ads and logos placed on websites and podiums at conferences. These are of minimal value to many companies. What sponsors and partners are really looking for is Return on Investment (ROI) value from associations.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
A new McKinsey Global Institute report indicates that automation could lead to potentially high job losses for women by 2030. To stop this, leaders and organizations must invest in training and reskilling programs. Automation and new technology could displace tens of millions of women from the workplace in a little more than a decade. That’s according to “ The Future of Women at Work ,” a report released this month by McKinsey Global Institute (MGI).
If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. Facebook The majority of the content created for Facebook would be uploaded video and live streams. The majority of time spent on the platform would be in Groups. I would build an ad strategy around people who had watched videos or shown interest in events and create look-alike audiences for those people.
As technology becomes better at removing the distance between people globally, will more chapters morph into special interest groups? Perhaps at some associations. Special interest groups (SIGs) deliver unique value to members. SIGs: Allow members to shortcut the process of networking and get connected with the group who cares about the same issues.
How can you better frame your value and appreciate the contribution of others? Distinguishing point of views (POVs) can help better frame one’s value and appreciate the contribution of others. Consider this: Our POV is the world we live in. it’s neither right or wrong, good or bad! However, our POV has us often more committed to being right about something in order to look good, be comfortable, and/or remain safe within specific situations and circumstances.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
When new tech products are designed and rolled out, there’s lots of focus on user experience (UX). When it comes to meetings, there should be just as much focus on AX, the attendee experience. Here’s how to build an AX strategy. In the latest issue of Associations Now , our associate editor, Rasheeda Childress, writes about 25 tech terms that every association exec needs to know —whether their role lives inside or outside the IT department.
Hellloooo there! Been about a million minutes since I last posted here–or anywhere, other than my journal–but I guess that’s what happens when you become your own boss. It’s been a wild year to say the least, but kind of an awesome one. I’ll save the long story for another time, but short story: I’m currently self-employed (with a new website to show for it…still a work in progress) and my days either loving working from home or being super lonely working from home, or usually
You have probably heard of the sales funnel but have you heard of the engagement funnel? The member engagement funnel works like this: More on member engagement: Problems with association membership. Member engagement is not convenient for us. What every CEO needs to know about member engagement. The post The Member Engagement Funnel appeared first on Smooth The Path.
Is your association ready to maximize the growth opportunity that the changing freelance economy presents? Upwork’s 2018 study , Freelancing in America, finds that the number of contract workers in the United States has increased by 3.7 million since 2014. That impressive statistic has significant implications for associations. The expanding freelance economy is creating dramatic changes in the way that people think about work.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Whether it involves expanding your scale or workshopping your messaging, a well-considered approach to launching a new tech product can really pay off. Here are a few ideas to get going. Launching a new digital product or service for your members soon? It can feel a bit nerve-wracking, of course. But there are opportunities to help ensure the launch actually gets airborne and doesn’t flag (or worse, crash).
The first modern public exhibition took place in London during 1756, when the recently established Royal Society for the Encouragement of Arts, Manufactures and Commerce held the first in a series of fine art exhibitions. Since then the question has always been, “how successful was the exhibition, was there value generated and any sign of a return on investment?
When everyone’s inbox is overflowing, what can you do to increase the likelihood that members will open your emails? Start by implementing the advice in this blog post for improving your association’s email open rate.
Understand your audience's needs first, and they'll be more receptive to your association's story — and want to be part of it. The post Why Do People Join a Trade or Professional Association? appeared first on Association Adviser.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Influencers on social media don’t always have millions of followers. To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign. When you hear the phrase “ influencer marketing ,” you probably think of a celebrity with tens of thousands or millions of followers on Facebook, Instagram, YouTube, or Twitter.
The final piece in our first series of Unpopular Opinion articles looks at the subject of fake news, and how industry ‘experts’ who speak at events may need to rethink how they create their content. I have the great privilege of speaking and hosting at many events all over the world, but there is one thing that drives me nuts: The pervasive problem of people standing on stages, sitting on platforms and claiming unverified facts and sprouting false claims in a time where there is no excuse to not
Guest Post By Megan Lopez- Senior Marketing Manager, Personify “Truth is the ultimate power. When the truth comes around, all the lies have to run and hide.” -Ice Cube Whether you’re a fan of Ice Cube’s work as a solo artist, his contributions to N.W.A or are just here to learn about making technology purchases for your association, you know the importance of gaining a single source of truth…for your members, their.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Platforms like Facebook and Instagram offer capabilities that allow associations to tell stories, engage with supporters, and raise funds. Users of Facebook have likely seen the friend who, in honor of their birthday, wants donations made to a charity. And all you have to do to make it happen is click the handy link. If you’ve seen this, you may be wondering if this is something your association can do.
Running along the western edge of Buckingham Palace Gardens, and just minutes from Hyde Park Corner and Victoria tube stations, Grosvenor Place boasts a rich history dating back to the 18th century and offers today an easy access to many of London’s most renowned landmarks, including Harrods, Apollo Victoria Theatre, Park Lane, Piccadilly and Green Park.
How associations can improve member loyalty with a balanced approach to personalized communications and protecting members’ privacy. How do you provide personalized member communications when your members have high demands for privacy and data security? Personalization and trust go hand-in-hand, and the right approach to both will lead to greater member loyalty.
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