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It can be tempting to dive into big strategic discussions in the midst of the coronavirus crisis. But don’t lose sight of what your stakeholders need in the moment. “Meet your members where they are” is a common phrase in the association community. When I spoke with Beth Brooks, CAE, last week, she embodied a newfound need to take that phrase literally.
Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries. And it makes sense: In a time when we’re all craving connection, what’s more perfect than a community dedicated to your success and your industry?
Over time, your large association grows and evolves, and your processes get more complex. You need association management software (AMS) that can keep up. At some point, your AMS might even be holding you back. So how do you know when your association has outgrown its AMS? Here are five signs that it’s time to move on to a new solution: 1 – Your IT team is overloaded.
Associations that focus on changing up traditional member engagement are more likely to succeed during—and after—the turbulence caused by the COVID-19 pandemic, according to a recent report. By now we all know everything has changed—in a big way—because of the COVID-19 pandemic. Now it’s time to figure out how to best navigate these waters to come out more successfully on the other side.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Right now it may feel like putting your events on hold is best since virtual events feel like unknown territory. However, there are many advantages to virtual events that can help associations come out ahead. Here are some benefits of virtual events.
Enterprise CRM-based AMS systems have a lot to offer associations. Here’s why. Association management software has come a long way. Read on for a look at why today’s associations are turning to enterprise CRM-based AMS systems like Nimble AMS. In 2007, Ron Wille, the co-CEO of what was at the time called NimbleUser, and I attended Dreamforce , the Salesforce user conference.
Enterprise CRM-based AMS systems have a lot to offer associations. Here’s why. Association management software has come a long way. Read on for a look at why today’s associations are turning to enterprise CRM-based AMS systems like Nimble AMS. In 2007, Ron Wille, the co-CEO of what was at the time called NimbleUser, and I attended Dreamforce , the Salesforce user conference.
After spending a year working with stakeholders to redesign its image, the American Lung Association decided not to scrap its rebrand when the pandemic hit. Instead, it quietly launched the new look while fielding questions about the disease attacking lungs. One of the messages the American Lung Association (ALA) hoped to convey when it rebranded to a new blue color scheme late last month was the optimism of its community.
Despite the large economic hit the meetings sector is dealing with due to coronavirus, industry professionals, venues, and organizations have still found ways to support one another and their communities. I don’t know about you, but some days it can be overwhelming to read about COVID-19 and the impact it is having on people and industries around the world.
Tactfully managing association renewals in crisis situations is challenging. It’s important for association members to feel valued and critical for associations to reinforce their value. To help associations navigate membership renewals in times of crisis, the second of two templates for member renewal letters is below: “For the strength of the pack is the wolf and the strength of the wolf is the pack.” – Rudyard Kipling.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Whether your presenters are experienced in presenting to a virtual audience or not, it’s never a bad idea to have a checklist for them to run through. Even if some of these items seem obvious, you never know what someone may forget to do before it’s time for them to present! Reboot your computer a few hours before the webinar to avoid any automated updates that could launch during the virtual event.
Hosting a virtual fundraiser is a great option when in-person events aren't feasible. Here's everything you need know about organizing a successful event online.
Lessons from NIGP: How to Quickly Convert In-Person Courses to Online Courses. Read more about Lessons from NIGP: How to Quickly Convert In-Person Courses to Online Courses.
The weekly list of free educational events and resources for the association community… Crisis overwhelm. If you’re feeling stuck in the COVID-19 cave of despair and overwhelm, Tobin Conley, CAE, at DelCor Technology Solutions suggests you listen to the wisdom of a Disney princess (yes, you read that correctly). Trust me when I say this post is well worth reading and just might give you some street cred with all the little princesses in your life—as well as great advice to share with your
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
As COVID-19 continues to stun the world, many organizations have had no choice but to leave behind the comfort of their offices and adapt to the reality of working from home. Even though many of us are mandated to stay home, most organizations cannot afford to indefinitely pause their business. . As the show must go on, so must the acquisition of new help.
There are many ways to go when it comes to updating your event. Having to choose your best option can certainly be overwhelming. This blog will help you choose your best option and explain how to update your event in Wild Apricot.
Member renewals in the time of COVID – it’s a challenge universal to associations everywhere. To help associations tactfully encourage renewals, we’re including the first of two, member renewal letter templates for your use: Dear [MEMBER NAME], The [ASSOCIATION NAME] recognizes and understands the challenges facing our members, and we are working tirelessly on your behalf.
For associations that didn’t already manage their data resources on the cloud, the sudden move to take everyone remote highlights how the old server room paradigm doesn’t make much sense anymore. As executives throughout the corporate and noncorporate worlds were faced with tough questions about how to handle COVID-19, one has to wonder where tech infrastructure fit into the equation during those conversations.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Associations who recognize their bottom lines will take a huge hit from lost revenue they anticipated from their annual conference are rethinking their positions on event cancellation insurance. Not to be confused with force majeure clauses in hotel or event venue contracts, event cancellation insurance premiums are based on projected expenses, revenue, location, and dates of meeting and appropriate coverage is paid out accordingly.
Big names from the AEO, the World Wildlife Fund (WWF) and GPJ will be among the judges poring through entries to the inaugural Sustainable Event Awards (SEAs). The first judges to be announced include AEO chief exec Chris Skeith, who sat on the British Standards BS8901 committee before it became ISO20121 , the WWF’s Heather Cook and Lauren Wiseman, Rachel Russell from GPJ and Meegan Jones of SEAs partner the Sustainable Event Alliance.
The recently passed series of economic relief laws include several new requirements related to workers that will impact associations and their member organizations. Understanding expanded paid leave laws is essential for employers that will need to make sure they’re meeting new federal guidelines meant to protect those fighting the new coronavirus. New Paid Leave Laws […].
From creating virtual tradeshows to turning a three-day event into a multi-week offering, event planners are getting experimental as they go virtual. The current time requires more than a little improvisation just to keep things moving. And sometimes, that improvisation can turn out to be something of a creative shot in the arm. In the case of their events, organizations have been willing to try lots of new things in an experimental form to help ensure that their members can benefit, even if it’
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
This is the third in a series of blogs posts, written collaboratively by our team, which uncover lessons learned in advising dozens of our clients on their events in the time of COVID-19. Although each situation has its own unique issues, we hope you find nuggets to help you with your disruption response and planning. The U.S. hotel industry is projected to report a 51-percent decline in revenue per available room (RevPAR) in 2020, according to a special forecast revision from STR and Tourism
Like so many, you probably started planning (or thinking about) your event months ago. You had the venue, the dates, the international speakers and the audience. Now you have no choice but to go ‘virtual’ Being thrust into an environment you may have no experience of and little idea where to start can be daunting. Adding the fact, you’re now at home, in a crisis, trying to work (which it should be emphasised, is very different to working from home) creates extra complexity.
Congress recently passed one of the most sweeping economic relief packages in its history, yet most associations are left wondering where the third sector falls within the new laws. Following recent legislative developments can be an exhausting task for associations, as they are also currently balancing and managing this crisis for their memberships and larger […].
In a world saturated with content, you can’t build for just one use case. By Eric Goodstadt. Used to be you could craft a piece of content once, ship it to the printer, and let that single channel define audience response. But we’re not in that world anymore. Today, you might be plying your message in multiple formats across dozens of channels. Despite that, we still take that old mindset—build once, distribute widely—and apply it everywhere.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. I did the same training (minus all the new coronavirus and quarantine examples) about this same time last year. In both years, we asked the same poll questions about what participants would take from the training and focus on as a next step.
Some 60% of the UK’s event industry’s supplier base is facing collapse within three months, unless event businesses receive further support from the Government, according to an on-line survey carried out by the Events Industry Forum (EIF) and Business Visits and Events Partnership (BVEP) and co-ordinated by the Production Services Association (PSA) between 3-7 th April, 2020. 6% of those businesses say they are unlikely to survive until the end of April!
Replacing that one- or two-day in-person strategy session with a virtual process may seem far fetched. But it is possible. And, not just possible, but practical. . With modern technology and a good facilitation plan, you can still bring people together to think strategically and co-create for the future. In fact, in this uncertain environment, strategy is more important than ever, and exploring different scenarios is increasingly critical to respond to and get ahead of change. .
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